1、Contemporary Business Writing Fundamentals of Modern Business Writing 現(xiàn)代商務(wù)英語寫作的基本原則 Business Letter Writing 商務(wù)信函寫作 Report Writing 報告寫作,Business English Writing Establishing Business Relations 建立貿(mào)易關(guān)系 Inquiries and Requests 日常詢盤 Replies 回復(fù)函 Declining a Counteroffer 拒絕還盤 Orders 定單 Complaints and Claims

2、 投訴與索賠 Adjustments to Claim Letters 索賠復(fù)函 Urging Establishment of Letter of Credit 催證 Invitations and Thank-you Letters 邀請函與感謝信 Notes and Announcements 便條與通知 Letters of Application 申請信 Resume 簡歷 Recommendation Letters 推薦信,Establishing Business Relations建立業(yè)務(wù)關(guān)系 Establishing business relations is the fi

3、rst step in a transaction in international trade. Writing letters to new customers to establish relations is a common practice in business communications. General information about a company, including the name and address, can be obtained through the following channels: 1. Banks 2. Chambers of comm

4、erce 3. Advertisement in the media 4. Commercial counselors office in foreign countries 5. Exhibitions and trade affairs When you write your first letter, you should tell your reader how you obtained his or her name and address, express your desire to do business and explain what you hope to buy or

5、to sell.,一. We have your name and address from the Commercial Counselors Office of your embassy in Beijing and are now writing to you for the establishment of business relations. 我們從貴國駐京使館商務(wù)參贊處得悉貴公司行名及地址，現(xiàn)特致函與貴公司建立業(yè)務(wù)關(guān)系。 1. We have obtained / come to know / heard / learned your name and address from

6、our embassy in your country. 2. We owe your name and address / fax number / postcode / business scope / products / E-mail address to China Council for the Promotion of International Trade in Beijing. 二. We have learned by courtesy of Mr.Greenhow that you are one of the leading importers of Chinese c

7、hemicals and pharmaceuticals in your country. 承蒙格林豪先生介紹，我們得知你們是貴國中國化工產(chǎn)品和藥品的主要進(jìn)口商之一。 例：We understood from World Bank / through the courtesy of CCPIT / on the recommendation of AerChem, Inc. / after contacting your trade delegation that you are one of the leading importers of Chinese Chemicals and Pha

8、rmaceuticals in your country.,Useful Expressions,三. Your firm has been recommended to us by Bank of China in Beijing . 在北京的中國銀行已把貴公司介紹給我們了。 例：Your name has been introduced /suggested / brought forward / given to us by Citibank, Shenzhen office. 四. We have the pleasure of introducing ourselves to you

9、 as a state-operated corporation dealing exclusively in light industrial goods. 我們有幸自薦，我們是一家專營輕工業(yè)品的國有公司。 例：We have the pleasure to introduce take pleasure in introducing take the liberty of introducing avail ourselves of this opportunity to introduce are venturing to write to introduce wish to intro

10、duce ourselves to you as a state-operated corporation dealing in light industrial goods.,五. We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name. 我們是奧地利主要的香煙原輔材料出口商，并感謝駐維也納的中國使館向我們提供了你們的行名。 例：We are thankful / gratefu

11、l / obliged / indebted to the Chinese Embassy in Vienna for giving us your name and address. 六. Specializing in the export of Chinese arts -your intention, i.e. Why you are writing to him; -a brief introduction of your firm, e.g. your business scope、 your branches, and also your liaison offices, if

12、any; references as to your firms financial standing and credit rating, etc. 2. If you are in the market for the goods the addressee can export, you may also request for samples, price-list, catalogues, etc. Meanwhile you may state simple, clearly and concisely what you can sell.,Writing Guidelines,R

13、eport Writing 報告寫作 Memorandum and Informal, Short Reports 備忘錄與非正式的短篇報告 Proposals and Formal Reports 建議書與正式報告 Punctuation Marks 標(biāo)點(diǎn)符號,商務(wù)信函構(gòu)成要素 標(biāo)準(zhǔn)部分： Letterhead 信頭: 包括發(fā)信人公司的名稱、地址、傳真或電傳號碼。 Date Line 發(fā)信日期 Inside Address 封內(nèi)收信人地址 Salutation 對收信人的尊稱 Body 正文 Complimentary 結(jié)尾敬語 Signature 簽名 二. 特別部分： Attention

14、 Line 制定收信人 Subject and Reference Lines 事由 Organization Name 公司名稱 Author, Title and Department 撰稿者印刷體姓名 Reference Initials 主辦人代號（便于考查信函的主稿人和打字人） Enclosure Notation 附件注明 Copy Notation 復(fù)本注明（CC to Mr.Li 或 CC The Uni Trading Co.,Ltd.),Make corrections in the format of the following letter Rocky Mountain

15、 High Country Realty Mile High Building One Denver Plaza Denver, Colorado 80200 Pueblo, CO 81002 2009 West Prospect Street Ms. Kim Jameston, Attorney Dear Ms. Jameston: We appreciate your April 23 letter concerning the failure of one of our sales Representatives to inform your client of the possible

16、 zoning of the Blake property. Please accept my sincere apology for not having corresponded with you sooner. The sales. ROCKY MOUNTAIN HIGH COUNTRY REALTY Cordially, Residential Property Sales Manager, Joe Crossman,Ms. Ms. Kim Jameston, Attorney 2009 West Prospect Street Pueblo, CO 81002,Cordially,

17、ROCKY MOUNTAIN HIGH COUNTRY REALTY Joe Crossman Sales Manager Residential Property,Letterhead Systems A/S Corporation Tel:+45 83894232 Fax:+45 83894234 Web Site: E-mail: Dateline March 23, 2004 Inside Address Mr. Jame 收信人姓名 Director of Personnel 收信人職位、頭銜 Windsor Mils Inc. 單位名稱 212 Magnolia Avenue 門牌

18、號碼、街道名稱 Spartanburg, South Carolina 29301 城市、州、郵編 The United States of America 國家 Attention Line Attention Mr .Li (指定收信人或某個部門） Salutation Dear Mr. Zhang Subject Line Re / Subject: Claim No. MA-457972 信文的主旨 Body - - Complimentary Close Cordially, Organization Name Systems A/S Corporation Signature Au

19、thor, Title Joe Grossman Department Sales Manager Reference Initials XYW : SH Enclosure Notation Encl. Copy Notation CC to Mr. Zhang,March 10, 1999 Professor Fan Hong Foreign Languages Department Jiangxi normal University Jiangxi, 300027 Dear Prof. FAN, I am very interested in Business English and wish to learn m