F「品牌檔案-全收錄」ALLBRANDPLANSAREINCLUDEDFromVisualDnaToBusinessAmbitionuncoveringTheDesignInsightsThatTheOfficialWebsiteDaresNotWriteaBrandVisualResearch Soodesign獨(dú)家原創(chuàng)出品BRANDRESEARCHDOSSIEREXCLUSIVETOMEMBERSONLYBRANDRESEARCHNOEXTERNALTRANSMISSIONALLOWEDDOSSIERABSTRACTIN-DEPTHDECONSTRUCTIONOFPOPULARBRANDSSoodesign獨(dú)家原創(chuàng)出品丨深度拆解標(biāo)桿品牌案例=Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品·Soodesignmembers,strictlyprohibitedfrombeingleakedSoodesignmembers,strictlyprohibitedfrombeingleaked品牌文化BrandCultureEXCLUSIVETOMEMBERSONLYBrandResearchDossier構(gòu)建"未來(lái)檔案"的敘事哲學(xué)THENARRATIVEPHILOSOPHYOFCONSTRUCTINGTHE"FUTUREARCHIVE"BRANDRESEARCHDOSSIERNoExternalTransmissionAllowedIN-DEPTHOFPOPULARBRANDS品牌簡(jiǎn)介與理念、定位關(guān)鍵詞、品牌主張、設(shè)計(jì)原則、品牌歷程、競(jìng)爭(zhēng)差異化分析、swot、本章總結(jié)、對(duì)品牌人的啟示品牌視覺Brandvision統(tǒng)一的建構(gòu)語(yǔ)言與在地化色彩AUNIFIEDCONSTRUCTIONLANGUAGEANDLOCALIZEDCOLORS標(biāo)志與視覺符號(hào)、三次視覺迭代總表、品牌色、包裝物料、本章總結(jié)、對(duì)品牌人的啟示產(chǎn)品&設(shè)計(jì)Products&Design復(fù)古運(yùn)動(dòng)下的永恒檔案THEETERNALARCHIVESUNDERTHERETROMOVEMENT標(biāo)志性產(chǎn)品、產(chǎn)品矩陣、產(chǎn)品設(shè)計(jì)語(yǔ)言、本章總結(jié)、對(duì)品牌人的啟示品牌傳播Brandcommunication在地化敘事與場(chǎng)景化內(nèi)容LOCALIZEDNARRATIVESANDSCENE-BASEDCONTENT品牌內(nèi)容傳播策略、FPA做對(duì)了什么、本章總結(jié)、對(duì)品牌人的啟示品牌空間Brandspace品牌理念的城市翻譯器ACITYTRANSLATORFORBRANDCONCEPTS品牌空間迭代、本章總結(jié)、對(duì)品牌人的啟示品牌總結(jié)Brandsummary品牌視覺策略模型BRANDVISUALSTRATEGYMODELSo0Design?CertifesThatyouHasCompletedTheBrandArchitectDevelopmentProgramWithMasteryOfSystemicFrameworks品牌簡(jiǎn)介與理念FF以視覺秩序記錄“當(dāng)代青年運(yùn)動(dòng)生活方式”FaiBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品FOQiFFBrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品定位關(guān)鍵詞定位關(guān)鍵詞SportUtilityStreetwearBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品SportUtilityStreetwearFaiBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品FaiBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品BrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品削弱性別標(biāo)簽BRANDHISTORYABSTRACTBRANDPERSONGROWTHPROGRAMSoodesign獨(dú)家原創(chuàng)出品丨深度拆解標(biāo)桿品牌案例競(jìng)爭(zhēng)差異化分析●對(duì)比品牌●特征BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThisSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品TherootcauseofFPAIssuccessliesin"understandingandexpressingtheculturalcontextofyouth".Itdoesnotdefinefashionbyclothing,butdefinestheerabyattitude.它不是用服裝定義流行，而是用態(tài)度定義時(shí)代。丨Soodesign獨(dú)家原創(chuàng)出品丨Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveBRANDRESEARCHDOSSIER成長(zhǎng)型品牌要在情緒化與系統(tǒng)化之間找到平衡點(diǎn)So0Design?CertifesThatyouHasCompletedTheBrandArchitectDevelopmentProgramWithMasteryOfSystemicFrameworks “如何讓運(yùn)動(dòng)風(fēng)格變得克制”工業(yè)設(shè)計(jì)的比例感。