CONSUMER&

BRANDBrandKPIs

for

dishwashing

liquid:

IFBin

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

IFB’s

performance

inthedishwashing

liquid

market.Fieldwork:July2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202467%

ofIFB

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??IFB’s

brandingresonates

more

withMillennials?IFBgenerally

appealsto

men

more

thanwomen?IFBranksninth

inawareness

withinthedishwashingliquidmarket?Thepopularity

ratingof

IFBis

29%?IFBranksoutsidetheTop10

inusage?Interms

of

loyalty,IFBisninth

inIndia?IFBhasascore

of

22%

formedia

buzz?Among

IFBenthusiasts,44%

fallunderthehigh-income

category?Consumers

want

theirdishwashing

liquid

brandstohavehonesty

/trustworthiness,

reliability,

andauthenticity3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

IFB

at

67%Brand

profile:

snapshotBrand

performance

of

IFBin

India67%53%29%22%22%AwarenessPopularityUsageLoyaltyBuzz5Notes:Dishwashing

liquid

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),

n=658,

respondents

who

know

the

individual

brand

(popularity),

n=658,

respondentswho

know

the

individual

brand

(usage),

n=143,

respondents

who

have

used

the

individual

brand

(loyalty),

n=658,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024IFB’s

branding

resonatesmore

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations47%46%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeIFBbygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatIFBislikedby0%

of

Babyboomers

and

14%

of

Gen

Xers,whereasthe

total

shareof

industryusers

is0%

and

12%,respectively.39%ForMillennials

andGen

Z,

47%

and

39%

feel

positivelytowards

IFB,versus

41%

and

46%.

Socurrently,

forIFB,Millennials

connect

most

withtheirbrandcompared

tothe

overall

industryuser.14%12%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestodishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=190,

IFBenthusiast,

n=1,230,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024IFB

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

IFBshows

thatwomenareless

likely

to

haveanaffinity

with

thebrandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof14%15%80%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

IFBhasasimilarproportion

ofLGBTQIA+

consumers

when

comparedtothe

industryusers

ingeneral.37%63%41%59%63%

ofmen

likeIFBcompared

to37%

ofwomen,

whereas

forthe

overall

industry,59%

ofmen

usedishwashing

liquidcompared

to

41%

of

women.84%14%

ofIFBenthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to15%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

dishwashing

liquid,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=190,

IFBenthusiast,

n=1,230,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

IFB

enthusiasts,

44%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.4%5%Single31%37%32%5%6%44%CoupleSingleparentNuclear44%

ofIFBenthusiastsarefrom

high-income

households.IFB’s

brandis

generally

enjoyed

more

byconsumers

who

arepartof

amulti-generational

household,

30%

of

IFBenthusiastshavethiscurrent

livingsituation.6%5%27%23%34%Multi-generational30%26%27%ExtendedOther33%22%1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=190,

IFBenthusiast,

n=1,230,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

dishwashing

liquid

brands

to

have

honesty

/trustworthiness,

reliability,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

dishwashingliquid

brandsFordishwashing

liquid,the

top

threequalitiesusers

want

from

abrand

arehonesty

/trustworthiness,

reliability,

andauthenticity.Authenticity60%Thrill/ExcitementSustainabilityBoldnessCleverness40%20%0%IFBusers

alsoappreciate

thesekeyattributes,indicating

IFBexudesthesequalities.SocialresponsibilityCoolnessThequalitiesthatIFBenthusiastsareleast

focused

onare

thrill/excitementandinclusiveness.ReliabilityExclusivityIFBshouldwork

onpromotingauthenticityto

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

dishwashing

liquid,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestodishwashing

liquid,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=143,

IFB

users’,

n=190,

IFBenthusiast,

n=1,230,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

IFB

fans,

47%

state

that

they

get

excited

about

dishwashing

liquidproductsBrand

profile:

attitudesWhat

doconsumersthink

ofdishwashingliquid

ingeneral?55%54%52%51%47%45%41%41%38%34%32%32%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

dishwashing

liquid

topicsrelating

toproductsdishwashingliquidBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

dishwashing

liquid

do

youagree

with?”;

Multi

Pick;“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=190,

IFB

enthusiast,

n=1,230,dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1167%

ofIFB

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

dishwashing

liquid,the

averageawareness

ofabrandinIndiais61%.

Awareness

ofIFB,however,

is

at53%.Awareness28%

ofIndiandishwashing

liquid

users

saytheylikeIFB,compared

toanindustryaverage

brandpopularityof

39%.22%

ofindustryusers

inIndiasaythey

useIFB,withthe

average

usageof

abrand

at33%.BuzzPopularity67%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

70%.IFBhasbeen

noticed

lessinthe

media

compared

toother

brands,with

a“Buzz”score

of22%

compared

to34%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Dishwashing

liquid

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),

n=658,

respondents

who

know

the

individual

brand

(popularity),

n=658,

respondentswho

know

the

individual

brand

(usage),

n=143,

respondents

who

have

used

the

individual

brand

(loyalty),

n=658,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024IFB

ranks

ninth

in

awareness

within

the

dishwashing

liquid

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofIFBRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Vim97%95%81%77%70%62%59%57%53%52%2DettolPril34FortuneBoschSparklePalmoliveGiffy47%553%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678Outofallrespondents,

53%

were

aware

of

IFB.Thisranksthemninth

compared

toother

brandssurveyedinthismarket.9IFBAwarenessN/A10Presto13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

ofIFB

is

29%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofIFBRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Vim74%72%55%38%36%34%33%33%33%32%2DettolPril29%34FortuneBoschGiffyOutofconsumers

who

knew

thebrand,

28%

saidtheyliked

IFB.

Thisranksthemoutside

the

Top

10compared

to

other

brandssurveyed

inthismarket.567NimeasySparklePrestoFinish71%89PopularityN/A1014

Notes:“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=658,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024IFB

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofIFBRank#

BrandUsage

%76%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

todishwashing

liquid,

which

of

thefollowing

brandshaveyou

used

inthepast12

months?”.1Vim22%2DettolPril67%350%Outofconsumers

who

knew

thebrand,

22%

saidtheyused

IFB.

Thisranksthemoutside

the

Top

104Finish30%compared

to

other

brandssurveyed

inthismarket.5FortuneBosch28%628%7SparkleDISHMATICNimeasyPresto28%828%78%927%UsageN/A1027%15

Notes:“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:

n=658,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

IFB

is

ninth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofIFB’sconsumersRank#

BrandLoyalty

%91%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Vim2DettolPril86%33%382%4BoschSparkleNimeasyPrestoFortuneIFB77%574%670%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

dishwashingliquid,which

ofthefollowing

brandsare

youlikely

touseagaininthe

future?”.67%768%867%967%Outofrespondents

whohaveused

IFB,67%

saidtheywould

usethe

brandagain.LoyaltyN/A10Giffy65%16

Notes:“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

are

youlikely

to

use

againin

the

future?”;Multi

Pick;

Base:n=143,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024IFB

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofIFBRank#

BrandBuzz%73%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1DettolVim22%266%3Pril48%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutIFBinthemedia.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.4BoschFortuneDISHMATICSparkleFinishGiffy32%532%631%729%828%78%928%BuzzN/A10Presto24%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=658,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderstandyourcoreaudiences?

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