2025年外貿(mào)營(yíng)銷師中級(jí)筆試備考攻略與題庫一、單選題（共30題，每題1分）1.外貿(mào)營(yíng)銷師中級(jí)考試的合格標(biāo)準(zhǔn)通常是：A.60分B.70分C.80分D.90分2.以下哪個(gè)不屬于外貿(mào)營(yíng)銷師的核心能力？A.市場(chǎng)分析能力B.跨文化溝通能力C.財(cái)務(wù)管理能力D.互聯(lián)網(wǎng)營(yíng)銷能力3.在外貿(mào)營(yíng)銷中，"4P"理論指的是：A.Product,Price,Place,PromotionB.Product,Price,Place,PeopleC.Product,Price,Place,ProcessD.Product,Price,Place,Performance4.外貿(mào)合同中，"FOB"條款通常指的是：A.FreeOnBoardB.FullObligationBudgetC.FastOrderBenefitD.FullOperationBase5.以下哪種支付方式風(fēng)險(xiǎn)最高？A.L/C（信用證）B.T/T（電匯）C.D/P（付款交單）D.D/A（承兌交單）6.外貿(mào)營(yíng)銷中的"STP"理論指的是：A.Segmentation,Targeting,PositioningB.Strategy,Targeting,PositioningC.Segmentation,Trading,PositioningD.Strategy,Trading,Positioning7.以下哪個(gè)不屬于常見的國(guó)際物流方式？A.海運(yùn)B.空運(yùn)C.郵寄D.地下運(yùn)輸8.外貿(mào)營(yíng)銷中的"SWOT"分析指的是：A.Strengths,Weaknesses,Opportunities,ThreatsB.Sales,Weaknesses,Opportunities,TacticsC.Strategy,Weaknesses,Opportunities,TacticsD.Strengths,Weaknesses,Opportunities,Tasks9.以下哪個(gè)不屬于跨境電商平臺(tái)？A.AlibabaB.AmazonC.eBayD.JD.com10.外貿(mào)營(yíng)銷中的"KOL"指的是：A.KeyOpinionLeaderB.KnowledgeableOpinionLeaderC.KeyOnlineLeaderD.KnowledgeableOnlineLeader11.外貿(mào)營(yíng)銷中的"SEO"指的是：A.SearchEngineOptimizationB.SalesEngineOptimizationC.ServiceEvaluationOptimizationD.SalesEvaluationOptimization12.外貿(mào)營(yíng)銷中的"SEM"指的是：A.SearchEngineMarketingB.SalesEngineMarketingC.ServiceEvaluationMarketingD.SalesEvaluationMarketing13.外貿(mào)營(yíng)銷中的"PPC"指的是：A.PayPerClickB.PayPerConnectionC.PerformancePerClickD.PerformancePerConnection14.外貿(mào)營(yíng)銷中的"EmailMarketing"指的是：A.EmailMarketingB.E-CommerceMarketingC.ElectronicMarketingD.E-Marketing15.外貿(mào)營(yíng)銷中的"ContentMarketing"指的是：A.ContentMarketingB.CommerceMarketingC.CommunicationMarketingD.ConnectionMarketing16.外貿(mào)營(yíng)銷中的"SocialMediaMarketing"指的是：A.SocialMediaMarketingB.SocietyMediaMarketingC.SocialMarketingD.SocietyMarketing17.外貿(mào)營(yíng)銷中的"AffiliateMarketing"指的是：A.AffiliateMarketingB.AllianceMarketingC.AssociationMarketingD.AllianceMarketing18.外貿(mào)營(yíng)銷中的"VideoMarketing"指的是：A.VideoMarketingB.VisualMarketingC.VoiceMarketingD.VibrationMarketing19.外貿(mào)營(yíng)銷中的"MobileMarketing"指的是：A.MobileMarketingB.MovableMarketingC.ModernMarketingD.MomentaryMarketing20.外貿(mào)營(yíng)銷中的"WebMarketing"指的是：A.WebMarketingB.WideMarketingC.WonderfulMarketingD.WebbedMarketing21.外貿(mào)營(yíng)銷中的"BrandMarketing"指的是：A.BrandMarketingB.BusinessMarketingC.BrokerageMarketingD.BrokerMarketing22.外貿(mào)營(yíng)銷中的"CustomerRelationshipManagement"指的是：A.CustomerRelationshipManagementB.CommerceRelationshipManagementC.CommunicationRelationshipManagementD.ConnectionRelationshipManagement23.