1、HomeworkWeek 1How to improve the level of bilingual teaching?Share your indelible shopping experience with other classmates.Week 2 and 3Identify the differences of male and female in sensory systemsAssume that you are a consultant for a marketer who want to design a package for a new children milk m

2、arket, what recommendations would you provide in terms of such packagesuch as color, symbolism, and graphic design? Give reasons for your suggestions3.Select one ad and explain why it captures your attention, andinterpret what factors can cause consume， rsattentionImagine a romantic evening, which 1

3、0 words would you think of?And please design 5 romantic scenes in terms of these 10 wordsShare effective memorizing skills and examples with otherclassmates. Week 4 and 5Describe the feminine in the eyes of boys and masculine in the eyes of girlsWhich factors can influence your characters?Role actin

4、g: when choleric male consumers meet depressed female promoter*Give some examples to illus trate how to cons true t a brand personality.Week 61 Devise different ads for “Nokia ” mobile phone in terms of different hierarchies of the Maslow needsWhat this word “ cool mean to you? Do you want to be a c

5、ool people? Why or why not?Case analysisWeek 7 and 8List three functions performed by attitudes, give an example of how each function is employed in a marketing situation.Think of a behavior you do is inconsistent with your attitudes, and explore why do you do soConstruet a multiattribute model for

6、some restaurants nearby, based your finds , suggest how restaurant managers can improve an establishmen， t s imageHow to change others to your attitudes and you to others attitudesWeek 91 If people are not always rational decision makers, is it worth the effort to study how purchasing decisions are

7、made? What techniques might be employed to persuade irrational consumers?Why is it difficuIt to place a product in a consumer， s evoked setafter it has been rejected? What strategies might a marketer use inorder to accomplish this goal?Aim to the market of flowers, books, and cloths, how to find and

8、 evoke the college students， problemsThink of a product you recently shopped for online, describe your search process, how did you become aware that you wanted the product , how did you evaluate alternatives? Did you wind up buying online?WeeklO1 Discuss some of the motivations for shopping How migh

9、t a retailer adjust its strategy to accommodate these motivations?How to a manager deal with the consumer s complainants?Using table 10.1 (P225)as a model, construet a person/situation segmentation matrix for a brand of perfumeWeek 111Name some products or services that are used by your social group

10、State whether you agree or disagree with the notion that these products help to form group bonds Supporting your argument with examples Identify fashion opinion leaders on your campus What characteristics do they have ?Under what conditions do we compare with similar and Under whatconditions do we c

11、ompare with dissimilar others? How might thisdimensions be used in the design of marketing appeals?Weekl21Collect ads for three different product categories in which thefamily is targeted. Find another ads for different brand of thesame items in which the family is not featured And compare the effec

12、tiveness of the two approaches2.Discuss the change of family in future. And how it will influence the marketing strategy?3.Interpret one family purchasing and discuss the role that every members play?Week 13We can think of culture as a sociey s personality, if yourculture were a person , how would y

13、ou describe it?what consuming cultural value will the most possibly influence theseproducts and services: foods, movies, and tourism?Weekl41Collect ads to describe consumers in different social class, andanalyze the characters of the people and the media2. What kind of social class do the Parkson and Wai-Mart wa