Unit12FamousBrandsIntroductionHotTipUnit12FamousBrandsIntroductionWriting4Presentation1Reading12Reading23LanguageLab7Extension7Speaking5Translating6HotTipUnit12FamousBrandsIntroductionPresentationItisalreadyoveronehundredyearssincethefirstautomobilewasinventedintheworld.In1886,KarlBenzfromGermanydesignedandbuiltthefirstmachinedrivenbyaninternalcombustionengineatMannheim.Fromthenon,thetransportationonlandshiftedfromtheageofcoachestotheageofautomobiles.Theworldautoindustryhasexperiencedseveralstagesofdevelopment.Initially,autosparepartsweremadebyhand.Themanufactureofoneautomobilewasnotonlycostly,butalsotime-consuming.HotTipUnit12FamousBrandsIntroduction

Passage1

GeneralMotorsGeneralMotorsCompany,commonlyknownasGM(listedGeneralMotorsCorporationbefore2009),isanAmericanmultinationalautomotivecorporationheadquarteredinDetroit,Michigan.Itistheworld'slargestautomaker,byvehicleunitsales,in2011.GMemploys202,000peopleanddoesbusinessinsome157countries.GeneralMotorsproducescarsandtrucksin31countries,andsells&servicesthesevehiclesthroughthefollowingdivisions/brands:Buick,Cadillac,Chevrolet,GMC,Opel,Vauxhall,andHolden,aswellastwojointventuresinChina,ShanghaiGMandSAIC-GM-WulingAutomobile.GM'sOnStarsubsidiaryprovidesvehiclesafety,securityandinformationservices.In2009,thecompanyemergedfromgovernmentbackedChapter11reorganization.In2010,GMmadeaninitialpublicofferingthatwasoneoftheworld'stop5largestIPOstodate.GMreturnedtoprofitabilityin2011.

翻譯Unit12FamousBrandsIntroduction

Passage1

翻譯1.BriefHistoryTheforerunnersofGeneralMotorswereOldsmobileandBuick.TheywerefoundedbyRansomEliOldsin1897andDavidBuickin1899respectively.However,thefatherofGMwasactuallyBillyDurant.ThisintelligentbusinessmansawthefateofmanyAmericancarmakersdependedverymuchonthesuccessorfailureofindividualmodels.Hebelievedaconsortiumofseveralcarmakerswouldprovideastablefinance,becausethenumberofmodelswouldbemultipliedandtheproductcycleswouldbemoreevenlydistributed.DurantthereforeboughtBuickin1903andOldsmobilein1909toformGeneralMotors.GMcontinuedexpandingbyacquiringOaklandMotor(renamedtoPontiac)andfamousluxurycarmakerCadillacin1909andatlastChevroletin1916.By1920,GMhadgrown8timescomparedwithfouryearsago.ItalsoexpandeditsbusinessinoverseasbypurchasingOpel(Germany)in1921andVauxhall(UK)in1925.Despitethat,Durantlosthispostduringthepost-WWIrecession.HotTipUnit12FamousBrandsIntroduction

