BackgroundInformationLongorDifficultSentencesNewwords&phrasesTextABusinessManagementUnitSevenProperNames

BackgroundInformation

Sentence1:Strategicintentisthoughtofasa“big,hairy,audaciousgoal,andisgenerallyachievedoverthelongterm.Analysis:“isthoughtofas”means“isregardedtobe”;“audacious”means“verybraving,aggressive”;“overthelongtime”means“inalongwhilefromthepresent”Translation:企業(yè)戰(zhàn)略意圖是指‘宏大、模糊而雄心勃勃的目標(biāo)，可縮略為BHAG，一般要通過長時期才能實(shí)現(xiàn)。

Sentence2:Whencircumstanceschange,enthusiasmneedstobesustainablethroughnewoperationaldefinitionsandstrategicintentshouldguideresourceallocations.Analysis:“circumstances”means“situations”;“sustainable”means“keepingon”;“operational”means“relatingtotheoperationofabusiness”;“allocation”means“givingoutofsthtosb”Translation:一旦環(huán)境發(fā)生變化，員工的熱情則通過新的操作性定義得以維持，戰(zhàn)略意圖則實(shí)現(xiàn)對資源分配的指導(dǎo)。

LongorDifficultSentencesSentence3:Strategicvisioncanbeviewedasacompany’sroadmapthatspecifiesabouttechnology,customerfocus,productandgeographicmarkets,andcapabilitiesitplanstodevelop.Analysis:“beviewedas”means“beregardedas”;“specify”means“clearlystatesth”;Translation:戰(zhàn)略遠(yuǎn)景可看成是公司的戰(zhàn)略路線圖，它具體指明了與公司計劃發(fā)展有關(guān)的技術(shù)、核心客戶、產(chǎn)品、地區(qū)市場和開發(fā)的潛力。Sentence4:Asitgrows,decentralizes,diversifies,expandsgloballyanddevelopsworkplacediversity.Analysis:“decentralize”means“todividethewholeintopartsofanorganization”Translation:核心理念由核心價值和核心目的構(gòu)成，它如粘膠物，無論在企業(yè)初期發(fā)展時期，還是在以后的分散發(fā)展、多樣化發(fā)展、全球性擴(kuò)展、車間多樣化開發(fā)中，都將企業(yè)時時凝聚在一起。Sentence5:ABHAGisclearandcompelling,highlyfocused,energizing,hasafinishlinesotheorganizationknowswhenithasachieveditsgoal,actsasacatalystforteamspirit.Analysis:“compelling”means“makingpeoplefeelcertain”;“acatalyst”means“asubstancethatmakesachemicalreactionhappenmorequickly”Translation:每個BHAG都應(yīng)清晰、具有約束力，高度集中、充滿活力，規(guī)定終點(diǎn)線。由此企業(yè)清楚何時實(shí)現(xiàn)這些目標(biāo)，對團(tuán)隊(duì)合作起著催化劑的作用。

Sentence6:Companieswiththestrategicintentofgloballeadershipneedtobeabletocreatetomorrow’scompetitiveadvantagesfasterthancompetitorsmimicthecurrentonesorganizationshave.Analysis:“mimic”means“tobehaveoroperateinexactlythesamewayassth.orsb.else”;“ones”refersto“competitiveadvantages,somethingthathelpsyoumoresuccessfulthanothers”Translation:公司如果試圖實(shí)現(xiàn)具有全球領(lǐng)導(dǎo)力的戰(zhàn)略目標(biāo)，就必須能夠以更快的速度創(chuàng)立明天的競爭優(yōu)勢，以超越競爭對手模仿公司當(dāng)前所具有的優(yōu)勢。

