1、The biggest luxury brand,The LV full title is Louis Vinton (the Louis widen), what but more the people knew very well is appears the capital letter to combine LV unceasingly LV全稱為Louis Vinton(路易威登),但更為人們所熟知的是不斷出現(xiàn)的大寫字母組合LV,路易威登(Louis Vinton)這個(gè)名字傳遍歐洲成為旅行用品最精致的象征 The Louis widen (Louis Vinton) this nam

2、e spreads over Europe to become the articles for traveling finest symbol,(Louis Vinton) since 150 advocates, the路易威登(Louis Vinton)一百五十年來崇尚精致、品質(zhì)、舒適的“旅行哲學(xué)”，作為設(shè)計(jì)的出發(fā)基礎(chǔ) The Louis widen quality fine, comfortable “the travel philosophy”, embarks the foundation as the design,路易威登的另一個(gè)成功秘訣就是力求為尊貴的顧客營造一種“家庭”的感

3、覺 The Louis widen another successful secret is the Endeavour builds one kind for the honored customer “the family” the feeling,Born in eastern France LouisVuitton founder France Comte provinces 創(chuàng)辦人LouisVuitton誕生于法國東部French-Comte省,路易威登（LouisVuitton）（1821年8月4日1892年2月27日、法國歷史上最杰出的時(shí)尚設(shè)計(jì)大師之一。他于1854年在巴黎開了以

4、自己名字命名的第一間皮箱店。一個(gè)世紀(jì)之后，“路易威登”成為箱包和皮具領(lǐng)域的全世界第一品牌，而且成為上流社會(huì)的一個(gè)象征物。其品牌的價(jià)值就如同我們國人心中的茅臺(tái)酒、貝雅詩頓化妝品一樣 Louis widen (LouisVuitton) (on August 4, 1821 - February 27, 1892), in the French history the most outstanding fashion designed one of masters. He has opened in 1854 in Paris by oneself name naming first leathe

5、r suitcase shop. After a century, “the Louis widen” becomes box Boa Hopi to have the domain the world first brand, moreover becomes the upper circles of society a symbol. Its brand value is similar to in our people heart the mao-tai, shell elegant poem cosmetics is same.,In 1837: 16 year-old LouisVu

6、itton leaves ones native place, tidies up the luggage to Paris for the aristocrat. In 1852: Napoleon three the ascend the throne, LouisVuitton chooses serves as a tool for the empress bundles the labor, from this time on steps in the upper circles of society. In 1853: Wins Wu Jinni empresss trust .1

7、854 years: First leather equipment special shop (Paris) 1837年：16歲的LouisVuitton離鄉(xiāng)背井，到巴黎為貴族收拾行裝。1852年：拿破侖三世登基，LouisVuitton被選為皇后的御用捆工，從此涉足上流社會(huì)。1853年: 贏得烏 睫尼皇后的信任.1854年：第一家皮件專門店（巴黎）,In 1885: First overseas branch store (London). In 1885: The domain expanded the overseas, arrived London from Paris,1885年：

8、第一家海外分店（倫敦）。1885年：版圖擴(kuò)張到了海外，從巴黎開到倫敦。,1890年：發(fā)明獨(dú)家鎖扣，沿用至今。1900年：LouisVuitton的兒子GeorgesVuitton繼承父業(yè)，將行李箱多樣化，推出包括可掛衣服的皮箱、鞋箱和帽具箱。1901年：Steamer Bag出現(xiàn)，是現(xiàn)代軟包的先驅(qū)設(shè)計(jì) In 1890: Invents own lock catch, continues to use until now. In 1900: The LouisVuitton son GeorgesVuitton inheritance occupation of the fathers, div

9、ersifies the suitcase, promotes including may hang clothes the leather suitcase, the shoes box and the hat has the box. In 1901: The Steamer Bag appearance, is the modern softy pioneer design,The Louis widen respects and treasures own highly brand. Not only brand by its founder Louis - widen name na

10、ming, also inherited him to pursue the manner which the quality, strove for perfection. Teaches other people the George - widen from the Louis widen second generation to start, its successors all unceasingly increase the new connotation for the brand. Second replaced the brand to increase the intern

