Chapter13BusinessEthicsandCorporateSocialResponsibilityBrainstorming

WalmartChinahasdonatedoverRMB140milliondedicatedover240,000hourstocharitableactivitiesThinkingandDiscussionWouldWalmart’ssocialresponsibilityactivitiesaffectitslong-termeconomicperformance?Shouldenterprisesmakegreateffortstoparticipateinsocialresponsibilityactivities?

TextACorporateSocialResponsibilityTheories:MappingtheTerritoryFourGroupsofCSRTheoriesInstrumentalTheoriesPoliticalTheoriesIntegrativeTheories

EthicalTheoriesFourGroupsofCSRTheoriesInstrumentalTheoriesCSRisseenonlyasastrategictooltoachieveeconomicobjectivesand

wealthcreationTheonlyoneresponsibilityofbusinesstowardssocietyisthemaximizationofprofitstotheshareholderswithinthelegalframeworkandtheethicalcustomofthecountry.——MiltonFriedmannFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesMaximizationofshareholdervalueAchievingcompetitiveadvantagesCause-relatedmarketingFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesMaximizationofshareholdervalueAsthesupremecriteriontoevaluatespecificcorporatesocialactivityAs

thesupremereferenceforcorporate

decision-makingFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesAchievingcompetitiveadvantagesFocusedonhowtoallocateresourcestoachievelong-termsocialobjectivesandcreateacompetitiveadvantageApproaches：(a)socialinvestmentsincompetitivecontext(b)naturalresource-basedviewanditsdynamiccapabilities(c)strategiesforthebottomoftheeconomicpyramidFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesCause-relatedmarketingTheprocessofformulatingandimplementingmarketingactivitiesFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesCause-relatedmarketingTheprocessofformulatingandimplementingmarketingactivitiesToenhancecompanyrevenuesandsalesorcustomerrelationshipbybuildingthebrandthroughtheacquisitionof,andassociationwiththeethicaldimensionorsocialresponsibilitydimensionFourGroupsofCSRTheoriesPolitical

TheoriesFocus

oninteractionsandconnectionsbetweenbusinessandsociety,andonthepowerandpositionofbusinessanitsinherentresponsibilityIncludebothpoliticalconsiderationsandpoliticalanalysisTwomajorapproaches:CorporateConstitutionalismandCorporateCitizenshipFourGroupsofCSRTheoriesPolitical

TheoriesCorporateConstitutionalism:businessisasocialinstitutionanditmustusepowerresponsiblyTwo

principalstomanagesocialpower:Thesocialpowerequation:socialresponsibilitiesofbusinessmenarisefromtheamountofsocialpowerthattheyhaveTheironlawofresponsibility:thenegativeconsequencesoftheabsenceofuseofpowerFourGroupsofCSRTheoriesPolitical

TheoriesCorporateCitizenship:thefirmascitizenThreeviewsof‘‘corporatecitizenship’’(1)alimitedview(2)aviewequivalenttoCSR(3)anextendedviewofcorporatecitizenshipFourGroupsofCSRTheoriesIntegrative

TheoriesArguethatbusinessdependsonsocietyforitsexistence,continuityandgrowthandintegratessocialdemandsFocusonthedetectionandscanningof,andresponseto,thesocialdemandsthatachievesociallegitimacy,greatersocialacceptanceandprestige.FourGroupsofCSRTheoriesIntegrative

TheoriesIssuesmanagementTheprincipleofpublicresponsibilityStakeholdermanagementCorporatesocialperformanceFourGroupsofCSRTheoriesEthical

TheoriesFocusontheethicalrequirementsthatcementtherelationshipbetweenbusinessandsocietyArebasedonprinciplesthatexpresstherightthingtodoorthenecessitytoachieveagoodsocietyFourGroupsofCSRTheoriesEthical

TheoriesNormativestakeholdertheoryUniversalrightsSustainabledevelopmentThecommongoodapproachConclusion

