版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進行舉報或認(rèn)領(lǐng)
文檔簡介
ObjectiveUponthecompletionofthisproject,studentswill:■knowthewaysthatanexportercanusetoseeknewcustomers.■beabletowritealettertoestablishbusinessrelations.■beabletopushthesalesofthegoodswiththewordsandphraseslearned.■beabletounderstandtheinformationconcerningthecompaniesandtheirproductsonmagazinesortheInterne返回LeadingInItisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswithprospectivedealersisthebaseofstartinganddevelopingabusiness.Itisvitallyimportantforbothanewdealerandanoldonethatwishtoenlargetheirbusinessscopesandturnovers.Thechannelsoffindingcustomers:(1)Internet;(2)Banks;(3)CommercialCounseloro’sOffice下一頁返回LeadingIn(4)ChambersofCommercebothathomeandabroad;(5)Theintroductionfromhisbusinessconnectionsorbranches,agentsaboard;(6)Advertisements;(7)Attendanceattheexportcommoditiesfairsandexhibitions;(8)Mutualvisitsbytradedelegationsandgroups;(9)Marketinvestigations;上一頁下一頁返回LeadingIn(10)Self-introductionsorenquiriesreceivedfromthemerchantsabroad.Theestablishmentofbusinessrelationsmeanssettingupbusinessconnectionsbe-tweentwofirmsthathavehadnobusinessdealingswitheachotherbefore.Generallyspeaking,thistypeofletterbeginsbytellingtheaddresseehowhisnameisknown.Then,somegeneralinformationshouldbegivenastothelinesofbusinessbeinghan-dled.上一頁下一頁返回LeadingInThewritershouldstatesimply,clearlyandconciselywhathecansellorwhatheexpectstobuyInthislesson,wearebeginningtolearnthestepstoenterintobusinessworld.Thefirststepisseekingfornewcustomers.Andinthislesson,wearemainlydiscussinghowtoexpressyourselfandintroduceyourself;includingyourcompanytothefirmyouwanttodobusinesswith.上一頁下一頁返回LeadingInWeshouldalsorecitetheseimportantphrasesandsentencepatternslearntinthisclass,becausethefirstimpressionisgiventhroughyourfirstlettertoyourcustomer.Writingsteps:Whenwritingalettertoestablishbusinessrelations,youshouldcoverthefollowingpoints:(1)Thesourceofinformation(oneofthewaysmentioned-above);(2)Theintentionofwritingletters(toestablishbusinessrelations);上一頁下一頁返回LeadingIn(3)Self-introduction(Generally,itincludestwoparts:theintroductionofthecompanyandtheintroductionofitsmainproducts.Undercertaincircumstances,cata-logues,samples,andpricelistsmayalsobeenclosed.)(4)Yourexpectationfromtheaddresse上一頁返回SpecimenLetters1.LetterOneDearSirs,WehavecometoknowthenameofyouresteemedCorp.andtakepleasureinad-dressingyouthisletterwiththehopeofestablishingbusinessrelationswithyou.WeareoneoftheleadingfirmsinLimaandarespecializedintheimportationandsaleoftextilesinwhichwehavehadovertwentyyears’experience.