1、企業(yè)應(yīng)用電子商務(wù)的趨勢企業(yè)應(yīng)用電子商務(wù)的趨勢張耀仁Chief Scientist，蕃薯藤數(shù)位科技chang212staff.yamyam簡歷張耀仁Chief Scientist，蕃薯藤數(shù)位科技2000/1-)IBM亞太區(qū)電子商務(wù)資深顧問(1997-2000/1)中原大學(xué)電子系所專任副教授 (1995-2000/1)電子商務(wù)著作電子商務(wù)系統(tǒng)，高立出版，1998/11 初版，2000/3， 二版二刷Make it Service Company instead of Marketing Company Customer Retention & Customer Acquisition fo

2、cus on long-term customer relation rather than marketing (wallet share vs. market share) deliver service based on customer value beauty of subscriptionKnow what Internet can do best for you B2C (On-line retailing) Back to College CRM (Customer Retention) Cost Real MoneyClick and Mortarenhance the bu

3、siness with Internet tech Bank, Insurance Company (Subscription Type Service) Consolidate billing, transaction record Targetted Promotion Book Store, Travel Agency, Stock Trading (Information Centric Service) Information Service, Membership, Incentive ProgramClick and Mortar (Cont.) Chain Store, Ret

4、ailor (Logistics Type Service) QR/ECR, SCM Manufacturing, OEM Virtual FactoryB-to-C Survival Games Financial, Travel Agency/Ticketing, Book Distribution Presale can be virtualized. 3C Retailing, Grocery Retailing, Furniture Retailing Physical inspection is unlikely to be skipped. Complicated logisti

5、cs Job Banks How significant Computerized Match is? Internet HR Pure Play vs. Managed HR servicee 化 Traveler ServiceParisOct 20, 2000Cloudy, 3 C YAM TravelBack A Back BCT #002 3:30 pmTPE-SFO* delayed 5 hoursa: DT #007 2:50 pmb: ET #005 3:55 pmbook a book b蘇先生您好，夏威夷八日輕鬆玩，會員特惠25,000，只出一團(tuán)喔！Detail Unive

6、rsal Messaging PortabilityAsychronousFaxGSMeFaxFax-PhoneSMSgatewayVoice PortalwapWap portalBrowserPDAContent, Community, Communication, CommerceInternetTelecomWebDeployment of M-CommerceThe Vision is “Pervasive Web蕃薯藤大陸3C通路佈局賽博數(shù)碼廣場To e- or Not to e- Taiwan is increasingly becoming a player global su

7、pply chain Becoming an e-business may not be an advantage but a minimum requirement in some cases Streaming Business Flows and Cost Reduction Manufacturing- PDM, ERP Retailing- SCM High Tech- Knowledge Management, ERPthe Informed Buying Cycle智慧型消費(fèi)者的時代來臨Consumers Need Trust to Get CloserNeed Info to

8、Make DecisionE-Payment (w/ SCM)Fund Transfer,CODNeed Mechanism to Buy Actually123TacticsRationaleImpacts of Internet/Intraneton Corporate Strategy普通性普通性專業(yè)性專業(yè)性廣廣窄窄資源性質(zhì)資源性質(zhì)事業(yè)範(fàn)圍事業(yè)範(fàn)圍移轉(zhuǎn)移轉(zhuǎn)共享共享協(xié)調(diào)整合協(xié)調(diào)整合財務(wù)導(dǎo)向財務(wù)導(dǎo)向營運(yùn)導(dǎo)向營運(yùn)導(dǎo)向管控管控Internet 時代的經(jīng)濟(jì)規(guī)模 網(wǎng)路降低通訊本錢，有利於分散與跨國企業(yè)。 網(wǎng)路與電腦化，有利於較大規(guī)模經(jīng)營者。Taiwans SME 1,000,000裕隆，臺積電日盛，

9、臺塑家庭式鐵工廠，鄉(xiāng)下建材行YAM Confidential“Knowledge PortalCustomers ServedIT ComplexityThin ClientASPOwn ITYAM ConfidentialEnterprise Information PortalKnowledge Portal電子商業(yè)技術(shù)展望Thin ClientHostingASPOwn ITSBMBe-CommerceCRMKM/e-LearningSCME-BusinessStorefront/AuctionBusiness DriveYAM ConfidentialASP- Application

10、Service Providers 應(yīng)用服務(wù)提供方式 New service paradigm accountant vs leased accounting system service personnel vs. leased billing system “Lease but not own “Use but not maintain “Pay for what is used Issues Who can be the ASP? Securities, Privacy Performance, Scalability Service ChargeYAM ConfidentialB-to

11、-B eCommerce 方式與戰(zhàn)略 Buyers solutions procurement Sellers solutions e-dealer, customer care, CRM eMarketplace Trading HubBSSSWRSRSRSSRSbuyersupplierresellerWholesaleSSSBBBBWYAM ConfidentialChallenges with eMarketplace Payment is not an issue. Revenue is not secured. Membership, (renewable) Advertiseme

12、nt, (CPM) Installation/Setup, (one time fee) Transaction Fee (per order) New directions Challenges with ERP/SCM Gaps between existing business flows and software built-in business logics Very costly to SMEs Long introduction time Insufficient commitment to making change Operation the ASP way is not

13、mature yetASP Business Segments B2C B2B EIP eLearning Commerce Hosting Affiliated Store eMP Virtual Company EIP ASP eLearning ASPYAM Confidentiale-Path for Company (Sharing) Phase I: Company as Community mail, webpages, bulletin, calendar (sync to Outlook & Lotus), UMS, corporate stores (Empower

14、ment) Phase II: eLearning, EIP (Enterprise Information Portal) (Moblity & Flexibility) Phase III: MIS (workflow, procurement, ERP provided by ASP)YAM ConfidentialSSSBBBB2CeLearningHRCompany PortalIndustry PortalSbuyersupplierHosted resellerBConsumer MarketRSRSCorp. storeA Scenario YAM Confidenti

15、aleBusiness IT componentsYAM ConfidentialLevels of ASP Application hosting compared to virtual hosting, colocation Data Center (storage for informational asset) Domain Expertise Core competence Expertise from alliance Konwledge managementYAM ConfidentialCriteria of business development Ability to re

16、plicate ScalabilityYAM ConfidentialAbility to Replicate Replicate to different territories different categories Leverage system, biz models, connections, domain know-how, partnershipsYAM ConfidentialRevenue Streams at YAMSponsorship: 104, Hrgini, CNetASP / Information Service: Eva Air, Hrgini, Eslite, LoyoCobrand Privi