外貿(mào)營(yíng)銷中的"MarketResearch"指的是：A.MarketResearchB.MarketingResearchC.MarketRegulationD.MarketingRegulation24.外貿(mào)營(yíng)銷中的"MarketSegmentation"指的是：A.MarketSegmentationB.MarketingSegmentationC.MarketSeparationD.MarketingSeparation25.外貿(mào)營(yíng)銷中的"MarketTargeting"指的是：A.MarketTargetingB.MarketingTargetingC.MarketTargetD.MarketingTarget26.外貿(mào)營(yíng)銷中的"MarketPositioning"指的是：A.MarketPositioningB.MarketingPositioningC.MarketPlacementD.MarketingPlacement27.外貿(mào)營(yíng)銷中的"MarketingMix"指的是：A.MarketingMixB.MarketMixC.CommerceMixD.ConnectionMix28.外貿(mào)營(yíng)銷中的"MarketingPlanning"指的是：A.MarketingPlanningB.MarketPlanningC.CommercePlanningD.ConnectionPlanning29.外貿(mào)營(yíng)銷中的"MarketingImplementation"指的是：A.MarketingImplementationB.MarketImplementationC.CommerceImplementationD.ConnectionImplementation30.外貿(mào)營(yíng)銷中的"MarketingControl"指的是：A.MarketingControlB.MarketControlC.CommerceControlD.ConnectionControl二、多選題（共20題，每題2分）1.外貿(mào)營(yíng)銷師的核心能力包括：A.市場(chǎng)分析能力B.跨文化溝通能力C.財(cái)務(wù)管理能力D.互聯(lián)網(wǎng)營(yíng)銷能力2.外貿(mào)營(yíng)銷中的"4P"理論包括：A.Product（產(chǎn)品）B.Price（價(jià)格）C.Place（渠道）D.Promotion（促銷）3.外貿(mào)合同中常見的貿(mào)易術(shù)語包括：A.FOBB.CIFC.EXWD.DDP4.以下哪些屬于常見的支付方式？A.L/C（信用證）B.T/T（電匯）C.D/P（付款交單）D.D/A（承兌交單）5.外貿(mào)營(yíng)銷中的"STP"理論包括：A.Segmentation（市場(chǎng)細(xì)分）B.Targeting（目標(biāo)市場(chǎng)選擇）C.Positioning（市場(chǎng)定位）D.Promotion（促銷）6.以下哪些屬于常見的國(guó)際物流方式？A.海運(yùn)B.空運(yùn)C.郵寄D.地下運(yùn)輸7.外貿(mào)營(yíng)銷中的"SWOT"分析包括：A.Strengths（優(yōu)勢(shì)）B.Weaknesses（劣勢(shì)）C.Opportunities（機(jī)會(huì)）D.Threats（威脅）8.以下哪些屬于常見的跨境電商平臺(tái)？A.AlibabaB.AmazonC.eBayD.JD.com9.外貿(mào)營(yíng)銷中的"KOL"指的是：A.KeyOpinionLeaderB.KnowledgeableOpinionLeaderC.KeyOnlineLeaderD.KnowledgeableOnlineLeader10.外貿(mào)營(yíng)銷中的"SEO"指的是：A.SearchEngineOptimizationB.SalesEngineOptimizationC.ServiceEvaluationOptimizationD.SalesEvaluationOptimization11.外貿(mào)營(yíng)銷中的"SEM"指的是：A.SearchEngineMarketingB.SalesEngineMarketingC.ServiceEvaluationMarketingD.SalesEvaluationMarketing12.外貿(mào)營(yíng)銷中的"PPC"指的是：A.PayPerClickB.PayPerConnectionC.PerformancePerClickD.PerformancePerConnection13.外貿(mào)營(yíng)銷中的"EmailMarketing"指的是：A.EmailMarketingB.E-CommerceMarketingC.ElectronicMarketingD.E-Marketing14.外貿(mào)營(yíng)銷中的"ContentMarketing"指的是：A.ContentMarketingB.CommerceMarketingC.CommunicationMarketingD.ConnectionMarketing15.外貿(mào)營(yíng)銷中的"SocialMediaMarketing"指的是：A.SocialMediaMarketingB.SocietyMediaMarketingC.SocialMarketingD.SocietyMarketing16.外貿(mào)營(yíng)銷中的"AffiliateMarketing"指的是：A.AffiliateMarketingB.AllianceMarketingC.AssociationMarketingD.AllianceMarketing17.外貿(mào)營(yíng)銷中的"VideoMarketing"指的是：A.VideoMarketingB.VisualMarketingC.VoiceMarketingD.VibrationMarketing18.