【摘要】隨著經(jīng)濟(jì)全球化進(jìn)程的加快，中國(guó)對(duì)外的影響力變得越來(lái)越大。一帶一路在促進(jìn)商業(yè)貿(mào)易的同時(shí)，也促進(jìn)了人文交流。在這個(gè)過(guò)程中，公示語(yǔ)作為一種公共標(biāo)志語(yǔ)，在其中扮演著重要的角色。它不僅起到指示性、通知、強(qiáng)制性和限制性的作用，而且它還代表著一個(gè)地方的形象。然而在一些城市，公示語(yǔ)的翻譯存在很多的錯(cuò)誤和不規(guī)范，這樣不僅損害了國(guó)際形象，也無(wú)法給來(lái)訪的外國(guó)賓客提供便利。因此，為了更好地了解公示語(yǔ)翻譯現(xiàn)狀，本研究試圖通對(duì)福建福州、廈門、泉州和漳州四個(gè)城市的部分三星級(jí)以上（含三星級(jí)）酒店或賓館雙語(yǔ)公示語(yǔ)的調(diào)查，以小見(jiàn)大，了解福建省酒店公示語(yǔ)的翻譯現(xiàn)狀并對(duì)一些錯(cuò)誤翻譯在目的論及其翻譯原則的指導(dǎo)下給出一些改進(jìn)策略，以期提高改進(jìn)福建省各類公示語(yǔ)的翻譯水準(zhǔn)，樹(shù)立福建省對(duì)外交流中的良好形象?！娟P(guān)鍵詞】公示語(yǔ)福建省酒店賓館目的論Abstract：Withtheaccelerationofeconomicglobalization,China'sexternalinfluenceisbecomingmoreandmorepowerful.TheBeltandRoadboosttradeamongnationsintheregionandculturalexchanges.Inthisprocess,signs,asakindofpublicsigns,playanimportantrole.Itnotonlyservesasinstruction,informatory,restrictiveandmandatoryfunction,butalsorepresentstheimageofaplace.However,insomecities,therearemanyerrorsandirregularitiesinthetranslationofpublicsigns,whichnotonlygivenohelptoforeignvisitors,butalsodamagestheinternationalimage.Therefore,inordertobetterunderstandthepresentsituationofpublicsignstranslation,thewriterinvestigatestheC-Epublicsignsofsomethree-starandabovehotelsinFuzhou,Xiamen,QuanzhouandZhangzhou,FujianProvinceasthesubjectofresearch,analyzestheproblemsandputforwardsomesuggestionsundertheguidanceofSkoposTheoryandtranslationprinciples.ItsultimateaimistoimprovethetranslationlevelofvariouspublicsignsinFujianProvinceandestablishagoodimageofFujianProvinceinforeignexchange.Keywords:publicsigns;hotelsinFujianProvince;SkoposTheoryIntroductionSincethe21Stcentury,Chinaisattractingmoreandmorepeoplefromoverseasfortouring,studyingandworkingetc.Aftertherecentlysuccessfulholdingofvariousworldwideevents,liketheXi’anInternationalHorticulturalExpositionandtheXiamenBRICSConference,Chinaisattractingmoreattentionworldwideandmyriadforeignvisitorsstream.Therefore,thebilingualpublicsignsarefrequentlyusedtoconveycertaininformationandprovidehelpfortourists.Overthepastfewyears,thepublicsigntranslationhavewitnessedaneverclosertiebetweenChinaandothercountriesoftheworldinmanyfields.Inthisresearch,thewriterinvestigatesandanalyzestheC-EpublicsignsinthehotelsofFujianprovince(Fuzhou,Xiamen,Quanzhou,andZhangZhouPrefectureisrepresentative),inordertohaveanideaaboutthepresentsituationandproblemsinthetranslationofC-EpublicsignsinthehotelsofFujianprovince,andtriestogivesomeadviceintranslatingtheChinesepublicsignsintoEnglish.Asweallknow,XiamenunderthejurisdictionofFujianprovince,alsoknownasLudao,isimportantcentralcities,portsandscenictouristcitiesalongthesoutheastcoast.WhileFuzhouisnotonlythecenteroftheeconomiczoneonthewestcoastofthestraits,butalsothecenterofmodernfinancialservices.Itisoneofthefirst14coastalportcitiestoopentotheoutsideworld,thegatewayofthemaritimesilkroadandoneofthethreezonesofChina(Fujian)pilotfreetradezone.Andithaswonthetitlesof"top50citieswithcomprehensivestrength","excellenttouristcityofChina","nationalhealthcity"andsoon.Quanzhouhasbeenawarded"internationalgardencity","nationalgardencity","Chinesebrandcitytouchingtheworld","bestcommercialcityinmainlandChina",and"UnitedNations"Dubaiinternationalawardforthebestexampleofimprovinglivingenvironment.WhileZhangzhouisChina's"gardencity,ecologicalcity",itscompetitivenessofecologicalcityrankedfirstinFujian,astheecologicalpilotdemonstrationareaofFujianprovince,thenationalMinnanculturalecologicalprotectionarea.Thereforethesefourcitiesareofgreatsignificanceintheexchangingwiththeworld,andthewritertriestoinvestigatethepublicsignstranslationinthethree-star-and-abovehotelsinthesefourcitiesandfindouttheproblemsinthetranslation,hopingthattherelevantenterprisesandgovernmentdepartmentswillkeepaclosewatchontheEnglishtranslationofpublicsignsforabetterinternationalimageofthefourcities,ofFujianprovinceandeventheimageofChina.ReviewsPublicSignsareusuallycalled"signs".Withtheaccelerationoftheregionalintegrationprocess,thestudyofpublicsignstranslationisgettingdeeperanddeeper.publicsignsalsomean“公示語(yǔ)”，“標(biāo)識(shí)語(yǔ)”，“標(biāo)志語(yǔ)”etc.2.1TheDefinitionandFunctionofPublicSignsIntermsofthedefinitionof"publicsigns",thefirstthingistomakeclearthemeansof"signs"inEnglishlanguage.InLongmanDictionaryofContemporaryEnglish(Eng-Ch,4thedition),"sign"meanstoprovidepeopleinformation,instructionsorwarnings(p.1418).InthelightofCollinsCOBUILDEnglish-ChineseDictionary,"asignistellingpeoplewhereorwhataparticularplaceisorgivingpeopleawarning,aninstruction,orsomeotherinformation."Fromtheabove-mentionedtwosimilardefinitionsgivenbyEnglish-languagedictionaries,publicsignscanbeviewedassignstoprovideinformationandserveasinstructionsandwarningsshowninpublic,whichconsistofanimportantpartofcommunicationmaterials.Thewords"publicsigns"appearedinChinaforthefirsttimeinthearticleThelanguagecharacteristicsofEnglishpublicexpressionsandthetranslationofChineseandEnglishbyBeiZhuandShanAimininthesixthissueoftheJournalofBeijingInternationalStudiesUniversityin2002.(BeiZhu&ShanAimin,2002(5):76-79).Publicsignsarethewrittenorgraphicinformation,whicharecloselyrelatedtohumanbeing’slife,manufacturingandecologyoccupation(DaiZongxianandLüHefa,2005(06):38-42).HeXueyun(2006:204,57-59)pointsoutthatpublicsignisaspecializedgenrewrittenforacertaingroupofpeopleinordertoachieveinterpersonalobjectives.Thedefinitionwasquotedbyalotofscholars:"Publicsignisalltheliteralinformationrelatedtopeople’sdailynecessities(includingcatering,accommodation,transportation,traveling,recreationandpurchasing)"(WangYingandLüHefa2006:13,16).Inthesetheory,publicsignsarethetextandgraphicinformationaboutthepublicbyindicating,instructing,prompting,displaying,warning,marking,andinterpretingtheirsolidaritywiththeirlives,production,life,ecology(LüHefa&JiangLu,2013:1).Inordertomeettheneedoflife,thepublicsignshaveprominentindicative,suggestive,restrictiveandmandatoryfourapplicationsinpracticalapplications(PiDemin,2010(2):131-134).AstheLüHefa(2004)pointsout,publicsignsareusedinandimpactonallaspectofdailylife.Publicsignshavefourmaincategories:directive,informatory,restrictiveandmandatorypublic

