企劃書撰寫要點PLANNINGWRITINGFIRST,THEBASICELEMENTSOFTHEPLANNINGBOOKTHETYPESOFPLANNINGBOOKSVARYGREATLYINFORMANDSTYLEDUETODIFFERENTOBJECTSANDCONTENTHOWEVER,THECOMPOSITIONOFANYKINDOFPROJECTBOOKMUSTHAVE5W2H1E,ATOTALOF8BASICELEMENTSWHATWHATPURPOSEANDCONTENTOFTHEPROJECTWHOWHOPLANNINGRELATEDPERSONNELWHEREHECHUPLANNINGANDIMPLEMENTATIONWHENTIMEPLANNINGTIMEWHYWHYPLANNINGREASONS,PROSPECTSHOWHOWPLANNINGMETHODSANDOPERATIONIMPLEMENTATIONHOWMUCHHOWMUCHPLANNINGBUDGETEFFECTEFFECTFORECASTPROJECTRESULTSANDEFFECTIVENESSANYREALPROJECTMUSTHAVETHESE8BASICELEMENTSITISWORTHMENTIONINGTHATATTENTIONSHOULDBEPAIDTOTHEIMPORTANCEOFHOW,MUCHANDEFFECTTOTHEWHOLEPROJECTIFWEIGNORETHECOSTINPUTOFPROJECTSANDPAYNOATTENTIONTOTHEPREDICTIONOFTHEEFFECTOFPLANNINGBOOKS,THENTHISKINDOFPLANNINGISNOTASUCCESSFULPROJECTONLY5W1HSPROPOSALCANNOTBECALLEDAPLANNINGBOOK,ITCANONLYBEREGARDEDASAPLANTWO,THEGENERALFORMATOFTHEPROJECTBOOKTHEGENERALFORMATOFTHEPROPOSALISASFOLLOWS1PROJECTNAMETHENAMEOFTHEPROPOSALMUSTBESPECIFICANDCLEARFOREXAMPLE,THENAMEOF“HOWTOPREVENTTHEFTPLANNING“ISNOTCOMPLETEANDACCURATEITSHOULDBEAMENDEDAS“BEIJINGCHAOYANGDISTRICTJUNE1994TODECEMBERSECURITYPLAN“2NAMEOFPLANNERTHENAME,UNITANDPOSITIONOFTHEPLANNERSHALLBECLEARLYSTATEDIFITISACOLLECTIVEPLAN,THENAMES,WORKUNITSANDFUNCTIONSOFALLRELEVANTPERSONNELSHOULDBEWRITTENOUT3PLANNINGCOMPLETIONTIMEINACCORDANCEWITHTHEPLANCOMPLETIONDATEJUSTFILLINIFTHEPLANHASBEENREVISEDBEFORETHEFINALDECISION,INADDITIONTOFILLIN“ONEYEAR,ONEMONTH,ONEDAYTOCOMPLETE“,BUTALSOWITH“SOMEYEAR,ONEDAY,ONEDAY,“THEAMENDMENTFINALIZED“4PLANNINGOBJECTIVESPLANNINGOBJECTIVESSHOULDBESPECIFICANDCLEARFOREXAMPLE,BETWEENJUNE1994ANDDECEMBER,THEFTSINBEIJING,CHAOYANGDISTRICT,WEREREDUCEDBY105PLANNINGCONTENTTHISISTHEMOSTIMPORTANTPARTOFTHEPROJECTBOOKINCLUDINGPLANNINGREASONS,PROSPECTS,INFORMATION,PROBLEMS,CREATIVITY,KEYASPECTSSPECIFICCONTENTVARIESACCORDINGTOTHETYPEOFPROJECT,BUTMUSTBEMADECLEARTOREADERSNOTTOODETAILED,RAMBLING,OTHERWISEITWILLMAKETHEREADERSFEELDULLASDITCHWATERINADDITION,WESHOULDPAYATTENTIONTOAVOIDIRRATIONALCONTENT6BUDGETSHEETANDSCHEDULEPLANNINGISACOMPLICATEDSYSTEMENGINEERING,NEEDACERTAINAMOUNTOFMANPOWER,MATERIALANDFINANCIALRESOURCES,THEREFORE,MUSTBECAREFULTOMAKEALLKINDSOFBUDGET,COST,DRAWTHEBESTFORM,ANDTOLISTHEADEXPENDITURECONTENT,WHICHISCONVENIENTANDEASYTOCHECKAFTERACCOUNTINGPLANNINGISTHEPROCESSOFALLOVERTHETABLEPLANNINGACTIVITIESLIKEATIMETABLE,YOUWILLHAVETODOWHAT,TOBECLEARLYMARKED,SOTHATAFTERTHEINSPECTION7THESITEREQUIREDFORTHEIMPLEMENTATIONOFTHEPROJECTINTHECOURSEOFTHEIMPLEMENTATIONOFTHEPROJECT,WHATSITES,WHATKINDOFVENUESANDWHATKINDOFASSISTANCESHOULDBEPROVIDEDSHOULDBEEXPLAINED8FORECASTEFFECTACCORDINGTOTHEINFORMATION,PREDICTTHEEFFECTAFTERTHEIMPLEMENTATIONOFTHEPROJECTAGOODPLAN,THEEFFECTISPREDICTABLEANDPREDICTABLE,ANDTHERESULTSAREOFTENQUITECLOSETOTHEPREDICTEDRESULTS9REFERENCELITERATUREAVARIETYOFREFERENCEMATERIALSTHATCONTRIBUTETOTHECOMPLETIONOFTHEPROJECT,INCLUDINGNEWSPAPERS,MAGAZINES,BOOKS,SPEECHES,INTERNALINFORMATION,GOVERNMENTSTATISTICS,INVESTIGATIONS,ETC,SHOULDBELISTEDONESHOWSTHATPLANNERSARERESPONSIBLEFORTHEATTITUDE,ANDTWOCANINCREASETHECREDIBILITYOFTHEPROJECT10OTHERMATTERSNEEDINGATTENTIONINORDERFORTHEPROJECTTOPROCEEDSMOOTHLY,OTHERIMPORTANTPOINTSOFATTENTIONSHOULDBEATTACHEDTOTHEPROJECTPROPOSAL,SUCHASWHATARETHECONDITIONSFORTHEIMPLEMENTATIONOFTHEPROJECTMUSTBESUPPORTEDBYOTHERDEPARTMENTSWEHOPETHATTHELEADERSOFTHEENTERPRISEWILLEXPLAINTHESIGNIFICANCEOFTHECASETOALLSTAFFMEMBERSSOASTOREACHACONSENSUSANDUSEITFULLYTHEGENERALFORMATOFTHEABOVEPROPOSALSISSUMMARIZEDASFOLLOWSGENERALFORMATOFPROPOSALBOOKCOVER1NAMEOFPROPOSAL2THENAMESOFTHEPLANNERSARESPECIFICANDCLEAR3TIMEOFCOMPLETIONOFTHEPROPOSALTEXT4OBJECTIVESOFTHEPROJECT5THECONTENTSOFTHISPROJECTANDTHEMAINCONTENTSOFTHISPLAN6BUDGETANDSCHEDULEREFININGCONTENT7PLANNINGSITE8PREDICTIONEFFECTAPPENDIX9REFERENCELITERATURE10OTHERMATTERSNEEDINGATTENTIONPROPOSALEDITAPLANNERISONEOFTHEMOSTEFFECTIVETOOLSFORCOMMUNICATIONBETWEENANENTREPRENEURORABUSINESSOWNERANDPOTENTIALINVESTORSITISTHEGENERALFRAMEWORKANDBUDGETOFTHEENTERPRISECATALOG1OVERVIEW2ELEMENTS3GENERALFORMAT4ESSAYS5ESSAYS6WRITINGRULES1OVERVIEWEDITEXPERIENCEDENTREPRENEURSANDPROFESSIONALMANAGERSKNOWTHATTHEPROPOSALISALSOANINDISPENSABLEMANAGEMENTTOOL,THEYFOUNDINTHEPLANNINGPROCESS,FORCINGMYSELFTOFOLLOWEVERYSTEPOFCOMPLETEPLAN,NOTONLYISAKINDOFDISCIPLINE,ISALSOAGOODWAYOFLOGICALTHINKINGPROCESSTHEPERFECTPREPARATIONPROPOSALAFTER,CANHELPTHECOMPANYIMPROVETHEABILITYOFVARIOUSOPERATIONSCONTINUEDTOREACHAGOAL,ALLTHECOMPANIESBUSINESSOWNERSANDSHAREHOLDERS,EMPLOYEESANDINVESTORS,ARETHEMOSTFAVORABLEPRACTICETHEPROPOSALFORMCANBEVERYDIVERSE,BUTINESSENCE,THEPROPOSALISAGENERALGOALOFLONGTERMGOALS/ADESCRIPTIONOFCOMPANYGOALS,THESTAGEGOAL/TARGETOBJECTIVES,BUSINESSSTRATEGYSTRATEGIESANDTACTICALTACTICSINSTRUMENT,SIMPLY,THEPROPOSALAIMISTOILLUSTRATETHECOMPANYWHERETOGOTOTHEFUTURE,ITWILLARRIVEATTHEDESTINATION,ANDHOWISTHEGOALAFTERSIGHT2ELEMENTSEDITTHETYPESOFPLANNINGBOOKSVARYGREATLYINFORMANDSTYLEDUETODIFFERENTOBJECTSANDCONTENTHOWEVER,THECOMPOSITIONOFANYKINDOFPROJECTBOOKMUSTHAVE5W2H1E,ATOTALOF8BASICELEMENTSWHATWHATPURPOSEANDCONTENTOFTHEPROJECTWHOWHOPLANNINGRELATEDPERSONNELWHEREHECHUPLANNINGANDIMPLEMENTATIONWHENWHENPLANNINGTIMEWHYWHYPLANNINGREASONS,PROSPECTSHOWHOWPLANNINGMETHODSANDOPERATIONIMPLEMENTATIONHOWMUCHHOWMUCHPLANNINGBUDGETEFFECTEFFECTFORECASTPLANNINGRESULTSANDEFFECTSANYREALPROJECTMUSTHAVETHESE8BASICELEMENTSITISWORTHMENTIONINGTHATATTENTIONSHOULDBEPAIDTOTHEIMPORTANCEOFHOW,MUCHANDEFFECTTOTHEWHOLEPROJECTIFWEIGNORETHECOSTINPUTOFPROJECTSANDPAYNOATTENTIONTOTHEPREDICTIONOFTHEEFFECTOFPLANNINGBOOKS,THENTHISKINDOFPLANNINGISNOTASUCCESSFULPROJECTONLY5W1HSPROPOSALCANNOTBECALLEDAPLANNINGBOOK,ITCANONLYBEREGARDEDASAPLAN3GENERALFORMATEDITTHEGENERALFORMATOFTHEPROPOSALISASFOLLOWS1PROJECTNAMETHENAMEOFTHEPROPOSALMUSTBESPECIFICANDCLEARFOREXAMPLE,THENAMEOF“HOWTOPREVENTTHEFTPLANNING“ISNOTCOMPLETEANDACCURATEITSHOULDBEAMENDEDAS“BEIJINGCHAOYANGDISTRICTJUNE1994TODECEMBERSECURITYPLAN“2NAMEOFPLANNERTHENAME,UNITANDPOSITIONOFTHEPLANNERSHALLBECLEARLYSTATEDIFITISACOLLECTIVEPLAN,THENAMES,WORKUNITSANDFUNCTIONSOFALLRELEVANTPERSONNELSHOULDBEWRITTENOUT3PLANNINGCOMPLETIONTIMEINACCORDANCEWITHTHEPLANCOMPLETIONDATEJUSTFILLINIFTHEPLANHASBEENREVISEDBEFORETHEFINALDECISION,INADDITIONTOFILLIN“ONEYEAR,ONEMONTH,ONEDAYTOCOMPLETE“,BUTALSOWITH“SOMEYEAR,ONEDAY,ONEDAY,“THEAMENDMENTFINALIZED“4PLANNINGOBJECTIVESPLANNINGOBJECTIVESSHOULDBESPECIFICANDCLEARFOREXAMPLE,BETWEENJUNE1994ANDDECEMBER,THEFTSINBEIJING,CHAOYANGDISTRICT,WEREREDUCEDBY105PLANNINGCONTENTTHISISTHEMOSTIMPORTANTPARTOFTHEPROJECTBOOKINCLUDINGPLANNINGREASONS,PROSPECTS,INFORMATION,PROBLEMS,CREATIVITY,KEYASPECTSSPECIFICCONTENTVARIESACCORDINGTOTHETYPEOFPROJECT,BUTMUSTBEMADECLEARTOREADERSNOTTOODETAILED,RAMBLING,OTHERWISEITWILLMAKETHEREADERSFEELDULLASDITCHWATERINADDITION,WESHOULDPAYATTENTIONTOAVOIDIRRATIONALCONTENT6BUDGETSHEETANDSCHEDULEPLANNINGISACOMPLICATEDSYSTEMENGINEERING,NEEDTOSPENDACERTAINAMOUNTOFMANPOWER,MATERIALANDFINANCIALRESOURCES,THEREFORE,MUSTMAKEADETAILEDBUDGET,USINGAVARIETYOFCOST,THEBESTDRAWFORM,ANDTOLISTHEADEXPENDITURECONTENT,WHICHISCONVENIENTANDEASYTOCHECKAFTERACCOUNTINGSCHEDULEPLANNINGISTHEPROCESSOFPLANNINGACTIVITIESTOSCHEDULE,YOUWILLKNOWWHATTODO,TOBEMARKED,SOTHATAFTERTHEINSPECTION7THESITEREQUIREDFORTHEIMPLEMENTATIONOFTHEPROJECTINTHECOURSEOFTHEIMPLEMENTATIONOFTHEPROJECT,WHATSITES,WHATKINDOFVENUESANDWHATKINDOFASSISTANCESHOULDBEPROVIDEDSHOULDBEEXPLAINED8FORECASTEFFECTACCORDINGTOTHEINFORMATION,PREDICTTHEEFFECTAFTERTHEIMPLEMENTATIONOFTHEPROJECTAGOODPLANCANBEEXPECTEDANDPREDICTABLE,ANDTHERESULTSAREOFTENQUITECLOSETOTHEPREDICTEDRESULTS9REFERENCELITERATUREAVARIETYOFREFERENCEMATERIALSTHATCONTRIBUTETOTHECOMPLETIONOFTHEPROJECT,INCLUDINGNEWSPAPERS,MAGAZINES,BOOKS,SPEECHES,INTERNALINFORMATION,GOVERNMENTSTATISTICS,INVESTIGATIONS,ETC,SHOULDBELISTEDONESHOWSTHATPLANNERSARERESPONSIBLEFORTHEATTITUDE,ANDTWOCANINCREASETHECREDIBILITYOFTHEPROJECT10OTHERMATTERSNEEDINGATTENTIONINORDERFORTHEPROJECTTOPROCEEDSMOOTHLY,OTHERIMPORTANTPOINTSOFATTENTIONSHOULDBEATTACHEDTOTHEPROJECTPROPOSAL,SUCHASTHECONDITIONSFORTHEIMPLEMENTATIONOFTHEPROJECTOTHERDEPARTMENTSSHOULDSUPPORTANDCOOPERATEWITHEACHOTHERIHOPETHELEADERSOFTHEENTERPRISEWILLEXPLAINTHESIGNIFICANCEOFTHECASETOALLTHESTAFF,INORDERTOREACHACONSENSUS,THEUSEOFTHEGENERALFORMATOFTHEABOVEPROPOSALSISSUMMARIZEDASFOLLOWSGENERALFORMATOFPROPOSALBOOKCOVER1NAMEOFTHEPROPOSAL2THENAMESOFTHEPLANNERSARESPECIFICANDCLEAR3TIMEOFCOMPLETIONOFTHEPROPOSALTEXT4OBJECTIVESOFTHEPROJECT5THECONTENTSOFTHISPROJECTANDTHEMAINCONTENTSOFTHISPLAN6BUDGETANDSCHEDULEREFININGCONTENT7PLANNINGSITE8PREDICTIONEFFECTAPPENDIX9REFERENCELITERATURE10OTHERMATTERSNEEDINGATTENTION4ESSAYSEDITDAILYORALLIQUIDMARKETINGANDADVERTISINGPROGRAMNAMEDAILYORALLIQUIDMARKETINGANDADVERTISINGPROGRAMPLANNINGUNITSOUTHERNCHINAGUANGDONGPHARMACEUTICALPRODUCTSEXHIBITIONCENTERPLANNERCHENDEWEI,LUOYAOHUIWRITERLUOYAOHUICOMPLETIONDATEOCTOBER1993PREFACEWITHTHEDEVELOPMENTOFECONOMYANDTHERENEWALOFIDEAS,PEOPLESLIVINGSTANDARDISGRADUALLYRAISED,ANDTHECONSUMPTIONDEMANDOFHEALTHCAREPRODUCTSISINCREASINGDAYBYDAY,ANDITHASGREATMARKETPOTENTIALORALLIQUIDBY“MARKETDEVELOPMENTANDTHEIMPACTOFTHESUNGOD“,INRECENTYEARSHASIGNITEDTHEMARKETGROWTHOFTHEFIRE,ACCORDINGTOTHEREPORT,ORALLIQUID,CHINAHASMORETHAN400FACTORIES,OUTPUTBYTHEBILLIONSOCCUPYGUANGDONGMARKETSTRONG“SUNGOD“,“WAHAHA“,“ROBUST“,“NATURALDRINK,“THEBRIGHTYOUNGERGENERATION“OF“EXTENSIONOFTHETREASURELIQUID“,“WIFEORALLIQUID“WITHASTRONGOFFENSIVEINTOTHEMARKETSOTHEDEMANDFORORALLIQUIDISVERYLARGEANDTHEORALLIQUIDWITHGOODCURATIVEEFFECTISMOREPOPULARTHEREFORE,INTHEPOWERFUL“SUNGOD“,“NATURE“OF“YIN“,UNTILBEFORETHEDAILYLEORALLIQUIDTOENTERTHEGUANGDONGMARKETANDOCCUPYASPACEFORONEPERSON1,THEPROPOSEDPOINTS1,GIVENTHE1DAILYLEORALLIQUIDHASTHEANTIBEAUTYYANNIANCHARACTERISTICASWELLASTHE“SUNGOD“WAHAHA“OCCUPYTHECHILDRENSMARKETSITUATION,DAILYLEORALLIQUIDSHOULDBEORIENTEDADULTS,ESPECIALLYTHEELDERLYADULTS,THEELDERLYMARKET,FOCUSONSALESTARGET1,2,HELDPRODUCTPUBLICITYMEETING,CARRYOUTHOLIDAYACTIVITIES,THROUGHTELEVISION,NEWSPAPERS,PRODUCTADVERTISING,THERAPIDESTABLISHMENTOFSALESPOINT,BESURETOMAKEEVERYDAYMUSICPRODUCTSWELLKNOWN,CONVENIENTTOBUY1,3,INORDERTOENSURETHATPRODUCTSARENOTTAKENIMITATION,PLEASEASSO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