下一頁返回SpecimenLettersWeshallbegladtoreceiveyourimmediateoffers.Wehavereadybuyersofthesecommoditiesandifyourpricesarecompetitive,wehaveeveryreasontobelievethatwecanplacelargeandregularorderswithyouWithregardtoourfinancialstandingandcommercialintegrity,pleaserefertotheBankofChinainLimaorthelocalChamberofCommerce,andwearesurethatyouwillgetareplyfromthemtoyourentiresatisfaction.上一頁下一頁返回SpecimenLettersAnticipatingyourkindcooperationandawaitingyourearlyreply.Bestregards…上一頁下一頁返回SpecimenLetters2.LetterTwo(Areplytotheaboveletter)DearSirs,Wehavereceivedwiththanksyourletterofthe15thMayandgladtonotethatyouareoneoftheleadingfirmsinLimadoingextensivebusinessintextilesforsometwentyyearsandthatyouarenowinterestedinpushingthesaleofourtextilesinyourmarket.上一頁下一頁返回SpecimenLettersWewishtoavailourselvesofthisopportunitytoextendyouourwelcomeforyourdesiretoestablishbusinesscontactwithus.Enclosedherewithpleasefindtwocopiesofourlatestcataloguetogetherwiththepricelists.Assoonasweareinreceiptofyourspecificinquiry,weshallsendyousampleswithouttheleastdelay.上一頁下一頁返回SpecimenLettersOurtermsofpaymentarebyirrevocableletterofcreditavailablebydraftatsight.ThequalityandweightofthegoodsshippeddependontheinspectioncertificatesissuedbytheChinaCommodityInspectionBureauwhichshallberegardedasfinal.Lookingforwardtoreceivingyourearlyreply,Bestregard…上一頁下一頁返回SpecimenLetters3.LetterThreeCashton(Singapore)FashionCo.,Ltd.Gentleman:Wetakepleasureininvitingyoutothe101thChinaImport&ExportCommodity(Guangzhou)Fair.Agreatvarietyofnewlydesignedsampleswillbeexhibited.Youwillhaveachancetoexamineawiderangeofourexportcommoditiesandtoconducton-the-spotnegotiationswithourmanufacturers.上一頁下一頁返回SpecimenLettersOurboothnumberis4-2-C88.Ifyouacceptthisinvitation,pleaseinformusaboutthedateofyourarrival,sothatwecanmakenecessaryarrangements.Welcomingyourarrival?。裕澹欤海埃埃福叮保常福埃玻罚梗福埃矗福拢澹螅簦颍澹纾幔颍洌?,LiuGangGeneralManager上一頁下一頁返回SpecimenLetters4.LetterFourFayingInternationalBusinessCo.,Ltd.AnnouncementAboutAttendingthe01’InternationalManufacturingExpositionintheU.S.A.Location:Chicago,U.S.A.Contents:IndustrialAutomation,InformationTechnologyIndustrialDesignandMachineryManufacturingThisactivitywilllastfor15days.上一頁下一頁返回SpecimenLettersBesidestheexplosion,therelevantfactoriesandorganizationswillbevisited.Anythingindetailwithinterestcanbeknownbycallingus.Company:FayingInternationalBusinessCo.,Ltd.Address:22FTiangfangMansion,100TiyuxiRoad,GuangzhouWebsite:http://www.faying.com.cnTel:020-84888888Linkman:lounging上一頁返回TermstoLearn(1)establishbusinessrelationswith(2)beinterestedinsth.(3)asper(4)inquirynote(5)bedesirousofv.+n.