Passage1ThefamousGMbuildingwascompletedinDetroitin1920asasymbolofAmericanindustry.Sincethentheresearchanddevelopmentofcarswerecentralized,withabudgetandfacilitiesthatmadetherestoftheworldjealous.GMbecameaworldleaderformassproductiontechnology,suchasthefirstmassproductionsix-cylinderengine,high-compressionV8,automatictransmission,airconditioning,electricwindows,safetyglass,fast-dryingpaintetc.By1927,GMovertookFordtobetheworld'slargestcarmaker,thankstoitsvarietyofmodelranges,incontrasttotheone-carpolicyofFord.Ford'sModelAhelpedregainthetitlebrieflyin1929and1930.AfterthatGMrosetothetopspotagainandneverlookedbackinthefollowing77years.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1Sincethe1920s,GMadoptedaclearpricingpolicy-eachdivisionandeachmodelwasassignedwithapricerangeandtargetcustomerstoavoidinternalcompetition.Ontheotherhand,GMstartedaso-called"revolution"incarstyling.Itemployedtheindustry'sfirststylist,HarleyEarl,tohelpdiversifyingtheimageofitswiderangeofmodels.Heshapedcarsaccordingtotasteandfashioninsteadoffunctions,createdtheideaof"modelyear"byface-liftingcarseveryyear.Likefashionindustry,thisstrategystimulatedcustomer'sdesiretochangethecarsfrequently,henceincreasedsales.ThesituationwentsoextremethattheGMcarsinthe1950semployedultra-longtrunkandtailfinsinspiredbyaircraftfighters.TheAmericanpeoplewerewealthyinthose"goodolddays",sotheycouldaffordtheexcess.ThispushedthefortuneofGeneralMotorstoitspeak.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1From1960s,GMstartedatrendof"musclecars"withPontiacGTO.ThatpushedtheAmericanmarkettoanotherextreme-everyonepursuedforbig-blockV8swithupto7literscapacityand400horsepower.InresponsetoFord'spopularponycar,Mustang,ChevyCamaroandPonitacFirebirdwerecreatedwithnearlyequalsuccess.AllAmericancarmakersofferedfire-breathingperformanceatlowpriceswithbigV8producedinmassamount.Thecarsgrewtoobig(“sizedoesmatter",astheysaid)andthirstytobeexported.Handlingswereruinedbythesizeandweightaswellasthelackofconcerninsuspensionandchassisdesign.ThewholeAmericanmotorindustrywassetonfireandlookedcrazyintheeyesofEuropean.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1Thefirstenergycrisisin1967punishedGM(aswellasFordandChrysler)heavily.Butitdidnotlearnfromthelessonasthecrisispassedawayquickly.However,thesecondoilcrisisin'73andthenthethirdoccasionin'78werenotsokind,accompaniedwithstricteremissionandsafetyregulations.TheBig3foundtheirignoranceaboutsmalleconomycarspaidtheprice.SalesofJapaneseimportssurged.Chevroletmadeitsfirstso-called"compactcar",Corvair,butnottoo"compact"byourstandards.GMranintolosstimestotimesduringthe70sand80s.In1989,itrecordedthebiggestlosseverexperiencedbytheworld'sindustry.Substantialcost-cuttingmeasuresafterwardshelpedittoregainprofitability,butitsdomesticmarketshareneverroseback.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1SincetheMustangera,GMhasbeenknownasaconservativeandslow-reactinggiant.Ittalkedtoomuchaboutreformbutdidtoolittle,withtheexceptionofSaturn.Saturnwasaclean-sheetnewdivision.ItfollowedJapanese-styleproductionanddevelopmentprocessandsetupafactoryinTennesseein1990.However,lackoflong-terminvestmentresultedinlimitedsuccess.ThedomesticmarketshareofGMcontinuedtodeclineandledtothedemiseofOldsmobilein2004.Inthe1990sandearly2000s,GMmadesomebigscaleacquisitions.ItboughtSaabin1990andDaewooin2003.IttookminoritystakesinSubaruandSuzuki(bothweresoldofflatertoraisemoney).ItmergedwithFIATgroupin2000butthemarriagelastedforonly5years.However,theDaewoopurchaseandthejoint-venturewithSAICinChinawereverysuccessful,offsettingpartofthelossmadeinitshomesoil.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1Fromthemid-2000s,GM'scarsweremuchimprovedandrationalizedthankstothedirectionofproductbossBobLutz.Unfortunately,theUScreditcrunchandresultingeconomicrecessioninlate2007hitGMhard.Itwentintobankruptcyin2009andgotrescuedbytheUSgovernment.Emergedfrombankruptcyprotection,the"newGM"gotridofmostdebts,excesscapacityandsomeofitsdecliningbrands-Pontiac,SaturnandHummerwerekilledoff,whileSaabwassoldtoSpyker.Italsosignificantlyreduceditslaborcostsbygettingconcessionsfromworkersunion.Asaresult,thecompanybecamemuchmorecompetitive.