CONSUMER&

BRANDBrandKPIs

for

cryptocurrencies:Zcash

(ZEC)

in

BrazilConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Zcash

(ZEC)’sperformance

inthe

cryptocurrency

market.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202476%

of

Zcash

(ZEC)

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Zcash

(ZEC)’sbranding

resonates

more

with?Zcash

(ZEC)ranksninth

inawareness

withintheMillennialscryptocurrency

market?Zcash

(ZEC)generally

appealstomen

more

than?Thepopularity

ratingof

Zcash

(ZEC)is14%women?Zcash

(ZEC)ranksoutsidetheTop10

inownership?Interms

of

loyalty,Zcash

(ZEC)

isseventh

inBrazil?Zcash

(ZEC)hasascore

of

9%

formedia

buzz?Among

Zcash

(ZEC)enthusiasts,59%

fallunderthehigh-income

category?Consumers

want

theircryptocurrency

brandstohavereliability,

honesty

/trustworthiness,

and

authenticity3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Zcash

(ZEC)

at

76%Brand

profile:

snapshotBrand

performance

of

Zcash(ZEC)

inBrazil76%27%14%10%9%AwarenessPopularityUsageLoyaltyBuzz5Notes:Cryptocurrencies

‘awareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),n=337,

respondents

who

know

the

individual

brand

(popularity),

n=337,

respondentswho

know

the

individual

brand

(ownership),

n=33,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=337,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Zcash

(ZEC)’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations57%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeZcash

(ZEC)

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatZcash

(ZEC)

islikedby0%

ofBaby

boomers

and

6%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is2%

and

21%,

respectively.43%36%35%ForMillennials

andGen

Z,

57%

and

36%

feel

positivelytowards

Zcash

(ZEC),versus

43%

and

35%.

Socurrently,forZcash

(ZEC),Millennials

connect

most

with

theirbrandcompared

tothe

overall

industryuser.21%6%2%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:n=47,

Zcash

(ZEC)

enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Zcash

(ZEC)

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Zcash

(ZEC)

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.4%9%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Zcash

(ZEC)hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.38%62%44%56%62%

ofmen

likeZcash

(ZEC)

comparedto38%

of

women,

whereas

fortheoverall

industry,56%

ofmen

owncryptocurrencies

compared

to44%

ofwomen.96%89%4%

of

Zcash

(ZEC)enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to9%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

cryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=47,

Zcash

(ZEC)enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Zcash

(ZEC)

enthusiasts,

59%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.0%Single7%37%13%13%CoupleSingleparentNuclear59%

ofZcash

(ZEC)enthusiastsare

fromhigh-income

households.Zcash

(ZEC)’sbrandisgenerally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

51%

of

Zcash

(ZEC)enthusiastshavethiscurrent

livingsituation.59%4%6%51%34%29%37%Multi-generational11%10%27%19%25%ExtendedOther15%2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=47,

Zcash

(ZEC)

enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

cryptocurrency

brands

to

have

reliability,

honesty

/trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesownerswant

from

cryptocurrency

brandsForcryptocurrencies,

the

top

threequalitiesowners

want

fromabrandarereliability,

honesty

/trustworthiness,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Zcash

(ZEC)

owners

alsoappreciatethese

key

attributes,indicatingZcash(ZEC)exudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatZcash

(ZEC)enthusiastsare

least

focused

on

arethrill/excitement

andcleverness.ReliabilityExclusivityZcash

(ZEC)

shouldwork

onpromotingcleverness

toconvert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

cryptocurrencies,which

ofthese

aspects

are

mostimportant

toyou?”;Multi

Pick;“When

it

comes

tocryptocurrencies,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestocryptocurrencies,which

ofthe

following

brands

have

youpurchased

in

the

past12

months?”;

Multi

Pick;

Base:

n=33,

Zcash

(ZEC)

owners’,n=47,

Zcash

(ZEC)

enthusiast,

n=674,

cryptocurrency

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Zcash

(ZEC)

fans,

62%

state

that

they

get

excited

about

cryptocurrenciesBrand

profile:

attitudesWhat

doconsumersthink

ofcryptocurrenciesingeneral?62%60%55%53%49%41%40%39%37%36%27%23%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

cryptocurrencies

topicsrelating

tocryptocurrenciesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

cryptocurrencies

do

youagree

with?”;

Multi

Pick;“When

it

comestocryptocurrencies,

whichofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=47,

Zcash

(ZEC)

enthusiast,

n=674,cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1176%

of

Zcash

(ZEC)

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

cryptocurrencies,

the

averageawareness

ofabrandinBrazil

is37%.