signs.(LüHefa,2004(01):38-40+64.)2.1.1Directive

Public

Signs

Directive

Public

Signsreflecttheinformationservicelevelofpublicplacestothepublic.Theyhavenorestriction,warningandcompulsorysignificancetothepublic.Theymainlyserveasdirectionsforthepublic.Forexample,RECEPTION(接待處)；LEFTLUGGAGF(行李處);VIPLounge(貴賓休息室);LoungeCenter(休閑中心);Lobby(大堂);ParkingLot(新車場(chǎng))etc.2.1.2Informatory

Public

SignsInformatoryPublic

Signsprovidethepublicwithrelevantinformativeinformation.Forexample,CLEANINGINPROGRESS(清?進(jìn)行中);Caution!WetFloor(小心地滑);Bewareofslip(當(dāng)心滑倒);Bewareofblast(當(dāng)心爆炸);Bewareofsuffocation(當(dāng)心窒息);Warningdropdown(當(dāng)心墜落);Warningfallingobjects(當(dāng)心落物);Warningmechanicalinjury(當(dāng)心機(jī)械傷人)etc.2.1.3Restrictive

Public

SignsRestrictivepublicsignsrestrictandrestrainrelevantbehaviorsofthepublic,especiallyemphasizemattersthatthepublicshouldpayattentionto,andplayadualroleofinformingandreminding.Forexample,殘疾人廁所（Disabled

toilet）;廚房重地,顧客止步(KITCHENSTOPFORVISTORS);員工通道，顧客止步(StaffOnly);LinenRoom(布草間)etc.2.1.4Mandatory