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage12.GMinChinaGMmanufacturesmostofitsChinamarketvehicleslocallythroughShanghaiGM,ajointventurewiththeChinesecompanySAICMotor,whichwascreatedonMarch25,1997.TheShanghaiGMplantwasofficiallyopenedonDecember15,1998,whenthefirstChinese-builtBuickcameofftheassemblyline.TheSAIC-GM-WulingAutomobilejoint-ventureisalsosuccessfullysellingmicrovansundertheWulingmarque(34percentownedbyGM).MuchofGeneralMotors'recentgrowthhasbeeninthePeople'sRepublicofChina,whereitssalesrose66.9percentin2009,selling1,830,000vehiclesandaccountingfor13.4percentofthemarket.TheBuickisstronginChina,ledbytheBuickExcellesubcompact.ThelastemperorofChinaownedaBuick.TheCadillacbrandwasintroducedinChinain2004,startingwithexportstoChina.GMpushedthemarketingoftheChevroletbrandinChinain2005aswell,transferringBuickSailtothatmarque.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1TheBuickisstronginChina,ledbytheBuickExcellesubcompact.ThelastemperorofChinaownedaBuick.TheCadillacbrandwasintroducedinChinain2004,startingwithexportstoChina.GMpushedthemarketingoftheChevroletbrandinChinain2005aswell,transferringBuickSailtothatmarque.GMmaintainsadealershippresenceinJapan,calledGMChevroletShop,previouslyknownasGMAutoWorldShop.TheGMJapanwebsitecanbeaccessedhere.CurrentGMJapandealershipswereeitherformerSaturndealershipsorIsuzudealershiplocations.GMproductsarealsocurrentlysoldbythecompanyYanaseCo.,Ltd.since1915.InAugust2009thejointventureofFAWGMLightDutyCommercialVehicleCoLtdwasformedthatmainlyproducesJiefanglight-dutytrucks.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1GeneralMotorsvehiclesalesinChinarose28.8percenttoarecord2,351,610unitsin2010.GMsetupanautoresearchcenteraspartofaUSD250millioncorporatecampusinShanghaitodevelop'gasoline-hybridcars,electricvehiclesandalternativefuels,enginesandnewtechnologies'.Thecompanyplanstodoubleitssalesfrom2010toabout5millionunitsinChinaby2015.SAIC-GM-Wulingestablishedthelow-costBaojunbrandtobettercompetewithdomesticrivals,Chery,GeelyandBYDforfirst-timebuyersofcarspricedaroundUSD10,000.ItisestimatedthatsuchmarketinChinaisabout5millionvehiclesayear,largerthantheautomarketinFranceandBritaincombined.However,someareworriedthat'localbrandslikeBaojuncouldeventuallybecomethreatstotheirparentbrandsiftheycompetemoreagainstestablishedmodelsovertime:Shanghai-GM-Wulingsold1.23millionvehiclesin2010,mainlycommercialvansandtrucks,ofwhichabout700,000unitswereavancalledSunshine.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage13.AfunnystorybetweenGMandMicrosoftIfWindowswereacarAtarecentcomputerexpo(COMDEX),BillGatesreportedlycomparedthecomputerindustrywiththeautoindustryandstated,"IfGMhadkeptupwiththetechnologylikethecomputerindustryhas,wewouldallbedriving$25.00carsthatgot1,000milestothegallon.inresponsetoBill'scomments,GeneralMotorsissuedapressreleasestating,"IfGMhaddevelopedtechnologylikeMicrosoft,wewouldallbedrivingcarswiththefollowingcharacteristics:(1)Fornoreasonwhatsoever,yourcarwouldcrashtwiceaday.(2)Everytimetheypaintednewlinesontheroad,youwouldhavetobuyanewcar.(3)Occasionallyyourcarwoulddieonthefreewayfornoreason.Youwouldhavetopullovertothesideoftheroad,closeallofthewindows,shutoffthecar,restartit,andreopenthewindowsbeforeyoucouldcontinue.Forsomereasonyouwouldsimplyacceptthis.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1(4) Occasionally,executingamaneuversuchasaleftturnwouldcauseyourcartoshutdownandrefusetorestart,inwhichcaseyouwouldhavetoreinstalltheengine.(5) Onlyonepersonatatimecouldusethecarunlessyoubought"CarNT",butthenyouwouldhavetobuymoreseats.(6) Macintoshwouldmakeacarthatwaspoweredbythesun,wasreliable,fivetimesasfastandtwiceaseasytodrive—butitwouldonlyrunonfivepercentoftheroads.(7) Theoil,watertemperatureandalternatorwarninglightswouldallbereplacedbyasingle"generalcardefault"warninglight.(8) Theairbagsystemwouldask,"Areyousure?"beforedeploying.(9) Occasionally,fornoreasonwhatsoever,yourcarwouldlockyououtandrefusetoletyouinuntilyousimultaneouslyliftedthedoorhandle,turnedthekeyandgrabbedholdoftheantenna.

