mercado

livre

CALL"DISCOUNTS

TURNINGAGENZ

FAVORITEGAMEMODEINTOANEPICHUNT

FORKILLERDEALS

/CONTEXT

PropHuntisGenZ'slatestobsesslon:

aCallofDutymodewhereplayershideaseverydayobjects.

GAMER/FOOTBALLER

NEYMARJR

回229MMolowers回+11Khoursstreaming

ThemostfollowedBrazilianintheworld

AndaplaygroundforMercadoLivre,thebiggeste-commerceinLatin

America,toshowoffitsendless

catalogtoayoungaudlence.

Yeah,NeymarJristhechair.

/IDEA

Wedroppedfootballlegend/gamerNeymarJothegame,disguised

asallsortsofitemsavailableonMercado

Livre.Proplayershuntedhimlive

onhisTwitch.andthefasterhe

waskilled,thebiggerthediscountonthatitemforfanswatching.

WEMAPPED420PROPSACROSS16MAPS,LINKINGTHEMTOREALPRODUCTSONMERCADOLIVRE

…

“NEYMARASYOU'VENEVERSEENBEFORE”

ESrn

“AHEADSHOT

ENTERTAINMENT”

[update

+5.4PP.

ENGAGEMENT

AMONGYOUNGAUDIENCE

16K

COUPONS

REDEEMEDIN45MIN

$1.3MMSALES

MOST

WATCHED

LIVE

OFTHEYEAR

+180KvevEsonEuitch

INCOLOMBIA,ONSOJUSTTURNED

WHATPEOPLELEFTINTHE

CHEERAILESEINTOADSFORORRIO.

FINANCIALTIMES“ADECISIONWASMADEHERE”

TURGWATPOpLLTT頃

OREOAISELINTOOREOADS.

HYPEBEAST

INSIGHT

Younuerplanforanoreo,Whenyouseit,yougetit.

CONTEXT

There’sapopulartrendonsocialwherepeoplespotrandomproducts

leftindifferentaislesithesupermarketThisalsohappensuithOreo.

EXECUTION

WetuecapturedtherealityfromseueralsupermarketsacrossColombio.

Nofancypre-prodorsets-justphotosoftheusualOreoaisles.

PRESERVEDZploc

DEALS

350EXPIRES8/14/25

EAKFAST

ADEEASY!

BREAKFAST

MADEEASY!

OFF

EXPIRES10/3124

DFF

21RES10/3/25

TOCART

259

THEFRESHEST

辭

AMEALTMIER

YOU

AROUND!

12/02/25

OFF

6/23/25

THEFRESHESTDEALSAROUN

EXPIRES

foger

$2OFF

EXPIRES

辭

$4

EXPIRES

52OFF

EXPIRES3/31/25

AMEALTMIER

3/31/24

YOU$4RESF

NOw!

NOw!

fwedonteatourfoodintime,itexpires.That'swryZiplochasakwaysbeenthere

topreserveitButthere'ssomethingelsethatexpireswithtime:Foodpromos!

So.Ziplocdecidedtostepupandextendthelfeofalthoseexpiredcoupons.

screenshotofanexpiredfoodpromoandgetanextendedofferontheir

Wecreatedacommerceexperiencethatallowspeopletouseaphotoor

nextfoodpurchase,onlyiftheyincludeZiplocintheircart:)

SALESLIFT

+14%NEWBUYERS

retailpartnerstoretaincustomersthroughcouponsthatwouldhave

Helpingpeoplesaveontheproductstheyneedthemostwhileenabling+80K

otherwisegonetowaste.

REDEMPTION

RATE

250REASONSNOTTOBUY

THEMERCEDES-AMGPURESPEED

THEFIRSTAUTOMOTIVECAMPAIGNNOTPROMOTINGREASONSTOBUY.

NO

ROOF,

NO

PRIVACY.

YOUHAVETOWATCH

GYMSTS.

23%

AMGWENTUP

263%

ABOVECHANNELAVERAGE

220x

S?CLALENGAGEMENT

546%

ABOVEAVERAGE

REELPERFORMANCE

CONTEXT

MneAMGrostaPaspeu.Acm

meBDuLmw力owindwhiap

01100000SLinted250uni,A□cdpenionifthebrad)mtrporshatag

0rspiownystsoGcaasthecnrnet

IDEA

WdTocktorreasnstoauy"bafreasusnot加tuythiscxroouatmt29snupgu

ithohatmikesIliscYunioueaneaaal

apdytalwzyFrnthemeshgrcotwndaeldand

Wiuwsotetemnes.teabsdnceLtelinte

munherat250ntandthecnHAL?amlner

harproecSonstentrotFomL.tecIpaponugfetetelbansctfthebraudm加sbcl

Whattcyoafn?8uc

beamemmehuntnaitweentudpuohichcezd

ewjposa”PoMeoikesaMroroeM

(u1eeachne噴a5ateDeEDn

wigihdsanleurealtyoutcthonessd

stnalybrudtteomGIAolbresotano

tilentraphztemshes

ACAMPAIGNNOT

FORTHE1%WHO

CANBUYITBUTFORALLAMG-FANS.

