1、跨境電商英語期末試卷(B)Part 1. Useful Expressions （共 15 小題，每題 1 分,合計(jì) 15 分）Directions: The following is a list of terms related to Cross-border E-commerce.After reading it, you are required to find the items equivalent to those given in2.瀏覽量4.商業(yè)快遞6.標(biāo)題描述8.屬性詞10.批發(fā)價(jià)12.追蹤號(hào)14.跳失率2.瀏覽量4.商業(yè)快遞6.標(biāo)題描述8.屬性詞10.批發(fā)價(jià)12.追蹤號(hào)1

2、4.跳失率Chinese in the table below.1.利潤率.海外倉.傭金.良性循環(huán).銷售額11.物流模板13.轉(zhuǎn)化率15.清關(guān)Part 2. Translation （共6小題，16-20題每題3分，21題10分，合計(jì)25分） Directions: This part, numbered 11 to 16, is to test your ability to translate Chinese into English of the five sentences. No. 16 is to test your translation ability of paragraph

3、 from English into Chinese.你該如何從激勵(lì)的競(jìng)爭(zhēng)中脫穎而出呢？.這兩款產(chǎn)品價(jià)格相差很大。.顧客如不滿意可以全額退貨。.贏得這份合同對(duì)這家公司的成敗至關(guān)重要。.該公司旨在年輕消費(fèi)者中培養(yǎng)品牌忠誠度。. The development of cross-border logistics in China is relatively slow. The development of logistics and Cross-border E-commerce are complementary to each other. Logistics occupies an impo

4、rtant part in whether Cross-border E-commerce issatisfactory. Companies should compare a variety of cross-border logistics modes for comprehensive consideration and choose the best logistics method of Cross-border E-commerce based on their own situation. They can also create new logistics methods ac

5、cording to the needs of business and customer, and create more customer value through upgrading logistics services for Cross-border E-commerce.Part 3. Reading Comprehension (共 15 小題，每題 2 分，合計(jì) 30 分) Directions: Read the following passages. After reading them, you should decide whether each statement

6、is true (T) or false (F).Passage 1In business, a single transaction to the business is only the value for a single time, or a single trade to buyers and sellers means only the profit for a single time. In order to allow buyers and sellers to gain profits continuously through transactions, there must

7、 be a method to help buyers and sellers to form a strong connection. This does not only mean the value for a certain period of time, but also the added value of business. Because this strong connection creates new values such as brand value and service value, which is unrelated to the transaction it

8、self.The difference between the customers on the Cross-border E-commerce platform and in the traditional international trade lies in its uncertainty. It is not difficult for us to understand that the maintenance and the establishment of customer connection on Cross-border E-commerce platforms is a m

9、ore complicated process than in traditional international trade. However, customer maintenance is the key to Cross-border E-commerce. According to the study, the cost of developing a new customer is five times as that of retaining an old one. So how do we maintain customer relationships and establis

10、h a close connection with our customers on Cross-border E-commerce platforms? This requires us to consider the basis ofCross-border E-commerce platform, and carry out the following activities:Collect customer information, build customer databaseSellers should collect detailed information on customer

11、s1 personal information, purchase history, buying preferences and concerns. These are all “clues that can help sellers understand the customers preferences. After knowing these, the seller can provide customers with personalized service.Maintain regular contact with old customersIn order to retain a

12、nd maintain good relationships with customer, many Cross-border E-commerce sellers will send e-mail or cards to customers on holidays or customers5 birthday. It can change the business relationship into friend relationship, and help the sellers to follow up with the customers.Reply old customers5 em

13、ail without delayOld customer9 email must be replied on the same day. If you encounter a complicated problem, and cannot reply on the same day without the cooperation from other sides, we must promptly inform the customer. For example: Mail received, and is being processed”. Even so, you must reply

14、that customer no more than three days later.Ensure product qualityProducts must go through strict quality inspection and the quality of products must be ensured. Only the quality is ensured will the company develop better, and the customers will repurchase these high-quality and inexpensive products

