BusinessProposals

-商業(yè)提議NO.192Executivesummary：提議提要Aconcisedescriptionofthepurposeoftheproposal,thetop-linefinancialbenefits,andtheobjectivesthatwillbeachieved,andattemptstomakeacompellingcasefortheproposaltobeapproved.3Objective：目的Aqualitativeorquantitativegoalthatdrivestheproposal.Assumptions：設(shè)想Oneormoreunderlyingpre-conditionsthatfromthepremiseofabusinessproposalorbusinessanalysis.4Methodology：一套措施Asetofprinciplesthatdeterminewhichbusinessmethodswillbedeployedandinterpretedtoaccomplishtheobjectivessetforthintheproposal.Growthimpact：經(jīng)濟(jì)增長沖擊/影響Illustrateshowaproposalmeetsorexceedsbudgetedgoalsand/orplans.5Financialimpact：財(cái)政沖擊/影響Itisthefinal,bottom-linemeasurementofallbusinessprojects.Themostcommonlyutilizedfinancialmeasurementsare:ROI：投資收益率ReturnOnInvestment,alsoknownasReturnOnInvestedCapital,istheamount,expressedasapercentage,earnedonacompany’stotalcapitaloutlayforaproject.6ROE：股本收益率ReturnOnEquity,sameasROI,butmorespecifictostockinvestments.Paybackperiod：（投資）收回期Thelengthoftimeneededtorecoupthecostoftheproposal’scapitaloutlay.Capitalinvestment：資本投資AlsoknownasCapitalExpenditure.Itistheoutlayofmoneytoacquireorimproveassetssuchasbuildings,machinery,andotherfixed-costitems.7Usage(1/4)ExecutivesummaryThisisthetop-linesummaryofaproposal.Itisthefirstpartoftheproposaldocumentthatyoumustspeakto.Itincorporatesyoursellingideaaswellasthebottom-linefinancialimpact.Itisusuallywritteninbullet-pointformoraconcisesummary.Example:Openingupanewretailoutlet.Qualifyexpectedincrementalsales,howthatwillcontributetobudget,andbenefitthecompanyintermsofmarketpenetrationandbrandinggrowth,andultimatelythecontributiontothebottomline.8ObjectiveTheobjectivecloselyfollowstheexecutivesummary.Itisusuallyoneortwolinesstatingapurpose.Example:Openupanew,15,000squarefootoutletinTimesSquare.Usage(2/4)9AssumptionsExample:Thisretailoutletproposalassumesthatthecostofreal-estatewillnotexceed$3000asquarefoot.MethodologyExample:Adrill-downmethodologywillbeusedforthisproject.Usage(3/4)10GrowthimpactExample:Expectedpenetrationincreaseof10%.FinancialimpactExample:TheRIOforthisprojectis60%.Thepaybackperiodis31/2years.Usage(4/4)11SummaryAbusinessproposalisthekeyyardstickbywhichideasandconceptsarecommunicatedforreviewandapproval.Itmustbeclear,freeoffluff,andtothepoint.Aso