Vaseline.

verified

"INGENIOUS"

veRGe

Context

Today,peoplearerediscoveringthewondersof

Vaselinejelly,findingingeniousnewwaystouseitShoepolish,spiceguard,teethwhitener,pomade-viralVaselinehacksareconstantlysharedonline,almostdaily.

Challenge

Withsomanyunofficialhacksouttherewithour

nameonit,wehadtoask,dotheyactuallywork?Andaretheysale?Vaselineneededtostepinandrespondwiththeauthorityonlywehave.

Theldea:VaselineVerified

Forthefirsttimeever,wegotscientiststotesttheseviralhacksinlabs.

inthiscampaign,ourlabproofbecametheoficial

Verificationweusedtoengagedirectlywithusersandcreatorsofhacks,stitchingtheirhackstooffically

verifythemordebunkthem-tumingasocialmediatrendintoorganicadvertisingcontentforVaseline.

“TheVaselineVerifiedtick

isamust-have”

yahoo!

87%+69%

positivesentimentsVaselinementions

450+

creatorsengaged

+13.9%

RetailSales

ValueGrowth大

+1293%

hacksmentions

+43%

UnderlyingEcom

SalesGrowth*

63.3Million

totalinteractions

7.1Million

organicviews+reach

-

yahoo!CNETwo?38Bmounse/muSūn

△ToDAYinklPRWeckiVoRK.CityverceELLEallureInstylewkumanlalh

Webrokeintothethrivlngwondofhacksonsociel..

d回

Byscientically

verityinghacks.

Topcrealors

wereawardedwthatoptyarde-commercerevenue

AndmaceVesrtied

hacksshoppcble

OflicialVaselneVerfiedstatuswasshared,

EvencelebsandbrandswantedtojohninspumngcolebswithColeWallserDortos,andmore.

PhoneBreakKiekatHowphotographyturnedatimelesssloganintoatimelyreminder.

Clevertwistonconicsiogan

KItKatdidn'tjustserveupchocnlate,Theyservedupslence-Wersm

TheDrum.

AraremomentofpeaceBeyonddoubt,theadoftheyear

KItKat'siconic"HaveaBreak"

Iconic'-Markoting-Interactlvemes?agehasnever

beenmorerelevanf·AdsofBrands

Toogood!Threwmyphoneinthefridge

Thebestexampleof

thepowerofa65-year-old

taglineinaction'-GoNetwork

Thisisn'tanad.it'sart6

Amasterclassinmarketing.

Aperfectblendofcreativity.

andbrandconsistency

0otwcm

P

a

.

.

.a

as.is

.

tototo

if.

a

.

a

to

-

a

ng

-

of

.

-

in

.

.

to

“IdontecndrinkbutICAVTASTETHIS”-snmkwcls“Torcal章”一5liotci“Absolutelystclar:”-a?ksoskuayLicrallymetwoFridarysago魯”ujomcsklngmunATRLTH"-ghakyrenshcn

STELLA*ARTOIS

Claustrobars'

AfreslypouredStellaisworththesacrillice.

CulturalCmiet

Acrossthemostcrowdedcitlesintheworid-tromLondonandNewYorkto

SantiagoandRo-spaceisavaluablecommocity.Butwhenthecitycomes

alveatnit,wewlinglytradethatpersonalspaceforsharedexperiences.

Theidcr:

Wo'veabeenthero.nolbowtotheribs,anudpointheback,anda

fewstompscnyoufent.ButwthaStellanhand,italsusdenlyfeels.Morthi

StallaAtos,thebeerwithpremilumtasteandtexstur,sawanopportunityto

sacificeofgivingawayyourpersoradspacefortheuniquetasteofafresh

reinforceitsgiobalbrandplatformATasteWorthMore,highightingthe

pintofStellaAtois.

wtilepersonaspaceissacrificed,it'salwaysworthitforaperfectlypoured.

withOOHstrategicallypiacednearbusycitybers,weramindedpeoplethat

supencrtastingStcaArtois.

Resultsinlirst

weckollaunch:

+3.5M

Organiclmpressiorwhichis

44%

overtheABInB

Benchmark.

campalgn★cunocRIachoAdAgeMUSEForbescesubiet口

INSIGIT

DBJECTIVE

ReinforceCAFsunicpueprormiseofclooringcver100surfacesinabold,mamorbio

GDNTEKT

Brnazlstboawoeds2podcantmalot

killroach,domonetizecontortandscorasbrerdsawayfromsponaoring.

IDE

TURNinGc日soRsH1p

1nTo

SHIP

sp6N/soR

DIRTYCifMOUTIl

SPoNSORSHIP

Mostbrandswouldnever,butwesponsoredswearwords:cleaningcreatorsreachwiththealgorithm,justlikeCifcleansover100surfaces.

"Whenfansneedexcuses

Heinekenanswers"

ELGESPANOL

"Nomoreliestowatchthematch"

Forbes

Helneken

EXCUSES

BARS★

"Bewareofanyonewho