大學(xué)商務(wù)英語(yǔ)課程單元測(cè)試題及解答作為大學(xué)商務(wù)英語(yǔ)學(xué)習(xí)過(guò)程中的重要環(huán)節(jié)，單元測(cè)試不僅是對(duì)階段性學(xué)習(xí)成果的檢驗(yàn)，更是發(fā)現(xiàn)薄弱環(huán)節(jié)、明確后續(xù)學(xué)習(xí)方向的有效途徑。本單元測(cè)試旨在考察學(xué)生在商務(wù)語(yǔ)境下的英語(yǔ)詞匯運(yùn)用、閱讀理解、翻譯技巧及初步的商務(wù)寫作能力。以下為一套精心設(shè)計(jì)的單元測(cè)試題及詳細(xì)解答，希望能為你的學(xué)習(xí)提供有益的參考。單元測(cè)試題測(cè)試范圍：商務(wù)英語(yǔ)基礎(chǔ)詞匯、國(guó)際貿(mào)易概念、商務(wù)信函格式與常用表達(dá)測(cè)試時(shí)長(zhǎng)：90分鐘總分：100分PartI:Vocabulary(20points)*establish,negotiate,revenue,promote,launch,brand,distribute,contract,invoice,quotation2.Afterseveralroundsoftalks,thetwopartiesfinallyreacheda_______.3.Ourmaingoalthisyearisto_______ourmarketshareinSoutheastAsia.4.Themarketingteamisworkinghardto_______thenewproductthroughvariouschannels.5.Itiscrucialforastartupto_______agoodreputationintheearlystages.7.Pleasesendusyour_______fortheproposedprojectassoonaspossible.8.The_______imageplaysasignificantroleinconsumers'purchasingdecisions.9.Uponreceivingthegoods,wewillissuean_______andarrangeforpayment.Directions:Readthefollowingpassagecarefullyandanswerthequestionsbelow.Questions:PartIII:Translation(30points)Directions:TranslatethefollowingsentencesintoChinese(15points)andEnglish(15points).A.TranslatethefollowingintoChinese:1.Wearewritingtoexpressourinterestinyourlatestproductcatalogandwouldappreciateitifyoucouldsendusacopy.2.Inordertoexpandourmarketshare,wearelookingforreliablepartnerstodistributeourproductsintheEuropeanmarket.B.TranslatethefollowingintoEnglish:1.我們公司成立于上世紀(jì)九十年代，專注于為客戶提供高質(zhì)量的電子產(chǎn)品和優(yōu)質(zhì)的售后服務(wù)。2.隨函附上我們最新的價(jià)格表，請(qǐng)查收。如有任何疑問(wèn)，歡迎隨時(shí)與我們聯(lián)系。3.鑒于當(dāng)前的市場(chǎng)情況，我們建議采取更加靈活的定價(jià)策略以吸引更多客戶。PartIV:BusinessWriting(20points)*Acknowledgereceiptofhisemail.*Expressappreciationforhisbusiness.*Offerthe8%discountandmentiontheminimumorderquantityrequired.*Encouragehimtoplacetheorderandexpressconfidenceincontinuedcooperation.Requirements:*Wordcount:____words.*Useappropriatebusinessemailformatandtone.---單元測(cè)試題解答PartI:Vocabulary(20points,2pointseach)1.launch(解析：launchanewlineofproducts表示“推出新產(chǎn)品線”)2.contract(解析：reachacontract表示“達(dá)成合同/協(xié)議”)3.promote(解析：promotemarketshare表示“提升市場(chǎng)份額”)4.distribute(解析：distributethenewproduct表示“分銷新產(chǎn)品”)5.establish(解析：establishagoodreputation表示“建立良好聲譽(yù)”)6.revenue(解析：generatingrevenue表示“產(chǎn)生收入”)7.quotation(解析：sendusyourquotation表示“向我們發(fā)送報(bào)價(jià)單”)8.brand(解析：brandimage表示“品牌形象”)9.invoice(解析：issueaninvoice表示“開(kāi)具發(fā)票”)10.negotiate(解析：negotiateterms表示“談判條款”。此處原詞表中無(wú)，但根據(jù)句子邏輯和常見(jiàn)搭配，應(yīng)為negotiate。原詞表中“distribute”已用于第4題，此處應(yīng)為題目設(shè)置時(shí)可能的筆誤或考慮不周，最符合語(yǔ)境的是negotiate。若嚴(yán)格限定詞表，可能需要調(diào)整，但在此理解下，negotiate為最佳答案。)*(注：此處對(duì)第10題進(jìn)行了特別說(shuō)明，因?yàn)樵~表提供的詞匯中“distribute”已使用，而“negotiate”是更合適的選擇。