1、Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through th

2、e center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _ in the market. A markets B sections C segments D sectorsD2 The world of outdoor advertising billboards, transport and street furniture is _ about $18 billion a year, just 6% of al

3、l the worlds spending on advertising.A worthwhile B worthy C valued D worthC3 The soaring costs of TV are _ clients to consider alternatives.A making B driving C prompting D lettingA4 BMW ran a teasers campaign in Britain on bus shelters.A exclusively B largely C greatly D inclusivelyC5 Placing an a

4、d on a bus shelter for two weeks _ at about £90.A works on B works away C works out D calculates D6 We are facing a _ with our market share. What are we going to do about it?A promotion B sale C order D crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating ima

5、ginative and _ campaigns.A effective B efficient C effect D efficaciousC8 Focus now needs to _ potential clients that it still has plenty of creative ideas to offer.A ensure B assure C convince D persuadeB9 Focus has been asked to _ ideas for advertising campaigns to managements of the companies con

6、cerned.A offer B present C supply D furnishD10 The little village where he lived would be a popular tourist _.A place B site C visit D resortB11 Thank you for the above order _ our bicycles. A of B for C by D againstC12 It is stipulated in our Sales Confirmation No. 2007021 _ the 5,000 bicycles you

7、ordered are to be shipped in two equal lots in March and April 2007. A which B where C that D whatA13 You requested that 80% of the bicycles _ in March and the balance in April. A be shipped B shipped C to ship D have been shippedC14 Although we have the quantity _ stock, it is too late for us to sh

8、ip 80% of your order in March. A from B for C in D atD15 We have received your letter of 28 March, _ us to modify the previous arrangements for the shipment of the captioned order. A asked B to ask C being asked D askingA16 You now wish to advance the date of shipment _ one month. A by B to C for D

9、atA17 In the circumstances, we regret _unable to meet your request. A to be B being C be D having beenA18 In this case, you must _ the additional charges. A bear B have borne C to bear D bearingD19 Please take the above _ account and let us know your decision as soon as possible. A to B for C by D i

10、ntoB20 We are pleased to inform you that the captioned order _ now been dispatched. A have B has C are D isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet.

11、 This part totals 20 points, one point for each phrase.1 競爭對手產(chǎn)品Competitors products2 隱性廣告Subliminal advertising3 廣告媒體Advertising media4 體育贊助Sports sponsorship5 免費樣品Free sample6 廣告標(biāo)語Advertising slogan7 大眾媒體Mass media8 售點展示point-of-sale display 9 戶外廣告Outdoor advertising10 大眾市場Mass-market11 電視黃金時段欄目廣告P

12、rime-time TV slot12 市場份額Market share13 街道設(shè)施Street furniture14 公交車候車亭Bus shelter15 金融服務(wù)financial service16 營銷組合Marketing mix17 公共關(guān)系Public relations18 廣告宣傳活動Advertising campaign19 價格促銷Price promotion20 潛在客戶Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. Yo

13、u are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.      The world of outdoor advertising billboards, transport and street furniture is worth about $18 billion a year,

14、just 6% of all the worlds spending on advertising.整個戶外廣告市場（露天廣告牌,公共交通和路邊設(shè)施）大約價值180億美元一年,只占了全世界廣告支出的6%。2.      Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and effective campaigns.焦點公司是一家總部設(shè)在巴黎的大型廣告公司，它因為能創(chuàng)造富有想象力并卓有成效的廣告宣傳活動而享有盛譽

15、。3.      But it is one of the fastest-growing segments, having doubled its market share in recent years.但它是增長最快的細(xì)分市場之一，近幾年它的市場份額翻了一倍。4.      Outdoor advertisings appeal is growing as TV and print are losing theirs.隨著電視、平面廣告失去它們的吸引力，戶外廣告的吸引力卻不斷增長。5.&#

