Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoin tselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 1 目 錄 第一章 項(xiàng)目總論 4 1.1 項(xiàng)目提要 1.1.1 項(xiàng)目名稱 1.1.2 項(xiàng)目承辦單位及項(xiàng)目法人代表 1.1.3 項(xiàng)目性質(zhì) 1.1.4 項(xiàng)目建設(shè)地點(diǎn) 1.1.5 項(xiàng)目主要產(chǎn)品及產(chǎn)品方向和生產(chǎn)規(guī)模 1.1.6 主要建設(shè)內(nèi)容和規(guī)模 1.1.7項(xiàng)目建設(shè)期限及進(jìn)度 1.1.8 投資規(guī)模和資金來(lái)源 1.1.9 主要經(jīng)濟(jì)技術(shù)指標(biāo) 1.1.10 研究結(jié)論與建議 1.2 存在的問(wèn)題與對(duì)策 1.3 可行性報(bào)告編制依據(jù) 第二章 項(xiàng)目建設(shè)背景及 建設(shè)必要性 7 2.1項(xiàng)目背景 2.2項(xiàng)目建設(shè)的必要性 第三章 項(xiàng)目建設(shè)條件分析 12 3.1 項(xiàng)目區(qū)概況 3.2 項(xiàng)目實(shí)施的有利條件 3.3 主要障礙因素及解決方案 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoin tselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 2 第四章 建設(shè)單位基本情況 16 4.1 建設(shè)單位概況 4.2 研發(fā)能力 4.3 財(cái)務(wù)狀況 第五章 市場(chǎng)分析與銷售方案 5.1國(guó)內(nèi)休閑漁業(yè)發(fā)展現(xiàn)狀與趨勢(shì) 18 5.2市場(chǎng)分析 5.3競(jìng)爭(zhēng)力分析 5.4項(xiàng)目經(jīng)營(yíng)策略 5.5 銷售策略、方案和營(yíng)銷模式 5.6 市場(chǎng)風(fēng)險(xiǎn)分析 第六章 項(xiàng)目建設(shè)方案 27 6.1項(xiàng)目建設(shè)指導(dǎo)思想、原則及目標(biāo) 6.2項(xiàng)目布局 6.3項(xiàng)目生產(chǎn)技術(shù)（設(shè)計(jì)）方案 6.4具體建設(shè)內(nèi)容與規(guī)模 6.5項(xiàng)目實(shí)施進(jìn)度計(jì)劃 第七章 投資估算及資金籌措 29 7.1 投資估算依據(jù) 7.2 項(xiàng)目建設(shè)投資估算 7.3 資金來(lái)源及籌措 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL 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inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 3 7.4 資金使用和管理 第八章 財(cái)務(wù)評(píng)價(jià) 31 8.1 財(cái)務(wù)評(píng)價(jià)依據(jù) 8.2 銷售收入和銷售稅金及附加估算 8.3 總成本費(fèi)用估算 8.4 財(cái)務(wù)效益評(píng)價(jià) 8.5 不確定性分析 8.6 財(cái)務(wù)評(píng)價(jià)結(jié)論 第九章 環(huán)境影響評(píng)價(jià) 37 9.1 項(xiàng)目對(duì)環(huán)境的影響 9.2 環(huán)境保護(hù)措施 9.3 環(huán)境影響評(píng)價(jià) 第十章 漁業(yè)休閑化經(jīng)營(yíng)與農(nóng)民增收 效果評(píng)價(jià) 49 10.1 漁業(yè)休閑化經(jīng)營(yíng) 10.2 其他社會(huì)影響 第十一章 項(xiàng)目組織管理與運(yùn)行 40 11.1 項(xiàng)目建設(shè)組織管理 11.2 項(xiàng)目生產(chǎn)經(jīng)營(yíng)管理 11.3 技術(shù)培訓(xùn) 11.4 勞動(dòng)保護(hù) 11.5 衛(wèi)生保護(hù) 第十二章 可行性研究結(jié)論與建議 43 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) 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Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoin tselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 4 12.1 可行性研究結(jié)論 12.2 問(wèn)題與建議 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoin tselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 5 第一章 項(xiàng)目總論 1.1 項(xiàng) 目提要 1.1.1 項(xiàng)目名稱 東方市高坡嶺水庫(kù)休閑漁業(yè)基地項(xiàng)目 . 