人郵電子商務(wù)英語(yǔ)教程（第二版）習(xí)題答案PAGEPAGE41Unit1【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)WhatisElectronicbusinessiscommonlyreferredto?Whatmayitbedefined?Electronicbusinessiscommonlyreferredtoas“eBusiness”or“e-Business”.Itmaybedefinedastheutilizationofinformationandcommunicationtechnologies(ICT)insupportofalltheactivitiesofbusiness.2)Whatisthedifferencebetweene-businessande-commerce?Whilee-businessreferstomorestrategicfocuswithanemphasisonthefunctionsthatoccurusingelectroniccapabilities,e-commerceisasubsetofanoveralle-businessstrategy.3)Whatdoese-commerceofteninvolve?E-commerceofteninvolvestheapplicationofknowledgemanagementsystems.4)Whatdoese-businessinvolve?E-businessinvolvesbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.5)WhatisBusiness-to-Business(B2B)?Business-to-Business(B2B)isatermcommonlyusedtodescribecommercetransactionsbetweenbusinessesliketheonebetweenamanufacturerandawholesalerorawholesalerandaretaileri.e.boththebuyerandthesellerarebusinessentity.6)WhatisB2C?AndwhatdoesC2Cinvolve?B2C(Business-to-Customer)istheactivitiesofbusinessesservingendconsumerswithproductsand/orservices.C2C(Consumer-to-Consumer)involvestheelectronically-facilitatedtransactionsbetweenconsumersthroughsomethirdparty.7)WhatdocompaniesuseB2Enetworkstodotypically?Typically,companiesuseB2Enetworkstoautomateemployee-relatedcorporateprocesses.8)WhatdoesBusiness-to-Governmentencompass?Business-to-Government(B2G)encompassesmarketingproductsandservicestothroughintegratedmarketingcommunicationstechniquessuchasstrategicpublicrelations,branding,advertising,andweb-basedcommunications.9)WhatisGovernment-to-Business?Government-to-Businessistheonlinenon-commercialinteractionbetweenlocalandcentralgovernmentandthecommercialbusinesssector,ratherthanprivateindividuals.10)WhatisGovernment-to-Government(G2G)?Government-to-Government(G2G)istheonlinenon-commercialinteractionbetweengovernmentorganizations,departments,andauthoritiesandothergovernmentorganizations,departments,andauthorities.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)order1)n.定單2)flexibly2)adv.靈活地3)retailer3)n.零售商人4)transaction4)n.交易，事務(wù)5)supplier5)n.供應(yīng)者，廠商，供給者6)discount6)n.折扣7)manufacturer7)n.制造商，廠商8)cooperatewith...

8)與...合作9)electronicbusiness9)電子商務(wù)10)rawmaterial10)原材料【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)特殊報(bào)價(jià)，特價(jià)優(yōu)待1)specialoffer2)n.消費(fèi)者2)consumer3)n.傭金3)commission4)終端客戶4)endconsumer5)n.支票5)cheque6)企業(yè)單位,營(yíng)業(yè)單位6)businessentity7)價(jià)值鏈7)valuechain8)vt.