Public

SignsMandatorypublicsignsregulatesomebehaviorsofthepublic.Thelanguageshouldbestraightforward,tough,non-negotiable,andimperativesentencesshouldbeusedtowarnandenforce.Violatorsareoftenpunishedorsanctioned.Suchpublicsignsaimtorestrainpublicbehaviors,maintainnormalsocialorderandpublicsafety.Forexample,嚴(yán)禁打鬧蹦跳(NoPlaying&Jumping);嚴(yán)禁靠門(noLeaning)etc.2.2ReviewsontheResearchoftheTranslationofPublicSignsatHomeandAbroadAsearlyas1959,westerncountriesbegantostudypublicsignsastwoscholarsofJean-PaulVinayandJeanDarbelnet(1995:10-13)mentionedtheissueintheprefaceoftheirbookComparativeStylisticsofFrenchandEnglish:amethodologyfortranslation,hasalreadybeenverysystematic;whileinChina,thestudyofpublicsignstranslationstartedrelativelylateandwasinastateofneglectintheearlydays.Untilrecentyears,China’sexternalexchangebecameincreasinglyfrequent,andtheissueofthetranslationofpublicsignswaspaidattentionbyexpertsandthepublic.In2002,BeijingSecondForeignLanguageInstitutesetupthe"PublicSignsResearchCenter".Scholarsandexpertsfromtheresearchcenterorganizedinvestigationgroupandpaidavisitto11Europeancountries,aimingtocollectdataandprovidereferenceforfuturestudyresearchesonC-Etranslationofpublicsigns.Atthattime，inthearticleofTheLanguageFeaturesandChinese-EnglishTranslationofPublicSignsinthesixthissueofJournalofBeijingInternationalStudiesUniversity,"publicsigns"werefirstpublished.Intheyear2004,theCommercialPresspublishedaspecialdictionaryforthestandardizationofpublicsigns—AChinese-EnglishDictionaryonSigns,whichwasco-authoredbyLüHefaandShanLiping(2004),markingafurtherin-depthresearchonC-Etranslationofpublic.AnOnlineCorpusofChinese-EnglishSigns,whichmorethan50,000publicsignshavebeencollected,includingdailynecessitiesoflife,wasdesignedanddevelopedbythepublicsignsresearchcenterintheyear2009.Thereaftermanyessaysinthisfieldhavebeenpublishedinsomeperiodicalandthetranslationworkhasbeencontinuouslydeepened.2.3ReviewsontheSkoposTheoryHansVermeer,aGermanlinguistandtranslatorwhoisthefirsttoputforwardskopostheory.Hepinpointedthattranslationisapurposefulandconsequentialactbasedontheoriginaltext,butalsoapurposefulculturalcommunicationactivity.HeemphasizedtheimportantroleofSkoposTheoryintranslation,whichdeterminesthetranslationmethod.Besideshesuggestedthattheprincipleofpurpose,coherenceandfidelityaretheminimumrequirementsofeverytranslator.Thetargetlanguagereceivercanunderstandtheinformationconveyedbythetargetlanguagetext,thatis,itconformstotheprincipleofintratextualcoherence.Accordingtoskopostheory,thetranslatorcanadjustthetargettext,butthisdoesnotmeanthatthetranslatorcandeleteorenlargethecontentofthetargettextatwill.Theadjustmentmustobservetheprinciplesofpurpose,coherenceandfaithfulness.(ZhangXuan2019(04):65-66.)TheContentandMethodsofResearch3.1TheContentofResearchDuringtheperiodfromMaytoSeptember2019,thewritermadeasurveyonthesituationofthetranslationofhotelpublicsignsinFuzhou,XiaMen,QuanZhouandZhangZhoucities.ThemainobjectofthesurveyistheChineseandEnglishpublicsignsofthree-star-and-abovehotelsinthesecities.Thewriterfirstcollectedthelanguagematerialsbytakingphotos,thenanalyzedthetypesofthepublicsigns,thetypesoftranslationandthetypesoftranslationerrors,andselectedthetypicaltranslationerrorstodiscuss.Inordertoensurethetypicalityofthedatacollected,thewriterclassifiedtheC-EpublicsignscollectedwiththeclassificationguidelinesinThestudyofthepublicsignsandtheChineseEnglishtranslationprinciples(PiDemin,2010(2)：131-134).3.2TheMethodsofResearchThepaperadoptsfivemainresearchmethods:literatureresearch,fieldinvestigation,collationandanalysis,exemplificationanalysisandelaboration.Byusingtheliteratureresearchmethod,thewriterhasabetterunderstandingofthepublicsignsbystudyingvariousrelatedreferences,andsomeofthereferences,likeAnalysesontheErrorsinC-Etranslationofpublicsigns（YangXiaoxu,2013),haveprovidedagoodperspectiveforthisstudy.Thefieldinvestigationmethodisusedtotakephotosofthepublicsignsoftheinvestigatedhotelstorecordandcollectthepublicsignsbymobilephoneandcamera.Notesweretakenwhensomehotelsforbidtakingphotos.Thecollationandanalysismethodisusedtoanalyzethetranslationofpublicsignsinhotelsandthetypesoftranslationerrors.Exemplificationanalysismethodismainlyusedtoanalyzethecharacteristicsofpublicsignstranslation,translationerrorsandcorrection.Inaddition,theuseofelaborationanalysismethodmainlyexpoundsthefunctionalisttranslationtheoryanditsapplicationinthetranslationofpublicsigns,sothattheresearchofthethesisarewellfounded.TheAnalysisoftheTranslationofthePublicSignsinHotelsofFujianProvinceDuringthefive-monthprocessofcollectingdatainsomehotelsinFuzhou,Xiamen,Quanzhouandzhanzhoucities,theresearcherhascollectedasmanypublicsignsaspossibleandaltogether377bilingualpublicsigns(119mistranslated&258correctones)arecollected.Theauthorhaschosensomerepresentativesignstogivevividandintuitiveexpression.4.1TheFeaturesoftheTranslationofthePublicSignsinHotelsofFujianProvinceBasedonFunctionalVarietiesofPresent-dayEnglish(HuWenzhong,1987),Englishpublicsignshavefivefeaturesinthefollowingway:First,concisewordsandconcisewordingareused.Forexample,Push（推），Exit（出口），Entrance（入口），BASEMENT（地下）,etc;Second,usesimplifiedstructureandsentencepattern,Forexample,ReceptionArea（接待處）(n.+n.),hotwater（熱水）(adj.+n.),StaffOnly（職工專用）(word/phrase+only),NoBurning（禁止煙火）(No+nounphrase/V-ing),etc;Third,useabbreviations.Forexample,VIPLounge(VeryImportantPerson)（貴賓），GYM(Gymnasium)（健身房）,P.A.Dept.(PrivateAssistantDepartment)（管家部）,etc;Fourth,useimperativesentencesmoreoften.Forexample,DONOTDISTURB（請(qǐng)勿打擾）,DoNotStopforAnythingandDoNotUsetheElevator（請(qǐng)不要拿物品，也不要使用電梯）,CAUTIONWETFLOOR（小心地滑）,etc;Fifth,sometimesusetheformoftextdrawing.4.2TheProblemsoftheTranslationofthePublicSignsinHotelsofFujianProvinceBilingualpublicsignshavebeenusedforofferingconveniencetotheforeignpeople,improvingtheinternationalimageofournation,andprovidingalivelanguageenvironmentfortheEnglishlearners.Undertheguidanceoftheskopostheoryandthreeprincipleoftranslation,theerrorsareclassifiedintothesekinds:linguistic,pragmaticandculturalerrors.4.2.1LinguisticErrorsAccordingtotheresultofthesurveyonthetranslationofpublicsignsinthefourcitiesinFujianprovince,mostofthetranslationmistakesofpublicsignsaremainlyinthelinguisticerrors.Linguisticerrorsmainlyincludespelling,lexicalandgrammaticalerrors.SpellingerrorsSpelling

