1、排面設(shè)計(jì) Implantation,接受培訓(xùn)和培訓(xùn)他人都是首要任務(wù) - 家樂福政策 To be trained and train others are priorities - Carrefour policy,2,Purpose,Trainer,Duration,At the end of this training you will be able to,Staff Concerned,Training Method,癡絤揭祘擋盢暗,閩,癡絤,癡絤,丁,Objectives,At the end of this training you will be able to,Populatio

2、n,Training Method,Trainer,Duration,目的,訓(xùn)練課程結(jié)束時(shí)，你將有能力做到,參加人員,訓(xùn)練方式,訓(xùn)練者,時(shí)間,使我們懂得制作排面的原則,熟悉制作排面的方法,全體營業(yè)部門員工,投影儀,營業(yè)部門主管,30 分鐘,To know the principles of implantation,All the commercial employees,Computer projector,Sales Manager/,30 minutes,To know how to group together the items,3,商品需要組合陳列的理由 The reason wh

3、y the items need to group 不同層面的介紹 The different levels of presentation 制作排面的原則 The principles of implantation TG臺(tái)的陳列 Exhibition of TG 總結(jié) Conclusion 測驗(yàn) Test,內(nèi)容Content,4,為什么要組合商品？ Group together the items. Why? 因?yàn)橐悄悴贿@樣做的話：顧客將會(huì)浪費(fèi)很多時(shí)間，去尋找他們想要購買的商品。 Because if you do not do that : it would take more tim

4、e for our customers to find what they would like to buy.,如何組合商品 How to group together the items,錯(cuò) No,錯(cuò) No,5,作用 Effect 當(dāng)商品組合在一起的時(shí)候，容易去尋找 It is easier to find the items when they are grouped.,如何組合商品 How to group together the items,當(dāng)商品組合在一起的時(shí)候，顧客清楚歸類的方式，店面容易管理商品(訂貨和盤點(diǎn)） The linear is clear for the custo

5、mer, and it is easier for us to manage the goods when the items are grouped (ordering and inventory).,6,遵循組織表 Follow the structure,如何組合商品 How to group together the items,用顧客的眼光去考慮?？紤]顧客的需求性：大分類、小分類、顏色、價(jià)格、品牌、大小、重量、性質(zhì) You have to take into account the Customers Eye. : sub-family, color, price, brand, s

6、ize, weight, nature. 按最重要和次要的依序排面 Then you have to range those items ( customers eye) from the most important to the less important.,7,遵循組織表 Follow the structure,這工作，組織表已幫你完成了。 This work is already done by the Structure.,如何組合商品 How to group together the items,32101688001 3 處代碼 32 部門代碼 321 VCD,DVD (大

7、分類) 3210 兒童 VCD, DVD(中分類) 32101 兒童卡通 VCD，DVD(小分類) 32101688 單品編號(hào) 321101688001 子代碼 區(qū)分類別,8,貨架上四種不同層面 The 4 different levels of presentation,不同排面的陳列=不同的銷售量 Different levels = Different sales,不同層面的介紹 The different levels of presentation,9,不同的層面，銷量不同 Sales amount is different according to difference level

8、 地板層面以及伸手高度層面容易被忽略,銷量不會(huì)太大 Items at “floor” or “hand” level will easily to be neglected . 貨架的最上端，由于手夠不到，拿東西不方便，銷售量 最少 It is inconvenient for our customers to get items from “Above 1.70m” level, sales amount is lowest. 與眼睛平視的層面，一般來銷售最大 Sales amount at “Eyes” level is biggest.,不同層面的介紹 The different lev

9、els of presentation,10,不同的銷售數(shù)量指數(shù) 貨架總銷售量百分比 The different sales index: Gondola sales in percentage,不同層面的介紹 The different levels of presentation,11,第一原則：同分類以垂直的方式陳列，單品以橫的方式陳列 First principle: Vertical by family and sub-family, Then, horizontal by item.,制作排面的原則 The principles of implantation,12,注意：紡織處由

10、于尺碼、顏色的需要，有新的陳列概念。 Attention: Due to the need of size and color, textile division has a new display concept.,制作排面的原則 The principles of implantation,13,第二原則：以價(jià)位區(qū)分，任何小分類，原則上由最便宜到最貴陳列于貨架上，由最下到最上，但是服飾課是依據(jù)顧客的購物路線. Second principle: by price range, in each sub-family, all the items from the cheapest to th

11、e most expensive, from the bottom to the top for a gondola and in customers flow for textile.,制作排面的原則 The principles of implantation,RMB 4.90/255ml,RMB 12.60/750ml,RMB 14.60/1000ml,14,制作排面的原則 The principles of implantation,15,Shelf label on the left side of the product ， arrow on the right side of t

12、he label,每一種商品，必須都有價(jià)簽放在商品的左下方,指示箭頭緊貼標(biāo)簽放在右邊,制作排面的原則 The principles of implantation,同時(shí)，水平方向商品的陳列應(yīng)以顧客的購買路線為依據(jù)，價(jià)格由低至高排列 In the meantime, the implementation of horizontal item should respect the flow of customers and price from cheapest to the most expensive.,注意：,16,第三原則：Third principle: 將進(jìn)口產(chǎn)品用標(biāo)識(shí)牌明顯標(biāo)識(shí)。 S

13、ign the imported products with the special board.,制作排面的原則 The principles of implantation,17,搭TG，換TG的目的 Purpose of TG 提高賣場形象、刺激、 引導(dǎo)消費(fèi)、增加我們的 營業(yè)額 Improve sales areas image, stimulate and lead consumption to increase our turnover 使顧客有新鮮感、使促銷 商品更醒目、更突出 Make promotion items more attractive, more outstandi

14、ng,TG臺(tái)的陳列 Exhibition of TG,18,準(zhǔn)備工作 Preparation 準(zhǔn)備好商品（如紡織處裝上防盜釘、衣架等） 層板、掛鉤、裝飾、價(jià)格牌等材料 Prepare merchandise (such as anti-theft for textile) ，shelves, hook, Price board, decoration etc 原則上關(guān)店之后、開店之前才能換TG Do TG after store closing and before store opening 必須保證TG不缺貨，如有缺貨要及時(shí)更換TG Make sure no shortage for TG

15、, if there is the shortage, change it in time,TG臺(tái)的陳列 Exhibition of TG,19,如何搭TG How to do TG? 員工把商品從倉庫拉至賣場 Remove items from Storage to sales area 把TG臺(tái)上老的單品收起來并封箱，重新拉回倉庫整理 Clean up old items on TG and move to storage to clean up 收掉老的TG牌，換上新的 Change the TG board,TG臺(tái)的陳列 Exhibition of TG,20,如何搭TG How to

16、 do TG? 新的產(chǎn)品放上TG臺(tái) Fill up TG with new items 擺放完畢后作適當(dāng)整理及裝飾 Make some decoration,TG臺(tái)的陳列 Exhibition of TG,21,注意 Notice： 氣勢要大TG臺(tái)要有量感、 有競爭力的價(jià)格 TG should be with big volume, with very competitive price 注意商品的正面朝向顧客。 Merchandise should face to customer directly,TG臺(tái)的陳列 Exhibition of TG,22,注意 Notice： 紡織處顏色尺寸要齊全 Complete size and color for textile,TG臺(tái)的陳列 Exhibition of TG,23,注意 Notice： 裝飾要漂亮 Beautiful decoration 正確的價(jià)格牌 Correct labeling and price board,TG臺(tái)的陳列 Exhibition of TG,24,總結(jié) Conclusion,好的排面設(shè)計(jì) Good implantation,節(jié)省時(shí)間 S