在實(shí)際測(cè)試設(shè)計(jì)中應(yīng)避免此類問(wèn)題。)*1.EDIstandsforElectronicDataInterchange.(2points)Itsroleintheearlydayswastoallowbusinessestoexchangedocumentselectronically.(4points)(解析：直接從文中找到對(duì)應(yīng)信息。)(解析：注意關(guān)鍵詞“flourish”和“keyenablers”，文中明確指出時(shí)間和原因。)3.(Anythreeofthefollowing):*Convenience.*Awiderselectionofproducts.*Theabilitytoshopfromanywhereatanytime.*(Forbusinesses:)Accesstoaglobalmarket,reducedoperationalcosts,valuablecustomerdataanalytics.(解析：每點(diǎn)2分，答出任意三點(diǎn)即可。)4.Thefourmaintypesare:*Business-to-Business(B2B)*Business-to-Consumer(B2C)*Consumer-to-Consumer(C2C)*Consumer-to-Business(C2B)(解析：每點(diǎn)1.5分，需準(zhǔn)確寫出英文縮寫及全稱，或至少準(zhǔn)確寫出縮寫。)5.(Anyoneofthefollowingwithabriefexplanation:)(解析：指出趨勢(shì)得3分，解釋重要性得3分。)PartIII:Translation(30points,5pointseach)A.TranslatethefollowingintoChinese:1.我方寫信是為了表達(dá)對(duì)貴公司最新產(chǎn)品目錄的興趣，如能寄來(lái)一份，我方將不勝感激。(解析："writingtoexpressourinterestin..."譯為“寫信是為了表達(dá)對(duì)...的興趣”；"wouldappreciateitifyoucould..."是請(qǐng)求的禮貌表達(dá)，譯為“如能...，我方將不勝感激”。)2.為了擴(kuò)大我們的市場(chǎng)份額，我們正在尋找可靠的合作伙伴在歐洲市場(chǎng)分銷我們的產(chǎn)品。(解析："Inordertoexpand..."譯為“為了擴(kuò)大...”；"lookingforreliablepartnerstodistribute..."譯為“正在尋找可靠的合作伙伴分銷...”。)3.我們合資企業(yè)的成功在很大程度上取決于雙方之間的有效溝通和相互信任。(解析："jointventure"譯為“合資企業(yè)”；"largelydependson..."譯為“在很大程度上取決于...”；"mutualtrust"譯為“相互信任”。)B.TranslatethefollowingintoEnglish:(解析：“成立于”譯為“wasestablishedin”；“專注于”譯為“specializingin”或“focusingon”；“高質(zhì)量的電子產(chǎn)品”譯為“high-qualityelectronicproducts”；“優(yōu)質(zhì)的售后服務(wù)”譯為“excellentafter-salesservice”。)2.Enclosedpleasefindourlatestpricelist.Ifyouhaveanyquestions,pleasefeelfreetocontactusatanytime.(解析：“隨函附上...請(qǐng)查收”是商務(wù)常用表達(dá)，譯為“Enclosedpleasefind...”；“價(jià)格表”譯為“pricelist”；“如有任何疑問(wèn)”譯為“Ifyouhaveanyquestions”；“歡迎隨時(shí)與我們聯(lián)系”譯為“pleasefeelfreetocontactusatanytime”。)3.Inviewofthecurrentmarketsituation,wesuggestadoptingamoreflexiblepricingstrategytoattractmorecustomers.(解析：“鑒于”譯為“Inviewof”或“Considering”；“當(dāng)前的市場(chǎng)情況”譯為“thecurrentmarketsituation”；“靈活的定價(jià)策略”譯為“flexiblepricingstrategy”；“以吸引更多客戶”譯為“toattractmorecustomers”表目的。)PartIV:BusinessWriting(20points)SampleAnswer:Subject:Re:InquiryaboutBulkPurchaseDiscountDearMr.Smith,Thankyouforyouremaildated[可省略具體日期或用"recentemail"]inquiringaboutabulkpurchasediscountforour"SmartOfficePro".WegreatlyappreciateyourcontinuedbusinessandvaluedpartnershipwithXYZCorporation.Wehopethis8%discountwillbeacceptabletoyouandencourageyoutoproceedwiththeorder.Weareconfidentthatthiswillfurtherstrengthenourmutuallybeneficialcooperation.Pleasedonothesitatetocontactusifyouhaveanyfurtherquestionsorneedassistancewithyourorder.Sincerely,[YourFullName]SalesManager評(píng)分標(biāo)準(zhǔn)(GradingCriteria):*Format(5points):