1、Essentials and Forms of Business Letter-writing,商業(yè)信函的組成部分和格式,7C of Business Letter,1、Courtesy 禮貌 2、Consideration 體諒 3、Completeness 完整 4、Clarity 清楚 5、Conciseness 簡潔 6、Concreteness 具體 7、Correctness 正確,A business letter is written for the purpose of requesting or conveying information, making arrangeme

2、nts for business activities or dealing with matters concerning business negotiations. What one writes should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Clarity, conciseness and courtesy are the essential qualities of business letters. Mor

3、eover, complete contents, correct information and language, concrete ideas and consideration for the customers needs are also important. Although a less conventional and friendlier style is preferred nowadays in business letter writing, it is still better to follow a set standard determined by custo

4、m as the business world has become accustomed to such established practices.,Parts of a Business Letter 信件組成部分,Essential Parts 必要部分 1. The letterhead 信頭 2. The date line 日期 3. The inside name and address 收信人名稱地址 4. The salutation 稱呼 5. The body of the letter 信文 6. The complimentary close 結尾敬語 7. The

5、 signature 落款,Optional Parts 附加部分 8. The attention line 具體收信人 9. The subject line 事由 10. The reference notation 案號 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言,1.China National Cereals, Oils and Foodstuffs Imp 一個地名只大寫第一個字母 例如：“河南新鄉(xiāng)青島” Xinxiang, Henan Xin Xiang, He Nan 可

6、用縮寫: Rd. = Road, Fl. = Floor, Ave = Avenue,中國地名的翻譯規(guī)范,日期,位置： 美式：在信頭和收信人名稱地址之間 英式：通常在收信人名稱地址之下 均可以齊頭，也可以靠右 寫法： 美式：月-日-年 英式：日-月-年,美式日期舉例,日期,信頭,收信人名稱地址,英式日期舉例,日期,收信人名稱地址,稱呼,信頭,日期寫法注意事項,月份最好用文字，如： 1. 2nd May, 20- 2. 2 May, 20- 3. September 21st, 20- 4. September 21, 20- 5. 25 Aug. 20- 6. Oct. 10, 20- 避免月

7、份用數(shù)字，如 11/12/20-,主意標點符號！,稱呼,位置： 必須齊頭 正規(guī)場合下常用： 對男士：Dear Sir, 或Dear Sirs,或Gentlemen: 對女士：Dear Madam, 或Dear Mesdames, 建議使用： Dear Mr. Johnson, 或 Dear Jack,詞首字母全大寫，用逗號或不用標點符號,Gentlemen后用冒號,結尾敬語,位置： 齊頭式靠左對齊，縮格式偏右 正規(guī)場合下常用： 1.Yours faithfully, 2.Yours truly, 3.Faithfully yours, 4.Truly yours, 建議使用： Yours si

8、ncerely, 或 Sincerely yours,第二個單詞小寫，結尾用逗號或不用標點符號,稱呼與結尾敬語的對應關系,建議使用,落款,結尾敬語,手寫簽名,打印簽名,職務,公司名稱,具體收信人,位置： 1. 收信人名稱地址之下 2. 齊頭式靠左，縮格式居中 3. 要加下劃線 表示的是承辦本信件的具體個人或部門 1. Attention: Mr. H. A. Donnan, Export Manager 2. Attention of Mr. Cave 3. To the attention of Mr. Liu Ming 4. ATTN: Mr. Iverson,事由,位置： 1.稱呼和正文

9、之間 2.齊頭式靠左，縮格式居中 3.要加下劃線 表示的是該信函的主題 1. Re: Your Order No.463 2. Subject: SHEEP WOOL 3. Contract No. 8904,附件,位置： 落款之下，左對齊 說明該信件有附件 1. Enclosure 2. Enc. 3. Encl. As Stated 4. Enclosure: Brochure,抄送,位置： 附件之下，左對齊 表示該信件同時抄送給他人 1. 明抄：cc Marketing Department 2. 暗抄：bcc Mr. Simpson,Carbon copy,收信人知道被抄送,Blind

10、 carbon copy,收信人不知道被抄送，只出現(xiàn)在發(fā)給被抄送人的信件里,Envelope Addressing,信封格式,寫信人在上，收信人在下,信封格式不一, 根據(jù)收信人名稱地址的寫法通常分兩種格式： 縮格式：收信人名稱地址逐行右縮 齊頭式：收信人名稱地址左端對齊,縮格式舉例,收信人名稱地址：逐行右縮,寫信人名稱地址,齊頭式舉例,寫信人名稱地址,收信人名稱地址：左端對齊,郵寄方式,Via Air Mail ( By Airmail, or Par Avion)航空 Registered 掛號 Parcel Post 郵包 Express 快遞 Samples Post 樣品,捎交,Mr.

11、 Charles Wood Kindness of Mr. J. W. Smith 由Mr. J. W. Smith 捎交給 Mr. Charles Wood,轉交,最終收信人,轉交人,轉交人地址,Layout of E-mails,電子郵件格式,外發(fā)的郵件,收件人,被抄送人,被暗抄人,事由,主體部分,添加附件處,接收的郵件,主體部分,發(fā)件人,收件人,被抄送人,事由,日期,附件,Exercises,1 Arrange the following information in a proper form as they should be set out in a letter. Senders

12、 name: Beijing ITT Hardware Products Imp& Exp Corp. Senders address: 82 Dong An Men Street Senders telephone number: 86Senders email: davy_qi Date: April 25, 20- Receivers name: Compaq Computers Receivers address: 20555 SH 249, Houston TX77070, USA Attention of Marketing Department II Salutation: Dear Sirs Subject: Key Boards The message: Thanks for your offer for “Compaq” Brand Key Boards. We feel regretful that our buyers find your price a little high. If a 10% reduction can be re