1、UNIT 12.11Business English: A Reading Course第1頁BACKGROUND INFORMATIONI. How can we save time to do what we really want?How much time should CEOs devote to customers?第2頁WARM-UP QUESTIONS1. Facing the current economic downturn, companies need efficiency more than ever. How can a CEO arrange his or her

2、 time efficiently?2. Can you think of some ways to save time in daily life?Business English: A Reading Course第3頁4READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Business English: A Reading CourseUnit 12Skimming略讀; Scanning尋讀; Survey瀏覽; Comprehending細讀; Appreciating賞析.U

3、nit 131.Professional knowledge專業(yè)知識 ;2. 背景知識Background informationREADING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 第4頁TEXT A： 20 WAYS TO SAVE 20 MINUTESNotes on the Text:1. Youve put in a longer-than-eight-hour day at work, cooked dinner, folded laundry, and you still ha

4、vent got around to the brisk walk you vowed to take every day. 你天天花費8個小時以上時間工作、做飯、折疊喜好衣服等，不過你沒有騰出時間來做你立誓天天要做快走鍛煉。 put in time: 在某一工作上花費（時間）。如：She puts in eight hours behind a desk every day. 她天天花8小時辦公。get around to: 騰出時間來做。如: I didnt get round to putting all the photos in frames. 我沒有找到時間將全部照片裝入鏡框。Bu

5、siness English: A Reading Course第5頁TEXT A： 20 WAYS TO SAVE 20 MINUTESNotes on the Text:2. “You will never get absolutely everything done, so you might as well get the right things done,” he explains. 他解釋說： “你永遠不可能把全部工作全部完成，所以你最好還是先完成主要事情?！眒ight as well: 倒不如，能夠。如：I might as well stop that young screa

6、mer. 我還是讓那個大哭大叫孩子收聲吧。3. It works both ways. 這么做對雙方都行work在這里是“行得通”意思，如：Your idea wont work in practice. 你想法在實踐中行不通。Business English: A Reading Course第6頁TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？Notes on the Text:1. Fortune 500: 財富500強以總收入計算，每年由財富雜志排名、編訂及出版。2. Of course, a company sufferin

7、g a temporary crisis of confidence requires all hands on deck. 當然，一個承受暫時信心危機企業(yè)需要全部些人全力以赴。 all hands on deck: 原指船上全部水手，這里指全體組員努力。如: Neither philanthropist nor scientist, neither government nor church, can solve this problem on their ownAIDS must be an all-hands-on-deck effort. 不論是慈善家還是科學家，政府還是教會，都無法憑

8、他們本身力量處理這一問題-我們必須萬眾一心，攜手反抗艾滋病。Business English: A Reading Course第7頁TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？Notes on the Text:3. Tesco: 樂購，英國大型超市。它當前是英國最大零售商，也是僅次于沃爾瑪、家樂福全球第三大超市集團。4. Even in companies that see customer intimacy as their point of strategic differentiation, there are two

9、reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. 甚至對那些把發(fā)展客戶和關系看作是戰(zhàn)略特點企業(yè)來說，關于首席執(zhí)行官們?yōu)楹螒髦貙Υㄟ^多時間接觸客戶，也有兩個理由。Business English: A Reading Course第8頁TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？Notes on the Text:5. Over time, this should mean

10、a higher percentage of general managers coming up through the marketing ranks. 伴隨時間流逝，這就意味著來自于營銷職位總經(jīng)理百分比更高了。Business English: A Reading Course第9頁KEYS TO EXERCISESI. F T T T F II. B C A B DIII. 1. 這些時間能夠更加好地得到利用：假如你朋友工作地點離你較近，你們就能夠在拼車時閑聊；假如乘公交車，你能夠讀報。2. 假如結伴方式不適合你，也可把活動和日常事務結合起來，比如步行去上班，或跑步去孩子學校接他們。3

11、. 你能夠利用不到10分鐘時間，隨便拿一點冰箱里東西湊合做成一個低脂肪比薩餅，這比外賣食品更有益于健康。Business English: A Reading CourseTEXT A第10頁TEXT B I. F F F T FII. A C B D CIII. 1. 所以，在經(jīng)濟衰退情況下，中小型企業(yè)總是最先受到影響而且受到打擊也最慘重，就不足為奇了。 2. 學生展現(xiàn)各種才能速度可能會因為一位教師遠見和關心而加緊。 3. 我們應勉勵經(jīng)濟特區(qū)和上海浦東新區(qū)在制度創(chuàng)新和擴大開放等方面走在前列。 4. 企業(yè)像其它全部有組織企業(yè)一樣，必須生存在其所處環(huán)境之中并與環(huán)境互動。 5. 用戶投訴是一個用戶滿意度低最常見表現(xiàn)方式，但沒有投訴并不一定表明用戶很滿意。Business English: A Reading CourseKEYS TO EXERCISES第11頁1. Try to remember new words and expressions in Unit 12;2. Make a summary for Part IV Supplementary Reading with