國(guó)際商務(wù)英語(yǔ)考試高頻詞匯及短語(yǔ)在全球化浪潮席卷的今天，國(guó)際商務(wù)英語(yǔ)已成為連接世界商業(yè)往來(lái)的關(guān)鍵橋梁。無(wú)論是應(yīng)對(duì)各類國(guó)際商務(wù)英語(yǔ)考試，還是在實(shí)際工作中進(jìn)行高效溝通，對(duì)核心詞匯與短語(yǔ)的熟練掌握都是基石。本文旨在梳理那些在考試中反復(fù)出現(xiàn)、在商務(wù)實(shí)踐中高頻使用的詞匯與短語(yǔ)，幫助讀者構(gòu)建堅(jiān)實(shí)的商務(wù)英語(yǔ)語(yǔ)言基礎(chǔ)，提升應(yīng)試能力與職業(yè)競(jìng)爭(zhēng)力。商務(wù)溝通是一切商務(wù)活動(dòng)的起點(diǎn)，清晰、得體的表達(dá)是建立良好商務(wù)關(guān)系的前提。1.1問(wèn)候與介紹(GreetingsandIntroductions)*onbehalfof(代表)-常用于正式場(chǎng)合，介紹自己或他人身份時(shí)。*It'sapleasuretomeetyou/I'mdelightedtomakeyouracquaintance.(很高興認(rèn)識(shí)您)-比"Nicetomeetyou"更正式。*CouldIintroducemyself?/Allowmetointroducemyself.(請(qǐng)?jiān)试S我自我介紹)*I'dliketointroduce...(我想介紹一下……)*Howdoyoudo?(您好)-初次見(jiàn)面的正式問(wèn)候，通?；貞?yīng)也是"Howdoyoudo?"*Withreferencetoyouremailof[date]...(關(guān)于您[日期]的郵件……)-回復(fù)郵件時(shí)常用。*Furthertoourconversation...(繼我們的談話之后……)*Iamwritingtoenquireabout/informyouof/confirm...(我寫(xiě)信是為了咨詢/通知您/確認(rèn)……)*Thankyouforyourpromptreply/assistance/email.(感謝您的及時(shí)回復(fù)/幫助/郵件。)*Pleasefeelfreetocontactmeshouldyouhaveanyquestions.(如有任何問(wèn)題，請(qǐng)隨時(shí)與我聯(lián)系。)*Ilookforwardtohearingfromyousoon/meetingyouon[date].(期待早日收到您的回復(fù)/期待在[日期]與您會(huì)面。)*Yourssincerely,(謹(jǐn)啟，[用于知道對(duì)方姓名的正式信函])*Bestregards,(此致，[相對(duì)不那么正式的郵件結(jié)尾])二、會(huì)議與談判(MeetingsandNegotiations)會(huì)議與談判是商務(wù)活動(dòng)的核心環(huán)節(jié)，精準(zhǔn)運(yùn)用詞匯有助于推動(dòng)議程、達(dá)成共識(shí)。2.1會(huì)議安排與議程(MeetingArrangements&Agenda)*callameeting/conveneameeting(召開(kāi)會(huì)議)*attendameeting/participateinameeting(參加會(huì)議)*postponethemeeting/reschedulethemeeting(推遲會(huì)議/重新安排會(huì)議時(shí)間)*agenda(議程)*minutes(會(huì)議紀(jì)要)-指會(huì)議記錄。*proceedtothenextitem(進(jìn)入下一項(xiàng)議程)*wrapupthemeeting(結(jié)束會(huì)議)2.2表達(dá)觀點(diǎn)與討論(ExpressingOpinions&Discussing)*Inmyopinion/Frommyperspective...(在我看來(lái)/從我的角度看……)*Iagreewithyouuptoapoint,but...(在某種程度上我同意你的看法，但是……)*I'mafraidIhavetodisagree.(恐怕我不能同意。)*Couldyouelaborateonthat?(您能詳細(xì)說(shuō)明一下嗎？)*Let'sputthatonholdforamoment.(我們先把那個(gè)放一放。)*Weneedtoreachaconsensusonthisissue.(我們需要在這個(gè)問(wèn)題上達(dá)成共識(shí)。)*What'syourtakeonthis?(你對(duì)此有何看法？)-相對(duì)口語(yǔ)化，適用于較輕松的討論。