注：不含主觀題第1題AttheFifthPlenarySessionofthe18thCPCCentralCommittee,theconceptofInnovation,Coordination,Green,OpennessandSharinghadbeenproposed,withInnovationattheforefront第2題Innovationisnomysterybutaccessibletoeveryone第3題Himile'sunderstandingofinnovationis().AImprovementisinnovationBEveryoneisinvolvedininnovationCWeshouldbothencourageinnovationandtoleratefailuresDOnlytechnologycandriveinnovation正確答案：ABC第4題Inthefierceinternationalcompetition,onlyinnovatorscanadvance,remainstrongandwin.第5題Currentcollegestudentsarethenewforceofthisera.Attheagewiththemostactiveinnovativethinking,theyshouldhavethecouragetoinnovate第6題Effectivewaystobreakawayfromconventionalthinking()AMaster"visual-spatialthinking"BMasterdivergentthinkingCMastermulti-perspectivethinkingDMasterfollowingtherules正確答案：ABC第7題Technology-driveninnovationprocessmodelsinclude()ABasicresearchBAppliedresearchCDevelopmentresearchDProductionandsales正確答案：ABCD第8題Demand-driven(market-driven)innovationprocessmodelsinclude()AMarketdemandBR&DCProductionDSales正確答案：ABCD第9題Theintegratedtechnology-driveninnovationprocessmodelconsidersinnovationasaparallelprocessinvolvingthegenerationofinnovativeideas,researchanddevelopment,design,manufacturingandmarketing.第10題Whichofthefollowingisnotaninnovationorcreation()AInventionBUtilitymodelCAppearancedesignDForecastChapter2Assignment第1題Innovationisthesoulofsocialprogress,andentrepreneurshipisanimportantwaytopromoteeconomicandsocialdevelopmentandimprovepeople'slivelihood.第2題Entrepreneursarelikecommandersatthebattlefield,theyneed()ACharismaanddecisivenessBAbigpictureandeagleeyesCImaginationsandcreativityDPersistenceandperseverance正確答案：ABCD第3題Thedesirablequalitiesandabilitiesofentrepreneursinclude().創(chuàng)業(yè)者需要的素質(zhì)和能力包括（）。AIntegrityBConfidenceCInnovativespiritDLifelonglearning正確答案：ABCD第4題Thedifferencebetweenabossandanemployeeisthatthebossisgoodatraisingfundswhiletheemployeeatprofessionalskills第5題Whenyoustartabusiness,risksanddifficultiesareinevitable.Onlybytakingrisksandseizingopportunitiescanyourunasuccessfulbusiness第6題WangChuanxiang,anentrepreneur,thinksthatentrepreneursneed()instartingabusiness.ASticktoprinciplesBResisttemptationsCPersevereDSpeculate正確答案：ABC第7題WhichofthefollowingisnotoneofthethreequalitiesHanHanthinksentrepreneursshouldhave().AStrongdesireforsuccessBRisk-takingspiritCCoolheadDFinancialmanagementcapacity第8題ThreeabilitiesHanHanthinksentrepreneursshouldhave().ALeadershipBSelf-improvementCConfidenceDPlanning正確答案：ABD第9題Whencultivatingentrepreneurialtalent,collegestudentsshouldincreasetheirtalentthroughprimarystart-upexperiences,competitionandself-denial,sothattheycanachievecomprehensiveimprovementofentrepreneurialtalent.第10題Ascollegestudents,theyshouldpayattentiontotheaccumulationofknowledgeandskills,establishcorrectvalues,seizetheopportunityandmakeboldandhardattemptsonthisbasis.Theyshouldhavethecouragetostrengthentheirwillpowerthroughpractice.Chapter3Assignment第1題Entrepreneurscantakeadvantageofgrowthtrendstoofferproductsorservicesrelatedtogrowingindustriesoractivities.第2題Tofindprojectsrelevanttosocialeventsorsituations,weshouldpayattentionto()AEconomicchangeBIndustrydevelopmentCEnactmentofnewregulationsDSocialnews正確答案：ABCD第3題Collegestudentscanchooseprojectsrelatedtotheirmajorswhenstartingabusiness.第4題Start-upprojectwithlowinvestmentisusuallydefinedasonewhosecostsarewithinyourcontrol.第5題Marketshiftwillcreatedemandsfornewproductsandservices.第6題Wecan'tfindprojectsinmarketgap(s).第7題Notallstart-upprojectshavetobeinnovative.