1、1,Practical English for Master Students in Engineering: Reading, Writing and Translation,Corporate Culture,Unit 9,2,Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and stylesin othe

2、r words, its own atmosphere, folklore and personality,After studying this unit, you will be able to,Understand what corporate culture is. Explain how to know a companys corporate culture. Discuss how corporate culture plays an important role in business,Lead-in,3,Unit 9: Part One- Reading,Pre-readin

3、g Activities Topic Preview Listening Practice Vocabulary Preview Text General Understanding Language Focus Translation Post-reading Activities In-class Discussion Watch and Practice After-class Case Study,4,1) What do you think the term “corporate culture” means? 2) Did you spend time trying to lear

4、n about the culture of your work unit (part-time, full time or research group) before you joined it? 3) What can you say about your work unit in terms of its culture? Or what is your ideal work unit like,Pre-reading Activities,In pairs or small groups, discuss the questions below and take notes. Aft

5、er the discussion, please summarize,I. Topic Preview,5,Pre-reading Activities,Listen to the report “The Most Prestigious Job” and fill in the blanks with what you have heard,II. Listening Practice,6,The Most Prestigious Job If you want a job that carries prestige, look down the block to the nearest

6、firehouse. 1._ ranked as the most prestigious occupation according to the latest Harris Interactive Poll. Almost 2._ of those polled said these everyday heroes deserved very great prestige for what they do. 3._ took the number 2 and 3 slots on the poll. 4._ ranked number five. 6._ are also the recip

7、ients of another distinct honor in this poll. Theyre getting 7._ all the time. Teachers have seen their praise ratings almost 8._ since 1977. At the bottom of the prestigious professions list, 9._ got top rankings by just 6% of respondents. 10._ and 11._ are also on the low-end of the prestige poll

8、despite their rather hefty pay,7,The Most Prestigious Job If you want a job that carries prestige, look down the block to the nearest firehouse. 1._ ranked as the most prestigious occupation according to the latest Harris Interactive Poll. Almost 2._ of those polled said these everyday heroes deserv

9、ed very great prestige for what they do. 3._ took the number 2 and 3 slots on the poll. 4._ came in fourth with more than half of people saying that profession was prestigious. And 5._ ranked number five. 6._ are also the recipients of another distinct honor in this poll. Theyre getting 7._ all the

10、time. Teachers have seen their praise ratings almost 8._ since 1977. At the bottom of the prestigious professions list, 9._ got top rankings by just 6% of respondents. 10._ and _ are also on the low-end of the prestige poll despite their rather hefty pay,Firefighters,two thirds,Doctors and nurses,Sc

11、ientists,teachers,Educators,more popular,double,real estate agents,Stockbrokers,business executives,8,Pre-reading Activities,A. Read each of the sentences below. Choose the answer that is closest to the meaning of the italicized word in each sentence,III. Vocabulary Preview,_ 1. uncovered _ 7. court

12、esy _ 2. corporate_ 8. bottom line _ 3. bonus _ 9. interact _ 4. potential_ 10. option _ 5. code_ 11. mission _ 6. define_ 12. hang out,a,b,c,d,e,f,g,h,i,j,k,l,9,Pre-reading Activities,B. Fill in the blanks with the italicized words from the previous exercise. Change the word form if necessary,III.

13、Vocabulary Preview,_ 7. _ _ 8. _ 3. _ 9. _ 4. _ 10._ 5. _ 11. _ 6. _ 12. _,uncovered,corporate,bonus,potential,code,define,courtesy,bottom line,interact,options,mission,hangs out,10,Uncovering a Companys Corporate Culture: a Critical Task for Job-seekers By Randall S. Hansen,Text,11,General Understa

14、nding,I. What is corporate culture,II.How does a companys culture affect you,III. How do you get to know a companys corporate culture,The structure of the Text,IV. What is the bottom line,12,I. What is corporate culture,The most basic: The broad term : The specific term,the personality of an organiz

15、ation i.e. “how things are done around here.,core values and beliefs corporate ethics rules of behavior,mission statement other communications the architectural style interior decor of offices what people wear to work how people address each other titles given to various employees,General Understand

16、ing,13,II.How does a companys culture affect you,General Understanding,14,III. How do you get to know a companys corporate culture,1. starting with research before the interview,2. ending with observation during the interview,Spend some time searching for clues about the companys culture,Ask one or

17、more of these questions to get a feel for the corporate culture,General Understanding,15,IV. What is the bottom line,General Understanding,16,General Understanding,Choose the best answer for the following,Nowadays job-seekers care more about the future employers _. a. salary b. bonus c. corporate cu

18、lture d. the job itself Corporate culture is frequently described as the _ of an organization. a. personality b. credit c. image d. appearance You will never know the corporate culture until you have worked at the company for _. a. a number of weeks b. a number of days c. a number of years d. a numb

