1、陽山縣南陽中學(xué)英語科課時(shí)計(jì)劃教 師古碧云時(shí) 間第 14周星期一課 題Unit 10 lesson4 Advertisements課 時(shí)The 1st period三維目標(biāo)知識(shí)與技能掌握有關(guān)廣告的新單詞;學(xué)會(huì)運(yùn)用廣告里的形容詞;總結(jié)出廣告寫作的要素并運(yùn)用。過程與方法導(dǎo)入-呈現(xiàn)-練習(xí)-發(fā)現(xiàn)規(guī)律-練習(xí)-運(yùn)用情感態(tài)度與價(jià)值觀培養(yǎng)學(xué)生小組合作精神,形成自主學(xué)習(xí)和合作探究的學(xué)習(xí)態(tài)度和習(xí)慣教學(xué)重點(diǎn)培養(yǎng)學(xué)生的閱讀能力教學(xué)難點(diǎn)本課是一節(jié)任務(wù)型讀寫課，“讀”是為了“寫”， “學(xué)”是為了“用”。因此在整個(gè)教學(xué)過程中，讓學(xué)生通過閱讀，探究總結(jié)出好廣告的要素和寫作技巧, 并加以運(yùn)用，以組為單位在規(guī)定時(shí)間內(nèi)根據(jù)教師所給材

2、料和信息寫出廣告詞,并讓其相互評價(jià),及時(shí)反饋。教具及電化教學(xué)手段Multi-media classroom教學(xué)方法Individual, pair work &discussing教 學(xué) 過 程Step 1 Leading in1.Play an advert on the screen. ( Pepsi Cola )2.Greeting.3.Present some adverts collected by the students and introduce three kinds of adverts briefly. Then tell the students todays task

3、s. Step 2 Reading1.Fast reading. And ask them: “Which advert do you like best? Why?” 2.Read the Reading Strategies box with the students.3.The students read the four adverts again, and find out some opinions and facts to complete the table. 4.Take one advert as an example and ask them to sum up “Wha

4、t makes a good advert?” (4A)1). A creative idea.2). A clear title.3). A brief description.4). Attractive words.Step 3 Writing1 Divide the class into groups. List the writing stages to direct the student to write an advert. 2. Remind them to use all the necessary information:1). What is it called?2).

5、 What can you use it for?3). Where can you use it?4). What is it made of?5). What are its advantages?6). How much does it cost?7). Where can you get it?3. Show a picture of Siemens mobile phone, and ask them to use the key words to write adverts in groups. ( music )4. The students check their advert

6、s.Step 4 PresentationAsk some students to evaluate others adverts using the factors of good adverts, and then find out their problems and the way to improve.Step 5 Conclusion & Homework1. Make a brief sum-up. 2.Homework for today:Write an advert for a gadget following the writing stages (P.90) 教 學(xué) 反 思教學(xué)設(shè)計(jì)的任務(wù)能夠很好地完成，學(xué)生積極參與，分工