11、ational field of vision and the sense of touch. The third generation Cashton - widen brought for the brand has deeply loved artistic, the attention creativity and the innovation characteristic. Until now, had 6 generation of Louis widen familys posterity to work for the brand. At the same time, not

12、only is familys posterity, Lain Mea one enters to this family firms designer and other staff also all must understand the Louis widen the history, comprehends it truly unique “DNA”, and, carries forward in the work and the brand operation this unique culture,介紹introduce,Louis vitton三代及工人,.路易威登高度尊重和珍

13、視自己的品牌。品牌不僅以其創(chuàng)始人路易-威登的名字命名，也繼承了他追求品質(zhì)、精益求精的態(tài)度。從路易威登的第二代傳人喬治-威登開始，其后繼者都不斷地為品牌增加新的內(nèi)涵。第二代為品牌添加了國際視野和觸覺。第三代卡斯頓-威登又為品牌帶來了熱愛藝術(shù)、注重創(chuàng)意和創(chuàng)新的特色。至今，已有6代路易威登家族的后人為品牌工作過。同時(shí)，不僅是家族的后人，連每一位進(jìn)入到這個(gè)家族企業(yè)的設(shè)計(jì)師和其他工作人員也都必須了解路易威登的歷史，真正地從中領(lǐng)悟它特有的“DNA”，并且，在工作和品牌運(yùn)作中將這種獨(dú)特的文化發(fā)揚(yáng)光大。,1914年：在巴黎香榭儷舍大道開設(shè)世界最大規(guī)模的皮具專賣店，這家店後來成為LV拓展世界銷售網(wǎng)路的核心 In

14、 1914: Has the exclusive agency in the Paris fragrant pavilion couple shed main road start world biggest scale skin, this shop afterwards became the LV development world sale network the core,1920年：封建傳統(tǒng)解體，世界掀起旅游熱潮，LV的顧客群包括不少名流貴族，如香奈兒夫人、印度皇后和法國總統(tǒng)等。他們每次出游，行李件數(shù)可多達(dá)三十件到五十件 In 1920: The feudal tradition d

15、isintegration, the world raises the traveling upsurge, the LV customer group including many celebrities aristocrat, like fragrant Napier form of self-reference used by young wife to her husband person, Indian empresses and French presidents and so on. They each time go to travel, the baggage number

16、of articles may reach 30 much to 50,1924年：GeorgesVuitton設(shè)計(jì)出Keep all多用途包，成為長條枕形現(xiàn)代箱包的鼻祖。1931年：GeorgesVuitton的兒子Gaston，精心設(shè)計(jì)各種艙房行李箱及餐具箱，方便搭乘飛機(jī)的乘客，設(shè)計(jì)可以隨意伸展的輕便手提箱 In 1924: GeorgesVuitton designs the Keep all multipurpose package, becomes a sliver of pillow shape modern box package of first ancestor. In 19

17、31: GeorgesVuitton son Gaston, designs each kind of cabin suitcase and the tableware box carefully, facilitates the enplane the passenger, the design may extend at will facile suitcase,1954年：創(chuàng)業(yè)一百周年，將店面由觀光客密集的香榭儷舍大道，遷移到專售高級(jí)品的凱旋門附近，這便是聞名世界的LV本店。1984年：在巴黎及紐約的股票市場同時(shí)上市。由代理商首度引進(jìn)臺(tái)灣，在臺(tái)北敦化南路與仁愛路口的名品區(qū)成立專賣店,In

18、 1954: Starts an undertaking the 100th anniversary, the shop front from the tourist crowded fragrant pavilion couple shed main road, migrates to nearby the monopoly sale prime goods Arc De Triumphed, this then is well-known world LV this shop. In 1984: Also goes on the market in Paris and New Yorks