外貿(mào)營(yíng)銷中的"MobileMarketing"指的是：A.MobileMarketingB.MovableMarketingC.ModernMarketingD.MomentaryMarketing19.外貿(mào)營(yíng)銷中的"WebMarketing"指的是：A.WebMarketingB.WideMarketingC.WonderfulMarketingD.WebbedMarketing20.外貿(mào)營(yíng)銷中的"BrandMarketing"指的是：A.BrandMarketingB.BusinessMarketingC.BrokerageMarketingD.BrokerMarketing三、判斷題（共20題，每題1分）1.外貿(mào)營(yíng)銷師中級(jí)考試的合格標(biāo)準(zhǔn)通常是60分。2.外貿(mào)營(yíng)銷中的"4P"理論指的是Product,Price,Place,Promotion。3.外貿(mào)合同中，"FOB"條款通常指的是FreeOnBoard。4.外貿(mào)營(yíng)銷中的"STP"理論指的是Segmentation,Targeting,Positioning。5.以下哪種支付方式風(fēng)險(xiǎn)最高？L/C（信用證）。6.外貿(mào)營(yíng)銷中的"SWOT"分析指的是Strengths,Weaknesses,Opportunities,Threats。7.以下哪個(gè)不屬于常見的國(guó)際物流方式？地下運(yùn)輸。8.外貿(mào)營(yíng)銷中的"KOL"指的是KeyOpinionLeader。9.外貿(mào)營(yíng)銷中的"SEO"指的是SearchEngineOptimization。10.外貿(mào)營(yíng)銷中的"SEM"指的是SearchEngineMarketing。11.外貿(mào)營(yíng)銷中的"PPC"指的是PayPerClick。12.外貿(mào)營(yíng)銷中的"EmailMarketing"指的是EmailMarketing。13.外貿(mào)營(yíng)銷中的"ContentMarketing"指的是ContentMarketing。14.外貿(mào)營(yíng)銷中的"SocialMediaMarketing"指的是SocialMediaMarketing。15.外貿(mào)營(yíng)銷中的"AffiliateMarketing"指的是AffiliateMarketing。16.外貿(mào)營(yíng)銷中的"VideoMarketing"指的是VideoMarketing。17.外貿(mào)營(yíng)銷中的"MobileMarketing"指的是MobileMarketing。18.外貿(mào)營(yíng)銷中的"WebMarketing"指的是WebMarketing。19.外貿(mào)營(yíng)銷中的"BrandMarketing"指的是BrandMarketing。20.外貿(mào)營(yíng)銷中的"CustomerRelationshipManagement"指的是CustomerRelationshipManagement。四、簡(jiǎn)答題（共5題，每題5分）1.簡(jiǎn)述外貿(mào)營(yíng)銷師的核心能力。2.簡(jiǎn)述外貿(mào)營(yíng)銷中的"4P"理論。3.簡(jiǎn)述外貿(mào)營(yíng)銷中的"STP"理論。4.簡(jiǎn)述外貿(mào)營(yíng)銷中的"SWOT"分析。5.簡(jiǎn)述外貿(mào)營(yíng)銷中的"SEO"和"SEM"的區(qū)別。五、論述題（共2題，每題10分）1.論述外貿(mào)營(yíng)銷中的市場(chǎng)細(xì)分、目標(biāo)市場(chǎng)選擇和市場(chǎng)定位的步驟。2.論述外貿(mào)營(yíng)銷中的品牌建設(shè)策略。答案單選題答案1.A2.C3.A4.A5.D6.A7.D8.A9.D10.A11.A12.A13.A14.A15.A16.A17.A18.A19.A20.A21.A22.A23.B24.A25.A26.A27.A28.A29.A30.A多選題答案1.A,B,D2.A,B,C,D3.A,B,C,D4.A,B,C,D5.A,B,C6.A,B,C7.A,B,C,D8.A,B,C,D9.A10.A11.A12.A13.A14.A15.A16.A17.A18.A19.A20.A判斷題答案1.正確2.正確3.正確4.正確5.錯(cuò)誤6.正確7.正確8.正確9.正確10.正確11.正確12.正確13.正確14.正確15.正確16.正確17.正確18.正確19.正確20.正確簡(jiǎn)答題答案1.外貿(mào)營(yíng)銷師的核心能力包括市場(chǎng)分析能力、跨文化溝通能力、互聯(lián)網(wǎng)營(yíng)銷能力和品牌建設(shè)能力。2.外貿(mào)營(yíng)銷中的"4P"理論包括Product（產(chǎn)品）、Price（價(jià)格）、Place（渠道）和Promotion（促銷）。3.外貿(mào)營(yíng)銷中的"STP"理論包括Segmentation（市場(chǎng)細(xì)分）、Targeting（目標(biāo)市場(chǎng)選擇）和Positioning（市場(chǎng)定位）。4.外貿(mào)營(yíng)銷中的"SWOT"分析包括Strengths（優(yōu)勢(shì)）、Weaknesses（劣勢(shì)）、Opportunities（機(jī)會(huì)）和Threats（威脅）。5.外貿(mào)營(yíng)銷中的"SEO"（SearchEngineOptimization）指的是搜索引擎優(yōu)化，通過優(yōu)化網(wǎng)站內(nèi)容和結(jié)構(gòu)，提高網(wǎng)站在搜索引擎中的排名。"SEM"（SearchEngineMarketing）指的是搜索引擎營(yíng)銷，通過付費(fèi)廣告等方式，提高