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0 0 目 錄 第一章 總 論 . 4 1.1項(xiàng)目編制背景 . 4 1.2項(xiàng)目概況 . 6 1.3 結(jié)論與建議 . 9 第二章 項(xiàng)目背景及建設(shè)必要性 . 10 2.1項(xiàng)目建設(shè)單位概況 . 10 2.2項(xiàng)目提出的背景 . 11 2.3項(xiàng)目建設(shè)的必要性 . 17 第三章 項(xiàng)目市場(chǎng)分析與預(yù)測(cè) . 20 3.1在信陽(yáng)市發(fā)展家居建材市場(chǎng)的優(yōu)勢(shì)資源 . 21 3.2信陽(yáng)家居市場(chǎng)的需求分析 . 23 3.3本項(xiàng)目的 SWOT分析 . 32 3.4本項(xiàng) 目的發(fā)展戰(zhàn)略 . 34 3.5 營(yíng)銷(xiāo)策略 . 35 第四章 項(xiàng)目選址及建設(shè)條件 . 37 4.1選址原則 . 37 4.2場(chǎng)址現(xiàn)狀 . 37 4.3場(chǎng)地建設(shè)條件 . 38 第五章 建設(shè)方案 . 41 5.1建設(shè)規(guī)模 . 41 5.2建設(shè)原則 . 42 5.3建設(shè)目標(biāo) . 42 5.4功能 定位及結(jié)構(gòu)設(shè)計(jì) . 43 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLi nesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm 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第八章 項(xiàng)目實(shí)施進(jìn)度規(guī)劃 . 51 8.1建設(shè)周期計(jì)劃 . 51 8.2項(xiàng)目實(shí)施進(jìn)度表 . 51 第九章 企業(yè)組織與勞動(dòng)定員 . 52 9.1公司體制及組織機(jī)構(gòu) . 52 9.2人員配備及帶動(dòng)就業(yè) . 53 第十章 招投標(biāo)方案 . 54 10.1招標(biāo)原則 . 54 10.2招標(biāo)范圍 . 54 10.3招投標(biāo)程序 . 55 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLi nesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpac ingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa hF 信陽(yáng)某家居用品物流園可行性研究報(bào)告 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpa cingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.Par agraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF 2 2 第十一章 投資估算 . 57 11.1投資估算編制依據(jù) . 57 11.2估算編制范圍 . 58 11.3投資估算 . 58 11.4資金籌措 . 58 第十二章 財(cái)務(wù)評(píng)價(jià) . 59 12.1財(cái)務(wù)評(píng)價(jià)依據(jù) . 59 12.2財(cái)務(wù)評(píng)價(jià)基礎(chǔ)數(shù)據(jù)選取 . 60 12.3運(yùn)營(yíng)收入估算 . 60 12.4成本費(fèi)用支出預(yù)測(cè) . 62 12.5主要財(cái)務(wù)評(píng)價(jià)表 . 63 12.6財(cái)務(wù)評(píng)價(jià)指標(biāo) . 63 12.7財(cái)務(wù)評(píng)價(jià)結(jié)論 . 64 第十三章 不確定性分析 . 65 第十四章 風(fēng)險(xiǎn)分析與對(duì)策 . 66 14.1房地產(chǎn)政策變動(dòng)風(fēng)險(xiǎn) . 66 14.2拆遷風(fēng)險(xiǎn) . 67 14.3市場(chǎng)風(fēng)險(xiǎn) . 67 14.4經(jīng)營(yíng)風(fēng)險(xiǎn) . 68 14.5管理風(fēng)險(xiǎn) . 68 14.6融資風(fēng)險(xiǎn) . 68 第十五章 結(jié)論與建議 . 69 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3 3 附件： 1、建設(shè)單位營(yíng)業(yè)執(zhí)照 副本復(fù)印件 2、 工程咨詢(xún)單位資格證書(shū)復(fù) 印件 附表： 1、 建設(shè) 投資估算表 2、 收入稅金表 3、 總 成本費(fèi)用估算表 4、 還本付息表 5、 項(xiàng)目 現(xiàn)金流量表（ 所得稅前 ） 6、 自有資金 現(xiàn)金流量表（所得稅 前 ） 7、損益表 附圖： 1、區(qū)域位置圖 2、 總平面布置圖 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLi nesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpac ingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL 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的委托后，立即組織有關(guān)專(zhuān)家及技術(shù)人員對(duì)項(xiàng)目擬建場(chǎng)址進(jìn)行實(shí)地考察，了解和收 集第一手資料。在充分調(diào)查的基礎(chǔ)上，就編制 *家居 用品 物流園 可行性研究報(bào)告 有關(guān)問(wèn)題與承辦單位的領(lǐng)導(dǎo)及有關(guān)人員進(jìn)行了深入的探討，充分征詢(xún)有關(guān)專(zhuān)家的意見(jiàn)，在反復(fù)論證和研究的基礎(chǔ)上，依據(jù)國(guó)家對(duì)工程項(xiàng)目可行Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLi nesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpac ingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL 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專(zhuān)業(yè)技術(shù)人員調(diào)查的有關(guān)資料和數(shù)據(jù)； 10、 承辦單位關(guān)于編制可行性研究報(bào)告委托書(shū)； 11、 項(xiàng)目承辦單位提供的編制可行性研究的其它基礎(chǔ)資料。 1.1.6編制范圍與內(nèi)容 根據(jù)國(guó)家對(duì)可行性研究報(bào) 告編制范圍和深度的有關(guān)規(guī)定，本可研主要 內(nèi)容包括： （ 1）項(xiàng)目建設(shè)的背景和必要性 （ 2）項(xiàng)目投資主體的情況 （ 3）行業(yè)分析及市場(chǎng)預(yù)測(cè) （ 4）項(xiàng)目選址及建設(shè)條件 （ 5）項(xiàng)目布局及及各部分功能定位 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLi nesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpac 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