19、stock market. Introduces Taiwan for the first time by the business agent, south Taipei Dunham road and benevolence street intersection famous work area tenable exclusive agency,1985年：成為一間控股公司，并將旅行用品和皮件等業(yè)務(wù)，轉(zhuǎn)至旗下附屬的公司LouisVuittonMalletter.In。此外更與西班牙皮件世家LOEWE合作，發(fā)展其一切海外業(yè)務(wù)。1986年：首創(chuàng)Epic壓皮系列，甫推出及受到全球矚目,In 1

20、985: Becomes a holding company, and services and so on articles for traveling and leather equipment, will transfer to serve under somebodys banner attached company LouisVuittonMalletter.In addition with the Spanish leather equipment aristocratic family LOEWE cooperation, develops its all overseas se

21、rvice. In 1986: Originates Epic to press the skin series, fu promotes and receives the global attention,1987年：于三月收購VeuveClicquot集團(tuán)，該集團(tuán)旗下?lián)碛蠽euveClicquot香檳及Givens香水。同年九月，LV與軒尼詩（Hennessy）合并，成為世界最大的精品集團(tuán)LVMH（LouisVuittonMoetHennessy） In 1987: Purchases the VeuveClicquot group in March, this group serves

22、under somebodys banner has the VeuveClicquot champagne and the Givens perfume. In the same year in September, LV and the porch Nepal poem (Hennessy) merge, becomes world biggest high-quality goods group LVMH(LouisVuittonMoetHennessy),1989年：于巴黎AvenueMontaigue54號(hào)開設(shè)全球形象店，取代同區(qū)舊店。1990年：開始向全方位品牌邁進(jìn)，除了皮件之外，

23、也拓展各類精品、毛毯、服飾和筆等周邊商品。1996年：為慶祝創(chuàng)造Monogram系列一百周年紀(jì)念，邀請七位設(shè)計(jì)大師設(shè)計(jì)出限量款 In 1989: Opens the global vivid shop in the Paris AvenueMontaigue54 number, substitutes with area Jiudian.In 1990: Starts to make great strides forward to the omni-directional brand, besides leather equipment, also develops each kind of

24、 high-quality goods, the wool blanket, the clothing and the pen and so on the peripheral commodity. In 1996: In order to celebrate creates the Monogram series 100th anniversary commemoration, invites seven to design master to design limits the quantity the funds,1998年：服裝大師Marc Jacobs加盟，發(fā)表Varnishing博

25、得滿堂彩。1998年：加入服裝精品行列 In 1989: Opens the global vivid shop in the Paris AvenueMontaigue54 number, substitutes with area Jiudian.In 1990: Starts to make great strides forward to the omni-directional brand, besides leather equipment, also develops each kind of high-quality goods, the wool blanket, the c

26、lothing and the pen and so on the peripheral commodity. In 1996: In order to celebrate creates the Monogram series 100th anniversary commemoration, invites seven to design master to design limits the quantity the funds,1998年3月他為從未生產(chǎn)過服裝的LV，提出“從零開始”的極簡哲學(xué)，獲得全球時(shí)尚界正面肯定。這位美國出生的年輕設(shè)計(jì)師其實(shí)來頭不小，去年他又以符合現(xiàn)代女性生活，簡約

27、而精致的設(shè)計(jì)，再度獲得“美國最佳女裝設(shè)計(jì)師獎(jiǎng)”。該企業(yè)品牌在世界品牌實(shí)驗(yàn)室（World Brand Lab）編制的2006年度世界品牌500強(qiáng)排行榜中名列第三十八。,1998 year in March he for never has produced clothing LV, proposed “starts from the zero” side Jan philosophy, obtains the global fashion frontage affirmation.This US is born the young designer background is not actua

28、lly small, he conformed to the modern female to live last year, brief and fine design, obtained “the American best female attire designer to reward” once again.This enterprise brand (World Brand Lab) establishes in the world brand laboratory 2006 year World Brand 500 Strong in the ranking is 38th.,繼上次與村上隆合作動(dòng)畫短片SUPERFLAT MONOGRAM續(xù)篇后，這次再度與老朋友村上隆合作，將在近期推出以藝術(shù)、潮流、建筑主題的精裝書Art ,Fashion and Architecture，村上隆的作品為限量版本的封面