定義，詳細(xì)說(shuō)明8)define9)n.使用，利用9)utilization10)保險(xiǎn)單10)insurancepolicy【Ex.4】TranslatethefollowingsentencesintoChinese.1)Manyinstitutionsexchangeinformationbyhandbecauseofincompatiblecomputersystems.由于計(jì)算機(jī)系統(tǒng)不兼容，許多機(jī)構(gòu)通過(guò)人工方式進(jìn)行信息交換。2)Weprolongthecooperationrelationshipwiththissuppliervoluntarily.我們自愿延長(zhǎng)和此供應(yīng)商的合作關(guān)系。3)BritishRailaregoingtoplaceanorderforahundredandeighty-eighttrains.英國(guó)鐵路公司將訂購(gòu)188列火車(chē)。4)Theaimistopromoteclosereconomicintegration.目的是進(jìn)一步促進(jìn)經(jīng)濟(jì)一體化。5)Theuserathomecanaccesshiscompany'sintranetbydial-upauthentication.用戶在家里可以通過(guò)撥號(hào)驗(yàn)證訪問(wèn)他公司的內(nèi)部網(wǎng)。6)Thisallowsittoupdateapplicationsovertheintranetorextranet.這就允許通過(guò)企業(yè)網(wǎng)或外網(wǎng)來(lái)更新應(yīng)用程序。7)]Thenewdevicecanalsocancelthecheckafterthetransactioniscomplete.交易完成后，這種新設(shè)備也能注銷(xiāo)支票。8)Theshopkeeperhasgonetothewholesalertobuynewproducts.店主到批發(fā)商處進(jìn)貨去了。9)Takethegoodsbacktoyourretailerwhowillrefundyouthepurchaseprice.把商品退還給你的零售商，他們會(huì)按原價(jià)退款的。10)Thesalesmenworkoncommissiononly銷(xiāo)售人員只根據(jù)銷(xiāo)售量提取傭金?！綞x.5】Completethefollowingsentenceswiththeinformationgiveninthetext.1)Commerceis,quitesimply,theexchangeof________________,usuallyfor______.goodsandservices,money2)Buyersarepeoplewithmoneywho_________________________,whilesellersarethepeoplewho_________________________.wanttopurchaseagoodorservice,offergoodsandservicestobuyers3)Sellersaregenerallyrecognizedin_______differentforms:________________.two,retailersandwholesalersordistributors4)Retailers___________andwholesalersordistributors____________andotherbusinesses.selldirectlytoconsumers,selltoretailers5)Producersarethepeoplewho_________________________________________.createtheproductsandservicesthatsellersoffertobuyers.6)Ifyouwouldliketosellsomethingtoacustomer,attheverycoreofthematteris________________.Youmusthave________________tooffer.thesomethingitself,aproductorservice7)Youmustalsohaveaplacefromwhichto______________.Afterthatyouneedtofigureoutaway___________________.sellyourproducts,togetpeopletocometoyourplace,8)Youneedawaytoacceptorders.AtWal-Martthisishandledby_____________.Inamailordercompanytheorderscomeinby_____________andareprocessedbyemployeesofthecompany.Youneedawaytodelivertheproductorservice,oftenknownas____________.thecheckoutline,mailorphone,fulfillment9)Sometimescustomersdonotlikewhattheybuy,soyouneedawayto____________.Sometimesaproductbreaks,soyouneedawayto__________________.acceptreturns,honorwarrantyclaims10)Manyproductstodayareso__________________thattheyrequire_________________________tohelpcustomersuseplicated,customerserviceandtechnicalsupportdepartments

Unit2【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whileelectroniccommerceisthe‘frontend’forsellingproductsovertheInternet,ElectronicBusinesscoverstheuseoftechnology,processesandmanagementpracticesthatenhancescompetitiveness.2)B2BstandsforBusiness-to-Business.B2CstandsforBusiness-to-ConsumerandC2BConsumer-to-Business.3)A.ItsellsbooksovertheInternet.4)ChemCandC(whichdealwithchemicals).Theydealwithchemicals.5)ThefirststageintheevolutionofB2BwastheElectronicDataInterchange(EDI)whereabuyermaintainedseparateconnectionswitheachsupplier.6)ThesecondstagewasthebasicE-commercemodelwherecompaniesputtheirproductcataloguesontheInternetandconductedone-to-onetransactions.7)NowB2BE-commerceisinthethirdstageofevolution.E-commerceinitiativebringstogetherlargenumbersofbuyersandsellers,therebycreatingacommunityoftraders.8)TherearethreedifferenttypesofB2Bexchangesoperate.Theyarebuyer-controlled,seller-controlledandthird-partyexchanges.9)B2BE-commercehelpstoremovebarriersraisedbygeographicfragmentationofthemarket.Whilebuyersgettoknowaboutnewsellerswithbetterproducts,suppliersdiscovernewbuyers.B2Balsohelpsineliminatingunnecessaryinventorybuild-upforbothbuyersandsellers.AsB2Bpromotesinformationflowandenhancestransparency,supply-chainmanagementbecomespossible.Inaddition,boththesellersandsellersenjoyreducedorderprocessingcostsandlowercostofinteractingwitheachother.10)TheB2Bprocessstartswitharequisitionforanorder.Second,beforetheordersareprocessed,theexchangeshavetohavethesetofsuppliersforeachoftheproductsfortheindustrywhichtheyarecateringto.Inthethirdstage,theexchangesmatchtheordersofthebuyerswiththesuppliers.Thefourthstageisensuringthattheordersarefulfilled.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)baseon1)基于2)inventory2)n.存貨，庫(kù)存量3)firm3)n.公司，(合伙)商號(hào)4)brandvalue4)品牌價(jià)值5)pricing5)n.定價(jià)6)infrastructure6)n.基礎(chǔ)或根基，基本設(shè)施7)profitability7)n.盈利能力，收益性，利益率8)commission8)n.傭金9)buyer9)n.買(mǎi)主，顧客，采購(gòu)員10)community10)n.社區(qū)【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)n.時(shí)間表，進(jìn)度表1)schedule2)n.投放市場(chǎng)2)launch3)國(guó)內(nèi)市場(chǎng)3)domesticmarketplace4)vt.促銷(xiāo)4)promote5)總交易成本5)overalltransactionscost6)增值服務(wù)6)value-addedservice7)n.發(fā)展的進(jìn)程，階段或時(shí)期7)stage8)n.進(jìn)展，發(fā)展，演變，進(jìn)化8)evolution9)信息流9)informationflow10)vt.提高，增強(qiáng)10)enhance【Ex.4】TranslatethefollowingsentencesintoChinese.1)你沒(méi)有真正看到它，這只是你的想象。2)通過(guò)了英語(yǔ)考試該會(huì)增加你獲得這個(gè)職位的機(jī)會(huì)。3)新來(lái)的移民日益增多。4)你們是不是每天早晨聽(tīng)當(dāng)?shù)仉娕_(tái)的天氣預(yù)報(bào)?5)他把英鎊換成了等值的美元。6)他主動(dòng)幫助我。7)學(xué)生家庭如果不富裕,這個(gè)學(xué)生就得掙錢(qián)以彌補(bǔ)部分大學(xué)費(fèi)用。8)她賣(mài)出東西可得10%的傭金。9)除了繼續(xù)下去，我們沒(méi)有選擇的余地。10)如何來(lái)推銷(xiāo)這種產(chǎn)品你有什么好辦法嗎?【Ex.5】Decidewhetherthefollowingstatementsaretrueorfalseaccordingtothepassage.1)T2)F3)T4)T5)F6)F7)T8)F9)T10)T

Unit3【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)B2Ce-commercereferstotheemergingcommercemodelwherebusinesses/companiesandconsumersinteractelectronicallyordigitallyinsomeway.OneofthebestexamplesofB2Ce-commerceisA,anonlinebookstorethatlauncheditssitein1995.2)InaB2Ce-commercethefocusismoreaboutenticingprospectsandconvertingthemintocustomers,retainingthemandsharevaluecreatedduringtheprocess.3)InatypicalB2CoftheinformationbetweenbusinessandconsumertypicallyflowsthroughthemediumofInternet.4)Thisflowofinformationincludesproductorders/servicerequestsfromcustomers,productinformation,specifications,providingofservicesbyBusinessetc.5)TypesofservicestypicallycoveredunderB2Ce-commerce:a.Auctionstores()b.Onlinestores(e.g.)c.Onlineservices(e.g.)6)AdvantagesofInternetauctions:Convenience:Itgivestheparticipantsconvenienceasbiddercanstayathishomeorofficeandstillparticipateinthebiddingjustasintraditionalauctions.Inaddition,itisalsomoreconvenientforabiddertofindmoreaboutthegoodsbeingauctioned.Flexibility:Traditionalauctionsallowonlysynchronousbiddingrequiringallbidderstoparticipateatthesametime.Incontrast,Internetauctionsallowasynchronousbiddinglastingdaysorweeks,whichoffersmoreflexibilitytothebidders.