errors

are

numerous

in

the

translation

of

public

signs.

Correct

spelling

is

the

most

basic

requirement

of

public

signs.

Spellingerrorsarethemostlikelytoleaveabadimpressiononforeigntourists.AlthoughonlineEnglishdictionarieshavebecomeverypopularandspellingerrorsinpublicsigntranslationhavebeengreatlyreduced,therearestillsomespellingerrorsthatneedtobecorrected.Forexample,“如遇火警請(qǐng)勿乘坐電梯”wastranslatedinto"INCASEOFFIREPLEASEDONOTUSEELKYON",“電梯”wasmisspelledas"ELKYON"andtherightspelledas"ELEVATOR";"自助KTV"wastranslatedinto"KaraokeTeitvision","Television"appearstranslationerrors.“尊敬的客戶，您好！請(qǐng)出示您的有效證件”wastranslatedinto"hen!o,Dearcustomer!PleasePresentYourEffectiveCertificates".itisclearfindthat"hello"ismisprint,whichiscausedbycarelessnessofthetranslator.Therearesomeothersuchmistakesintranslation,forexample“桌球室”isspelledas"Bliards",“乒乓球室”istranslatedinto"Tablelnnia",“桑拿中心”ismisspelled"Saund"andsoon.lexicalerrorsLexicalerrorsrefertotheimproperchoiceofwordsortheinaccuratedictionduringthetranslationprocessofpublicsigns.Awordmayhaveseveralsimilarmeaningsanditrequiresthetranslatorstocarefullyselectthemostappropriateone.Improperchoicewordsusuallycauseconfusionormisunderstanding.Lexicalerrorsofsignsmayderivefromredundancy,wrongdictationandambiguity.Forexample,“火警電話”inapieceofpublicsignofahotelinFuzhouistranslatedinto"firealarmtelephone".Itwouldbeveryclearthatforeignerswouldnotunderstandwhattheywanttoexpresswhentheyseethissign.Theoriginalpublicsignindirectlytellsusthatyoushouldcallthephonewhenthereisafire.What’smore,"firealarm"means“警報(bào)”.AsPeterNewmarkputs,word-for-wordtranslationisapre-translationprocesswhichisusedtounderstandthedifficulttextandthemechanicsofsourcelanguage(PeterNewmark,2001).Butitdoesnotmeanthatsometranslatorscansimplytranslatewordwithoutconsideringthemeaningoftheoriginalpublicsignsandthetargetreader.Therefore,“火警電話”shouldbetranslatedinto"firetelephone"or"firereportingtelephone".Anotherexample,“明光廳”istranslatedinto"MingGuanTing".AlthoughitisintendedtoexpressarestaurantwithChineseculturalcharacteristics,itisdirectlyusedinChinesepinyin,whichisequivalenttoblankinformationforforeigntouristswhohavenoChinesefoundation.Butthereiscorrespondingwordsfor“廳”inEnglish.TheuseofPinyinforthisworddoesnotaccordwiththeprinciplesoftranslation,soacorrectversionis"MingGuanhall".Similarly,“消防栓(XIAOFANGSHUANG)”isnotaChinesefeaturednameandshouldnotbetranslatedbyPinyin.Accordingtotheprincipleofunityoftranslation,itisbettertobetranslatedas"FireHydrant".Therearesomeothersuchmistakesintranslation.Althoughthiskindoferrordoesnotseemveryserious,itwillaffecttheimpressionoftouristsandforeignersinhotels.grammaticalerrorsGrammatical

