2025年高職第一學(xué)年（應(yīng)用英語）跨境電商英語試題及答案

（考試時(shí)間：90分鐘滿分100分）班級(jí)______姓名______第I卷（選擇題共40分）一、單項(xiàng)選擇題（每題2分，共20分）答題要求：從每題所給的四個(gè)選項(xiàng)中，選出最佳選項(xiàng)。1.Whichofthefollowingisthemostsuitablegreetinginabusinessemailtoaforeignclient?A.Hi!B.Hello!C.DearSir/MadamD.Hey!2.Theterm"e-commerce"refersto________.A.electroniccommerceB.economiccommerceC.effectivecommerceD.essentialcommerce3.Whatdoes"FOB"standforininternationaltrade?A.FreeonBoardB.FreightonBoardC.FreeofBurdenD.FreightofBurden4.Whenpromotingproductsin跨境電商,whichlanguagestyleismoreappropriate?A.FormalandseriousB.CasualandfriendlyC.HumorousandexaggeratedD.Technicalandcomplex5.Whichofthefollowingplatformsiswell-knownfor跨境電商intheglobalmarket?A.TaobaoB.AmazonC.JD.comD.Walmart6.In跨境電商,customerserviceiscrucial.Howshouldyourespondtoacustomer'scomplaint?A.IgnoreitB.BlamethecustomerC.ApologizeandsolvetheproblempromptlyD.Delaytheresponse7.Thecurrencyusedininternationaltradeisoften________.A.localcurrencyB.digitalcurrencyC.internationalcurrencylikeUSDD.virtualcurrency8.Whatisthemainpurposeofaproductdescriptionin跨境電商?A.TomaketheproductlookgoodB.ToprovidedetailedinformationabouttheproductC.TotelljokesabouttheproductD.Toshowthecompany'slogo9.Whichofthefollowingisanimportantfactorinchoosinga物流方式for跨境電商?A.CostB.SpeedC.ReliabilityD.Alloftheabove10.Whencommunicatingwithaforeignbusinesspartner,itisimportanttobeawareof________.A.culturaldifferencesB.languagedifferencesC.businesscustomsD.Alloftheabove二、閱讀理解（每題4分，共20分）答題要求：閱讀下列短文，從每題所給的四個(gè)選項(xiàng)中，選出最佳選項(xiàng)。Passage1Intheworldof跨境電商,Amazonisoneoftheleadingplatforms.Itoffersavastrangeofproductsfromvarioussellersaroundtheglobe.Sellersneedtooptimizetheirproductlistingstoattractcustomers.Productdescriptionsshouldbedetailed,highlightingthefeatures,benefits,andqualityoftheproducts.Amazonalsoprovidescustomerreviews,whichplayanimportantroleininfluencingconsumers'purchasingdecisions.Logisticsisanotherkeyaspect.Amazonhasitsownlogisticssysteminmanyregions,ensuringfastdelivery.However,sellersalsohavetheoptiontochooseotherlogisticsproviders.11.WhatisimportantforsellersonAmazon?A.TohavealargenumberofproductsB.TooptimizeproductlistingsC.ToofferlowpricesD.Tohavetheirownlogisticssystem12.HowdocustomerreviewsaffectpurchasingdecisionsonAmazon?A.TheyhavenoeffectB.TheyonlyinfluenceafewcustomersC.TheyplayanimportantroleD.Theyareignoredbymostcustomers13.WhatcansellersdoaboutlogisticsonAmazon?A.OnlyuseAmazon'slogisticssystemB.ChooseotherlogisticsprovidersC.Don'tworryaboutlogisticsD.TrytoavoidusinglogisticsPassage2跨境電商hasopenedupnewopportunitiesforsmallandmedium-sizedenterprises(SMEs).Theycannowreachaglobalcustomerbasewithouttheneedforalargephysicalstore.However,SMEsalsofacechallenges.Oneofthemainchallengesiscompetition.Therearenumeroussellerson跨境電商platforms,soit'simportantforSMEstodifferentiatetheirproducts.Anotherchallengeisdealingwithinternationalregulationsandtaxes.Theyneedtoensurecompliancetoavoidanylegalissues.Additionally,languagebarrierscanbeaproblemwhencommunicatingwithforeigncustomers.14.Whatadvantagedoes跨境電商bringtoSMEs?A.TheycanhavealargephysicalstoreB.TheycanreachaglobalcustomerbaseC.Theydon'tneedtoproduceproductsD.Theydon'tneedtodealwithcompetition15.WhatarethechallengesfacedbySMEsin跨境電商?A.LackofproductsB.ToofewcustomersC.Competition,regulations,andlanguagebarriersD.Easyaccesstointernationalmarkets第II卷（非選擇題共60分）三（每題5分，共15分）答題要求：根據(jù)所給內(nèi)容，用英語進(jìn)行翻譯。16.跨境電商17.產(chǎn)品描述18.客戶服務(wù)四、簡(jiǎn)答題（每題10分，共20分）答題要求：根據(jù)所給材料，簡(jiǎn)要回答問題。材料：在跨境電商中，品牌建設(shè)是非常重要的。一個(gè)好的品牌可以提高產(chǎn)品的知名度和美譽(yù)度，吸引更多的客戶。品牌建設(shè)包括品牌定位、品牌形象設(shè)計(jì)、品牌傳播等方面。品牌定位要明確產(chǎn)品的目標(biāo)市場(chǎng)和獨(dú)特賣點(diǎn)。品牌形象設(shè)計(jì)要注重視覺元素，如標(biāo)志、包裝等。品牌傳播可以通過多種渠道，如社交媒體、廣告等。19.為什么品牌建設(shè)在跨境電商中很重要？20.品牌建設(shè)包括哪些方面？五、寫作題（25分）答題要求：請(qǐng)根據(jù)以下提示，寫一篇關(guān)于跨境電商優(yōu)勢(shì)的短文。提示：跨境電商打破了地域限制，讓企業(yè)可以接觸到全球客戶；降低了運(yùn)營成本，如無需大量實(shí)體店面；提供了更多的銷售機(jī)會(huì)，增加了企業(yè)的收入；促進(jìn)了國際貿(mào)易的發(fā)展，加強(qiáng)了各國之間的經(jīng)濟(jì)交流。在跨境電商的浪潮中，企業(yè)迎來了前所未有的機(jī)遇。請(qǐng)闡述跨境電商為企業(yè)帶來的優(yōu)勢(shì)，以及如何利用這些優(yōu)勢(shì)實(shí)現(xiàn)更好的發(fā)展。要求：語言流暢，邏輯清晰，字?jǐn)?shù)在250字左右。答案：一、1.C2.A3.A4.B5.B6.C7.C8.B9.D10.D二、11.B12.C13.B14.B15.C三、16.Cross-bordere-commerce17.Productdescription18.Customerservice四、19.Agoodbrandcanincreasethevisibilityandreputationofproducts,attractingmorecustomers.