翻譯HotTipUnit12FamousBrandsIntroduction

Passage1(10)GMwouldrequireallcarbuyerstoalsopurchaseadeluxesetofRandSMcNallyRoadmaps(nowaGMsubsidiary),eventhoughtheyneitherneednorwantthem.Attemptingtodeletethisoptionwouldimmediatelycausethecar'sperformancetodiminishby50percentormore.Moreover,GMwouldbecomeatargetforinvestigationbytheJusticeDepartment.(11)EverytimeGMintroducedanewcar,carbuyerswouldhavetolearntodrivealloveragainbecausenoneofthecontrolswouldoperateinthesamemannerastheoldcar.(12)You'dhavetopressthe"start"buttontoturntheengineoff.

翻譯HotTipUnit12FamousBrandsIntroductionPassage1forerunner['f?:r?n?]

n.先驅；先驅者consortium[k?n's?:tj?m]

n.財團；聯(lián)合recession[ri'se??n]n.衰退；不景氣subsidiary[s?b'sidi?ri]adj.附屬的profitability[,prafit?'bil?ti]n.盈利能力；收益性stylist['stailist]n.設計師diversify[dai'v?:sifai]vt.使多樣化，使變化shape[?eip]

vt.形成；塑造facelift['feslift]

v.小改款tailfin['teilfin]n.尾翼；垂直尾翼chassis['??si]

n.地盤，底架chrysler['kraisl?]n.克萊勒斯（美國第三大汽車制造商）emission[i'mi??n]n.排放，發(fā)散domestic[d?u'mestik]adj.國外的，家庭的exception[ik'sep??n]n.例外；異議demisen.死亡；終止NewwordsHotTipUnit12FamousBrandsIntroductionPassage1substantial[s?b'st?nf?l]adj.大量的，實質的slow-reactingadj.反應遲緩的clean-sheetadj.新的，歷史清白的acquisition[?kwi'zi??n]n.獲得物，獲得offset[?fi'set]v.抵消；彌補concession[k?ni'se??n]

n.讓步，特許subcompact['s?bk?mp?kt]n.小型汽車marquee[ma:k]

n.商品型號NewwordsHotTipUnit12FamousBrandsIntroductionPassage1Joint-venture合資企業(yè)Creditcrunch信貸危機massproductiontechnology大批量生產技術musclecar大功率高速中型汽車，俗稱“肌肉車”big-block大排量發(fā)動機PhrasesandExpressionsHotTipUnit12FamousBrandsIntroductionPassage1

1.GeneralMotorsCompany,commonlyknownasGM(listedGeneralMotorsCorporationbefore2009),isanAmericanmultinationalautomotivecorporationheadquarteredinDetroit,Michigan.

通用汽車公司，一般簡稱為GM，是一家總部在美國密歇根州底特律市的跨國公司。

2.suchasthefirstmassproductionsix-cylinderengine,high-compressionV8,automatictransmission,airconditioning,electricwindows,safetyglass,fast-dryingpaintetc.比如第一批大量生產的8缸發(fā)動機，高壓縮的V型8缸發(fā)動機、自動變速器、空調、電動車窗、安全玻璃、快干漆等。3.TheAmericanpeoplewerewealthyinthose"goodolddays",sotheycouldaffordtheexcess.美國人在那些“美好的往日”非常富有，因此他們能夠買得起這些奢侈品的附件。NotesHotTipUnit12FamousBrandsIntroductionPassage1