19、er of months,1,2,3,17,General Understanding,Choose the best answer for the following,If you get a chance to meet with other employees you can ask their _ questions to get close to the corporate culture. a. one b. two c. three d. one or more Experts suggest arriving _ to the interview. a. punctually

20、b. in time c. early d. late,4,5,18,Uncovering a Companys Corporate Culture: a Critical Task for Job-seekers By Randall S. Han 1Why should job-seekers care about a potential employers corporate culture? Arent there more important factors to consider, such as the job itself, salary and bonuses, and fr

21、inge benefits? These factors are indeed important, but increasingly career experts are talking about the importance of employee-employer fit in terms of culture, with the idea that how well the employee fits the culture can make the difference between job-search success and failure,Language Focus,Tr

22、anslation,19,2What is corporate culture? At its most basic, its described as the personality of an organization, or simply as how things are done around here. It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a parti

23、cular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architectural style or interior decor of offices, by what people wear t

24、o work, by how people address each other, and in the titles given to various employees,Please discuss how this paragraph is developed,Language Focus,Translation,20,3(1)How does a companys culture affect you? In many, many ways. For instance: The hours you work per day, per week, including options su

25、ch as flextime and telecommuting. The work environment, including how employees interact, the degree of competition, and whether its a fun or hostile environment or something in between. The dress code, including the accepted styles of attire and things such as casual days. The office space you get,

26、 including things such as cubicles, window offices, and rules regarding display of personal items,Language Focus,Translation,21,3(2)The training and skills development you receive, which you need both on the job and to keep yourself marketable for future jobs and employers. On-site perks, such as br

27、eak rooms, gyms and play rooms, daycare facilities, and more. The amount of time outside the office youre expected to spend with co-workers. Interaction with other employees, including managers and top management,Language Focus,Translation,22,4How do you uncover the corporate culture of a potential

28、employer? The truth is that you will never really know the corporate culture until you have worked at the company for a number of months, but you can get close to it through research and observation. Understanding culture is a two-step process, starting with research before the interview and ending

29、with observation at the interview,Language Focus,Translation,23,Before the Interview 5Before youve even been invited for an interview, you might consider doing an informational interview with the company. Informational interviewing is a great research and networking tool. Read more about this tool i

30、n our Informational Interviewing Tutorial. 6Once youve been invited for an interview, while you are researching the company for the interview, spend some time searching for clues about the companys culture. Review the companys annual report, Website, and other materials. Some companies even discuss

31、their corporate culture on their Website,Language Focus,Translation,24,At the Interview 7Experts suggest arriving early to the interview - unannounced if possible - and spend the time observing how current employees interact with each other, how they are dressed, and their level of courtesy and prof

32、essionalism. 8(1) During the interview, you should consider asking one or more of these questions to get a feel for the corporate culture - as well as gain key information youll need to make a decision if a job offer is made to you,Language Focus,Translation,Translation,25,8(2) How are decisions mad

33、e - and how are those decisions communicated to the staff? What role does the person who gets this position play in decision-making? Does the organization emphasize working in teams? What are the organizations priorities for the next few years? Are there established career paths for employees in thi

34、s position,Language Focus,Translation,26,9(1) If you get a chance to meet with other employees (or make your own chances by finding out where they hang out), you can ask one or more of these questions to try and get a handle on an organizations corporate culture: What 10 words would you use to descr

35、ibe your company? Whats it really like to work here? Do you like it here? Around here whats is really important? How are employees valued around here,Language Focus,Translation,27,9(2) What skills and characteristics does the company value? Do you feel as though you know what is expected of you? How

36、 do people from different departments interact? Are there opportunities for further training and education? How do people get promoted around here? Around here what behaviors get rewarded? Do you feel as though you know whats going on? How effectively does the company communicate to its employees,La

37、nguage Focus,Translation,28,Language Focus,Concluding Thoughts 10The bottom line is that you are going to spend a lot of time in the work environment - and to be happy, successful, and productive, youll want to be in a place where you fit the culture, a place where you can have a voice, be respected

38、, and have opportunities for growth,Translation,29,Meaning: 1. (here) or belonging to a corporation,only before noun,corporate finance/planning/strategy corporate identity corporate responsibility 2. (specialist) forming a corporation The BBC is a corporate body. The law applies to both individuals

39、and corporate bodies,More to learn,30,1. We should develop the ability of _ when working with others. 2. It is said that the new product create a good chance to display our _ culture. 3. His father works in Beijing foreign trade _, so he choose to learn international trade in his college. 4. Only by

40、 _ perfectly can we finish the task in such a short time,Complete the sentences with words in the column. Change the form when necessary,corporate corporation cooperate cooperation,cooperation,corporate,corporation,cooperating,31,pl.bonuses,Meaning: an extra amount of money that is added to a paymen