(6)havegoodconnections(7)beobligedif(8)behighlyappreciated(9)bemostgratefulif(10)concerns(11)beconfidentthat下一頁返回TermstoLearn(12)givesb.completesatisfaction(13)foryourinformation(14)enclose(15)creditstandingandfinancialposition(16)refer(17)chamberofcommerce(18)learnfrom(19)principleofequality,mutualbenefitandexchangeofneededgoods(20)excellentinqualityandreasonableinprice上一頁下一頁返回TermstoLearn(13)foryourinformation(14)enclose(15)creditstandingandfinancialposition(16)refer(17)chamberofcommerce(18)learnfrom(19)principleofequality,mutualbenefitandexchangeofneededgoods(20)excellentinqualityandreasonableinprice(21)lookforwardto+n./g.(22)assuresb.that/assuresb.ofsth.上一頁下一頁返回TermstoLearn(23)haveone’spromptattention(24)recommend(25)enterinto(26)engagedin(27)enjoyagoodreputation(28)favoursb.withinquiries(29)specificrequirements(30)beinapositiontodosth.(31)atcompetitiveprice(32)foryourreference(33)termsofpayment(34)hearfrom上一頁下一頁返回TermstoLearn(35)owe(36)commercialcounsellor’soffice(37)beinthemarketfor(38)avai(39)approach(40)acquaintsb.withsth./bewellac-quainted(41)uponreceiptof(42)detailedrequirements(43)tradewith/tradein(44)adhereto(45)marketsurvey(46)promote上一頁下一頁返回TermstoLearn(47)byjointefforts(48)addressto(49)branchoffice(50)passontosb.forattentionandreply(51)pleaseletushave(52)beagentfor(53)beinapositiontodosth.(54)shallbeonlytoopleasedtodosth.(55)liewithinthescopeofone’sbusinessactivities上一頁返回UsefulSentence1.Thesourceofinformation(1)YournameandaddresshavebeengiventousbySmith&Co.Inc.inNewYork,whohasinformedusthatyouareoneoftheleadingimportersofLightIndustrialProductsinyourcountry.我們從紐約的Smith有限公司獲得貴方的名稱和地址,并被告知你方是你們國家輕工業(yè)產(chǎn)品的主要進口商。下一頁返回UsefulSentence(2)ThroughthecourtesyofMr.Freeman,wearegiventounderstandthatyouaretheleadingimporterofelectricgoodsinyourarea.承蒙Freeman先生的推薦,我方獲悉你方是貴地區(qū)電器產(chǎn)品的主要進口商。(3)WeareindebtedtoABCCompanyforyournameandaddress.我們從ABC公司獲得貴方的名稱和地址。上一頁下一頁返回UsefulSentence(4)WehaveobtainedyournameandaddressfromABCCompany.我們從ABC公司獲得貴方的名稱和地址。(5)Weunderstandfromyouradvertisementin“Electric”thatyouareanexporterofsilkgoods.我們從《電器》雜志的廣告上得知你方是絲織品的出口商。2.Theintentionofwritingaletter句型1:toestablishbusinessrelationswith爥和……建立貿(mào)易關(guān)系上一頁下一頁返回UsefulSentenceWeavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我們利用此機會致函貴方,以了解可否與貴方建立貿(mào)易關(guān)系。Wehavecometoknowthenameofyourcorporationandarepleasedtowritetoyouinthehopeofestablishingbusinessrelationswithyou.我們得悉貴公司名稱,特此致函希望與你方建立貿(mào)易關(guān)系。上一頁下一頁返回UsefulSentence句型2:toenterintobusinessrelationswith爥和……建立貿(mào)易關(guān)系Wearewillingtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.我們愿意在平等互利的基礎(chǔ)上與貴方建立貿(mào)易關(guān)系。YourcompanyhasbeenintroducedtousbySmith&Co.Ltd.asprospectivebuy-ersofChinesetablecloths.Aswedealintheitems,weshallbepleasedtoenterintodi-rectbusinessrelationswithyou.