1、 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al.,Chapter 9,Mobile Computing and Commerce and Pervasive Computing,9-2,Learning Objectives,Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wire

2、less telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the appli

3、cation of m-commerce within organizations.,9-3,Learning Objectives,Understand B2B and supply chain management applications of m-commerce. Describe consumer and personal applications of m-commerce. Understand the technologies and potential application of location-based m-commerce. Describe the major

4、inhibitors and barriers of m-commerce. Discuss the key characteristics and current uses of pervasive computing.,9-4,Mobile Computing: Content, Infrastructure, and Services,New Computing Environment: Mobile Computing Mobile devices personal digital assistant (PDA) A handheld computer principally used

5、 for personal information management smartphone Internet-enabled cell phone that can support mobile applications Blackberry A handheld device principally used for e-mail,9-5,Mobile Computing: Content, Infrastructure, and Services,9-6,Mobile Computing: Content, Infrastructure, and Services,Conversion

6、 of devices These handheld devices blend blogging, Instant Messages, SMS, and other forms of social networking in which Web browsing is easy, especially with a full keyboard wireless mobile computing (mobile computing) Computing that connects a mobile device to a network or another computing device,

7、 anytime, anywhere,9-7,Mobile Computing: Content, Infrastructure, and Services,Enabling Technologies for Mobile Computing Hardware and software infrastructures that support the wireless connection include Network access points Mobile communications server switches Cellular transmitters and receivers

8、,9-8,Mobile Computing: Content, Infrastructure, and Services,Mobile Computing Software Mobile operating system Mobile application user interface microbrowser Wireless Web browser designed to operate with small screens and limited bandwidth and memory requirements Wireless Application Protocol (WAP)

9、A suite of network protocols designed to enable different kinds of wireless devices to access WAP readable files on an Internet-connected Web server,9-9,Mobile Computing: Content, Infrastructure, and Services,9-10,Mobile Computing: Content, Infrastructure, and Services,Markup languages Wireless Mark

10、up Language (WML) A scripting language used to create content in the WAP environment; based on XML, minus unnecessary content to increase speed Compact Hypertext Markup Language (cHTML) A scripting language used to create content in i-mode,9-11,Mobile Computing: Content, Infrastructure, and Services

11、,Extensible Hypertext Markup Language (xHTML) A general scripting language; compatible with HTML; a standard set by W3 Consortium voice XML (VXML) An extension of XML designed to accommodate voice,9-12,Mobile Computing: Content, Infrastructure, and Services,Supporting devices synchronization The exc

12、hange of updated information with other computing devices Docking stations Attachable keyboards Batteries Media players,9-13,Mobile Computing: Content, Infrastructure, and Services,Mobile Computing Services Short Message Service (SMS) A service that supports the sending and receiving of short text m

13、essages on mobile phones Enhanced Messaging Service (EMS) An extension of SMS that can send simple animation, tiny pictures, sounds, and formatted text,9-14,Mobile Computing: Content, Infrastructure, and Services,Multimedia Messaging Service (MMS) The emerging generation of wireless messaging; MMS i

14、s able to deliver rich media micropayments Electronic payments for small-purchase amounts (generally less than $10),9-15,Mobile Computing: Content, Infrastructure, and Services,Location-based services global positioning system (GPS) A worldwide satellite-based tracking system that enables users to d

15、etermine their position anywhere on the earth Voice-support services interactive voice response (IVR) A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system voice portal A Web site with an audio interface that ca

16、n be accessed through a telephone call,9-16,Wireless Telecommunications Networks,personal area network (PAN) A wireless telecommunications network for device-to-device connections within a very short range Bluetooth A set of telecommunications standards that enables wireless devices to communicate w

17、ith each other over short distances,9-17,Wireless Telecommunications Networks,Wireless Local Area Networks and Wi-fi wireless local area network (WLAN) A telecommunications network that enables users to make short-range wireless connections to the Internet or another network Wi-Fi (wireless fidelity

18、) The common name used to describe the IEEE 802.11 standard used on most WLANs,9-18,Wireless Telecommunications Networks,802.11b The most popular Wi-Fi standard; it is inexpensive and offers sufficient speed for most devices; however, interference can be a problem 802.11a This Wi-Fi standard is fast

19、er than 802.11b but has a smaller range 802.11g This fast but expensive Wi-Fi standard is mostly used in businesses,9-19,Wireless Telecommunications Networks,wireless access point An antenna that connects a mobile device to a wired LAN hotspot An area or point where a wireless device can make a conn

20、ection to a wireless local area network (using Wi-Fi),9-20,Wireless Telecommunications Networks,9-21,Wireless Telecommunications Networks,Municipal Wi-fi Networks WiMax A wireless standard (IEEE 802.16) for making broadband network connections over a medium size area such as a city wireless metropol

21、itan area network (WMAN) A telecommunications network that enables users to make medium-range wireless connections to the Internet or another network,9-22,Wireless Telecommunications Networks,9-23,Wireless Telecommunications Networks,WIRELESS WIDE AREA NETWORKS wireless wide area network (WWAN) A te

22、lecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network Physical topology of a WWAN subscriber identification module (SIM) card An extractable storage card used for identification, customer location information, transaction proce

23、ssing, secure communications, etc.,9-24,Wireless Telecommunications Networks,WWAN communication bandwidths 1G The first generation of wireless technology, which was analog based 2G The second generation of digital wireless technology; accommodates voice and text 2.5G An interim wireless technology t