errors

refer

to

the

errors

of

inflectional

changes

in

the

translation

of

public

signs,

which

do

not

affect

the

understanding

of

foreign

readers,

but

suchsimpleerrors

will

also

affect

the

international

image

of

the

city.Inthesign“退房時(shí)間(Checkouttimeis12:00noon.Stayinginsuiteroom,checkouttimeispostponedto2:00PM)”,therearetwoobviousmistakes:“退房”，iswronglyputintoaverbphrase"Checkout",andhadbetterberenderedinto"Check-out";furthermore,"Stayinginsuiteroom"shouldbetranslatedinto"forthesuiteroom".Thesign“請(qǐng)撥打內(nèi)線6002并告訴接線員火災(zāi)的位置或按下走道上您最近的火災(zāi)報(bào)警的按鈕”ismistranslatedas"Dial6002andgivingtheoperatoroffirelocationandpressthebuttonofthenearestfirealarm".Becausetheverbalof"dial"and"press"areverbalprototypes,theV-ingof"giving"shouldbespelledas"give".4.2.2PragmaticErrorsPragmatictranslationerrorsrefertothefactthatthespecificoccasionsorformsoflanguageusedonotconformtoaspecificlanguageenvironment,resultinginaweakereffect.Thetranslationofpublicsignsincluding"don't","forbidden","beware"andsoonisconventional.ItcannotbetranslatedaccordingtotheliteralmeaningandChinesewayofthinking,whichwillcausepragmatictranslationmistakes.Forexample,“小心臺(tái)階”wastranslatedinto"WATCHINGYOURSTEP",whichistypicalChinglishandnoteasyforforeignerstounderstand.Therighttranslationshouldbe"Caution!Steps";TherightEnglishtranslationof“嚴(yán)禁攜帶管制刀具入內(nèi)”is"NoKnives".However,asinginahotelinFuzhouwastranslatedinto"Knivesarenotallowedtoenter".IthasnoproblemwiththeexpressioninChinese,butaccordingtotheprincipleofconcisenessintranslation,itistoowordy.Therearealsomanyotherexampleslikethat,suchasthetranslationof“請(qǐng)不要亂扔煙頭等雜物”--"Pleasedonotthrowcigarettebutts".Thecorrecttranslationshouldbe"Pleasedonotlitter".Intheaboveseveralexamples,theoriginaltranslationbasicallyrespectsthefaithfulprincipleoftranslationtoomuch,whichisbasicallyacceptablefromtheperspectiveofChinesepeople.However,fornativeEnglishspeakers,thesetranslationsdonotliveuptheprinciplesofpublicwarningsigns.4.2.3CulturalGapDuetothedifferentthinkingmode,languageexpressionandlivinghabitsbetweenChinaandthewest,thereareculturalgaps.Withoutcorrectfillingoftheseculturalgaps,sometranslations,notinlinewiththelanguageexpressionhabits,seemhardandobscureforforeignerstounderstand.What’smore,astheNordChristianeputs,TranslationisacomparisonofChineseandWesternculture.Itcanexplaintheso-called"culture"throughthespecificunderstandingofculture(Nord2001:34).Publicsignsareusedforcommunication,sotranslatorsmustgraspthepragmaticandpoliteprinciplesinEnglishtoavoidpossibleculturalconflicts.Forexample，"NameBrandShoppingCenter（商場(chǎng)）"shouldbetranslatedinto"NamedBrandShoppingCenter（商場(chǎng)）"；Thesign“自助早餐”ismistranslatedas"Cafeteriabreakast".Therearetwoobviousmistakes:“早餐”shouldbespelledas"breakfast"andshouldnotbemistakeinto"breakast".Furthermore,accordingtoCollinsEnglishChineseDictionary,"cafeteriaisarestaurantwhereyouchooseyourfoodfromacounterandtakeittoyourtableafterpayingforit.Cafeteriasareusuallyfoundinpublicbuildingsuchashospitals,colleges,andoffices".While"buffetisamealatapartyorotheroccasion,inwhichpeopleservethemselvesatatableandthenmoveawaytoeat",sotherightfitis"buffetbreakfast".Thus,moreattentionshouldbeputintothedifferencesandcharacteristicinEnglishandChinesewayofthinking,andtheprincipleoffaithfulnessandunity.Intranslation,itisnecessarytochoicetheappropriatewordsandclearexpression.ProperTranslationStrategiesinC-ETranslationofHotelPublicSignsofFujianProvinceInthefourthchapter,wecannotethatmistranslationofpublicsignsmainlyresultfromthreelevels,namelythelinguistic,pragmaticandculturallevelsrespectively.Inthischapter,undertheguidanceofskopostheory,theauthorwillputforwardsomecorrespondingstrategiestoimprove.5.1Strengthen

