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1、.,.,.,.,.,.,.,流程圖,階段 1,階段 2,階段 3,.,第一天:前往旅游地點(diǎn),安排適量活動(dòng),第二天:安排兩個(gè)主題的培訓(xùn)論壇,第三天:游玩,返程,.,A Group,B Group,C Group,Add your text in here - Your text in here - Your text in here - Your text in here - Your text in here,Add your text in here - Your text in here - Your text in here - Your text in here - Your text

2、 in here,Add your text in here - Your text in here - Your text in here - Your text in here - Your text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,D Group,Add your text in here - Your text in here - Your text in here - Your text in here - Your text

3、 in here,.,Click to add Text,Add your text in here Your text in here Your text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to add Text,Click to add Text,Add your text in here Your text in here Your text in here,Add your text in here Your text

4、 in here Your text in here,.,Strategy,Contents,Solution,Brand A,Brand B,() ,Ebiz , , ,Brand C,Integration Branding & Identity,.,外化于形,文化形成,文化宣貫,文化執(zhí)行,對(duì)內(nèi)滲透 (培訓(xùn)學(xué)院),對(duì)外輔射 (學(xué)院客人),.,Supplier,Supplier,Supplier,stockholder,Employees,On-line,Off-line,SCM ERP IPS,eCompany,EIP/KMS/GW,IRM/RMS/PRM,WebSite CRM/CP,P

5、artners,.,SCM/IPS,DW/CRM,Customer,Stockholder,Supplier,eCompany,IRM/RIS,GW/KMS,ERP/EIP,.,Enterprise CRM,eCRM,Data Warehousing/Integration,Web LogData,Data Base,TransactionData,Customer Profile,.,Service,Sales,CRM Data Warehousing/Integration,SMS Channel,Web FAX Channel,eMail Channel,Web Site Channel

6、,Post channel,Consumer,Investor,Purchaser,Analyst,The press,Club,Marketing,Customer Interaction Platforms Interaction Management Infrastructure,Customer Communications,e-CRM,.,E-Mail,EDMS,GW,KMS,2( ),ERP,1 ( ),CRM,SCM,E-Planning,.,Planning & Public,Supporting Team,President & CEO,CS team Biz 1 team

7、Biz 2 team Biz 3 team,Sales 1 team Sales 2 team SI System team SI Develop team,Sales 1 team Sales 2 team Automation team Network team,Consulting 1 team Consulting 2 team Consulting 3 team,eBiz team Solution team,SI MU,INFRA MU,Consulting MU,R&D MU,BSP MU,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,P

8、rioritization,.,Supplier,Customer,Development,Production,Sales,Distribution,Company,.,.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Add your Title,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,.,.,.,.,Add Your Text

9、,Add your Title,Text in here,Text in here,Text in here,.,Add Your Title,Text,Text,Text,.,Add Your Text,Add Your Text,Add Your Text,Text in here,Text in here,Text in here,.,.,Place,Price,Product,Package,Positioning promotion,Product offering,.,.,New entrant,Suppliers,Industrycompetitors,Buyers,Substi

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11、Buyers,Substitutes,.,Text,.,Text,Text,.,Text,Text,.,Customer,Clients,Distributors,Competitors,Suppliers,.,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A coherent set of actions aimed at gaining a sustainable advantage over competition,The organization chart and accompanying baggage th

12、at show who reports to whom and how tasks are both divided up and integrated,The people in the organization, considered in terms of corporate demographics, not individual personalities,The way managers collectively behave with respect to use of time, attention and symbolic actions,The processes and

13、procedures through which things get done from day-to-day,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,Capabilities possessed by the organization as a whole as distinct from the individuals

14、. Some companies perform extraordinary feats with ordinary people,.,Selling margin Contribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,Available selling time Total selling costs Efficiency,Utiliz

15、ation Available selling time Total sales time,Support intensity Support costs Total selling costs,Support leverage Total sales time Support costs,.,Text,Text,Text,Text,.,Text,Text,Text,Text,Text,Text,Text,.,.,.,.,.,Ability,Intention,Flexibilty,.,.,t,t,.,.,.,.,.,.,.,.,.,.,.,+,+,+,.,+,= Projektteams,.

16、,Jiehua,New Brand,Rejoice,Head & Shoulders,Ulan,Whisper,Ariel,Tide,JV Brands,Crest,Professional Marketing,Safeguard,Zest Camay,Assistant Brand Manager, 2-5 per Brand,Media & Commercial Production,Marketing Manager,Dimitri Panayatapolous,School Program Group,Nurses for School Program,Randall Beard Ma

17、rketing Director,Ken Doi Marketing Director,Robin Oxendine Marketing Manager,Peter Foyston Marketing Manager,Laundry,Haircare,Toothpaste/Soap,Skincare/Paper,Vacant General Manager,Brad Casper General Manager*,Vacant General Manager,Virginia Lee Vice President*,Marketing Organization,.,Competitive Mo

18、dels,Market Results,Feasible Scenarios India China Philippines,Success Requirements,Bacardi Strategy,Asia Whisky Opportunity Assessment,Market Archetype Model Sizing Pricing,Bacardi Strategy Overlap,Determine Whether to Proceed Further,Execute,Will whisky help to build Bacardi rum globally?,Are there opportunities for whisky in the rest of the world?,Yes,Develop Objectives & Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/ Marketing/ Distribution Strategies,Process Map,.,1,2,3,.,1,

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