4.SincetheMustangera,GMhasbeenknownasaconservativeandslow-reactinggiant.自野馬時代起，通用就被看做是一個保守和反應遲鈍的巨人。5.GMmanufacturesmostofitsChinamarketvehicleslocallythroughShanghaiGM,ajointventurewiththeChinesecompanySAICMotor,whichwascreatedonMarch25,1997.通用在中國的大部分車輛是通過本地的上海通用制造的，這是一個和中國的上汽集團合資的公司，于1997年3月25日創(chuàng)立的。NotesHotTipUnit10AutomotiveFundamentalsPassage1

5.GPSisusedtosupportland,sea,andairbornenavigation,surveying,geophysicalexploration,mappingandgeodesy,vehiclelocationsystems,farming,transportationsystems,andawidevarietyofotheradditionalapplications.

GPS可以應用與陸地運輸、航海運輸和航空運輸的導航、測量、地球物理學探測、地球測繪、大地測量學、車輛定位系統(tǒng)、農業(yè)、交通運輸系統(tǒng)，以及其他不同的領域。NotesUnit12FamousBrandsIntroductionPassage1

TasksⅠ.TranslatethefollowingexpressionintoEnglishor.Chinese.

1.musclecar2.informationservice

3.high-compressionV84.energycrisis

5.gasoline-hybridcar6.

大排量發(fā)動機

7.

自動變速器8.

合資企業(yè)

9.

信貸危機10.

大批量生產技術

大功率高速中型汽車信息服務高壓縮的V型8缸發(fā)動機高源危機汽油電力混合車

big-breathingautomatictransmissionjoint-venturecreditcrunchMassproductiontechnologyUnit12FamousBrandsIntroductionPassage1

TasksII.TranslatethefollowingsentencesintoChinese.1.ThefamousGMbuildingwascompletedinDetroitin1920asasymbolofAmericanindustry.

1920年，通用總部著名的大樓在底特律竣工，這座大樓成為美國工業(yè)的象征。2.TheAmericanpeoplewerewealthyinthose"goodolddays",sotheycouldaffordtheexcess.

美國人在那些“美好的往日”非常富有，因此他們能夠買得起這些奢侈品的附件。3.TheBuickisstronginChina,ledbytheBuickExcellesubcompact.ThelastemperorofChinaownedaBuick.

別克汽車在中國的發(fā)展勢頭很強，以別克凱越緊湊車型為主導。Unit12FamousBrandsIntroductionPassage1

TasksII.TranslatethefollowingsentencesintoChinese.4.EverytimeGMintroducedanewcar,carbuyerswouldhavetolearntodrivealloveragainbecausenoneofthecontrolswouldoperateinthesamemannerastheoldcar.

每一次通用汽車推出新車型時，車主必須重新學習駕駛方式，因為新車和舊車的所有操控方式都不相同。5.You'dhavetopressthe"start"buttontoturntheengineoff.

你必須按“開始”按鈕才能關閉引擎。HotTipUnit12FamousBrandsIntroductionPassage2BMWBayerischeMotorenWerkeAG(BMW),Germanmanufacturerofautomobiles,motorcycles,andaircraftengines.BasedinMunich,Germany,thecompanyistheleadingautoexporterinEurope.Thecompanytracesitsoriginsto1913,whenaBavariannamedKarlRappbegananaircraft-engineshopinMunichnamedRappMotorenWerke.In1917Rappresignedbecauseoffinancialtroubles.ThecompanywastakenoverbytwoAustrianengineersFranz-JosefPoppandMaxFritz,whochangeditsnametoBMW—BayerischeMotorenWerkein1918.ThatsameyearchiefengineerMaxFrizdesignedthecompany'sfirstaircraftengine,thesix-cylinderTypeIlia,whichcreatedastrongdemandforBMWengines.Whenthe1919TreatyofVersaillesprohibitedGermancompaniesfromproducingaircraftandaircraftengines,BMWswitchedtomakingairbrakesforrailwaycars.