*高飽和灰調(diào)攝影*基礎(chǔ)結(jié)構(gòu)廓形(T恤、衛(wèi)衣、風(fēng)衣)*視覺語(yǔ)言偏硬朗工業(yè)風(fēng)BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品SoodesignSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品 *視覺與空間語(yǔ)言同步升級(jí),攝影更具冷靜氛圍。BrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品品牌視覺/BrandResearchDossier標(biāo)志與視覺符號(hào)會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品NoteSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked 的品牌重塑，以極具未來(lái)感的視覺語(yǔ)言重構(gòu)品牌形象：采用黑白黃撞色體系，設(shè)計(jì)出富有動(dòng)態(tài)感的立在門店設(shè)計(jì)中融入工業(yè)風(fēng)與科技感的裝置藝術(shù)，服飾呈現(xiàn)出街頭與先鋒兼具的風(fēng)格，整體傳遞出品牌了從視覺識(shí)別到空間體驗(yàn)的一體化品牌升級(jí)。BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*影像趨向紀(jì)錄片化與原生感F而不是主角。BrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品FaiBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked三次視覺迭代總表●階段●時(shí)間●核心關(guān)鍵詞●品牌心智●視覺特征FaiBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品三次視覺迭代的深層邏輯三次視覺迭代的深層邏輯迭代**O這些迭代不僅是美術(shù)層面的更新,更反映出品牌自我認(rèn)知的成熟與時(shí)代語(yǔ)境的轉(zhuǎn)變ORevelationRevelation獨(dú)家發(fā)布嚴(yán)禁外傳Copyright?BRANDRESEARCHDOSSIER*本手冊(cè)為獨(dú)家發(fā)布嚴(yán)禁外傳Copyright?BRANDRESEARCHDOSSIERBrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品克制力量感。HEX:#1e1e1eRGB:30、30、30HEX:#BFC2C3HEX:#DAD8D4Soodesign獨(dú)家原創(chuàng)出品Note:ThisSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked品牌視覺/BrandResearchDossier品牌物料系統(tǒng)會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品NoteSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked包裝物料BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soo獨(dú)家發(fā)布Note:ThismanualisfromthebrandlibraryExclusiveproductiontheKanjianbrandumbrella,exclusivemembers,strictlyprohibitedfromBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Restraintisvisualpower.FPAtellsusthatinaneraofsymbolsaturation,whitespaceandneutralcolorscaninsteadcreateahighlevelofrecognition.留白與中性色反而形成高級(jí)辨識(shí)度。丨Soodesign獨(dú)家原創(chuàng)出品丨Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveBRANDRESEARCHDOSSIERSo0Design?CertifesThatyouHasCompletedTheBrandArchitectDevelopmentProgramWithMasteryOfSystemicFrameworksSoodesign獨(dú)家原創(chuàng)出品NoExternalTransmissionAllowedBrandResearchDossier●標(biāo)志性產(chǎn)品01采用棉感科技面料，通過(guò)消光、蝕毛工藝呈現(xiàn)雪花紋理，觸感接近天然棉卻更輕0203冷風(fēng)及灌木叢摩擦游刃有余。腰部加寬彈力松緊+內(nèi)置腰繩，久穿不勒腰;兩側(cè)04采用三層復(fù)合防水面料，防水指數(shù)達(dá)8000mm+，接縫全壓膠工藝可抵御暴雨沖刷;透氣指數(shù)5000g/m2/24hr，通過(guò)腋下雙拉鏈通風(fēng)口快速排出濕熱。連帽立體剪裁搭配可調(diào)節(jié)抽繩，貼合頭型且不遮擋視線;門襟雙拉鏈設(shè)計(jì)支持從下*本手冊(cè)為Soo*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品NoteSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchDossierBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品會(huì)員私享欄目「原創(chuàng)品牌檔案」SooCopyrightNote:Thismanualproductionofthemembers,strictly戶外運(yùn)動(dòng)褲戶外運(yùn)動(dòng)褲功能面料防風(fēng)夾克包袋、帽飾BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossierOriginalcontentOriginalcontentDeepstructure接縫、車線等轉(zhuǎn)化為兼具功能性與美學(xué)的設(shè)計(jì)元素。