1、Unit 1 Reading Advertisements period 2,Language items,Nowadays, we can find ads almost wherever we go. We are so _to them. This video is a _ advertisement, which uses words and pictures to _people to buy Iphone4s and _in the idea that it is the best product.However,we must be _of the skilful methods

2、 used in ads. Even if an ad doesnt lie,it doesnt mean it is _.We must not _for this kind of trick!,Video 1,Lead in,used,commercial,persuade,believe,aware,innocent,fall,Video 2,Not all ads play _on us though. The second video is a _ advertisement, which is run for free, and is _ to encourage us to ta

3、ke actions to protect our earth. Our government has been using _ to educate people for many years. When it _ to ads, we must all use our intelligence and not be a _ to them!,tricks,public service,meant,PSAs,comes,slave,CAs,Advertisements,PSAs,persuade,believe in,innocent,newspapers, magazines, the I

4、nternet, radio, TV,be used to,be aware of,fall for,play tricks on,be meant to,educate,Consolidation: Ex: The new machine _production. However I_it. A. is used to increase; am not used to controlling B. is used to increasing; dont used to control C. used to increase; dont used to control D. used to i

5、ncreasing; am not used to control,Consolidation:,Practice: believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.,believe in,believe,I _ him to go with me, but I failed at last. A. managed to persuade B. succeeded in persuading C. tried to persuade D. gave up pe

6、rsuading,Consolidation:,This software_ protect the computers from being attacked by viruses.,is meant to,Consolidation:,你意識(shí)到學(xué)外語(yǔ)的重要性了嗎？ _you _the importance of learning a foreign language?,Are aware of,我很清楚吸煙有害健康。,Im _smoking is bad for our health.,well aware that,Consolidation:,我說(shuō)的話是無(wú)惡意的，我不想傷害她的感情。,

7、What I said was _.I didnt mean to hurt her feelings.,innocent,Consolidation:,fall down: The plan fell down because it proved to be too expensive.,fail,fall into sth: You can not fall into the bad habitsmoking a lot.,develop sth.,fall off: The production has fallen off since last month.,decrease,fall

8、 for sth.: You should be clever enough not to fall for his tricks.,to be tricked,Consolidation:,老師要求我們不要再捉弄對(duì)方了。,The teacher asked us not to _each other any more.,play tricks on,sentence structure,(1)Nowadays, we can find ads almost wherever we go.,Consolidation:,無(wú)論走到哪里，你都應(yīng)該努力工作。,_,you should work ha

9、rd.,Wherever you go,_he goes, the poor young man is ready to accept whatever help he can get.,Whichever B. However C. Whatever D. Wherever,sentence structure,(2)Not all ads play tricks on us.,Consolidation:,not+both,every,everything,everybody,everywhere,_the people are in favor of the plan.=All the

10、people are not in favor of the plan.,Not all,并不是所有的人都上廣告的當(dāng)。,_the people _the _of the advertisement.,Not all,fall for,tricks,(3) Our government has been using PSAs to educate people for many years.,sentence structure,havehas+been+doing+forsince+,自1986年以來(lái)他們一直住在這里。,They _here since 1986.,have been livi

11、ng,-How can you keep slim as a mother of two sons? -I _in the gym for years.,A. have worked out B. have been working out C. have worked on D. have been working on,(4) When it comes to ads, we must all use our intelligence and not be a slave to them! 1._ politics, I know nothing.（當(dāng)談到政治的時(shí)候） 2._ he is

12、really an expert in the field.（當(dāng)談到修車的時(shí)候）,When it comes to,repairing the car,sentence structure,When it comes to,1. I _ getting up early in the morning. 2. I will never _ the words of door-to-door salesman. 3. I never _ God. 4. She _ the danger around her. 5. Dont _ me! I am angry! 6.These words _hur

13、t you, but to encourage you.,am used to,fall for,be used to play tricks on be not meant to believe in be aware of fall for,Consolidation:,believe in,is aware of,play tricks on,be not meant to,Discussion and writing,Work in groups of 4: Discuss and write a short paragraph. 1.Topic: What effects do ad

14、vertisements have on us? 2.You can choose to write good effects or bad effects of advertisements. 3.Try to use words and phrases on the blackboard. 4. Each group choose one student to present your writing to the class.,writing:,What effects do advertisements have on us?,Nowadays, we can find ads wherever we go. We are so used to them. _good effects_bad effects_ _Firstly,_Firstly,_Secondly,_Secondly,_Furthermore,_Further