15、. Over time, it will form a positive ecological circle”.Pay old customers a return visit regularlyThe so-called return visit is the planned tracking service to old customers. It can be an email, inviting the old customers to give feedback about the recent quality andservice of products and other sug

16、gestions. In short, the aim is to let buyers know that the seller is really buyer-centered, and want the buyers to have a better shopping experience in the future. TOC o 1-5 h z The maintenance customer connection on Cross-border E-commerce platforms is a more complicated process than in traditional

17、 international trade. ()The seller can provide customers with personalized service based on their preferences.()The seller cannot change the business relationship into friend relationship.( )The seller must reply that customer no more than five days. ()Only the quality is ensured will the company de

18、velop better. ()Passage 2As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the products and the advertising.

19、 In this case, customers will inquire of the customer service staff about the products through e-mail or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as to put away custome

20、rs5 worries before buying products, promote customers to purchase and improve customer conversion rate.Product quality is the foundation and source of healthy development of e-commerce, and the core competitiveness of sustainable management of a company. As the e-commerce platforms only provide pict

21、ures and description of products, buyers are unable to determine the quality. Before ordering the products, the buyer may inquire about the quality of them. Customer service staff should be patient and truthfully answer the corresponding questions about quality, trying to win orders.When sellers rel

22、ease a product, they should describe the product materials accurately, especially for products like bags and shoes. The price will differ a lot for different materials they use. The price of some leather products like bags and shoes are high, so the buyer will worry about the authenticity of the mat

23、erial. Receiving such inquiries about the material, the seller should communicate with the buyer sincerely. It is best to attach some relevant customer reviews to eliminate buyers9 doubts and promote the transaction.As for product specifications and size issues, the seller will generally describe on

24、 the product details page, but it does not exclude some buyers who will ignore this information. In the event of inquiries about product specifications and size, the seller should repeat the detailed specifications and size of the product and guide the buyer to confirm the specifications and size on

25、 the product details page again. In addition, some products of Cross-border E-commerce are for domestic sales, so there will be size issues, especially for products like clothing and shoes. There are many disputes arising from different size standards, so it is a troublesome problem for many sellers

26、. How to avoid such disputes? In addition to carefully set the size chart, the seller should respond the size questions in details and with patience, which will play a significant role in avoiding disputes and improving customer experience and satisfaction.Customers are more concerned about the cons

27、istency of the products and the advertising since they cannot see the real products. ()Customer service staff should be proficient in professional knowledge about allthe products.()Product packaging is the foundation and source of healthy development ofe-commerce.()There are many disputes arising fr

28、om different size standards. ()In most cases, the buyers are not worried about the authenticity of the material.( )Passage 3Unlike domestic online customers, most cross-border customers do not bargain with sellers in most cases. Most of the buyers will decide whether to place the order based on the

29、released price. Some of the unpaid orders may result from the high price of the product or shipping. The seller may communicate with the buyer timely and understand the reasons for the unpaid order. If you do not get a reply, you may take the initiative to adjust the price of the product or shipping

30、 to regain buyers focus and improve the conversion rate.But some customers will bargain with the seller for discount before placing an order. For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically. For some products with limited profit margin, the seller

31、 should reject the request by emphasizing quality advantage, price advantage over similar products or good reputation, and guide buyers to increase the order number to obtain a discount. For some products with considerable profit margin, the seller should not immediately cut the price after the coun

32、ter-offer from the customer, but should pretend to ask the supervisors approval and reply later, so that buyers do not think the released price unrealistically high.In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online o

33、rders because of thedelivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain th

34、ese small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the products default wholesale price. On the other ha

35、nd, in order to attract small wholesale customers, the seller can also make clear the wholesale discount or indicate the buyer to write to negotiate about the discount on the home page or product description page. When faced with inquiry from a large wholesaler, the seller must seize the opportunity and reply in details, including the style, the amount of purchase and the corresponding offer. The offer usually includes shipping, and should have price advantage, making the buyer feel that he receives a l