LongorDifficultSentences

Sentence7:Approachestocompetitiveinnovationinglobalcompaniesincludebuildingmultipleadvantages,searchingforloosebricksbeyondstaticanalysesofcompetitors.Analysis:“multiple”means“manyorinvolvingmanythings”;“beyond”means“morethanaparticularlimit”Translation:在全球的擴(kuò)展顯示其獲得競爭性創(chuàng)新的幾大核心策略。這些策略包括：建立多元化優(yōu)勢、搜尋超越靜態(tài)分析競爭對手的松動磚塊Sentence8:Whencompaniesenterintopricewarsorothercompetitivebattlesthewideracompany’sportfolioofadvantagesthelessrisktheyface.Analysis:“thewider…theless”means“越廣…越少’’;“portfolio”means“agroupofinvestmentownedbyacompany”Translation:當(dāng)公司進(jìn)入價格戰(zhàn)或其它之戰(zhàn)時，公司優(yōu)勢組合越廣，面對的危機(jī)就越少。

Sentence9:Anothercompetitiveinnovationcanbechangingsomeoftheindustry’scharacteristics,suchasentrybarriersbycreatingnewrulesofengagementandinsteadofmatchingaleadingcompany’scapabilities,acompanycandeveloptheirown.Analysis:“barriers”means“rulesthatlimitwhatpeoplecando”;“engagement”means“officialarrangementstodosth”Translation:另一個是具有競爭力的創(chuàng)新，從而改變工業(yè)的某些特性，比如通過創(chuàng)立新的參與規(guī)則改變一些入關(guān)壁壘、不模仿領(lǐng)軍公司的潛力，公司開發(fā)自己的潛力。Sentence10Corporatechallengesarederivedfromanalyzingcompetitorsandforeseeingtheindustrylifecycle,mutuallyrevealingpotentialcompetitiveopportunities.Analysis:“derivefrom”means“todeveloporcomefromsthelse”;“mutually”means“sththatisacceptabletoallinvolved”Translation:公司面臨的挑戰(zhàn)來自對競爭對手的分析和對工業(yè)生命周期的預(yù)測，二者共同揭示了潛在的競爭機(jī)遇。1.strategicadj.戰(zhàn)略性的

TheUNforcesmadeastrategicwithdrawalinthefighting.聯(lián)合國部隊(duì)在這次戰(zhàn)斗中作了一次戰(zhàn)略性的撤退。2.audaciousadj.大膽創(chuàng)新的Therewillexistmanyrisksinvolvedinsuchanaudaciousoperation.如此大膽的行動將會存在很多風(fēng)險。3.relentlesslyadv.不屈不撓地Anachievedcompanyshouldrelentlesslypursueforthebiggestprofitsinthecompetitivemarket.一個有成就的企業(yè)應(yīng)該在充滿競爭的市場里不屈不撓地追求最大利潤。Newwords&phrases

4.formulatev.構(gòu)想(用公式)Wearestudyingthesituationbuthavenotformulatedanyresponseyet.我們正在研究形勢,但尚未考慮好如何回應(yīng)。5.complementv.補(bǔ)充JohnandBobcomplementedeachotherwellinthisproject.約翰和鮑勃在這個項(xiàng)目中配合得很好。6.compellingadj.令人信服的ThecourtwaspresentedwithcompellingevidencethatLucyhadmurderedherhusband.有人向法院出示了令人信服的證據(jù)，證明露西謀殺了她丈夫。7.mimic（mimicked）

v.模仿WeChinashouldnotonlytrytomimicEurope：wehavetofindourownpathtosuccessfulmodernization.中國不應(yīng)該只是試圖模仿歐洲：我們必須找到自己的現(xiàn)代化成功之路。8.portfolion.投資組合

TheMicrosofthasputinawiseinvestmentportfoliointhecomputerbusinessandhasgotthegreatestprofits.微軟在計算機(jī)商業(yè)中投資組合一直很明智，因此獲得了最大利潤。9.outsourcev.外包(工程)Manyinternationalcompanieshavestrivedtocarryontheoutsourcingofthemarketoverseastolocalspecialfirms.許多國際企業(yè)設(shè)法將海外市場外包給當(dāng)?shù)貙I(yè)公司經(jīng)營。10.succinctlyadv.簡潔地Attheexhibitionshow,Andersonputtheapplicationtechnicalprocessofthe3Dprintermoresuccinctly.