翻譯HotTipUnit12FamousBrandsIntroductionPassage2In1923Frizdevelopedthecompany'sfirstmotorcycle,theR32motorcycle,whichwasthefirstBMWbike.TheBMWR32motorcyclecausedastrongimpressionatitsworldpremiereattheBerlinAutomobileShowin1923.In1928thecompanyenteredtheautomobilebusinessbyacquiringFahrzeugwerkeEisenach(EisenachVehicleFactory),amakerofsmallcarsbasedinEisenach,Germany.Inthe1930sBMWbeganproducingalineoflargertouringcarsandsportscars,introducingitshighlysuccessfulmodel-the328sportscar-in1936.

翻譯HotTipUnit12FamousBrandsIntroductionPassage2AfterWorldWarIIendedin1945,Alliedforcesdismantledthecompany'smainfactories.BMWmadekitchenandgardenequipmentbeforeintroducinganew,inexpensivemotorcycletotheGermanmarketin1948.Thecompany'sreturntoautoproductioninthe1950sresultedinpoorsales.Inthe1960sthecompanyturneditsfortunesaroundbyfocusingonsportssedansandcompacttouringcars,anditbegantocompetewithMercedes-Benzintheluxury-carmarketsofEuropeandtheUnitedStates.BMW'sU.S.salespeakedin1986butthendroppedsteeply,partlyduetocompetitionfromtwonewluxurycars-Lexus,madebyToyotaMotorCorporation,andInfiniti,madebyNissanMotorCo.,Ltd.The1989collapseoftheBerlinWallledtoaboomincarsalesinEurope,andin1992BMWoutsoldMercedes-BenzinEuropeforthefirsttime.

翻譯HotTipUnit12FamousBrandsIntroductionPassage2In1990BMWformedajointventurewiththeBritishaerospacecompanyRolls-RoycePLCtoproduceaircraftenginesforbusinessjets.In1992BMWbrokegroundforamajorautomobileplantinSpartanburg,SouthCarolina,itsfirstautomobileplantintheUnitedStates.In1994BMWacquired80percentoftheRoverGroup-aBritishmanufacturerofsmallcars,luxurycars,andLandRoversport-utilityvehicles-fromBritishAerospacePLC.The$1.2billionacquisitionbroughtthecompanyintonewmarkets.Theautomaker’sfamousadvertisingslogandescribeseachofitsvehiclesasthe“theultimatedrivingmachine”andit’snotmerehyperbole.Overthepastcoupleofdecades,BMWshavebecomethestandardforperformanceandluxuryinthemostofthe“over﹩30,000”segments.Withfamily-friendlywagons,crispsedans,distinctivecoupes,nimblesportscarsandspaciousSUVsoffered,BMW’smodelrosterisdiverse.Butitsluxuryvehiclesallshareacommoncharacteristic:theabilitytomakedriversfeelgloriouslytotheroad.

翻譯HotTipUnit12FamousBrandsIntroductionPassage2trace[treis]n.蹤跡，痕跡resign[ri'zain]vt.跟蹤，追蹤；追溯premiere['premie?]n.首次公演luxury['l?k??r?]n.奢侈，奢華；奢侈品；享受adj.奢侈的peak[pi:k]n.山頂，頂點collapse[k?'l?ps]n.倒塌；失?。凰ソ遖cquisition[?kw?'z???n]n.獲得物，獲得slogan['sl??g?n]n.口號ultimate['?lt?m?t]adj.終極的hyperbole[ha?'p??b?l?]

n.夸張segment['segm?nt]n.價格段crisp[kr?sp]

adj.簡約明快的nimble['n?mb?l]adj.迅捷的distinctive[d?'st??kt?v]

a.獨特的NewwordsHotTipUnit12FamousBrandsIntroductionPassage2Bavarian巴伐利亞人Munich慕尼黑BerlinWall柏林墻Rolls-RoycePLC勞斯萊斯飛機引擎制造商ToyotaMotorCorporation豐田汽車公司NissanMotorCo.,Ltd日產汽車股份有限公司family-friendly居家必備的PhrasesandExpressionsHotTipUnit12FamousBrandsIntroductionPassage21.Thecompanytracesitsoriginsto1913,whenaBavariannamedKarlRappbegananaircraft-engineshopinMunichnamedRappMotorenWerke.公司的起源追溯到1913年,一個名叫卡爾的巴伐利亞人在慕尼黑開了一家飛機發(fā)動機商店叫RappMotorenWerke.

