TermsLEAD-INToday,therearemorethanadozendifferentcross-borderE-commerceplatformsintheworldineveryproductcategoryandverticals.Hereareafewtermsyoumustunderstandfirst.Translation意味著該平臺主要是一個企業(yè)對另一企業(yè)交易，例如，阿里巴巴是B2B平臺的一個很好的例子。Meaningtheplatformtradesmostlyfromonebusinesstoanotherbusiness,forexample,AlibabaisagoodexampleofB2Bplatform.B2BTranslationMeaningtheplatformtradesmostlyfrombusinesstoconsumer.PlatformssuchasJDInternationalandTMallGlobalarestrictlyB2Ccross-borderplatforms.意味著該平臺主要從企業(yè)到個人交易。JDInternational和TMallGlobal等平臺就是B2C跨境平臺。B2CTranslation意味著平臺允許個人之間交易。eBay被視為C2C平臺，個人列出要出售的物品，其他人購買它。Meaningtheplatformsallowingtradingbetweenconsumers.ThinkofeBayasaC2Cplatform,auserlistsanitemtosellandanotheruserpurchasesit.C2CTranslationVerticalplatformsarecross-borderE-commerceplatformsthatfocusonaspecificcategoryor"vertical"ofproductsorbrands.垂直平臺：垂直平臺是跨境電子商務平臺，專注于特定類別或“垂直”的產(chǎn)品或品牌。VerticalPlatformTranslationComprehensiveplatformsarecross-borderE-commerceplatformsthatcarrymultiplecategoriesofproductsandbrandsanddonotlimitthemselvestoanyspecificcategoryorindustry.綜合平臺綜合平臺是跨境電子商務平臺，含有多個類別的產(chǎn)品和品牌，并且不會將其自身限制在任何特定類別或行業(yè)。ComprehensivePlatforms:Translation子平臺：意味著平臺有一個父平臺或公司，而跨境電子商務平臺只是一個分支。例如，TMallGlobal和JDWorldwide衍生自TMall和JD。Meaningtheplatformhavingaparentplatformorcompany,andthecross-borderE-commerceplatformisonlyasubdivision.Forexample,TMallGlobalandJDWorldwidearederivefromTMallandJD.SubPlatformTranslation獨立平臺獨立平臺僅側(cè)重于跨境電子商務交易且沒有父平臺或公司。Independentplatformsareplatformsthatfocusonlyoncross-bordE-commercetradinganddonothaveaparentplatformorcompany.IndependentPlatform:Translation市場平臺提供或充當市場的跨境電子商務平臺，在那里個人、企業(yè)和品牌可以設置和運營自己的商店，而是讓電子商務公司處理交易和物流。MarketplacePlatformsMarketplaceplatformsarecross-borderE-commerceplatformsthatofferactlikeamarketplacewhereindividuals,businesses,andbrandscansetupandoperatetheirownstinsteadofhavingtheE-commercecompanytohandletransactionsandlogistics.TranslationContrarytomarketplaceplatforms,proprietarytradingmeansallproductsorbrandsaresolddirectlybytheplatformcompanyandnotthebranditself.Forexample,AmazonstartedoutasaproprietarytraderwhereallbooksweresoldandfulfilledbyAmazon,laterAmazonaddedfunctionalitytoallowotherbrandsandindividualstoselldirectlyonAmazonbutshippedandfulfilledbythemselves.自營交易平臺與市場平臺相反，自營交易意味著所有產(chǎn)品或品牌均由平臺公司直接銷售，而非品牌本身。例如，亞馬遜最初是作為一個自營交易商，其中所有書籍都由亞馬遜出售和配送，后來亞馬遜增加了功能，允許其他品牌和個人直接在亞馬遜上銷售，但自己發(fā)貨和配送。ProprietaryTradingPlatformsTranslation直郵或發(fā)貨通過直接郵寄或運送，貨物將直接由國外品牌公司交付給客戶。使用直接郵寄的積極因素是，中國消費者通常會更加信任和放心，因為他們知道他們將會收到的產(chǎn)品最有可能是真品而不是仿冒品。DirectMailorShippingWithdirectmailingorshipping,thegoodswillbedelivereddirectlyfromthebrandabroadtothecustomer.ThepositivesideforusingdirectmailingisthatoftenChineseconsumerswillhaveahighertrustandcomfortinknowingthattheproductstheywillreceiveismostlikelygoingtobegenuineandnotaknockoff.TranslationInthebondedareaimportmodel,thegoodsfromabroadwillbeshippedandstoredinagovernment-appointedbondedwarehouseinafreetradezone.Whenanorderisplaced,thegoodswillbe