*bargainingpower(議價(jià)能力)*concedeapoint(讓步，承認(rèn)對(duì)方某點(diǎn)正確)*reachanagreement/strikeadeal(達(dá)成協(xié)議/成交)*termsandconditions(條款和條件)*counteroffer(還盤(pán)，還價(jià))*finalizethedeal(敲定交易)三、合同與協(xié)議(ContractsandAgreements)合同與協(xié)議是保障商務(wù)關(guān)系的法律文件，相關(guān)詞匯具有高度專業(yè)性。*contract(合同)*agreement(協(xié)議)-有時(shí)與contract通用，但agreement可能不具備contract那樣嚴(yán)格的法律約束力。*clause(條款)*obligation(義務(wù))*liability(責(zé)任，義務(wù))-尤指法律或財(cái)務(wù)責(zé)任。*breachofcontract(違約)*terminatethecontract(終止合同)*valid(有效的)*binding(有約束力的)-e.g.,abindingcontract(有約束力的合同)*signthecontract(簽署合同)*underthetermsofthecontract(根據(jù)合同條款)四、市場(chǎng)營(yíng)銷(xiāo)(Marketing)市場(chǎng)營(yíng)銷(xiāo)涉及產(chǎn)品推廣、品牌建設(shè)等多個(gè)方面，詞匯更新快且富有活力。4.1產(chǎn)品與品牌(ProductsandBrands)*product(產(chǎn)品)*brand(品牌)*brandimage(品牌形象)*productlaunch(產(chǎn)品發(fā)布)*marketresearch(市場(chǎng)調(diào)研)*targetmarket(目標(biāo)市場(chǎng))*customersegmentation(客戶細(xì)分)4.2推廣與銷(xiāo)售(PromotionandSales)*advertisingcampaign(廣告宣傳活動(dòng))*salespromotion(促銷(xiāo))*publicrelations(PR)(公共關(guān)系)*marketshare(市場(chǎng)份額)*pricestrategy(定價(jià)策略)*distributionchannel(分銷(xiāo)渠道)*after-salesservice(售后服務(wù))五、國(guó)際貿(mào)易實(shí)務(wù)(InternationalTradePractices)國(guó)際貿(mào)易涉及跨國(guó)交易的諸多環(huán)節(jié)，專業(yè)術(shù)語(yǔ)繁多。*export(出口)*import(進(jìn)口)*tariff(關(guān)稅)*quota(配額)*letterofcredit(L/C)(信用證)-一種重要的支付方式。*billoflading(B/L)(提單)-貨運(yùn)單據(jù)。*incoterms(國(guó)際貿(mào)易術(shù)語(yǔ)解釋通則)-如FOB,CIF,EXW等，規(guī)定了買(mǎi)賣(mài)雙方的責(zé)任。*shippingdocuments(裝運(yùn)單據(jù))*customsclearance(清關(guān))*paymentterms(支付條款)-如T/T(TelegraphicTransfer),D/P(DocumentsagainstPayment)。六、財(cái)務(wù)與會(huì)計(jì)(FinanceandAccounting)商務(wù)活動(dòng)離不開(kāi)財(cái)務(wù)數(shù)據(jù)的支撐與分析。*revenue(收入，營(yíng)業(yè)額)*profit(利潤(rùn))-netprofit(凈利潤(rùn)),grossprofit(毛利潤(rùn))*cost(成本)*expense(費(fèi)用)*budget(預(yù)算)*invoice(發(fā)票)*balancesheet(資產(chǎn)負(fù)債表)*cashflow(現(xiàn)金流)*investment(投資)七、通用商務(wù)表達(dá)(GeneralBusinessExpressions)此類短語(yǔ)在各種商務(wù)場(chǎng)景中均可靈活運(yùn)用。*asper(按照，依據(jù))-常用于書(shū)面語(yǔ)，如"asperouragreement"(按照我們的協(xié)議)。*priorto(在……之前)-比"before"更正式。*subsequentto(在……之后)-比"after"更正式。*inaccordancewith(依照，與……一致)*withregardto/regarding(關(guān)于)*intermsof(就……而言，在……方面)*aheadofschedule(提前于計(jì)劃)*behindschedule(落后于計(jì)劃)*onschedule(按計(jì)劃)*copewith(處理，應(yīng)對(duì))-e.g.,"copewithchallenges"(應(yīng)對(duì)挑戰(zhàn))。*takeintoaccou