1247第八篇：中國新銳品牌的全球增長新范式——124牌全球化”魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事 魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事 魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事 魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事 魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I■品牌加速器：聚焦于具有潛力的新銳品牌，通過資源整合、市場驗證、模式打磨，加速其成長為具■品牌遠景中心：以前瞻性研究為導(dǎo)向，聚合專家智庫與跨界創(chuàng)新賽道數(shù)智與趨勢轉(zhuǎn)化創(chuàng)新消費白皮書資本助力護航品牌出海放大企業(yè)價值首發(fā)引領(lǐng)智能孵化場景與文化共鳴國際傳播力打造魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事■賽道定義■爆品打造■渠道滲透■社交傳播魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事在近兩年中，隨著盲盒熱度趨緩和消費者對價格的敏感度上升，泡泡瑪特面臨增長挑戰(zhàn)。但通過推出Labubu等新符號，以及拓展手辦、積木、授權(quán)衍生品和全球化布局，品牌實現(xiàn)了賽道的再迭代。魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事■全鏈路思維■協(xié)同模式■可復(fù)制性魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事）：），魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事I車內(nèi)行為40%車內(nèi)行為車邊行為車輛整備行為駕駛相關(guān)行為40%車輛整備行為駕駛相關(guān)行為40%其他休閑娛樂欣賞風(fēng)景設(shè)備操作社交互動生活起居辦公學(xué)習(xí)0.32%37.96%駕駛相關(guān)行為休閑娛樂欣賞風(fēng)景設(shè)備操作社交互動生活起居辦公學(xué)習(xí)0.32%37.96%駕駛相關(guān)行為3.69%26.02%車輛整備行為車內(nèi)自拍車內(nèi)放松舒壓車內(nèi)車邊聊天/互動車內(nèi)唱K/演奏/聽音樂展示車輛外觀/內(nèi)飾車內(nèi)與小孩互動行程記錄和分享車內(nèi)飲食車內(nèi)玩耍車內(nèi)使用手機/平板車內(nèi)沉思/思考/反思車內(nèi)車邊吸煙車隊協(xié)作與社交車內(nèi)看視頻個人儀容儀表整理車內(nèi)與寵物互動車內(nèi)睡覺/過夜車內(nèi)烹飪其他用戶整體9.09%8.77%7.10% 5.52%4.34%4.26%3.63%2.78%2.38%0.59%0.58%0.65%單身青年-3.96%3.79%3.21%-6.46%0.24%-2.13%0.41%0.94%0.45%0.23%-0.26%-0.16%-0.26%-0.16%-0.12%0.37%0.28%二人世界-0.73%0.80%0.70%2.72%-6.13%0.26%0.01%-1.87%-0.13%-1.87%-0.13%-0.22%-0.21%-0.02%0.27%0.20%0.74%0.05%新手爸媽-0.63%-2.59%-0.43%-2.24%7.48%7.48%-1.27%2.75%2.75%-0.45%-1.00%-0.51%0.18%0.18%0.11%0.03%0.44%-0.31%-0.04%-0.17%家庭成長-0.19%0.39%0.39%-1.16%3.15%0.11%0.76%3.15%0.11%0.76%-0.52%-0.12%-0.08%-0.09%0.18%-0.78%0.18%-0.13%-0.41%-0.05%-0.07%-0.13%空巢階段-1.33%2.81%0.72%0.96%0.35%-3.19%-3.19%-0.66%-0.66%-0.72%-0.28%-0.18%0.96%0.37%0.29%0.05%0.00%0.27%0.07%老年銀發(fā)-0.54%-1.87%-0.54%-1.87%6.18%-3.66%-2.68%-0.44%-0.55%-2.68%-0.44%-0.55%-0.60%-0.09%-1.17%-0.53%-0.71%-0.34%0.28%0.59%魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事），魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事化身體恢復(fù)效率。”度運動做好充分準(zhǔn)備。”提供持續(xù)支持以保持最佳狀態(tài)?！保?，魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事）；魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事），）；），魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事），魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事），魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事），魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事“品牌智腦”升級魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I），），魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I的語境差異。它不再只是簡單地翻譯內(nèi)容，而是能識別出特定場景下的情感觸發(fā)點、流行符號和文化禁忌，并據(jù)此提出策略建議。例如，它能建議品牌在齋月期與在圣誕節(jié)期之間的策略應(yīng)如何進行魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事■爆款邏輯的脆弱性：一款在國內(nèi)通過頭部主播和社交媒體矩在面對歐美市場高度分化的渠道生態(tài)（亞馬魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事），魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事在全球化的語境下，品牌出海早已不再是單純的產(chǎn)品與渠道競爭，而是價值觀與文化的共本篇旨在系統(tǒng)解析文化共鳴在全球化中的戰(zhàn)略價值與核心挑戰(zhàn)，并提出三大破局路徑；結(jié)在展開討論之前，我們需要厘清一個容易混淆的概念對：同理心（Empathy）與共情力魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事I魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY數(shù)說故事魔數(shù)無界DT八與TRY