Increasedreach:ThepotentialofreachofanInternetbasedauctionsiteisglobalandthusthemarketforauctionedgoodsisverylarge.Economicaltooperate:Thesearecheapertorunaslotofcostsrelatingtoinfrastructurerequiredforaconventionalauctionsystemisnotnecessaryforthis.7)DisadvantagesofInternetauctions:Inspectionofgoods:InanInternetbasedauction,itisnotpossibletophysicallyinspectthegoods.Thebiddershavetorelyontheinformationprovidedorsometimes,mayhavetorelyonsomeelectronicimagesofthegoodsonauction.Potentialforfraud:Internetbidderhastotrustthatthesellerwouldactuallysendthegoodforwhichhepaid.AlsotypicallypaymentsaremadebyprovidingcreditcarddetailsthroughtheInternet,whichmaynotalsobealwayssafe.8)OnlineStores:Benefitsforthecompany:a.Increaseddemandb.Alow-costroutetoglobalreachc.Cost-reductionofpromotionandsalesd.ReducedcostsOnlineStores:Benefitsforthecustomersa.Lowerpricesb.Widerchoicec.Betterinformationd.Convenience9)Inordertodevelopmorevaluetothecustomers,thefollowingmaybeconsidered.a.Merchantshavetotrytofindwaystogaincompetitiveadvantageinfactorsotherthanjusttheprice.b.Onlineshopsneedtoprovideashopping-experiencethataddressesallofthecustomer’srequirements.Itshouldalsotrytoprovideanenvironmentthatiseasytoexplore.c.Expansionoftherangeofservices.d.Findcost-effectivewaystoincreasecustomerbaseandgeneratehigherrevenues.10)MikeMcCabefoundedMaketheMin1998.ItsmissionistosimplifythelivesofInternetusersbycreatingfunctional,interactiveservicesthatwillmaketheirliveseasierandbetter.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)safe1)adj.安全的，受保護(hù)的2)opportunity2)n.機(jī)會(huì)，時(shí)機(jī)3)tangible3)adj.可觸摸的，有形的4)solution4)n.解決方案5)cheap5)adj.便宜的，廉價(jià)的6)income6)n.收入，收益，進(jìn)款，所得7)commercemodel7)商業(yè)模式8)technologyplatform8)技術(shù)平臺(tái)9)merchant9)n.商人，批發(fā)商，貿(mào)易商，店主adj.商業(yè)的，商人的10)online10)n.聯(lián)機(jī)，在線式adj.聯(lián)機(jī)的，在線的【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)adj.節(jié)約的，經(jīng)濟(jì)的1)economical2)依賴，依靠2)relyon3)adj.競(jìng)爭(zhēng)的，競(jìng)賽的3)competitive4)n.商標(biāo)，品牌，牌子4)brand5)虛擬商店5)virtualstore6)adj.不同時(shí)的，異步的6)asynchronous7)贏利模式7)revenuemodel8)n.出價(jià)，投標(biāo)，叫牌8)bidding9)adj.無(wú)線的n.無(wú)線電9)wireless10)adj.虛擬的10)virtual【Ex.4】TranslatethefollowingsentencesintoChinese.1)紐約股票交易所于一九二九年大崩潰。2)他訪問(wèn)了七個(gè)可能的顧客,但一筆生意也沒(méi)有做成。3)你言行不一。4)他從教40年一直很受歡迎。5)你工作的收入是多少？6)自行車(chē)被看成是比公共汽車(chē)更實(shí)惠的交通工具,因?yàn)楣财?chē)票價(jià)在最近三年內(nèi)漲了五倍。7)他不會(huì)說(shuō)英語(yǔ)，這使他在參加國(guó)際會(huì)議時(shí)于不利的地位。8)經(jīng)過(guò)更仔細(xì)的檢查,發(fā)現(xiàn)那是假的。9)好運(yùn)就是當(dāng)機(jī)會(huì)來(lái)臨時(shí)，你早已做好了準(zhǔn)備。10)有求必應(yīng)是不可能的?！綞x.5】Completethefollowingsentenceswiththeinformationgivenintheernationale-commerce,globale-commerce,productsandservicesincreasedsales,internationalmarketreach,boostedbrandawarenessvariouscountries,theiruniquebuyinghabits,preferencesincreasevisibility,buildscredibility,yourreputationregulatoryhurdles,customs,taxes,tradeagreementscollaborativeadvocacy,complianceefforts,industryassociations,internationalorganizations,standardizeddifferentregulations,shippingcosts,customsprocedures(8)importedorexported,protectingdomesticindustries,regulatingtrade,generatingrevenue(9)inconsistent,lesspredictable,inforeignmarkets,moveunfavorably(10)fierceglobalcompetition,potentialmarketsaturation

