1、presentation,my winter vocation,tell your story to your classmates! your family, your bf, your parents, your love story or unforgettable story. tell us where you have been to, any places of interest, any. what did you do in the vocation? travelling, sightseeing, visiting friends and relatives, watch

2、ing movies and tv shows, or.,unit 9 marketing,市場營銷,objectives,understand the definition of “marketing” learn about advertisements know 4 ps and 4cs realize the importance of market research use the basic terms concerned,pre-reading activity 1,marketing,advertisement,product,promotion,communication,c

3、ustomer,cost,promotion/ pricing,market survey,activity 2,product presentation catalog advertisement trade fair cdab,產(chǎn)品介紹 產(chǎn)品目錄 廣告 貿(mào)易會，商品交易會,range arangeofthings is a number of different things of the same general kind. (同類事物的) 一系列 例：a wide range of colours and patterns are available. 一系列各種各樣的顏色和圖案都有。

4、,no matter 的用法,no matter作“無論”、“不管”解，用以引導表示讓步的狀語從句，常用在下列句型中： 句型中的no matter what (who/when etc.).分別表示“無論何事”、“無論何人”、“無論何時”等，這個從句可以置主句之前，也可以置主句之后。 由no matter + what等引導的讓步狀語從句。no matter后面接關(guān)系代詞或關(guān)系副詞引導狀語從句在句中作讓步狀語。 no matter what you do, you must be very careful.不管做什么事，你都必須非常細心。,no matter之后可用what以外的關(guān)系代詞或關(guān)系

5、副詞,例如： no matter who you are (=whoever you are), ill never let you in.無論你是誰，我絕不讓你進去 no matter which無論哪一個 no matter where無論何處；不管在哪里no matter where i go (=wherever i go) , i will be thinking of you. 無論我到哪里，我都會想著你。 no matter how.不管如何；無論多么 no matter how hard you try(=however hard you try), you will neve

6、r be successful. 不管你如何努力，你都不會成功的,量身定做參觀家具展覽室,traditional or modern style top quality 5% off free delivery within e.g. within 1 week money-back guarantee,傳統(tǒng)或現(xiàn)代款式 質(zhì)量上乘 打95折 免費發(fā)貨 在時間/距離內(nèi) 一年內(nèi)退款保障,量身定做參觀家具展覽室,top quality woods from britain modern furniture in different kinds of other materials 5% off eve

7、ry purchase of over 1,500. a 12-month money-back guarantee for every item bought.,英國進口的高品質(zhì)木材 不同種類原材料制造的現(xiàn)代家具 購買超過1,500元可享受5%的優(yōu)惠 購買的任一款家具可享受一年內(nèi)全額退款的保證,量身定做參觀家具展覽室,free delivery and fitting within 50 miles of any of our showrooms. we guarantee delivery within three days of purchase. for every $ 50 you

8、spend, pick up a ticket for one of our prize draws and win one of a wide range of electrical goods,任一展廳附近100英里之內(nèi)免費運送安裝。 我們保證購買后三天內(nèi)交貨 消費50美元可獲得一張抽獎券，并有機會從種類豐富的電子產(chǎn)品中贏取一款,2. agent/ distributors,代理商/經(jīng)銷商 please translate the following sentences in the text. (individual work) 1)para. 1 leading manufacture

9、r 主要生產(chǎn)商，業(yè)內(nèi)領(lǐng)先的制造商 exporting to . 思考下這兩個現(xiàn)在分詞的作用 現(xiàn)在分詞分別做前置定語和后置定語。 翻譯：本公司是澳大利亞純正新世紀品牌被子、枕頭的主要生產(chǎn)商。產(chǎn)品銷往歐亞，現(xiàn)欲開發(fā)美國市場,v-ing作現(xiàn)在分詞.,具有形容詞的特征,在句中當定語,表語,賓補,主補,狀語.例子:the rising sun looks very beautiful.(前置定語,表動作正在進行)the boy talking with the teacher is our monitor.(分詞短語當定語則在所修飾名詞的后面當后置定語.)= the boy who is talking

10、 with the teacher is our monitor.,individual work,para. 2 phrases: look for 尋找 bedding industry 床上用品行業(yè) with experience selling. with sth. 通常用作后置定語，修飾前面的名詞，可以理解為“擁有.的.” within prep. 在.（時間/范圍）內(nèi) representative n. 代表；銷售代理 例：she had a stressful job as a sales representative. 作為一名銷售代理，她的工作壓力很大。,individual

11、 work,will be visiting 將來進行時：將來進行時表示要在將來某一時間開始，并繼續(xù)下去的動作。一般用延續(xù)性動詞表示 para. 2 we are looking for agents/ distributors with experience selling products within the bedding industry. a representative of the company will be visiting the united states at the end of july. 翻譯： 我們尋找床上用品業(yè)內(nèi)有經(jīng)驗的代理商或經(jīng)銷商加盟。本公司將派代表在

12、7月底訪美。,para. 3 -4,for sth. 如需 contact sb. 聯(lián)系某人 翻譯： for more information and appointments, please contact us by fax at 613-977-8900 如需更多信息或預約，請傳真613-977-8900聯(lián)系我們。 send us your salary requirements, a resume, and names and addresses of three references. 請給我們發(fā)送您的工資要求和簡歷，以及提供三個推薦人的姓名和地址。,3. instant light