the

Construction

of

Translation

TeamThetranslationofpublicsignsrequirestranslatorstobeproficientinEnglishandChinese,andbefamilarwiththeprecautionsinthetranslationprocess,whileatthesametimecanskillfullycombinethetwoculturestoverifyeachother(LiZenggen,2013,19(02):237-242).Asmentionedabove,thelinguisticerrorsofpublicsignsprimarilycomefromtranslators’poorcompetenceofthelanguage.Sometranslatorslackprofessionaltranslationskills,andtheirpoorlanguageskillsleadtospellingmistakes,vocabularymisuseandgrammaticalerrors.Therefore,inordertorefrainfromlinguisticerrorsofthiskind,highlyresponsibleandqualifiedtranslatorsareessentialtothestandardC-Etranslationofpublicsigns.Throughthemechanismofissuingpublicsigntranslationqualificationcertificate,theinstitutionsandindividualswithpublicsignstranslationqualificationcanberegisteredandmanaged,soastostrengththequalificationexaminationoftranslators.Anditalsorequirestranslatorsshouldhaverichcross-culturalknowledge,receiveprofessionaltrainingandhavealife-longlearningattitude.Inthisway,wecannotonlypreventunqualifiedtranslatorsfromtranslatingpublicsigns,butalsoimprovethequalityofpublicsignstranslation.5.2StrengthentheGovernmentSupervisionandPayAttentiontothePurposeofTranslationThroughthefieldsurveyofhotelsinFujianprovince,thispaperanalyzesthecurrentsituationofpublicsignstranslation.ItisclearthatmanyproducersortranslatorsdonotunderstandEnglishatall.Sometime,fortheconvenienceofprintingorbeauty,theychangethecaseoftheletters,changetheorderofwords,oreventranslatethemdirectlyinChinese,whichleadstolargeandsmallerrorsinpublicsigns.Itshowsthatthetranslatorisnotclearthecharacteristicandtheemotionalmeaningofpublicsigns,whichleadstothemechanicaloppositionandstifflanguageatthepragmaticlevel.Thereforethegovernmentshouldestablishasystemofpublicsigns,focusingonthetranslationandwritingofpublicsigns,insteadoftreatingitasacosmeticdecoration.Theestablishmentofthesystemofpublicsignsnotonlyreducestheerrorrateintheprocessoftranslation,butalsourgestheactiveparticipationofthesocietyintheconstructionofpublicsigns.Besides,thetranslationofpublicsignshasstrongusabilityandpurposiveness.Translatorsshouldadheretotheprinciplesofpurpose,coherenceandfaithfulness,sothatreaderscanbetterunderstandtheintentionconveyedbypublicsigns.5.3EstablishaUnifiedTranslationStandardforHotelPublicSignsAccordingtothethreetypesoferrorsmentionedabove,publicsignswithculturalerrorsaredifficulttodealwithforitssubtlenature.Inaddition,duetolackofawarenessofcross-culturalcommunicationandlackofunderstandingofthecultureandlanguagehabitsofEnglish-speakingcountries,thetranslatedpublicsignsdonotconformtotheculturalcharacteristicsofthetargetlanguage.Ontheotherhand,thecompetentgovernmentdepartmentslackofunifiedmanagementovertheestablishmentofbilingualpublicsigns,andthereisnospecialdepartmenttosupervisetheiraccuracy,unityandcoordination.Sogovernmentcanchoosetocooperatewithschool,makeuseoftheirteachers'resourcestoformulateunifiedtranslationstandards,andcompilethemintovolumesoruploadthemtothenetwork.Inthisway,throughthecombinationofprofessionalcorpuslanguageandnetworkcommunication,thenationalpublicsigntranslatorsanduserscanquicklyandaccuratelyqueryandusetherequiredmaterials,whichisconducivetothestandardizat