Unit4Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whatarethealternativenamesforonlineshopping?Thealternativenamesforonlineshoppingare:e-web-store,e-shop,e-store,Internetshop,web-shop,web-store,onlinestore,onlinestorefrontandvirtualstore.2)Whatmustonlinecustomershaveinordertocompleteatransaction?OnlinecustomersmusthaveaccesstotheInternetandavalidmethodofpaymentinordertocompleteatransaction.3)Howdoconsumersfindaproductofinterest?Consumersfindaproductofinterestbyvisitingthewebsiteoftheretailerdirectlyorbysearchingamongalternativevendorsusingashoppingsearchengine.4)Howdoonlineshopperscommonlymakepayments?OnlineshopperscommonlyuseacreditcardoraPayPalaccounttomakepayments.5)Howcanphysicalitemsbedelivered?Physicalitemscanbedeliveredinthefollowingways:Shipping,DropshippingandIn-storepick-up.6)Howcandigitalitemsorticketbedelivered?Digitalitemsorticketscanbedeliveredinthefollowingways:Downloading/Digitaldistribution,Printingout,provisionofacodefor,ore-mailingofsuchitemsasadmissionticketsandscrip(e.g.,giftcertificatesandcoupons)andWillcall,COBO(inCareOfBoxOffice),or"atthedoor"pickup.7)Whyarecustomersattractedtoonlineshopping?Customersareattractedtoonlineshoppingnotonlybecauseofhighlevelsofconvenience,butalsobecauseofbroaderselections,competitivepricing,andgreateraccesstoinformation.8)Whatarethetwomajordimensionsofinformationloadmentionedinthepassage?Thetwomajordimensionsofinformationloadarecomplexityandnovelty.Complexityreferstothenumberofdifferentelementsorfeaturesofasite,oftentheresultofincreasedinformationdiversity.Noveltyinvolvestheunexpected,suppressed,new,orunfamiliaraspectsofthesite.Thenoveltydimensionmaykeepconsumersexploringashoppingsite,whereasthecomplexitydimensionmayinduceimpulsepurchases.9)Whatmustbusinessesdoinordertoincreaseonlinepurchases?Inordertoincreaseonlinepurchases,businessesmustdevotesignificanttimeandmoneytodefining,designing,developing,testing,implementing,andmaintainingthewebstore.10)Whatarethemostimportantfactorsdeterminingwhethercustomersreturntoawebsite?Themostimportantfactorsdeterminingwhethercustomersreturntoawebsiteareeaseofuseandthepresenceofuser-friendlyfeatures.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)site1)n.網(wǎng)站2)payment2)n.付款，支付3)framework3)n.構(gòu)架，框架，結(jié)構(gòu)4)debitcard4)借記卡5)retailer5)n.零售商6)coupon6)n.商家的優(yōu)待券7)channel7)n.渠道8)module8)n.模塊9)database9)n.數(shù)據(jù)庫(kù)10)consumerexpectation10)客戶期望【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)adj.動(dòng)態(tài)的1)dynamic2)n.包裹2)package3)參與，與…有關(guān)3)beconcernedwith4)賬單地址4)billingaddress5)n.快遞5)courier6)adj.令人滿足的，令人滿意的6)satisfying7)信用卡7)\o"/wiki/Credit_card"creditcard8)n.店頭，店面8)storefront9)n.瀏覽器9)browser10)n.