Unit1,Advertising,Areyouawareoftheadvertisementsaroundus?,Advertisementsareanimportantpartinourdailylife.,Letsrecite!,Nowadays,wecanfindalmostwego.Wearesotothemthatweoftendonotevenhowmanyweseeandhear.Ididsomeonadvertisements,andhavesomeimportantinformationtowithyou.,advertisements,wherever,used,realize,inaday,research,share,ProjectDevelopinganadcampaign,Listentothefirstpassageandanswerthequestions.,Whatisanadcampaign?Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?,1.Whatisanadcampaign?,Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.,2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?,1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?,Wecanusedifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.,Readthepassageagainandfillinthetable.,ampaign,im,udience,arget,ppeal,eact,ays,cross,pproach,etermine,Anti-smokingadcampaign,Readthepassageandanswerthequestions.,Whatisthesubjectofthisadcampaign?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?,Whatisthesubjectofthisadcampaign?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?,High-schoolteenagers.,Todiscourageyoungpeoplefromsmoking.,Anti-smoking,Languagestudy,haveinmindfigureoutgettodoinordertodoinadvanceappealtosb/sthcareaboutbeconcernedwith/aboutgetacrossdependon,phrases,記住，知道弄清楚，弄懂讓某人做某事為了做某事提前吸引，引起興趣關心，在意感興趣的，關切的把表達清楚取決于，依賴于,millionsofduetoresultincostsb/sthn.causedamagetochooseasdiscouragesbfromdoingconvincesbtodourgesbtodo,phrases,大量的由于，因為導致花費某人某物造成傷害選擇為阻止某人做某事說服某人做某事力勸某人做某事,providewithinformaboutaswellbefullyawareofshocksbintodoingdiefromalltoosoonrelateto,phrases,提供某人某物通知某人某事也，和完全意識到警醒某人做某事死于過早，太早與有關,haveinmindfigureoutgettodoinordertodoinadvanceappealtosb/sthcareaboutbeconcernedwith/aboutgetacrossdependon,phrases,記住，知道弄清楚，弄懂讓某人做某事為了做某事提前吸引，引起興趣關心，在意感興趣的，關切的把表達清楚取決于，依賴于,millionsofduetoresultincostsb/sthn.causedamagetochooseasdiscouragesbfromdoingconvincesbtodourgesbtodo,phrases,大量的由于，因為導致花費某人某物造成傷害選擇為阻止某人做某事說服某人做某事力勸某人做某事,providewithinformaboutaswellbefullyawareofshocksbintodoingdiefromalltoosoonrelateto,phrases,提供某人某物通知某人某事也，和完全意識到警醒某人做某事死于過早，太早與有關,1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.句中using為現(xiàn)在分詞，做_。Sometimelater,theybegantoeattheirmeals,usingtheirhands.,方式狀語,2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.getsb.todosth.讓某人做某事我將讓我的叔叔幫我解決這個問題。Iwillgetmyuncletohelpmesolvetheproblem.同義短語：havesb.dosth.,3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.inorderto為了Helitacigaretteinordertocalmhismind.為了賺更多的錢，他工作到很晚。Inordertoearnenoughmoney,heworkedlateintothenight.,inorderto表示“為了、以便”，可以置于句首或句末。inorderthat表示“以便，為了”，后面接句子，位于句中，通常不位于句首。Iamsavingmoneyinordertobuyahouse.=IamsavingmoneyinorderthatIcanbuyahouse.,inadvance預先,提前在拜訪他之前，我提前給他打了個電話。Beforevisitinghim,Icalledhimupinadvance.,4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.after引導的_;what引導的_,做_的賓語。Itistime(forsb)todo.是該做的時候了eg:十二點了，我們該去食堂吃午飯了。Itistwelvenow,so_,時間狀語從句,賓語從句,decide,5.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealto迎合；有吸引力Theprogrammeappealsespeciallytoyoungchildren.Manynewspapersappealtothecrowd.,5.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?careabout關心Dontyoucareaboutthiscountrysfuture?carefor照顧,喜歡,介意,beconcernedwith/about感興趣的，關注的Shewasmoreconcernedwithreadingthemagazinethandoingherhomework.beconcernedfor/about為擔心,6