1、北師大高一英語UnitIOMoneyCommunicationWorkshop教學設計Writing:AnAdvertObjectives Toreadanadvertisementandextractthemainfacts. Tounderstandthegeneralstructureandwritingtechniquesofanadvert. Touselinking（addition）words,adjectives,qualifyingadverbs. Towriteanadvertisement.SkillsFocus Reading,Writing.SpeakingTeach

2、ingProcess Warm-upActivity1Studentsseetwovideosandguesswhatarebeingadvertised.Nokia7610,TIMEActivity2Studentsworkingroupsandtranslatethefollowingslogans.1. McDonalds:Imlovingit.（我就喜歡。）2. Nike:Justdoit.（只管去做。）3. Philips:Letsmakethingsbetter.（讓我們做得更好。）4. Nescafe:Thetasteisgreat!（味道好極了?。?. DeBierres:Ad

3、iamondlastsforever.（鉆石恒久遠，一顆永流傳。） Pre-writingActivity3Studentsputthemainideasofeveryparagraphintoarightorder.A:TheadvantagesB:TitleC:Theprice/HowyoucangetitD:TheproblemsandthesolutionBDACActivity4Studentsreadthetextandcompletethetable.Whatisitcalled?K9DogwalkerWhatcanyouuseitfor?toexerciseyourdogWhe

4、recanyouuseit?athomeWhatisitmadeof?plasticWhatareitsadvantages?light,easyandconvenienttotakeonholiday,notexpensiveHowmuchdoesitcost?39.99Wherecanyougetit?CantekProductsActivity5Workingroupsandfindoutthetechniquesthewriterusestogetthereadersattentionandpersuadethereadertocontinuereading.1. Theadverts

5、tartswithquestions.2. Itofferssolutiontoproblems.3. Itsaysthegadgetwillhelptheowneraswellasthedog.While-writingActivity6BrainstormingLinking(Addition):too,plus,also,eitherAdjectives:amazing,compact,attractive,automatic,brilliant,convenient,durable,fantastic,modern,relaxing,reliable,perfect,usefulAdv

6、erbs:extremely,incredibly,quite,really,very,notveryMaterials:nylon,plastic,glass,gold,metal,silver,woodActivity7Discusswithyourpartnersaboutthegadgetyourgroupdesignedyesterdayandcompletethetable.Whatisitcalled?Whatcanyouuseitfor?Wherecanyouuseit?Whatisitmadeof?Whatareitsadvantages?Howmuchdoesitcost?

7、Wherecanyougetit?Activity8Writeanadvertforthegadgetyoudesign.Title:Thesloganofyourgadget.Paragraph1Theproblemandthesolution(Whatproblemsdoesthegadgetsolve?Whatdoesitdo?)Paragraph2Theadvantages(Giveinformationaboutthedesign/materials/uses/convenience/etc.)Paragraph3Theprice/HowyoucangetitAfter-writin

8、gActivity9Askstudentstoshowthegadgetstheydesignandreadtheiradvertisementstoseehowmanystudentswouldliketobuytheirgadgets.Thestudentwhohasthemostbuyersisthewinner.本節(jié)課共設計了九個活動，活動的過程及目的如下：活動順序活動過程活動目的Activity1學生邊觀看電視廣告，邊猜測所廣告的產品通過聽覺和視覺刺激，吸引學生注意力，并引入主題“廣告”Activity2通過小組合作，寫出一些生活中經常接觸到的廣告詞盡管學生對這些廣告都耳熟能詳，但要精確寫出廣告詞還是有一定難度，通過這個活動可讓學生意識到平時要多留意生活，隨時隨地學習英語Activity3學生快速閱讀文章并將所給的每段主題排序訓練學生的快速閱讀能力Activity4學生仔細閱讀文章并回答所廣告產品的詳細信息訓練學生查找信息的能力Activity5小組討論，找出作者所應用的寫作技巧讓學生總結出廣告英語的特點及寫作技巧Activity6小組討論，找出寫廣告時可應用的連詞，形容詞，副詞及產品的材料幫助學生熟悉相關詞匯，為最后