13、ing charcoal,即燃木炭 individual charcoal bags 獨立炭包 last up to an hour 持續(xù)一個鐘 all offered available online at www. 在線www. 可訂購,activity 5,1. a 2. h 3. d 4. i 5. c 6. f 7. e 8. g 9. j 10. b,activity 7,a. -2-g b. -3-e c. -8-c d. -5-b e. -10-a f. -6-j g. -4-h h. -9-f i. -7-i j. -1-d,f within 50 miles f over

14、$1500 t f usa f american-uk t,activity 6,activity 4,cba,language points,element n. a particularelementof a situation, activity, or process is an important quality or feature that it has or needs. 要素; 特點 e.g. physical fitness has now become an important element in our lives. 身體健康現(xiàn)已成為我們生活中的重要元素。 major

15、 a. you usemajorwhen you want to describe something that is more important, serious, or significant than other things in a group or situation. 主要的; 重大的 e.g. drug abuse has long been a major problem for the authorities there. 毒品濫用長期以來一直是那里的當局的一大難題。,transport v-t. totransportpeople or goods somewhere

16、is to take them from one place to another in a vehicle. 運送 e.g. railway lines thattransportthe coal to ports for export have also been flooded. handle v-tif you say that someone canhandlea problem or situation, you mean that they have the ability to deal with it successfully. (成功地) 處理 sth e.g.：to te

17、ll the truth, i dont know if i can handle the job. 說實話，我不知道我能否做好這份工作。,carry out vt. 執(zhí)行，實行；貫徹；實現(xiàn)；完成 e.g. seeing thathecould notcarryouthis plan,heflungup his cards. 他看到不能實現(xiàn)自己的計劃，就撒手不管了。 翻譯： 你必須執(zhí)行我的命令 youmustcarryoutmyorders. stand for 代表；支持；象征 assteve says,peoplewant toknowwhoyouareand whatyoustandfo

18、r. 翻譯:cowboysstandforasimplerwayoflife andfreedomwithout restraint。 牛仔代表了一種簡單而且無拘無束的生活方式,ensure vt. 保證，確保；使安全 sth/that e.g. we must ensure that all patients have access to high quality care. 我們必須確保所有的病人都能夠得到高質(zhì)量的護理。 翻譯：為了保證成功，我們必須要有一個周密的計劃 in order toensuresuccesswemusthavea complete andthoroughplan.

19、。,text b marketing: 4ps and 4cs,please find out and speak out the concept of marketing（para. 1） marketing is a collection of activities that includes selling, advertising, public relations, sales promotions, research, new product development, package and after-sales services.,para. 1,the main concer

20、n in marketing is the market the group of people who need your products and have the money to buy them. marketing is a collection of activities （that includes selling, advertising, public relations, sales promotions, research, new product development, package and after-sales services）.(翻譯見p125),para

21、. 2,the term “marketing mix”（銷售組合） describes the combination of marketing elements used in a given situation（思考語法）. major elements of the marketing mix are: product, pricing, promotion and place, known as the 4 ps: product- design and quality of output, choice of which products to sell, and after-sa

22、les service;,過去分詞詞組作 elements后置定語， 理解為“.的市場要素”,pricing choice of pricing strategy and prediction of competitors responses; promotion advertising, public relations, and the use of sales-people; place selection of sales channels and transport arrangements.,para. 3,the skill in marketing is to work out

23、 a clever way to combine the 4 ps so as to increase profits.(翻譯見p125) in deciding on its marketing mix, a company needs to make sure that it handles the 4 ps in a systematic way. another factor to consider is the companys ability to carry out a planned marketing approach.,para. 4,however, the 4 ps s

24、ystem mainly focuses on（聚焦于） the organizations operations rather than（而不是） on the customers requirements（顧客要求）. for this reason, we prefer the system based on（基于） the 4 cs of : customer needs and wants designing all the elements of a product or service so that they will satisfy the customer.,para. 4

25、,cost make sure that the cost stands for value to the customer. convenience delivering the product or service to customers. this should include quality and good customer relationships. communication informing customers about the benefits of products and where to obtain them. cost stands for value 物有

26、所值,para. 5,besides, to ensure the success of marketing plans, a company should also consider the outside environment like economic, social and technical factors. 翻譯見p125,keys for exercises,activity 8 1. a 2. c 3. a activity 9 d e b c a activity 10 1. f sell- buy 2. f customers requirements organizat

27、ions operations 3. t 4. t 5. f not 刪掉,activity 11 1- b , 2- i, 3-h, 4- g, 5- j, 6- f, 7- d, 8- e, 9- c, 10- a,summarize the phrases in activity 12,be interested in sth. work out sth try ones best to do sth pay attention to sth. make a prediction that depend on sth./sb.,對感興趣 想出，設(shè)計出，解決 盡力/努力做某事 （集中精神）

28、注意某物 預測 依靠/依賴某物或某人,activity 12 1. ensure, 2. collection, 3. strategy 4. satisfy 5. describe 6. package 7. handle 8. prediction 9. pricing 10. output,activity 13 1. selection, 2. promotion 3. social 4. ability 5. satisfaction,詞性搭配的規(guī)律：,形容詞 + 名詞 副詞-動詞/ 形容詞/副詞 e.g. walk slowly ， very good, very much 介詞+ 名詞/ v-ing/ 代詞 at the airport look forward to doing sth 期待做某事 look after him 照顧他 one of