史密斯公司向我們介紹貴公司是中國臺布的未來買主。由于我方經(jīng)營臺布,我們很愿意與你方建立直接貿(mào)易關(guān)系。上一頁下一頁返回UsefulSentence句型3:tofall(come,lie)withinthescopeof屬……的范圍Astheitemfallswithinthescopeofourbusiness,weshallbepleasedtoenterintodirectbusinessrelationswithyou.由于該商品屬于我們的業(yè)務(wù)范圍,我們將很高興與貴方直接建立業(yè)務(wù)關(guān)系。AsthearticlelieswithinthescopeofbusinessofourbranchinNanjing,wehaveforwardedyourlettertothemforattention.由于此商品屬于我們在南京的分公司的業(yè)務(wù)范圍,我們已將你方來信轉(zhuǎn)交他們處理。上一頁下一頁返回UsefulSentence3.Selfintroduction(1)Theintroductionofthecompany①Weunderstandyourcorporationhandlesfoodstuffsforexport.我們獲悉你公司經(jīng)營食品出口。②Weareengagedintheexportationofchemicals.我們從事化工產(chǎn)品的出口。③Wehavebeenformanyyearsinthechemicalline.我們從事化工這一行業(yè)已經(jīng)很多年了。上一頁下一頁返回UsefulSentence④WearespecializedintheexportofChineseCottonPieceGoods.我們專營中國棉布的出口。⑤WearetheleadingimportersofelectricgoodsinLagos.我們是Lagos電器產(chǎn)品的主要進口商。⑥Electricgoodsfallwithinthescopeofourbusinessactivities.電器產(chǎn)品屬于我們的經(jīng)營范圍。⑦WehavevariouskindsofCottonPieceGoodsavailableforexport.我們擁有各式的棉布產(chǎn)品供出口。上一頁下一頁返回UsefulSentence⑧Wehandletheimportbusinessoftextiles.我們從事紡織品的進口業(yè)務(wù)。(2)Theintroductionofmainproducts句型1:tobemadeof爥由……制成Theglovesaremadeofsuperiorgenuineleatherandcanbesuppliedinvariousde-signsandcolors.手套是用上乘真皮制成的,有多種式樣和顏色可供應(yīng)。上一頁下一頁返回UsefulSentence句型2:tobemoderateinprice(superiorinquality,excellentincraftsmanship,novelindesigns)價格公道(質(zhì)量上乘,工藝精湛,設(shè)計新穎)Ourgoodsaremoderateinprice,about10%lowerthanourcompetitors’我們的貨物價格公道,大約比我們競爭者的貨價要低10%。Excellentincraftsmanshipandnovelindesign,oursilkgarmentscommandareadysaleinyourmarket.我們的絲綢服裝工藝精湛,設(shè)計新穎,在你們的市場上很暢銷。上一頁下一頁返回UsefulSentence句型3:tobefamous(wellknow)for爥以……著名ChineseCloisonnéisfamousintheworldforitsuniquecraftsmanship.中國景泰藍以它的獨特的工藝聞名于世界。句型4:tosellwell(sellfast)銷路好Ourproductssellwell(sellfast,enjoyfastsales,findareadymarket)inyourmarket.我們的產(chǎn)品在你方市場銷路好(暢銷)。上一頁下一頁返回UsefulSentence句型5:tobepopularwithcustomers受到顧客歡迎Beingmoderateinpriceandattractiveinpacking,ourtoysareverypopularwithcustomersintheU.S.我們的玩具由于價格公道,包裝別致,在美國很受顧客歡迎。句型6:tomeetwithwarmreception(enjoyhighpopularity)很受歡迎Wearesurethatournewproductswillmeetwithwarmreceptioninyourcountry.我們相信,我們的新產(chǎn)品在你們國家會很好銷。上一頁下一頁返回UsefulSentenceOurproductsenjoyhighpopularity我們的產(chǎn)品很受歡迎。句型7:toenjoyhighreputation享有盛譽Ourproductsenjoyhighreputationintheworldmarket.我們的產(chǎn)品在世界市場上享有盛譽。Togiveyouageneralideaofourproducts,weareenclosingourlatestcatalogueforyourreference.為了讓你對我們的產(chǎn)品有所了解,附上最新的目錄冊供你方參考。上一頁下一頁返回UsefulSentence4.Yourexpectationfromtheaddressee(1)Wearelookingforwardtoyourspecificinquiries.盼早復(fù)。