41、t, especially to somebodys wages or salary as a reward Examples: a 100 Christmas bonus productivity bonuses the row over bankers bonuses What is actually paid will depend on the bonus payments made at the end of the policy,32,usually plural,Meaning: extra things that an employer gives you as well as

42、 your wages Examples: The fringe benefits include free health insurance. (figurative) One of the fringe benefits of having a garden is all the wildlife it attracts,33,Para.1) but increasingly career experts are talking about the importance of employee-employer fit in terms of culture, with the idea

43、that how well the employee fits the culture can make the difference between job-search success and failure,Meaning: but increasingly career experts consider it important that an employee fits its employer in terms of culture. They think how well the employee fits the culture of his employer can have

44、 a significant effect on his job-search outcome. 但職業(yè)指導專家日益看重雇員雇主之間的文化契合，其觀點是，雇員能否適應雇主企業(yè)文化關乎其求職成敗,34,Meaning: 1. to say or explain what the meaning of a word or phrase is define something The term mental illness is difficult to define. define something as something Life imprisonment is defined as 60

45、years under state law. 2. to describe or show something accurately define something The difficulty of a problem was defined in terms of how long it took to complete. define what, how, etc It is difficult to define what makes him so popular,35,More to learn,official job/group 1. countable an importan

46、t official job that a person or group of people is given to do, especially when they are sent to another country a trade mission to China a fact-finding mission a mercy mission to aid homeless refugees 2. countable a group of people doing such a job; the place where they work the head of the British

47、 mission in Berlin,36,Meaning: an official statement of the aims of a company or an organization The newly formed company needed a mission statement,to inspire women to transform their lives, and in doing so, help other women achieve success,Save money, live better. To give ordinary folk the chance

48、to buy the same thing as rich people,Empower every person and every organization on the planet to achieve more,37,a person whose job is designing buildings,connected with architecture,academic) of or connected with architecture or architects,the art and study of designing buildings,the design or sty

49、le of a building or buildings,in the way that something is designed or built,Match the words with the correct definitions,38,1. something that you can choose to have or do; the freedom to choose what you do There are various options open to you. I had no option but to (= I had to) ask him to leave.

50、option (of doing something) Students have the option of studying abroad in their second year. option (to do something) A savings plan that gives you the option to vary your monthly payments. 2. a subject that a student can choose to study, but that they do not have to do The course offers options in

51、 design and computing,More to learn,39,option, choice or alternative,Formality? Choice is slightly less formal than option and alternative is slightly more formal. Frequency? Choice is most often used for the freedom to choose, although you can sometimes also use option (but not usually alternative)

52、: If I had the choice/option, I would If I had the alternative, I would parental choice in education parental option/alternative in education Other differences? Things that you can choose are options, choices or alternatives. However, alternative is more frequently used to talk about choosing betwee

53、n two things rather than several,You can be paid in cash weekly or by cheque monthly: those are the two alternatives,40,A way of working in which employees enjoy flexibility in working location and hours by using mobile telecommunication technology. Similar expressions: e-commuting e-work telework w

54、orking from home (WFH) working at home (WAH,More to learn,41,Word Building,Prefix “tele-” A prefix that van be added to nouns or verbs. It often appears in words connected with technology. Meanings: 1) over a long distance; far teleshopping; telecommunications 2) connected with television teletext 圖

55、文電視 3) done using a telephone telesales,Exercise,42,Word Building Exercise 1: (p.175,telegram/telegraph,teleconference,telescope,telecommunication,遠程辦公,電視播放,電視廣播,電視購物,電視劇,電視推銷,電視屏幕錄像,電視講話提示板,43,Word Building,Blending: A new word is formed by joining parts of two older words. Examples: smog (smoke +

56、fog) flextime (flexible + time) email (electronic + mail,Exercise,44,Word Building Exercise 2: (p.175,Try to figure out what words the following blends are formed from,motel heliport telethon transistor guesstimate Spaniglish camcorder,motor + hotel helicopter + airport television + marathon transfe

57、r + resister guess + estimate Spanish + English camera + recorder,45,Word Building Exercise 2: (p.175,Try to figure out what words the following blends are formed from,brunch medicare stagflation chunnel glocalization netiquette slanguage,breakfast + lunch medical + care stagnation + inflation chann

58、el + tunnel global + localization network + etiquette slang + language,46,1. interact (with somebody) to communicate with somebody, especially while you work, play or spend time with them Teachers have a limited amount of time to interact with each child. The only thing he interacts with is his computer! 2. interact (with something) if one thing interacts with another, or if two things interact, the two things have an effect on each other Perfume interacts with the skins natural c