1、高爾夫度假2009刊例GOLF VACATIONS 2009 MEDIA KIT,關(guān)于高爾夫度假高爾夫旅游類雜志中排名第一 About GOLF VACATIONS,高爾夫度假從誕生的那一刻即堅(jiān)持為高爾夫旅行者提供最專業(yè)最豐富最實(shí)用的信息，把世界上最具誘惑力的旅行目的地、最偉大的球場和最出色的酒店一一推薦給挑剔的高爾夫人。 2005年高爾夫度假創(chuàng)刊，成為中國第一本以高爾夫度假為題材，關(guān)注高爾夫人生活方式，引領(lǐng)高爾夫人生活潮流的高端雜志。,Ever since the moment it was born, Golf Vacations made it their sole purpose in

2、 providing hypercritical golfers with the most professional and practical information: recommending the most alluring destinations, the greatest courses and the best hotels. Along with the recent flourishing of Golf in China, Golf Vacations came into birth. Golf Vacations is quickly becoming the fir

3、st high-end magazine subjected on golf vacations, focusing on golfers attitude and guiding golfers fashion.,為何選擇高爾夫度假興趣點(diǎn)排名第一，閱讀率排名第一 Why Focus on GOLF VACATIONS,高爾夫平面媒體內(nèi)容閱讀率調(diào)查： 閱讀率排在前列的依次是：世界上著名高爾夫勝地和最佳球場、人物故事、賽事、技術(shù)。 閱讀率排序最低的是技術(shù)。,高爾夫愛好者興趣點(diǎn)調(diào)查： 超過90%的高爾夫愛好者的最大興趣點(diǎn)是“打遍世界上最好的球場” 。,為何選擇高爾夫度假興趣點(diǎn)排名第一，閱讀率排名第

4、一 Why Focus on GOLF VACATIONS,Golfers interest poll: The Biggest interest for more than 90% of golfers is “playing the best courses in the world”. Golf readers interest listed by scale: Highest: Worlds most famous golf courses, golf legends, golf tournaments and techniques. Lowest interest is golf t

5、echniques.,主要欄目Core Content,SPECIAL TOPIC：專題 貫穿全年的特別企劃欄目，圍繞一個(gè)主題，比如區(qū)域、某種類型的球場或度假村等等，全線展開討論和推介，資訊豐富，體驗(yàn)獨(dú)到，是高爾夫人爭相收藏的度假指南。 DESTINATION FOCUS：度假地 以國際化的視野，圍繞一個(gè)度假地給與深入報(bào)道，并給予行程安排和旅游線路推薦，具有信息量大，實(shí)用性強(qiáng)的特點(diǎn)。 CHOICE RESORTS：特別推薦度假村 以專業(yè)標(biāo)準(zhǔn)選取度假球場，對度假村設(shè)施和球場狀況進(jìn)行全面介紹，是讀者獲得度假球場第一手信息的重要版塊之一。 GOLFER PROFILE：高爾夫人 熱愛高爾夫的社會(huì)名流

6、，有故事的高爾夫人都是我們的目標(biāo)，風(fēng)趣的訪問，古怪的愛好，是這個(gè)欄目的內(nèi)容特點(diǎn)。 SMART TRAVEL ：精明旅行 最新鮮實(shí)用的出行資訊，內(nèi)容涵蓋吃、住、行、購、娛等方方面面，是你制定出行計(jì)劃時(shí)最貼心的參考。 G.V. FOCUS：焦點(diǎn) 搜集世界前衛(wèi)的高爾夫人所追求的物質(zhì)生活和精神食糧，從衣食住行到文化歷史，我們都試圖挖掘最新鮮的資訊與讀者共享。,主要欄目Core Content,SPECIAL TOPIC： The all-year-through special topic, which is focused on one subject, including all-round di

7、scussion and popularization about the golf courses and golf resorts. Abundant information and original experiences will make the additional issue a valuable collection of vacation guidebooks for golfers. DESTINATION FOCUS： Offers a deep report of courses within a region through international vision,

8、 with trip arrangements and route recommendations, and featuring variety and practicality. CHOICE RESORTS： Choosing resorts up to professional standards and offering all-round introduction to facilities and situations, thus providing readers with first-hand information. GOLFER PROFILE： We aim at cel

9、ebrities who love golf and golfers with stories, featuring witty interviews and eccentric hobbies. SMART TRAVEL ： Offering readers the newest and most practical travel information, including shopping, entertainment, room and board etc. And its the most useful information for your travel planning. G.

10、V. FOCUS： Keeping up pace with the world most avant-garde golfers life both materially and spiritually. We would like to share with readers the hottest resources on cuisine, fashion, hotels and touring, as well as culture and history.,讀者分析Reader Profile,讀者分析Reader Profile,目標(biāo)讀者描述Target Reader Profile

11、,高爾夫人群分析： 新增財(cái)富的創(chuàng)造者 優(yōu)越優(yōu)質(zhì)生活的引領(lǐng)者 品牌敏感者 高端產(chǎn)品消費(fèi)者 目標(biāo)讀者表象描述: 30-45 歲，男性 社會(huì)地位高，處于決策層，是公司、政府或者組織的領(lǐng)導(dǎo)者 社會(huì)階層中平均教育水平，文化水平最高的人群 目標(biāo)讀者的價(jià)值觀和態(tài)度: 核心價(jià)值: 追求主導(dǎo)地位 個(gè)人意識超強(qiáng)，更具有創(chuàng)新精神 好奇心強(qiáng)，具有主動(dòng)學(xué)習(xí)性 信息國際化，享受各種新鮮奢侈品,目標(biāo)讀者描述 Target Reader Profile,Analysis of the Golfers: Creator of additional wealth. Leading quality lives. Sensitive

12、 with brand choices. Quality brands consumers. Demographic Characteristics: 30-45 years old. More likely to be males. Occupation level is the highest group among society - more likely to be CEOs, govt. organization leaders, etc. Education level is the highest group among society. Values & Attitudes:

13、 Core value: Pursuing leadership in society. Like to be regarded as leaders. Being more creative than other groups. Enjoy various luxuries.,發(fā)行渠道 Distribution,發(fā)行渠道 Distribution,主要發(fā)行城市Channel Construction,2009年標(biāo)準(zhǔn)報(bào)價(jià)Standard Rate for 2009,制作要求Production Request,出刊頻次 Frequency 月刊 Monthly 重要時(shí)間 Important D

14、ates 廣告圖文截止日/ Advertising Deadline：出刊前20日/20days before publishing 廣告定版截止日/Booking Deadline：出刊前30日/ 30days before publishing 軟文編輯截止日/Edition Deadline：出刊前40日/40days before publishing 廣告尺寸 Page Layout 全頁凈尺寸/ Full Page ： 204 *264 (W*H)mm 跨頁凈尺寸/ DPS ： 408* 264 (W*H)mm 出血尺寸/Full Page Bleed Size：3mm 印刷須知

15、Specifications 紙張Type of paper：封面 Cover 200g銅版 內(nèi)頁 Rop 95g銅版紙 印刷網(wǎng)線 Screen Line： 175Lines 技術(shù)要求：提供四色菲林廣告軟片或CD（精度要求300dpi），并附彩色打樣Mechanical information: Advertising color film or CD(300dpi) with color proof.,廣告刊登須知 AD Publishing Request,在本刊刊登廣告須按照廣告法，廣告管理?xiàng)l例執(zhí)行。 所有版位均有本社統(tǒng)籌安排，按簽約訂版順序優(yōu)先安排，刊內(nèi)指定版位需加收廣告費(fèi)的15%，特

16、殊廣告形式另行商議；廣告報(bào)價(jià)不含設(shè)計(jì)費(fèi)用。 合同應(yīng)在出版前30天簽訂，廣告稿件應(yīng)在出版前20天送到本社，方可保證刊登。 如果客戶未能在截稿期前提供稿件，本社有權(quán)重復(fù)使用廣告客戶以前提供的廣告稿件。 如廣告合同已經(jīng)簽署，客戶因故需要撤版或者停刊，請于出刊前30天通知本社，否則應(yīng)支付廣告費(fèi)用的50%作為賠償金。,廣告刊登需知 AD Publishing Request,Advertisers must submit Chinese Advertising Law and Administration of Advertisement Statutes. We will plan the adver

17、tisement position and a 15% surcharge will be charged for designated positions except the special ads, design fees are not included in the ad rates. We assure the ad publishing will be on time if the contract is signed 30 days before publishing date and the ad could be sent to us 20 days before publishing date. Unless new materials are received prior to publicatio