16、160;     Adding to its attractions has been a revolution in the quality of outdoor displays.戶外展示設(shè)備質(zhì)量方面的革命也在不斷增加它的吸引力。6.      Particularly attractive to the new advertisers is street furniture, the fastest growing segment of the outdoor market.路邊設(shè)備廣告作為增長最快

17、的戶外廣告細(xì)分市場，對新的廣告商們特別有吸引力。7.      Focus has been asked to present ideas for advertising campaigns to managements of the companies concerned.焦點公司已經(jīng)被要求向相關(guān)公司的管理層闡述他們對于廣告宣傳活動的理念。8.      Focus now needs to convince potential clients that it still has plenty

18、 of creative ideas to offer.焦點公司現(xiàn)在需要使?jié)撛诳蛻粝嘈潘钥梢蕴峁┖芏嘤袆?chuàng)意的想法。9.      Recently however, Focuss reputation was damaged when two major clients changed to rival agencies.不過最近，焦點的聲譽因為兩個大客戶轉(zhuǎn)投競爭對手公司而受損。10. Our aim is to develop loyalty among existing customers and attract new ones.我們的

19、目標(biāo)是培養(yǎng)現(xiàn)有客戶的忠誠度，并且吸引新客戶。Part IV Sentence TranslationDirections: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.1 我們很遺憾你們的發(fā)盤比美國供應(yīng)商的價格高出5%。We regret that

20、 your offer is 5% higher than that of the U.S suppliers.2 羊毛行市目前疲軟，除非你方能降價5%，否則無法成交。The current wool market is weak. We see no prospects of business unless you can reduce the price by 5%.3 茲遺憾通知你方，本地買主認(rèn)為你方報價太高。We hereby regret to inform you that local buyers regard your offer to be much on the high

21、side.4 我們的報價相當(dāng)合理，且已為你地其他客戶所接受。Our offer is quite reasonable, and it has been accepted by other customers in your area.5 至于男式襯衫，我們盼望能夠按接近我們的價格達(dá)成交易。As for mens shirts, we hope to make a deal close to our price.Part V Letter TranslationDirections: There is one letter in this part. You are required to t

22、ranslate it into English and write down your translation on the Answer Sheet. This part totals 20 points.敬啟者：感謝你們6月26日的報盤以及寄來的餐具樣品。盡管我們很欣賞這些餐具的優(yōu)良品質(zhì)，但我們遺憾地說，你們的價格似乎太高。如果接受你們的報價將使我們在銷售中無利可圖，因為其他供應(yīng)商對同樣品質(zhì)的商品出價更低。因此，我們建議你方將價格減至25美元/套，否則無法成交。我們期待著你們的確認(rèn)。Dear Sirs:Thank you for your offer of June 26th and t

23、he enclosed tableware samples .Although we really appreciate the high quality of the tableware, we regret to say that your price seems uncompetitive at all. To accept the price you quote would leave us little profit on our sales, since other suppliers offer lower prices for products of the same qual

24、ity. Therefore, we suggest that you reduce your price to $ 25 per set, or business is impossible. We are looking forward to your confirmation.Part VI Business WritingDirections: For this part, you are required to write on the Answer Sheet a reply in the full correct format based on the information g

25、iven below. This part totals 20 points. You work for the Park Hotel in New York. Read this letter from a company enquiring about room vacancies.KL Computers95 Science Park Drive #02-03The CurieSingapore 118285The Park Hotel134 Central Park SouthNew York 10019USA18 June 2003Dear Sir/MadamI am writing

26、 to enquire about room vacancies for 9-11 July. We would need four double rooms, preferably with some kind of communication facilities for computers.I would be very grateful if you could send me a quotation for the above rooms with information about the business facilities that the hotel offers.Yours faithfullyCharles ChungPersonal Assistant to Kim Lee Write a reply to Mr. Chung: * confirming the availability of the rooms * confirming the dates * quoting the price * giving information about business facilities. Write 60-80 words.The Park Hotel134 Central Par