1、Unit One Text A Advertising Talk something about advertising including its definition, classification, media and considerations in choosing the proper media; Grasp the words or phrases related to advertising.TeachingaimsTeaching difficultyTo make Ss to distinguish comparative advertising, brand adve

2、rtising and primary advertisingPart one: Lead-inPart two Pre-readingPart three VocabularyPart four Analysis the difficult pointsPart five Fast reading & reading in depthPart six AssignmentJustdoit.跟著感覺(jué)走。Wherethereisaway,thereisaToyota。有路就有豐田車。Tidesin,dirtsout.汰漬到，污垢逃。Anything is possible.一切皆有可能。（Nik

3、e運(yùn)動(dòng)鞋）（豐田汽車）（汰漬洗衣粉）（李寧運(yùn)動(dòng)鞋）Lets read some famous advertisements, try to guess the products. Lead-inGood times, bad times, there will always be advertising. in good times people want advertising; in bad times they have to. Bruce Barton, British economist （不管是繁榮時(shí)期還是蕭條時(shí)期， 廣告總會(huì)存在。繁榮時(shí)，人們想做廣告；蕭條時(shí)，人們不得不做廣告英國(guó)

4、經(jīng)濟(jì)學(xué)家巴頓）Q1: Whats advertisement? KEYWORDS: activity; introduce; product; persuade; consumer; profit; business Lead-inAdvertising can be defined as non-personal commercial messages to the public designed to inform both established and potential customers. Definition廣告被定義為將非人員的商業(yè)信息傳達(dá)給公眾，目的是為了告知已有或潛在的客戶

5、。Pre-readingMatch the words with their definitionadvertiseadvertiseradvertisementadvertisingA. a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster.B. make publicity for; try to sell (a product) C. (uncountable) the activity of cre

6、ating advertisements and making sure people see them.;D. (countable) a public promotion of some product or service Vocabulary:advertise, advertisement , advertising 1. advertise vi.& vt. 做（登）廣告advertise in newspapers / magazine “在報(bào)紙或雜志上做廣告”Vocabulary:2. advertisement (countable noun) 做(登)廣告 ; 廣告E.g.

7、I wish I could buy all the beautiful things I see in advertisement . Vocabulary:3. advertising（uncountable noun)： 總稱廣告；廣告業(yè) advertising firm 廣告公司advertiseadvertizeVocabulary:Types of AdvertisingAnalysis the difficult pointsinstitutional advertising 企業(yè)廣告designed to promote a firms name言而有信喜之郎，說(shuō)到做到送大獎(jiǎng)；

8、examples:海爾：真誠(chéng)到永遠(yuǎn)返回Analysis the difficult pointsprimary-demand advertising初級(jí)需求廣告seeks to increase the total demand for certain products without distinguishing specific brands. examples:“早餐請(qǐng)喝紅茶”返回Analysis the difficult pointsComparative advertising 比較廣告comparative advertising, which points to the adv

9、antages of the advertisers product over competing products.examples:“寧波老窖，塞外茅臺(tái)”“林河酒-中國(guó)的XO”返回Analysis the difficult pointsBrand advertising 品牌廣告農(nóng)夫山泉有點(diǎn)甜。examples:一縷濃香，一縷溫暖，南方黑芝麻糊。brand advertising, which promotes the use of a particular brand among competing products.返回Analysis the difficult pointsLook at the videos and decide which ads it belong to? Pr