24、hat can accommodate voice, text, and limited graphics,9-25,Wireless Telecommunications Networks,3G The third generation of digital wireless technology; supports rich media such as video 3.5G This generation was inserted into the ranks of cell phone generations; it refers to the packet-switched techn

25、ologies used to achieve higher transmission speeds 4G The expected next generation of wireless technology that will provide faster display of multimedia,9-26,Wireless Telecommunications Networks,WWAN communication protocols Frequency Division Multiple Access (FDMA) Time Division Multiple Access (TDM

26、A) Code Division Multiple Access (CDMA) WWAN network systems Global System for Mobile Communications (GSM) An open, nonproprietary standard for mobile voice and data communications,9-27,Mobile Commerce: Attributes, Benefits, and Drivers,mobile commerce (m-commerce, m-business) Any business activity

27、conducted over a wireless telecommunications network or from mobile devices Attributes of M-Commerce Ubiquity Convenience Interactivity Personalization Localization,9-28,Mobile Commerce: Attributes, Benefits, and Drivers,9-29,Mobile Commerce: Attributes, Benefits, and Drivers,Drivers of M-Commerce W

28、idespread availability of more powerful devices The handset culture The service economy Vendors push The mobile workforce Increased mobility Improved price/performance Improvement of bandwidth,9-30,Mobile Financial Applications,Mobile Banking and Financial Services Customers can use their mobile han

29、dsets to access account balances, pay bills, and transfer funds using SMS Wireless Electronic Payment Systems Wireless payment systems transform mobile phones into secure, self-contained purchasing support tools capable of instantly authorizing payments over the cellular network m-wallet (mobile wal

30、let) Technologies that enable cardholders to make purchases with a single click from their wireless device,9-31,Mobile Financial Applications,9-32,Mobile Financial Applications,Wireless Bill Payments A number of companies are now providing their customers with the option of paying their bills direct

31、ly from a cell phone Closing the digital divide Using WWANs, mobile devices, and even regular cell phones, are closing the digital divide in developing countries such as China, India, and the Philippines,9-33,Mobile Shopping, Advertising, and Content,Wireless Shopping An increasing number of online

32、vendors allow customers to shop from wireless devices, especially cell phones and PDAs Mobile and Targeted Advertising Knowing the real-time location of mobile users and their preferences or surfing habits, marketers can send user-specific advertising messages to wireless devices,9-34,Mobile Shoppin

33、g, Advertising, and Content,mobile portal A customer interaction channel that aggregates content and services for mobile users,9-35,Mobile Enterprise and Supply Chain,Support of Mobile Employees Mobile office sales force mobilization The process of equipping sales force employees with wireless Inter

34、net-enabled computing devices Worker support in retailing Support in hospitals Support in operations,9-36,Mobile Enterprise and Supply Chain,Tracking employees Job dispatch Maintenance and repair at remote sites wearable devices Mobile wireless computing devices, attached to various parts of employe

35、es, for employees who work on buildings and other climbable workplaces,9-37,Mobile Enterprise and Supply Chain,Supporting Other Types of Work Customer and Partner Support NonInternet Enterprise Applications B2B M-Commerce and Supply Chain Management,9-38,Mobile Personal and Consumer Service Applicat

36、ions,Mobile Entertainment Mobile games and gambling Hands-free driving Wireless Telemedicine Other Mobile Computing Services for Consumers NonInternet Mobile Applications for Consumers,9-39,Location-Based Mobile Commerce,location-based m-commerce (l-commerce) Delivery of m-commerce transactions to i

37、ndividuals in a specific location, at a specific time The services provided through location-based m-commerce focus on five key factors: Location Navigation Tracking Mapping Timing,9-40,Location-Based Mobile Commerce,The Technology For L-Commerce Global positioning system geographical information sy

38、stem (GIS) A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information GPS/GIS applications,9-41,Location-Based Mobile Commerce,Location-Based Advertising Emergency Response Cell Phone Calls wireless 911 (e-911) In th

39、e United States, emergency response system that processes calls from cellular phones automatic crash notification (ACN) Device that automatically sends the police the location of a vehicle that has been involved in a crash,9-42,Location-Based Mobile Commerce,telematics The integration of computers a

40、nd wireless communications to improve information flow using the principles of telemetry Other Applications of Location-Based Systems,9-43,Location-Based Mobile Commerce,Barriers to Location-Based M-Commerce Accuracy of devices The cost-benefit justification Limited network bandwidth Invasion of pri

41、vacy,9-44,Security and Other Implementation Issues in M-Commerce,M-Commerce Security Issues Malicious codes Transaction security Wireless communication Physical security of mobile devices Ease of use and poor security Security measures,9-45,Security and Other Implementation Issues in M-Commerce,Tech

42、nological Barriers to M-Commerce Many Web sites are not designed for viewing by mobile devices Current devices have limited usability, particularly with respect to pocketsize screens or data input devices Quick and easy navigation of sites is necessary but not always available in the mobile environment,9-46,Security and Other Implementation Issues in M-Commerce,Ethical, Legal, and Health Issues in M-Commerce Barriers for Enterprise Mobile Computing Project Failures in M-Commerce,9-47,Pervasive Computing,pervasive computing Invisible, everywhere computing that is e