展銷會上，安德森將3D打印機(jī)的使用技術(shù)程序解釋得更加清楚簡潔。

ProperNames1.SonyCorpistheleadingoneofthecivilianandprofessionalaudio-visualproducts,gameproducts,thecorecomponentsofcommunicationproductsandinformationtechnologyandotherareasoftheworld.Withitsmusic,filmandtelevision,computerentertainmentandonlinebusinessachievementswillbecometheleadingglobalelectronicsandentertainmentcompany.

ProperNamesProperNames2.Mazda(MAZDA),isaJapanesecarmanufacturer,headquarteredinJapanHiroshima,themainsalesmarketsincludingAsia,EuropeandNorthAmerica.MAZDAisoneofthemostfamousautobrandsinJapan,Japan'sfourthlargestcarmanufacturer,istheworldfamousautomotivebrand,istheworld'sonlyR&Dandproductionofaeroenginerotormotors.Ranked255thin2008"fortune"globaltop500enterprisesranking.BackgroundInformationLongorDifficultSentencesTextBBillGates’SpeechtoTsinghuaUniversityProperNames

BillGates(1955-),cofounderandchairmanofMicrosoftCorporation,bornonOctober28,1955,inSeattle,Washington.HeattendedHarvardUniversityin1973anddroppedoutofitin1975.BillcofoundedtheMicrosoftCorporationin1975,builthissoftwarecompanyintooneofthemostsuccessfulbusinessesintheworld,andestablishedhimselfintheprocessastheworld’srichestman.AlthoughBillstartedMicrosoftasasmallbusinessbasedonasingleinnovativesoftwareprogramthathehadhelpedtodevelop.Hisrealgeniuswashisbusinessacumen.Asthelong-timeCEOofMicrosoft,Billwasabletoborrowandintegrateothercomputerprogrammers’innovationsandsellthemtothenewandrapidlyexpandinghomecomputermarket.In1985,10yearsafterMicrosoftwasfounded,ithad$140millioninrevenue,whichgrewto$28billionby2002,oneofthepioneersofhomecomputing.Billprovedhimselftobeatechnologicalvisionaryandsoftwareapplicationsguru.Accordingtoindustryanalysts,healsodemonstratedthathewasashrewdmarketingstrategistaswellasanaggressivecorporateleader.Sentence1:Ifwehadtochangeittoday,wewouldsimplyaddthatnowwealsowanttohaveacomputerineverypocket,everycarandmanyotherplacesthatwehadnotthoughtaboutwhenwefirststarteddoingdevelopment.Analysis:“ifwehadto…wewould…”,asubjunctivemoodTranslation:如果我們今天要改變這個設(shè)想的話，我們只想補(bǔ)充一點(diǎn)，那就是我們還想讓每個人的口袋，每輛汽車?yán)镆约捌渌覀兤鸪蹰_始研發(fā)時沒有想到的地方都擺上電腦。Sentence2:Ibelievesoftwareisthekeyelementthatreallyunlocksthepowerofallthistechnology,andtheideaofmakingiteasytofindinformation,easytocreateinformation,easytocommunicatewithotherpeople.Analysis:“unlock”means“develop”Translation:我相信軟件是真正能開發(fā)出電腦技術(shù)潛能，幫助人們更簡便地查詢信息、創(chuàng)造信息、促進(jìn)人與人之間交流的關(guān)鍵因素。LongorDifficultSentencesSentence3:CertainlyhereinChinatheopportunityforhundredsofthousandsofgreatjobsshouldbeveryexcitingbecausethereisaglobalshortageintermsofcomputerskills.Analysis:“shortage”means“asituationinwhichthereisnotenoughofsththatpeopleneed”;“intermsof”means“considering,onaspectof”Translation:對于中國，當(dāng)然也不例外，無數(shù)的就業(yè)機(jī)會將是激動人心的。因?yàn)槿蚨技毙栌嬎銠C(jī)人才。LongorDifficultSentences