2.TheBMWR32motorcyclecausedastrongimpressionatitsworldpremiereattheBerlinAutomobileShowin1923.1923年寶馬的R32在柏林汽車展覽會上的首次亮相就給世人留下了深刻的印象。NotesHotTipUnit12FamousBrandsIntroductionPassage2

3.In1990BMWformedajointventurewiththeBritishaerospacecompanyRolls-RoycePLCtoproduceaircraftenginesforbusinessjets.1990年寶馬和英國航空航天公司---勞斯萊斯飛機引擎制造商合資制造航天引擎。NotesUnit12FamousBrandsIntroductionPassage2

TasksⅠ.TranslatethefollowingexpressionintoEnglishor.Chinese.

1.Bavarian2.ToyotaMotorCorporation

3.BerlinWall4.Munich

5.居家必備的6.

混合式聯(lián)式混合動力7.

郵箱

巴伐利亞人豐田汽車公司柏林墻慕尼黑family-friendlyluxuryvehiclestheultimatedrivingmachineUnit12FamousBrandsIntroductionPassage2

TasksII.TranslatethefollowingsentencesintoChinese.

1.BayerischeMotorenWerkeAG(BMW),Germanmanufacturerofautomobiles,motorcycles,andaircraftengines.BasedinMunich,Germany,thecompanyistheleadingautoexporterinEurope.

寶馬汽車，德國汽車、摩托車、飛機引擎制造商.總部設在德國慕尼黑,是歐洲的主要汽車出口商.公司名稱翻譯為英文是BavarianMotorWorks。2.Whenthe1919TreatyofVersaillesprohibitedGermancompaniesfromproducingaircraftandaircraftengines,BMWswitchedtomakingairbrakesforrailwaycars.

1919年凡爾賽條約禁止德國公司生產飛機和飛機發(fā)動機,寶馬改為制造鐵路車的氣閘。Unit12FamousBrandsIntroductionPassage2

TasksII.TranslatethefollowingsentencesintoChinese.

3.Inthe1930sBMWbeganproducingalineoflargertouringcarsandsportscars,introducingitshighlysuccessfulmodel—the328sportscarin1936.

一個設在德國愛森納赫的小型汽車廠.二十世紀三十年代寶馬開始生產一系列的轎車和賽車。1936年成功的引進其模型---328賽車。4.BMW'sU.S.salespeakedin1986butthendroppedsteeply,partlyduetocompetitionfromtwonewluxurycars-Lexus,madebyToyotaMotorCorporation,andInfiniti,madebyNissanMotorCo.,Ltd.

1986年寶馬在美國的銷售達到高峰但之后又急劇下降，部分原因是由于豪華轎車市場兩個新的競爭對手：豐田汽車公司和日產公司的Infiniti。Unit12FamousBrandsIntroductionPassage2

TasksII.TranslatethefollowingsentencesintoChinese.

5.The1989collapseoftheBerlinWallledtoaboomincarsalesinEurope,andin1992BMWoutsoldMercedes-BenzinEuropeforthefirsttime.

1989年柏林墻倒塌,帶來了歐洲汽車市場的繁榮,在1992年寶馬首次在歐洲市場銷售額超過了奔馳。

HotTipUnit12FamousBrandsIntroductionWritingWiththefastdevelopmentofhumansocietyandtheimprovementoflifestandard,privatecarhasbecomemoreandmorecommoninourcountry,especiallyincities.Itbringssomebenefitforusbutalsocausesmanyproblemsatthesametime.Pleasepresentyouropiniononthisquestion.Unit12FamousBrandsIntroductionSpeaking

Situation1A:Hello,canIspeaktothemanagerTonyofSVW'stechnicalcenter?B:ThisisTonyspeaking.Who'sit?A:I'mAmber.Tony,haveyouaskedfortheissueoftechnicaltraining?B:Yes,Ihavecontactedtheheadquarter.The