1、Disney迪士尼英文演講展示Principal activities entertainment programming theme parkstoysbooksvideo gamesmedia networks:ESPN sportsABC Television NetworksHollywood PicturesLocationHyperion Avenue,Burbank, California,AmericanOriginDisneys founder Walter Elias Disneycompany： Disney Brothers Cartoon Studio； Walt D

2、isney StudioDirectorsthe founderthe current CEOWalt DisneyRobert A. Igercompetitionfilm: Dream Works Toy:Barbie of the Mattel companySTRENGTHSGlobal Standardization.Target Customer : Children.Popular Brand Name.Diversification.Popular charactersWEAKNESSExcessive Research & Development.High Investmen

3、t.High Risk Factor.Limited range of target audience group.OPPORTUNITIESAttraction of children to television.Cheaper alternatives to soft toys.Global LocalizationTHREATSCompetitors: National, Regional & Global.Highly Demanding in terms of Sales, Creativity and Innovation.Employee RetentionNUMBERSEmpl

4、oyees:112 thousandsSales:30.8billion dollarsProfits:2 billion dollarsTotal value:51billion dollarsPresent on the stock marketMarket share:55.1 billion dollarsglobal companymy own analysis of the numbersoccupy large maket sharebrilliant prospects prospects for the future More potential customer More dramatic influence The spread of Disney culturereasonEvery child seen the Disney filmEverybody want to go