采用10)adoption【Ex.4】TranslatethefollowingsentencesintoChinese.1)InyourWebbrowser'scachearethemostrecentWebfilesthatyouhavedownloaded.網(wǎng)頁(yè)瀏覽器的高速緩存區(qū)里有你最近下載的網(wǎng)頁(yè)文件。2)Thehostmakesmoneyfromadvertisingbannersplacedonthestorefront'sWebpages.主機(jī)服務(wù)商可以通過(guò)放在在先商店首頁(yè)上的廣告橫幅賺錢(qián)。3)There'salso5Mbofwebspacesothatyoucancreateyourownpersonalwebsite.還有5兆的網(wǎng)絡(luò)空間，你可以建立你的個(gè)人網(wǎng)站。4)Alreadywe'veseeninternetshoppingbecomeacompetitortobricks-and-mortarstores.我們已經(jīng)看到網(wǎng)上購(gòu)物成為一個(gè)實(shí)體店的競(jìng)爭(zhēng)對(duì)手。5)clerksimplyverifiesthatthepaymentandinvoiceamountmatch.職員只是核實(shí)付款和發(fā)票上的數(shù)額是否一致。6)Onceyouhavefilledyourshoppingcart,Itistimetoproceedtocheckout.一旦你已經(jīng)裝滿你的購(gòu)物車(chē)，現(xiàn)在是該結(jié)賬的時(shí)候。7)Theyhavecomputerizedsystemstoensuredeliveryoftherightpizzatotherightplace他們已經(jīng)實(shí)現(xiàn)了系統(tǒng)的計(jì)算機(jī)化，以保證比薩的送貨準(zhǔn)確無(wú)誤。8)Wewillthensendyouaninvoiceforthetotalcoursefees然后我們會(huì)把全部課程費(fèi)用的發(fā)票寄給你。9)Wewanttoencouragethemtogrouptogethertoactasabigpurchaser.我們想鼓勵(lì)他們組成一個(gè)大的采購(gòu)團(tuán)。10)BringthecouponbelowtoanyTecnostoreandpayjust￡10.99.持下面的優(yōu)惠券到任意一家Tecno專(zhuān)賣(mài)店，只需付10.99英鎊。Ex.5】Answerthefollowingquestionsaccordingtothepassage.1)Whataretheusualbusinesshoursofonlinestores?Onlinestoresareusuallyavailable24hoursaday.2)Whatisthedifferencebetweenonlinestoresandphysicalretailstore?Onlinestoresmustdescribeproductsforsalewithtext,photos,andmultimediafiles,whereasinphysicalretailstores,theactualproductandthemanufacturer'spackagingwillbeavailablefordirectinspection.3)Whatcanbeusedtolookupsellersofaparticularproductorservice?Searchengines,online\o"Pricecomparisonservice"pricecomparisonservicesand\o"Discoveryshopping"discoveryshoppingenginescanbeusedtolookupsellersofaparticularproductorservice.4)Whyareconsumersathigherriskoffraudwhenshoppingonlinethanface-to-facetransactions?Becauseofthelackofabilitytoinspectmerchandisebeforepurchase,consumersareathigherriskoffraudthanface-to-facetransactions.5)Whathasbecomeamajorconcernformerchantsande-commerceserviceproviders?Computersecurityhasbecomeamajorconcernformerchantsande-commerceserviceproviders?6)Whatareafewproblemsthatshopperspotentiallyface?Afewproblemsthatshopperspotentiallyfaceareidentitytheft,faultyproducts,andtheaccumulationof\o"Spyware"spyware.7)Whydomostcompaniesoffershippinginsurance?Mostcompaniesoffershippinginsuranceincasetheproductislostordamaged.8)Whydomanywebsiteskeeptrackofconsumershoppinghabits?Manywebsiteskeeptrackofconsumershoppinghabitsinordertosuggestitemsandotherwebsitestoview.9)Whatdoproductslesssuitablefore-commerceinclude?Productslesssuitablefore-commerceincludeproductsthathavealowvalue-to-weightratio,productsthathaveasmell,taste,ortouchcomponent,productsthatneedtrialfittings—mostnotablyclothing—andproductswherecolourintegrityappearsimportant.10)Whatisoneofthegreatbenefitsofonlineshopping?Oneofthegreatbenefitsofonlineshoppingistheabilitytoreadproductreviews,writteneitherbyexpertsorfellowonlineshoppers.

