馬上有錢市CHINESE馬上有錢市CHINESEHAPPYNEWYEAR年輕人玄學(xué)過年抽簽、祈愿、拜財(cái)神活動(dòng)主體活動(dòng)概述01.活動(dòng)概述活動(dòng)傳播思考！COMMUCOMMUNICATIONTHINKING2026請發(fā)財(cái)HAPPYNEWYEARGETRICHHAPPYNEWYEAR活動(dòng)概述活動(dòng)時(shí)間：馬上有錢市活動(dòng)形式：馬上發(fā)財(cái)打卡、馬上有錢集市、抱富互動(dòng)演繹馬年游園會全新開啟！四大主題打卡點(diǎn)，從祈福到互動(dòng)，快來集章打卡，和馬年來一場妙會。上GAI，一起去吹發(fā)財(cái)?shù)娘L(fēng)。發(fā)財(cái)市集售賣發(fā)財(cái)年貨、文創(chuàng)、美食，更有年輕人超愛的神仙辦事處玄學(xué)攤位 SPRINGFESTIVAL馬力全開馬上有錢SPRINGFESTIVALHORSEHORSE國樂奏響，民俗巡游，才是新年該有的熱鬧。嗩吶一響，舞獅登場，感受最純粹最熱鬧的中國年。Jan.Jan.馬力全開馬上有錢馬力全開馬上有錢SPRING.FESTIVAL.FESTIVALHORSEHORSE02.活動(dòng)主體SPRING馬力全開馬上有錢SPRING馬力全開馬上有錢Jan..FESTIVAL SPRINGFESTIVALHORSE活動(dòng)排浦計(jì)劃活動(dòng)排浦計(jì)劃【馬上發(fā)財(cái)】-妙趣游園開放【馬上友喜市】-發(fā)財(cái)集市開放【抱富大會】NCP整點(diǎn)巡游演繹【非遺打鐵花】或【煙花秀】NEWYEARYEARYEAROF入口美陳處搭【建神仙辦事處】攤位，游客領(lǐng)取游園集章卡，完成4個(gè)游園打卡任務(wù)。分享活動(dòng)打卡到社交平臺即可兌換領(lǐng)取市集代金券/或新年文創(chuàng)一份。此處與財(cái)神NCP進(jìn)行石頭剪刀布比賽，三局兩勝即可獲得印章一枚。錢市TOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH馬上發(fā)財(cái)園區(qū)商業(yè)街布置【錢來】打卡點(diǎn)、【讓財(cái)運(yùn)追著你跑~】【摸金祈福墻】手摸上去，金光閃爍，仿佛摸到了財(cái)神爺?shù)男〗饚?，心里默默許愿，財(cái)運(yùn)商業(yè)街區(qū)發(fā)財(cái)打卡點(diǎn)商業(yè)街區(qū)發(fā)財(cái)打卡點(diǎn)就會悄悄降臨哦。留影拍照得印章就會悄悄降臨哦。留影拍照得印章馬上發(fā)財(cái)錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH馬上發(fā)財(cái)馬上發(fā)財(cái)打卡點(diǎn)-馬上有錢市照，即可領(lǐng)取印章一枚，并獲得煙花一朵。打卡點(diǎn)-馬上有錢市NEWYEAR有錢市YEARYEAROF錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH馬上有喜市集-好運(yùn)加【馬市集-好運(yùn)加【馬】錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH馬上有喜馬上發(fā)財(cái)主打一個(gè)把好運(yùn)焊在身上~錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH馬上有喜NEWYEARNCP沉浸式互動(dòng)巡游EQ\*jc3\*hps31\o\al(\s\up12(Y),2)EQ\*jc3\*hps31\o\al(\s\up12(E),0)EQ\*jc3\*hps31\o\al(\s\up12(A),26)RTEQ\*jc3\*hps31\o\al(\s\up12(OF),HE)HORSE錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH抱富大會金獅歡騰起舞，在鑼鼓聲中騰挪跳躍，開啟巡游之旅展現(xiàn)傳統(tǒng)民俗的力與美。在熱鬧歡騰中迎接新年。暴富大會錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH抱富大會國風(fēng)小姐姐NCP，嬉魚燈祈福巡游，祈求平安順?biāo)?，現(xiàn)場巡游期間2-3組國風(fēng)舞蹈、樂隊(duì)演繹（園區(qū)定點(diǎn)美陳區(qū)域表演）。新年煙火以鐵為墨，以火為光。這漫天鐵花，勝過人間萬家燈火。是中國年里最硬核的浪漫。03.宣傳策略 SPRINGFESTIVAL馬力全開馬上有錢SPRINGFESTIVALHORSE錢市TOBECOMERICHTO錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH吹吹發(fā)財(cái)?shù)娘L(fēng)錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH六六六六04.活動(dòng)執(zhí)行 SPRINGFESTIVAL馬力全開馬上有錢SPRINGFESTIVALHORSE錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH集章打卡文創(chuàng)禮推薦錢市TOBECOMERICH錢市TOBECOMERICHTOBECOMERICH發(fā)財(cái)市集龍門推薦發(fā)財(cái)市集龍門推薦發(fā)財(cái)市集攤位布置發(fā)財(cái)市集攤位布置錢市TOBECOMERICHTO錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICHTO錢市TOBECOMERICHTOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICH錢市TOBECOMERICH