第8題Whatcharacteristicsoftheprojectshouldentrepreneursconsiderwhentheychooseaproject()ALowinvestmentBSustainabledevelopmentCDevelopmentpotentialDQuickreturns正確答案：ABCD第9題Intheprocessofstartingabusiness,thefirstgoalisto()AObtaininvestmentBFindcooperatorCIdentifyastart-upprojectDSetupacompany第10題Weshouldconsiderthreeaspectswhenchoosingastart-upprojectAPersonalhobbiesBFieldfamiliarityCConsumergroupDPoliciesandregulations正確答案：ABDChapter4Assignment第1題Theestablishmentofanentrepreneurialteamwithcomplementaryadvantagesisthekeytomaintainingthestabilityoftheteamandaneffectivemeanstoavoidandreducetherisksoftheteambuildingmode.第2題Howtobuildanentrepreneurialteam().AChoosetherightteammembersBSetcleargoalsCFormulateaneffectiveincentivemechanismDProfitdistribution正確答案：ABC第3題Ctripowesitssuccesstothreefactors().AExcellentteamBInnovativespiritCCustomer-centricvalueDGainprofit正確答案：ABC第4題Anentrepreneurialteamshouldhavecleargoals,takingtheinterestsofteammembersaswellastheirvaluesintoconsiderationwhilemakingsuretheyunderstandthegoalsproperlytokeepeveryoneencouragedandmotivated第5題Itisthepremiseofeffectiveincentivetocorrectlyjudgetheinterestsandneedsofteammembers.第6題Theprofitdistributionsystemoftheentrepreneurialteamshallreflectthedifferenceinthevalueofindividualcontributionsandrepresenttheperformanceofteammembersthroughouttheentrepreneurialprocess,ratherthanatacertainstage第7題Asanentrepreneur,HanHanbelievesteambuildingconsiststhreestages().ADrawbusinesspartnertogetherBEliminatethefalseandretainthetrueCSeekcommonpointswhilereservingdifferenceDContinuousdevelopment正確答案：ABC第8題Howtobuildanexcellententrepreneurialteam().ABebothindependentandcooperativeBPlaytoyourstrengthandbypassyourweaknessCHavecommonandcleargoalsDMutualcomplementation正確答案：ABCD第9題Thecriteriaforanexcellentteamincludeahighsenseofresponsibility,successfulindustryexperienceandcollaborativemindset.Teammembersshouldbeagroupofpeoplesharingtheteamvalues.第10題Intheprocessofstartingabusiness,theentrepreneurneedstobebothindependentandcooperative.Chapter5Assignment第1題Start-upsgovernproductpositioningthemselves第2題Start-upsshouldtakeadvantageofthedifferencestomakethemostoftheirproducts第3題Insteadoffocusingonmarketing,entrepreneursshoulddelveintoproductsandtechnologies第4題Entrepreneurshipismoreofamatteroffeelings,sowedon'tneedtofocusonthesalesvolume.第5題Whatisthesignofentrepreneurialsuccess?ABrandpresenceBCertifiedproductsCAfter-salesserviceDSuccessfulsalesofproducts第6題Whatshouldbethecentralbusinessmodeofstart-ups?ACustomer-centricmodeBProduct-centricmodeCEnterprise-centricmodeDSociety-centricmode第7題Whatcanreflectthecomprehensiveabilityofanentrepreneurialcompany?AFinancialmanagementBMarketingCHumanresourcemanagementDProductdesignanddevelopment第8題MarketingmethodsofSuoerEducationInformationTechnologyCo.,Ltd.IncludeABecomearolemodelBFocusonservicesCDevelopagoodreputationDWorkonbranding正確答案：ABCD第9題Whichtwoaspectsshouldstart-upspayattentiontoinmarketing?AIdentifytargetuserBFocusonafter-salesserviceCFindthemostsuitablemarketingchannelsDMeetallmarketdemands正確答案：AC第10題Whichofthefollowingarepracticalmarketingmethodsforstart-ups?APositionproductbycustomersBAchievetheultimatebytakingadvantageofdifferencesCMakeanadd-ontotheproductandtheserviceheart-warmingDBuildyourownmarketingecosystemfromscratch正確答案：ABCDChapter6Assignment第1題Theprojectdescribedinthebusinessplanshouldbeinnovative,achievableandhavehighinvestmentvalue.第2題Theteamdescribedinthebusinessplanshouldhaveareasonabledivisionofwork,whichshouldintroducethebackgroundandexpertiseofthemainmembersoftheteam,andtheteamstructureshouldbereasonable.第3題Agoodbusinessplandependsonplanningfor70%andpackagingfor30%第4題Theequitystructureofthefounderandcoreteamdescribedinthebusinessplandeterminesthebasisforlong-termdevelopmentinthefuture.