Unit5【Ex.1】Answerthefollowingquestionsaccordingtothepassage.(1)Whatcrucialfeaturesandcapabilitieswillyouwanttoconsiderwhenitcomestochoosinghowandwheretomakeyoure-commercesite?Whenitcomestochoosinghowandwheretomakeyoure-commercesiteyouwillwanttoconsidersomeofthefollowingcrucialfeaturesandcapabilities:mobile-friendliness,security,reliability,Back-officetoolsandmultichannelsellingcapabilities.(2)Whatshouldyourplatform-of-choiceoffer?Yourplatform-of-choiceshouldofferfraudprevention,databackupsandothere-commercewebsitesecuritymeasuresthatkeepyoursiteanddatawell-protected.(3)Whatdoes“Youre-commercewebsiteservesasthefaceofyourbrand.”mean?Thismeansyou’llwanttogetthedesignrightfromthestart.(4)Whatshouldyouthinkaboutwhenyoucustomizeyourtheme?Whenyoucancustomizeyourtheme,youshouldthinkaboutimages,fontsandcolors,yourhomepage,navigationandthemobileexperience.(5)Asyoubuildoutyourproductpages,whatshouldyoupaycloseattentionto?Asyoubuildoutyourproductpages,youshouldpaycloseattentiontothefollowingelements:productnames,productimages,productdescriptions,shippingandreturninformation,productreviewsaswellascross-sellingandupsellingopportunities.(6)Whatareyourecommendedtodowhencreatingyoure-commercesite?Whencreatingyoure-commercesiteyouarerecommendedtoofferasmanypaymentoptionsaspossibletogivecustomersexactlywhattheywant.(7)Whatshouldyoure-commerceplatformdo?Youre-commerceplatformshouldmakeiteasyforyoutosetcustomrulesandintegrateyourmostimportantappssothatyoucandeliveroutstandingcustomerserviceandtrackthecostofshippingwitheachorder.(8)Whatshouldyoudotoregisteradomainname?Toregisteradomainname,youshouldfindadomainregistrarthat’saccreditedbytheInternetCorporationforAssignedNamesandNumbers(ICANN).(9)Whatisitcriticalonceyou’vemadeyoure-commercesite?Onceyou’vemadeyoure-commercesiteit’scriticalthatyoutakethetimetotestitthoroughly.(10)Howcanyouexpandyourreachwhileengaginguserswithaclearintenttoshop?Byestablishingastrongomnichannelretailstrategy,youcanexpandyourreachwhileengaginguserswithaclearintenttoshop.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.(1)accessory(1)n.附件；配件；附屬物(2)dropship(2)v.直接代發(fā)貨，運(yùn)輸(3)multichannel(3)adj.多渠道的(4)template(4)n.模板；樣板(5)creditcardpayment(5)信用卡支付(6)third-partychannel(6)第三方渠道(7)headerimage(7)標(biāo)頭圖像，頁(yè)眉圖片(8)authenticity(8)n.真實(shí)性；可靠性(9)capability(9)n.能力；才能；性能；容量(10)mobile-friendliness(10)n.移動(dòng)友好性【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.(1)第三方市場(chǎng)(1)third-partymarketplace(2)模式；圖案；樣品(2)pattern(3)預(yù)覽，預(yù)展(3)preview(4)展示場(chǎng)合；陳列柜(4)showcase(5)向上銷(xiāo)售，追加銷(xiāo)售(5)upsell(6)變化，變異，變種(6)variation(7)數(shù)據(jù)備份(7)databackup(8)數(shù)字錢(qián)包(8)digitalwallet(9)產(chǎn)品評(píng)論(9)productreview(10)社交媒體(10)socialmedia【Ex.4】TranslatethefollowingsentencesintoChinese.(1)這家在線商店為男性和女性提供各種各樣的時(shí)尚配飾。(2)該公司決定采用代發(fā)貨的方式來(lái)降低庫(kù)存存儲(chǔ)成本。(3)該網(wǎng)站的主頁(yè)展示了最新的促銷(xiāo)活動(dòng)和新品。(4)對(duì)于電子商務(wù)網(wǎng)站來(lái)說(shuō)，具備移動(dòng)端友好性以獲得更好的用戶體驗(yàn)至關(guān)重要。(5)該品牌采用多渠道方法，通過(guò)各種線上和線下平臺(tái)接觸客戶。(6)該網(wǎng)站為客戶提供了多種圖案選項(xiàng)以供選擇。(7)客戶可以在購(gòu)買(mǎi)前預(yù)覽產(chǎn)品。(8)新產(chǎn)品在網(wǎng)站主頁(yè)上展示。(9)許多電子商務(wù)平臺(tái)為建立在線商店提供了現(xiàn)成的模板。(10)該網(wǎng)站在結(jié)賬過(guò)程中向客戶推薦追加銷(xiāo)售產(chǎn)品。