MostofcurrentCSRtheoriesarefocusedonfourmainaspects:meetingobjectivesthatproducelong-termprofitsusingbusinesspowerinaresponsiblewayintegratingsocialdemandscontributingtoagoodsocietybydoingwhatisethicallycorrectRelatedTheories

StakeholderTheoryAtheoryoforganizationalmanagementandbusinessethicsthataccountsformultipleconstituenciesimpactedbybusinessentitieslikeemployees,suppliers,localcommunities,creditors,andothersAddressesmoralsandvaluesinmanaginganorganization,suchasthoserelatedtocorporatesocialresponsibility,marketeconomy,andsocialcontracttheory.RelatedTheories

IntegrativeSocialContractTheory(ISCT)Universalethicalprinciplesbasedonthecollectiveviewsofmultiplesocietiesforma“socialcontract”thatallindividualsandorganizationshaveadutytoobserveinallsituationsRelatedTheories

ThePrincipleofPublicResponsibilityManagersshouldstopafterthesecondarylevelFirmsandtheirmanagersshouldnotbeengagedinactivitiesbeyondtheirformaltasksandtheimpactsofthosetasksReviewandDiscussYouarethinkingofhiringaproductmanagerwhohasjustleftacompetitor’scompany.Shewouldbemorethanhappytotellyouallthecompetitor’splansforthecomingyear.Whatwouldyoudo?ReviewandDiscussYouareinterviewingacapablefemaleapplicantforajobassalesperson.Sheisbetterqualifiedthanthemenwhohavebeeninterviewed.Nevertheless,youknowthatinyourindustrysomeimportantcustomerspreferdealingwithmen,andyouwilllosesomesalesifyouhireher.Whatwouldyoudo?TextBDoConflictsAffectaCompany’sCorporateSocialResponsibilityPolicy?DoConflictsAffectaCompany’sCorporateSocialResponsibilityPolicy?CanonInc.(KiyanonKabushiki-gaisha)isaJapanesemultinationalcorporationspecializinginthemanufactureofimagingandopticalproducts,includingcameras,camcorders,photocopiers,steppers,computerprintersandmedicalequipment.ItisheadquarteredinO?ta,Tokyo,Japan.

ReviewandDiscussHowdidCanondefineKyosei?WhyitchosethesocialresponsibilitybasedontheKyoseiphilosophy?WhatareCanon’sspecificcontributionstosustainabledevelopment?

ReviewandDiscussHowdidCanondefineKyosei?WhyitchosethesocialresponsibilitybasedontheKyoseiphilosophy?WhatareCanon’sspecificcontributionstosustainabledevelopment?

ReviewandDiscussHowdoyouevaluatetherulethatemployeesarenotallowedtositdownduringworkinghours?WhatareCanon’sCSRpoliciesafterconflicts?Doyouthinkitcanbeusedforreferencebyotherenterprises?

TextC6SociallyResponsibleCompaniestoApplaud6SociallyResponsibleCompaniestoApplaudGoogleThelargestcorporaterenewableenergypurchaserontheplanetAchievedits100percentrenewableenergytargetin2017Providesgrantstoseveraldedicatedsocialimpactinitiatives

6SociallyResponsibleCompaniestoApplaud2.Ben&Jerry’sOpposedRecombinantBovineGrowthHormoneuseincowsin1989Haveusedtheirpackagingtosupportthefamilyfarmorganization,FarmAid.CreatedtheBen&Jerry’sFoundation,offeringgrantsforsocialjusticeprograms.

6SociallyResponsibleCompaniestoApplaud3.LEGOEndtheir50-yearpartnershipwithShellGlobalduetotheirplanstodrillintheArcticMadeacommitmenttoreducetheircarbonfootprintIsworkingtowards100percentrenewableenergycapacityby2030

6SociallyResponsibleCompaniestoApplaud4.LeviStraussWaterofdesigningandmanufacturinghassavedmore