(2)Welookforwardtoyourfavorableandpromptreply.盼速遞佳音。上一頁返回Exercises1.Thiscorporationisspecializedinhandlingtheimportbusinessoftextiles.2.Wewishtointroduceourselvestoyouasastate-operatedcorporationdealingex-clusivelyinlightindustrialproducts.3.Wesendyoubyseparateairmailabrochureonthevariouskindsofelectronicproductsnowavailableforexport.下一頁返回Exercises4.YourfirmhasbeenrecommendedtousbytheChamberofCommerceinTokyo,Japan.5.Asrequested,weareairmailingtoyou,underseparatecover,asampleofeachArt.No.2001andNo.2002foryourreference.6.Wecanassureyouthatallyourletterswillreceiveourimmediateattention.7.WethankyouforyourletterofSeptember2andshouldliketodiscussthepossibilityofexpandingtradewithyou.上一頁下一頁返回Exercises8.Weareconvincedthatwithjointeffortsthebusinessbetweenuswillbedeve-lopedtoourmutualbenefit10.YourletterofAugust27addressedtotheImportCompanyhasbeenpassedontousforattentionandreplyⅡ.Fillintheblanks:1.In________withourcompany’sgrowth,tofurtherexpandourmarket,wehavedecidedtoestablishanofficeinDalian上一頁下一頁返回Exercises2.Pleasebegoodenoughtoprovidethenecessaryinformation________us.3.Ifyourpriceiscompetitive,weshallbegladtoplaceasubstantialorder________you.4.Thisarticleisofparticularinterest________us.5.Oursalescontract________thatthesellershallshipthegoods,withinonemonthaftersigningthecontract.6.Wearegearingourproductiontoyourrequirementsandshallsoonbe上一頁下一頁返回Exercisesaposition________offeryousubstantially.7.Ifyourpriceis________________________themarketprice,wecanplacealargeorder________you.8.Enclosed________acopyofourprice-list.9.Through________aChamberofCommerce,wehavelearnedthatyouareoneoftherepresentativeimportersofelectricgoods.上一頁下一頁返回Exercises10.Wetake________writingtoyouwithaviewtobuildingupbusinessrelationswithyourfirm.Ⅲ.CompletethefollowingsentencesinEng
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 云南云南省阜外心血管病醫(yī)院(信息中心)編制外勞務(wù)派遣人員招聘6人筆試歷年參考題庫附帶答案詳解
- 上海2025年上海市外事翻譯室招聘7人筆試歷年參考題庫附帶答案詳解
- 浙江國企招聘截止9月24日可筆試歷年參考題庫附帶答案詳解
- 2026云南省通信產(chǎn)業(yè)服務(wù)有限公司社會招聘22人筆試參考題庫附帶答案詳解(3卷)
- 2026中國中原對外工程有限公司校園招聘筆試參考題庫附帶答案詳解(3卷)
- 2025重慶西永微電園產(chǎn)業(yè)投資集團有限責(zé)任公司總法律顧問招聘1人筆試參考題庫附帶答案詳解(3卷)
- 防范患者墜床、跌倒的預(yù)案及處理流程試題及答案
- 陜西導(dǎo)游問答題庫及答案2025
- 院感核心制度測試題及答案解析
- 預(yù)備役警犬轉(zhuǎn)正考試題及答案
- 2026年江蘇經(jīng)貿(mào)職業(yè)技術(shù)學(xué)院高職單招職業(yè)適應(yīng)性測試參考題庫含答案解析
- 2026湖南師大附中雨花學(xué)校春季合同制教師招聘考試備考題庫及答案解析
- 2026年云南省影視協(xié)會招聘工作人員(2人)筆試參考題庫及答案解析
- 防寒防凍防滑安全培訓(xùn)課件
- 駕校教練員安全知識培訓(xùn)課件
- 《危險化學(xué)品安全法》解讀與要點
- 2025年宜昌市“招才興業(yè)”市直事業(yè)單位人才引進47人·重慶大學(xué)站筆試歷年典型考題(歷年真題考點)解題思路附帶答案詳解
- 2025秋滬科版(五四制)(新教材)初中科學(xué)六年級第一學(xué)期知識點及期末測試卷及答案
- 孕婦貧血教學(xué)課件
- 5年(2021-2025)山東高考生物真題分類匯編:專題17 基因工程(解析版)
- 新華資產(chǎn)招聘筆試題庫2025
評論
0/150
提交評論