通過(guò)三針五線等工藝呈現(xiàn)的撞色結(jié)構(gòu)線，既強(qiáng)化了服裝接縫的耐用BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandBrandResearchDossierOriginalcontentDeepstructureUpdatedweekly功能性拼接功能性拼接透氣、速干等特性的面料精準(zhǔn)組合。如沖鋒衣拼接防水與透氣面料，既滿足多場(chǎng)景功能需求，又通過(guò)材質(zhì)差異形成獨(dú)特BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossierOriginalcontentDeepstructureUpdatedweekly元素設(shè)計(jì)，將品牌標(biāo)識(shí)以低調(diào)、subtle的形式融入服裝細(xì)節(jié)，如衣角縫線、內(nèi)襯暗紋等處。這種設(shè)計(jì)既契合品牌新解構(gòu)主義的先鋒調(diào)性，又滿足年輕人對(duì)低調(diào)質(zhì)感BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossierOriginalcontentDeepstructureUpdatedweekly男女同款的包容性穿著體驗(yàn)。這種設(shè)計(jì)順應(yīng)無(wú)性別潮流趨BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品FPAdemonstrated"howmotionelementscanbenoise-reducedandaestheticized".CurrentfunctionalclothingNolongerrelyingontheaccumulationoftechnology,butbuildingarationaltemperamentthroughproportionandfabric.不再依賴科技堆疊，而是通過(guò)比例與面料構(gòu)建理性氣質(zhì)。丨Soodesign獨(dú)家原創(chuàng)出品丨Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveBRANDRESEARCHDOSSIERSo0Design?CertifesThatyouHasCompletedTheBrandArchitectDevelopmentProgramWithMasteryOfSystemicFrameworksBrandBrandCommunicationStrategy品牌傳播策略為傳播核心，通過(guò)塑造圈層化的身份認(rèn)同，讓消費(fèi)者感知到品牌是同頻潮流愛好者、戶外機(jī)能追求者的群體選擇，以此構(gòu)建強(qiáng)歸屬感的品牌社群，強(qiáng)化消費(fèi)Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionSoodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked獨(dú)家發(fā)布·嚴(yán)禁外傳SoodesignSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品風(fēng)格偏紀(jì)錄片感其官方視覺采用高灰調(diào)攝影風(fēng)格，弱化商業(yè)其官方視覺采用高灰調(diào)攝影風(fēng)格，弱化商業(yè)大片的浮夸感，以類似紀(jì)錄片的寫實(shí)手法，呈現(xiàn)服裝在戶外、城市等真實(shí)場(chǎng)景中的穿著狀態(tài)，通過(guò)冷靜、質(zhì)感的視覺語(yǔ)言，傳遞品牌輕機(jī)能、先鋒解構(gòu)的設(shè)計(jì)調(diào)性，讓消費(fèi)者直觀感知產(chǎn)品的材質(zhì)細(xì)節(jié)與場(chǎng)景適配性。*本手冊(cè)為Soo*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsSoodesign獨(dú)家原創(chuàng)出品BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedBrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleakedSoodesign獨(dú)家原創(chuàng)出品*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳BrandResearchBrandResearchDossier會(huì)員私享嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品Note:ThismanualisfromthebrandsolutionlibraryExclusiveproductionoftheKanjianbrandunderitsumbrella,exclusivetomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為Soodesign會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布·嚴(yán)禁外傳Soodesign獨(dú)家原創(chuàng)出品BrandResearchDossi