1、國(guó)際商務(wù)禮儀1(雙語(yǔ)),1,Chapter I The Importance of Business Etiquette,商務(wù)禮儀的重要性,國(guó)際商務(wù)禮儀1(雙語(yǔ)),2,Objectives（學(xué)習(xí)目標(biāo)）,After you have studied this chapter, you should be able to: Realize the necessity of learning business etiquette. Analyze the concept of etiquette theoretically and recognize the characteristics of e

2、tiquette. Cultivate the cross-cultural awareness in business communication.,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),3,Good manners are cost-effective because: 1. They increase the quality of life in the workplace 2. They contribute to optimum employee morale 3. They embellish the company image 4. They also play a maj

3、or role in generating profit Succeeding in business today requires not only mastery of ones job but also mastery of the common courtesies of give and take and of consideration for others. Put them to work today, and you will find that they will work for you in all your professional days to come.,Cha

4、pter 1,Why should we learn business etiquette?,國(guó)際商務(wù)禮儀1(雙語(yǔ)),4,Test yourself（自我測(cè)試）,Based on your understanding of business etiquette, judge the following situations and discuss in groups. 1. When you have a business meeting in the UK, you should A. get down to business straight away B. spend time eati

5、ng and drinking and getting to know each other 2. The most ill-mannered thing to do at a business meal is A. order a lot of food B. use a cell phone,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),5,Test yourself （自我測(cè)試）,3. You have a meeting with a client but are expecting a call you should A. turn your cell phone off B. tel

6、l your client you are expecting a phone call 4. When you receive someone elses business card you should A. immediately pass them your business card B. look at the card and acknowledge it 5. When expressing thanks to a business client who has given you a gift, you should A. send an e-mail because it

7、is faster and more efficient B. send a handwritten note,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),6,Preview (課前預(yù)習(xí)),Before we learn this chapter, try to answer the following questions based on your own understanding and then read the text on your book carefully with these questions. 1. What is your understanding of the

8、quotation “Etiquette Is simply how persons lives touch one another”? 2. Why do we define etiquette as a powerful combination of manners and principles? 3. How can you avoid betraying yourself or compromising your integrity and be polite at the same time?,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),7,The structure of the

9、text,Part 1 The Concept of Business Etiquette “Whenever two people come together and their behavior affects one another, you have etiquette. Etiquette is not some rigid code of manners; its simply how persons lives touch one another.” Emily Post （American etiquette expert）,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),8,Pa

10、rt 2 The Effects of Business Etiquette Employee Relations Respect individual personal space Dont interupt during meetings Pleasant office environment Better quality work,The structure of the text,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),9,The structure of the text, Employee - Boss Relations Supervisors Give thank-you

11、cards or holiday gifts as awards Be well-dressed and groomed at all times Do not drink too much at office parties Improve morale and motivate the employees Win respect and consideration Set a standard for employees Co - workers Respect their boss, aspire to emulate,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),10,The struc

12、ture of the text, Business-to-Business Relations Foreign clients Research the professional customs Have business cards printed in the clients native language Show up on time for meetings Can accept different cultures and accepts the clients business practices Respect the clients time and strive to m

13、eet deadlines,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),11,Part II,The Characteristics and Principles of Business Etiquette The Characteristics of Business Manners Etiquette = Manners + Principles 1. What to do in all kinds of situations 2. What we can expect other people to do Whats the purpose of business manners? Im

14、prove the efficiency of business transactions in the long term, especially in international markets.,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),12,Part II,Basic requirements of Business Manners 1. Professional ImagePositive impression 2. Dress CodesClean and professional 3. Communication Good Respectful, patient and cal

15、m Use poor grammar Bad Speed talking Use filler words 4. Timeliness Committed to the organization Take your job seriously 5. Be Positive Induces a level of confidence Increases your motivation,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),13,Principles,What do principles tell us? 1. Why a certain manner is called for 2. Wh

16、at to do when there is no prescribed manner or a manner does not work 3. How to resolve different situations in interpersonal relationship,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),14,Three principles,The three principles that govern all etiquette 1. Consideration Concept: look at the current situation and assess how i

17、t affects everyone involved The essence of etiquette: sincerely considerate, respectful and honest Functions: 1. Allow the real you to thrive 2. Give you the skills and confidence to build the best relationships possible 3. Give you the opportunity to be successful,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),15,Three Pri

18、nciples,2. Respect Concept: Look at how your possible actions will affect others in the future Importance: The essential etiquette in interpersonal communication 1. Listening to the others attentively 2. Not interrupting the others conversation How 3. Remembering the names of new acquaintances 4. Re

19、plying promptly to the letters phone calls and messages,Chapter 1,國(guó)際商務(wù)禮儀1(雙語(yǔ)),16,Three Principles,3. Honesty Concept: Act sincerely and being truthful, not deceitful. Etiquette does not mean putting on airs, playing games, betraying yourself, or compromising your integrity. The more considerate, respectful, and honest businesspeople sincerely are to one another, the better their relationships will be with co-