第5題Whenwritingabusinessplan,weshould().AKeepitconciseandtothekeypointsBPractisetranspositionthinkingCBasedonadequatesurveys,dataandinformationDBepracticalwithmoderatepackage正確答案：ABCD第6題Whichofthefollowingisnotoneofthethreepurposesforthestart-uproadshow().AMakeitunderstandableBDrawattentionCPromoteactionDGetmoreprofits第7題WhatshouldbeincludedinaqualifiedroadshowPPT().AWhoareyouBWhatdoyouwantCWhathaveyoudoneDWhathaveyougot正確答案：ABCD第8題Duringroadshows,entrepreneursshoud().AGostraighttothepointBKeepitsimpleCMaketherightfinancialplanningDDon'tspendtoomuchtimeintroducingteammembers正確答案：ABCD第9題Duringthespeech,entrepreneursshouldmakeeyecontactwiththeaudienceandappearconfidentandcomfortable.第10題Outstandingprojectdeductionabilityisanessentialabilityforentrepreneurs.Chapter7Assignment第1題Ifweignorethebusinessmodel,themostadvancedtechnologycouldbemeaningless.第2題Theconceptofbusinessmodelfirstappearedin()A1850sB1950sC1750sDTheendofthe19thcentury第3題Whichofthefollowingaretherolesofbusinessmodel()AMakethebestuseofentrepreneurialresourcesBMaximizethevaluebehindtheopportunityCMakepotentialinvestorsunderstandtheenterprise'sbusinesslogicDGuideentrepreneurialactivities正確答案：ABCD第4題Businesscanvasmakesthedesignandexecutionofbusinessmodeleasier.第5題Howmanyelementsdoesthebusinessmodelcanvainclude?A5B9C7D6第6題Threeimportantdrivingfactorsforenterprisestoestablishgoodrelationshipwithcustomersinclude()ADevelopnewcustomersBMaintainoldcustomersCIncreasethesalesvolumeandunitpriceofproductorserviceDTalktocustomers正確答案：ABC第7題Whatarethetwotypesofcoststructure()AOperationcostBMarketingcostCCost-drivenDValue-driven正確答案：CD第8題Keyfactormethodisamethodofdeterminingthebusinessmodeldesignbasedonkeyfactors.第9題Totalreplicationmethodistoreplicatetheentirebusinessmodelofawell-runenterprise.第10題MethodsforbusinessmodeldesignincludeAReversethinkingmethodBCorrelationalanalysismethodCReferenceimprovementmethodDTotalreplicationmethod正確答案：ABCDChapter8Assignment第1題Onlyasmallpercentageofrocket-launchingstart-upsaresilent.第2題Thewholeprocessof"rocket-launching"entrepreneurialthinkinglackscontinuousfeedback,trialanderror,andverification.Instead,allbetsareplacedonthemomentthebuttonispressed.第3題Thebasicassumptionofrocket-launchingentrepreneurialthinkingisthatallvariablesaremeasurableandthefutureispredictable,sothebusinessmodel,userpainpointsandsolutionsarehighlycertain.第4題Thebasicassumptionofleanstartupisthatthebasicparametersaredifficulttomeasure,thefutureisunpredictable,andtheuserpainpointsandsolutionsarehighlyuncertain,whichrequirescontinuousiterationandaccumulationofknowledge,soastograduallyapproachtherealuser'spainpointsandeffectivesolutions.第5題Thecoreideaofleanstartupistoinvestaminimalistprototypeproductinthemarket,andthenrapidlyiterateandoptimizetheproductthroughcontinuouslearningandcustomerfeedbacktoadapttothemarket.第6題Themaincontentsofleanstartupinclude().ABasicbusinessplanBCustomerdevelopmentCLeanresearchanddevelopmentDAcquisitionofprofit正確答案：ABC第7題SteveBlancproposedthe"four-partstartupmethod"basedontheleanstartupconcept,whichconsiststwophasesandfoursteps,including().ASurveyphaseofstartupBExecutionphaseofstartupCIdentifycustomersDAccumulatecustomers正確答案：AB第8題Thesuveyphaseofleanstartupincludes().ACustomerexplorationBCustomerauthenticationCCustomergenerationDEnterpriseconstruction正確答案：AB第9題Theexecutionphaseofstartupincludes().ACustomerexplorationBCustomerauthenticationCCustomergenerationDEnterpriseconstruction正確答案：CD第10題LeancanvaswasproposedbyAshMauryabasedonhisownentrepreneurialexperienceandhisstudyofbusinessmodelcanvas.Itismoresuitableforcollegestudentsandaspiringentrepreneurstoanalyzeanddesigntheirownbusinessmodel.Chapter9Assignment第1題Collegestudentshavethespiritofinnovation,confidenceandthedesiretochallengetraditionalconceptsandindustries;thisspiritofinnovationoftencreatesthedrivingforceforcollegest