Awareness

ofZcash

(ZEC),however,

isat27%.Awareness14%

ofBrazilian

cryptocurrency

owners

saytheylikeZcash

(ZEC),compared

toanindustryaverage

brandpopularity

of31%.10%

ofindustryowners

inBrazil

say

theyown

Zcash(ZEC),withtheaverage

ownership

of

abrandat21%.BuzzPopularity76%

ofbrandowners

saytheywould

purchasethebrandagain,compared

toanaverage

loyalty

score

of75%.Zcash

(ZEC)

hasbeen

noticed

less

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of9%compared

to

23%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Cryptocurrencies

‘awareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),n=337,

respondents

who

know

the

individual

brand

(popularity),

n=337,

respondentswho

know

the

individual

brand

(ownership),

n=33,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=337,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Zcash

(ZEC)

ranks

ninth

in

awareness

within

the

cryptocurrency

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofZcash

(ZEC)Rank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Bitcoin88%51%44%42%37%33%30%28%27%26%2EthereumLitecoin27%34DogecoinSolana5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Tether7Cardano

(ADA)73%Brazilian

TokenDigital(BRZ)8Outofallrespondents,

27%

were

aware

of

Zcash(ZEC).This

ranksthemninth

compared

to

otherbrandssurveyed

inthismarket.9Zcash

(ZEC)Ripple(XRP)AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Zcash

(ZEC)

is

14%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofZcash

(ZEC)Rank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Bitcoin74%58%38%37%31%14%2EthereumLitecoinSolana34Outofconsumers

who

knew

thebrand,

14%

saidtheyliked

Zcash

(ZEC).

Thisranksthemoutside

the

Top

10compared

to

other

brandssurveyed

inthismarket.5Dogecoin6Brazilian

TokenDigital

(BRZ)

28%7Tether27%24%20%18%8Cardano

(ADA)Ripple(XRP)Chainlink86%9PopularityN/A1014

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=337,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Zcash

(ZEC)

ranks

outside

the

Top

10

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofZcash

(ZEC)Rank#

BrandUsage

%48%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

tocryptocurrencies,

which

ofthefollowing

brandsdoyou

own

currently?”.1Bitcoin10%2EthereumLitecoinSolana39%327%Outofconsumers

who

knew

thebrand,

10%

saidtheyowned

Zcash

(ZEC).ThisranksthemoutsidetheTop10

compared

toother

brandssurveyed

inthismarket.426%5DogecoinTether21%619%7Brazilian

TokenDigital

(BRZ)

18%8Cardano

(ADA)Chiliz17%15%15%90%9UsageN/A10Ripple(XRP)15

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youown

currently?”;Multi

Pick;Base:

n=337,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Zcash

(ZEC)

is

seventh

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofZcash

(ZEC)’sconsumersRank#

BrandLoyalty

%93%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Bitcoin24%2EthereumSolana81%380%4Tether79%5ChainlinkChiliz78%677%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

cryptocurrencies,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.7Zcash

(ZEC)76%76%8Brazilian

TokenDigital

(BRZ)

75%9Ripple(XRP)Litecoin71%71%Outofrespondents

whohaveowned

Zcash

(ZEC),76%saidthey

would

purchasethebrandagain.LoyaltyN/A1016

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

areyoulikely

topurchase

againin

the

future?”;Multi

Pick;Base:n=33,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Zcash

(ZEC)

has

a

score

of

9%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofZcash

(ZEC)Rank#

BrandBuzz%64%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.9%1Bitcoin2Ethereum39%3Brazilian

TokenDigital

(BRZ)

25%Outofconsumers

who

knew

thebrand,

9%

saidtheyhadheardaboutZcash

(ZEC)inthe

media.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.4LitecoinSolana24%23%23%18%17%15%14%56DogecoinChiliz78Cardano

(ADA)ChainlinkTether91%Buzz9N/A1017

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=337,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgro