1、關于全國廣播電視大學英語專業(yè)學生優(yōu)秀項目設計（商務方向）評選的幾個問題,對外經(jīng)濟貿(mào)易大學 黃震華 2006年10月于福建邵武,關于全國廣播電視大學英語專業(yè)學生優(yōu)秀項目設計（商務方向）評選的幾個問題,評選的總體情況 回顧課程的性質(zhì)和目的要求 回顧對商務項目設計書的要求 推薦設計書的優(yōu)點 存在的問題 幾點建議,評選的總體情況,一等獎一名，二等獎三名，三等獎六名，優(yōu)秀獎十六名。 比上次抽查的情況有明顯進步。 各有所長，綜合評比，相對平衡。 重點看最后的定稿，由于教師修改的度有所不同，因此排在前面的學生實際水平不一定比后面的高。,回顧課程的性質(zhì)和目的要求,電大英語專業(yè)（ 商務方向?？破瘘c本科）的實踐和

2、論文環(huán)節(jié) 對商務項目設計有較全面的認識 學會進行調(diào)查研究和材料匯總 了解項目設計書的格式 用流暢正確的英語撰寫設計書最后文稿,回顧成績評定標準,核心小組座談：5% 顧客狀況分析： 5% SWOT分析：10% 項目實施流程圖：5% 項目框架圖：10% 風險分析：5% 項目計劃書：60%,回顧對最后文本的要求,l它大體應包括：附信、封面、摘要、介紹、正文、預算、申請人資歷與經(jīng)驗、附錄等部分。正文是其中的重點。但附信和摘要也很重要。 附錄可包括項目涉及過程中的階段成果和素材，如調(diào)查會記錄等。,推薦設計書的優(yōu)點,選題新穎 與本職工作相關 摘要清晰 圖表設計吸引人 語言得當、正確 教師輔導和修改認真 檔

3、案材料齊全,選題,Shrimp feed production line Training center (4) Railway department expansion Renting center Service promotion Translation services Shop expansion 10 out of the other 16 on shops and training centers,與本職工作相關,蝦飼料水產(chǎn)飼料公司 單證制作培訓中心銀行 港口鐵路擴展集裝箱碼頭 漢語培訓中心培訓中心 南方電大普遍在商務方向的項目設計比較好。,摘要清晰,Example One： D

4、uck feed：high cost and low selling price Shrimp feed: low cost and high selling price When the production line is completed, it can produce 3 tons of shrimp feed per hour. The annual production capacity is 12,000 tons. The investment is 4 million RMB yuan, All the funds will be borrowed from C&B Gro

5、up Co. Ltd., taking the shrimp feed equipment as the collateral. Repayment of capital and interest will be 272,000 yuan per year. The repayment period will be fifteen years.,摘要清晰,Example Two: On We Go English Training Center will be set up in Chenghai District and Chaoyang District, Shantou, to offe

6、r flexible styles of teaching by a team of native-speaking and non-native speaking English language teaching professionals. It will occupy 1,000 square meters in downtown Chenghai District and Chaoyang District respectively. The project will allow us to gain a revenue of 1,440,000 yuan and a profit

7、of 180,000 yuan in the first year after the plan is accomplished. These figures will be raised by 15% in the next two years. The total investment of the project is 600,000 yuan.,圖表設計吸引人,進程圖清晰； 彩色線形圖表示價格、收益走向； 彩色條形圖表示市場需求與生產(chǎn)能力對比； 彩色餅形圖表示市場份額、顧客構成等； 利潤預測表包括：銷售量；銷售收入；銷售折扣；凈銷售收入；生產(chǎn)成本（原料，包裝，制造費用）；毛利；銷售費用

8、（管理成本，借貸支出）；稅前利潤。 有的還附了地圖。,語言得當正確,Example： We plan to set up On We Go English Training Center in Chenghai District and Chaoyang District, Shantou within three months, offering flexible styles of teaching by English language teaching professionals, both Chinese and English native speakers. The busine

9、ss goal of the center is to provide training in communicative English. There are four reasons to launch this training center. First, as the world is becoming a global village, English, as an international language, is increasingly important. In addition, Chinas accession to the WTO and Beijings succ

10、ess in bidding for the 2008 Olympics have also boosted the enthusiasm of leaning English in the country.,語言得當正確,Example (contd) Second, there are so many industrial companies and household workshops exporting their products to foreign countries in Chenghai District and Chaoyang District. According t

11、o the Shantou Human Resources Website, the demand for foreign trade professionals with good English proficiency in these two districts is over 20,000, much more than the supply. Third, there is only one language training center in Chenghai District, while in Chaoyang District, there is none. Last bu

12、t not the least, vocational English training is a newly emerging market offering the potential for a good return of the capital.,教師輔導和修改認真,內(nèi)容，文字，建議。 Your outline looks great! You have already done a lot of work. It is important to be very clear as to what your project is. I know from your “Discussio

13、n” sheet that you are expanding the feed line, but in your summary you will have to make it clear whether you are adding another line in this old building or you are shutting down and doing a renovation. If you are using an old building and equipment, did you have to buy it or did it belong to your

14、company? If you have to shut down to renovate the existing plant, this is also a financial cost that must be considered.,檔案材料齊全,畢業(yè)設計冊的使用 各階段的原始材料 調(diào)查表的設計和反饋 電子文本 有的還附了調(diào)查會的照片和錄音 有的還附上參考文獻目錄,存在問題,程序不夠規(guī)范 “借用”較多 語言質(zhì)量問題 內(nèi)容方面的問題 教師指導力度,程序不夠規(guī)范,Covering letter 不齊全； 教師評語和輔導記錄有的有后補的跡象； 報送材料的項目不一致； 各校對答辯要求不一致，一般都很簡單； 有的答辯記錄只記錄了問題，沒有記錄學生的回答。,“借用”較多,不少選題與教材比較接近； 因此文字也與教材比較接近； SMART （specific, measurable, agreed, realistic, time-bound)分析“借用”課文。,語言質(zhì)量問題,文體問題 （hereinafter, 省略形式等） This project will seemingly qualify . Therefore 的用法 不完整句 主謂語不一致 非謂語動詞 時態(tài) 語態(tài) 介詞 詞性 名詞單復數(shù),內(nèi)容方面的問題,缺covering l