1、Unit 1 Advertising,Reading Advertisements,To learn some basic information about advertising To know how to read expository writing To master the words and phrases in this article,Objectives,1.Do you like reading or watching advertisements? 2.Where can you find advertisements?,Warming up,in the stree

2、t,Where can you see/hear advertisements?,on the bus,at the bus station,on the radio,on TV,in the newspaper,in the magazine,on the Internet,Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.,Read the instr

3、uctions and focus on the four posters. Decide what kind of advertisements they are.,Table Filling,1. Oxlin Airlines 4. Shine Shampoo,2. Earth Day 3. Anti-drugs,Read the article quickly and answer. 1. What do ads try to persuade people to do? 2. What does PSA stand for? 3. What do PSAs aim to do?,Adv

4、ertisements,Read the article quickly and answer. 1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.,Advertisements,2. What does PSA stand for? Public service advertisements. 3. What do PSAs aim to do? They aim to teach us and help us lead better lives

5、.,Listen to the tape and read the text again, then decide the main idea of each part.,Para 1 Paras 2-5 Para 6,brief introduction,types of ads,authors opinion about ads,Detailed-reading,Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product

6、or service. 3. PSAs are only found in newspapers and on TV.,T,F,F,Read the article again and decide whether the following sentences are true or false.,Detailed reading,PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our

7、 lives. An ad warning people against smoking is an example of PSA.,T,F,T,Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television.,Read the article once more and find answers to the questions on page 4 (C2).,2. What is the majo

8、r distinction between commercial advertisements and PSAs? commercial advertisements are ones which someone has paid for to advertise products or service, while public service advertisements are often run for free, and are meant to educate people about health, safety, or any other problem that affect

9、s public welfare.,3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.,Reading Strategy,The ba

10、sic format (格式) of expository writing:,Introduction of subject (主題) Supporting details (細節(jié)) Conclusion (結(jié)論),Take Commercial ads for example,The subject: Supporting details: The conclusion:,Even if an ad does not lie, it does not mean it tells you the complete truth.(Line 17),All it says is that it f

11、ights it and that is not the same thing at all. (Line 20),We must not fall for this kind of trick! (Line 26),Bright-teeth,bad breath,The subject: Supporting details : (1) (2) (3) The conclusion:,PSAs are meant to teach us and help us lead better lives. (Line 30),Some PSAs deal with large social issu

12、es. (Line 35),There are also PSAs that educate people about public service projects. (Line 35-36),There are even PSAs to teach people how to live healthy lives. (Line 37),We can often learn a lot by following the advice PSAs give.,Take Public service ads for example,A the ability to learn, understan

13、d and think about something B good at doing something, especially something that needs ability or training C the general health, happiness and safety of a person or a group,Match these new words with their meanings in Part D.,D make an illness or a physical problem go away E a short sentence or phra

14、se that tells the aims or beliefs of a person or a group F related to thinking or the mind G something done to fool someone else, or as a joke H make someone do something by diving him/her good reasons,Answers: 1. persuade _ 2. welfare _ 3. skilful _ 4. cure _ 5. mental _ 6. trick _ 7. motto _ 8. in

15、telligence _,H,C,B,D,F,G,E,A,Read the e-mail in Part E and complete it. Answers: 1. _ 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _,dealing with,comments,promote,fool,even if,cheated,campaigns,benefit,Discussion,1. Do you think young people are easily persuaded by ads? Why or why not? 2. What is the best PSA you have ever seen? Why do you think it is s