Sentence4:WeseePCsconnectedtotheInternetmakingtheworldasmallerplace,andthat’spositiveinsomanyways:tobuildunderstandingbetweenpeople,toshareresearchinkeyscienceareas,includingmedicine,toallowworldcommercetoworkverywell.Analysis:“seePCsconnected,seesthdone”;“positive”means“advantageous”Translation：我們看到，連上因特網(wǎng)的計算機(jī)正在使世界變小，而這會帶給我們許多好處：架起人與人之間理解的橋梁、分享包括醫(yī)學(xué)在內(nèi)的重點(diǎn)學(xué)科領(lǐng)域的研究成果、保證世界貿(mào)易更加順利地進(jìn)行。

Sentence5:It’scomealongway,suchasthegraphicsinterface,theapplication,andthewaywedealwithlinguistics;it’smuchbetterthanitwasayearago.Analysis:“it’s”means“ithas”；“dealwith”means“handle”Translation:我們已經(jīng)做了很多研究工作，例如圖形界面、應(yīng)用程序以及處理語言學(xué)的方式。與一年前相比，我們已經(jīng)有了很大進(jìn)步。Sentence6:Microsoftfeelsinaveryluckypositiontobehelpingtodrivethesethings,andthekeyforusisworkingwithothersoftwarecompaniessothattheycanbuildotherapplicationsontopofthesystem.Analysis:“drive”means“toputforward”Translation:微軟很幸運(yùn)地處在這樣一個位置，能夠幫助促進(jìn)這些事物的發(fā)展。我們工作的關(guān)鍵在于和其它軟件公司的合作，使他們能在這個系統(tǒng)之上建立其它應(yīng)用程序。

ProperNamesProperNamesMicrosoft(Microsoft)isacompanyheadquarteredinAmericanmultinationalcomputertechnologycompany,istheworld'sPC(PersonalComputer)pilotmachinesoftware,foundedbyBillGatesandPaulAlanin1975,thecompanysetupheadquartersinWashingtonstate,LeiDeMond(RedmondCity,adjacenttoSeattle).InR&D,manufacturing,andcomputersoftwareservicesauthorizedtoprovideathomeandabroad.ThemostfamousandpopularproductfortheMicrosoftWindowsoperatingsystemandMicrosoftOfficeseriessoftwareiscurrentlytheworld'sbiggestcomputersoftwareprovider.Microsoftin2013intheworld'stop500enterpriseslistranked110th,ranked104thin2014.專題補(bǔ)充講解Notices一、通知簡述通知(Notices)通知是轉(zhuǎn)發(fā)上級機(jī)關(guān)或不相隸屬機(jī)關(guān)的公文，傳達(dá)要求下級機(jī)關(guān)辦理或需要相關(guān)單位周知或執(zhí)行的事項(xiàng)、任免人員等使用的一種公文。通知的應(yīng)用范圍極為廣泛，對制發(fā)機(jī)關(guān)也沒有級別限制，使用極為方便、靈活。英文通知一般有標(biāo)題(title)、時間(date)、被通知者(addressee)、正文（body）、和通知者(addresser)構(gòu)成。標(biāo)題置于正中并大寫，被通知者(如含有的)一般置于左上角，時間置于右上角。通知者置于正文的右下角。正文（通知事由、時間、地點(diǎn)）內(nèi)容要客觀具體，語言應(yīng)清楚明了，發(fā)文數(shù)量應(yīng)嚴(yán)格控制。二．通知的翻譯講解

教材專題七(P127)中的Notice5是有關(guān)中國科技大學(xué)校友基金會號召針對四川地震進(jìn)行捐助的通知,Notice6是武漢大劇院為支持2008年北京奧運(yùn)開辦宏大新年慶典年會售票的通知。以下是對兩篇通知難句的翻譯講解。專題補(bǔ)充講解1.UniversityofScienceandTechnologyofChinaAlumniFoundationexpressesitsdeepestsympathytothelossoflivesandpropertiesintherecentSichuanEarthquake.中國科技大學(xué)校友基金會對最近在四川地震中遭受的人員和財產(chǎn)損失表示最深切的同情。此句中的“expressitsdeepestsympathyto”為短語，主語是“…foundation”為第三人稱單數(shù)2.WecalluponUSTCalumniaroundtheworldtoofferhelptotherelieffortheSichuanEarthquakethroughlegitimategoodwillchannelsinyourlocalarea.Weencouragealldonationsbeingdire