1.1.2 項(xiàng)目承辦單位及項(xiàng)目法人代表 項(xiàng)目承辦單位 :海南省東方市小嶺農(nóng)民專業(yè)合作社 . 法人代表 :湯天貴 1.1.3 項(xiàng)目性質(zhì) 新建 . 1.1.4 項(xiàng)目建設(shè)地點(diǎn) 東方市八所鎮(zhèn)高坡嶺水庫(kù) 1.1.5 項(xiàng)目主要產(chǎn)品及產(chǎn)品方向和生產(chǎn)規(guī)模 休閑漁業(yè)及漁家樂(lè) ;日接待顧客能力 500人次 . 1.1.6 主要建設(shè)內(nèi)容和規(guī)模 魚類增殖：投放各類苗種 30萬(wàn)尾，增加庫(kù)區(qū)魚類資源； 購(gòu)置游艇：購(gòu)置 12座游艇 4艘， 6座救護(hù)艇一艘，用于庫(kù)區(qū)游覽觀光、釣魚及救護(hù)； 建造休閑漁業(yè)碼頭 2個(gè)，供游客上下游艇和?？坑瓮в?； 建造江濱路：在江岸建一條寬 3米，長(zhǎng) 1公里的江濱路， 供游客休閑觀光及垂釣； 建設(shè)水上樂(lè)園； 在庫(kù)區(qū)沿岸建造茶吧、歌舞廳、餐飲等。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm 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Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoin tselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 6 . 1.1.7 項(xiàng)目建設(shè)期限及進(jìn)度 項(xiàng)目建設(shè)期限為 1 年 ,一年完成固定資產(chǎn)投資的 100%,并開(kāi)始運(yùn)營(yíng) . 1.1.8 投資規(guī)模和資金來(lái)源 項(xiàng)目總投資規(guī)模 1000 萬(wàn)元，其中固定資產(chǎn)投資 700 萬(wàn)元，流動(dòng)資金 300 萬(wàn)元業(yè)主自有資金和吸納股金 300 萬(wàn)元，申請(qǐng)政策性專項(xiàng)扶助資金 700 萬(wàn)元 1.1.9 主要經(jīng)濟(jì)技術(shù)指標(biāo) 年 均銷售收入（萬(wàn)元） 990 年均總成本費(fèi)用（萬(wàn)元） 667.55 年均利潤(rùn)（萬(wàn)元） 322.45 投資利潤(rùn)率（ %） 32.25 稅后財(cái)務(wù)內(nèi)部收益率（ %） 25.05 稅后財(cái)務(wù)凈現(xiàn)值（萬(wàn)元） 250.05 稅后動(dòng)態(tài)投資回收期（年） 4.99(含建設(shè)期 1 年） 1.1.10 研究結(jié)論與建議 該項(xiàng)目是東方市休閑生態(tài)漁業(yè)示范項(xiàng)目和農(nóng)業(yè)產(chǎn)業(yè)化龍頭建設(shè)項(xiàng)目 .項(xiàng)目符合國(guó)家產(chǎn)業(yè)政策和行業(yè)及地方政府發(fā)展規(guī)劃，有利于促進(jìn)東方市休閑生態(tài)漁業(yè)建設(shè)和農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展，適應(yīng) 農(nóng)業(yè)產(chǎn)業(yè)結(jié)構(gòu)調(diào)整的發(fā)展方向 .項(xiàng)目的實(shí)施，不但可為休閑生態(tài)漁業(yè)的發(fā)展起到較好的示范推動(dòng)作用，直接Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm 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,建議上級(jí)對(duì)本項(xiàng)目給予重點(diǎn)支持，在資金上給予重點(diǎn)傾斜 . 1.2 存在的問(wèn)題與對(duì)策 從敏感性分析可以看出，項(xiàng)目效益對(duì)產(chǎn)品銷售價(jià)格和經(jīng)營(yíng)成本較為敏感 .建議項(xiàng)目承建單位，在項(xiàng)目投產(chǎn)后一定要加大產(chǎn) 品宣傳和營(yíng)銷力度，抓好管理，降低生產(chǎn)成本，確保產(chǎn)品質(zhì)量，樹(shù)立品牌，做到以質(zhì)取勝 . 1.3 可行性報(bào)告編制依據(jù) （ ） 黨和政府有關(guān)發(fā)展農(nóng)村經(jīng)濟(jì)的方針、政策； （） 國(guó)家發(fā)展農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)的有關(guān)政策； （） 中華人民共和國(guó)國(guó)民經(jīng)濟(jì)及社會(huì)發(fā)展第十一個(gè)五年計(jì)劃綱要； （）中共中央國(guó)務(wù)院關(guān)于推進(jìn)社會(huì)主義新農(nóng)村建設(shè)的若干意見(jiàn)； （） 海南省海洋與漁業(yè)廳關(guān)于推進(jìn)休閑漁業(yè)工作的通知 （ 6 ）東方市現(xiàn)代農(nóng)業(yè)示范園規(guī)劃 （初稿） Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm 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