【Ex.5】Completethefollowingsentenceswiththeinformationgiveninthetext.clearandthorough,befinishedanddelivered,improvingyourbusiness(2)receivingandprocessingorders,shippinganddelivery,returnsandexchanges,customersatisfaction(3)inventorymanagement,orderplacement,paymentcollecting,fulfilment,communication(4)overseeingandcontrolling,inventorycontrol,storageorganization,receivingandshippinggoods,(5)time,money,acentralisedinventorymanagementprocedure(6)successfulrelationship,thetimelydeliveryofgoods,fallbackplans(7)e-commerceoperations,staffing,equipment(8)manualprocesses,time,whatishappeninginsideafacility(9)orderfulfillment,afavourablereputation,long-termcustomerretention(10)financialactivities,e-commerceoperations,balancesheets,inventorywrite-offs

Unit6【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whatisthekeyobjectiveofdigitalmarketing?Thekeyobjectiveofdigitalmarketingistopromotebrands,buildpreferenceandincreasesalesthroughvariousdigitalmarketingtechniques.2)Whatdodigitalmarketingactivitiesinclude?Digitalmarketingactivitiesincludesearchengineoptimization(SEO),searchenginemarketing(SEM),contentmarketing,influencermarketing,contentautomation,campaignmarketing,ande-commercemarketing,socialmediamarketing,e-maildirectmarketing,displayadvertising,e–books,opticaldisksandgames,andanyotherformofdigitalmedia.3)Whatisdigitalmarketingoftenreferredtoas“onlinemarketing”,“internetmarketing”or“webmarketing”.Digitalmarketingisoftenreferredtoas“onlinemarketing”,“internetmarketing”or“webmarketing”.4)Whatisthedifferencebetweenpulldigitalmarketingandpushdigitalmarketing?PulldigitalmarketingischaracterizedbyconsumersactivelyseekingmarketingcontentwhilePushdigitalmarketingoccurswhenmarketerssendmessageswithoutthatcontentbeingactivelysoughtbytherecipients.5)Whatarethemultipleonlinemarketingchannelsmentionedinthepassage?Themultipleonlinemarketingchannelsmentionedinthepassageareasfollow:?Affiliatemarketing?DisplayAdvertising?Emailmarketing?SearchMarketing?SocialMedia?SocialNetworking6)WhatdoestheICCcodehave?TheICCCodehasintegratedrulesthatapplytomarketingcommunicationsusingdigitalinteractivemediathroughouttheguidelines.7)Whatisadigitalmarketingsystem?AdigitalmarketingsystemisamethodofcentralizedchanneldistributionusedprimarilybySaaSproducts.Itcombinesacontentmanagementsystem(CMS)withsyndicationacrossweb,mobile,scannablesurface,andsocialchannels.8)Whatisthegoalofwebpublication?Thegoalofwebpublicationistogivetheuseradigital“home”ontheweb,whereclients,guests,fansandotherwebbrowsersarriveasadestination.9)Whatformcansocialpublicationcantake?Socialpublicationcantaketheformofastatusupdate,atextmessage,a“tweet”,aphoto,avideoandmanyothermeansofsocialcommunication.10)Whatformdoesmobilepublicationoftentake?Mobilepublicationoftentakestheformofamobileoptimizedwebsitetheme,withlargernavigationandacleaneruserinterface.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)innovative1)adj.創(chuàng)新的2)contentmarketing2)內(nèi)容營(yíng)銷(xiāo)3)collaborative3)adj.合作的，協(xié)作的4)digitalmarketing4)數(shù)字營(yíng)銷(xiāo)5)marketingchannel5)銷(xiāo)售渠道6)resourcesharing6)資源分配，資源共享7)link7)v.鏈接8)individually8)adv.個(gè)別地9)target9)n.目標(biāo)，對(duì)象10)domainregistering10)域名注冊(cè)【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)adj.合理的，有道理的1)reasonable2)adj.可測(cè)量的2)measurable3)n.競(jìng)爭(zhēng)，(政治或商業(yè)性)活動(dòng)3)campaign4)網(wǎng)站托管4)webhosting5)移動(dòng)設(shè)備5)mobiledevice6)adj.可靠的，可依賴的，負(fù)責(zé)的6)responsible7)合作行銷(xiāo)7)affiliatemarketing8)數(shù)字交互媒介8)dig