大學(xué)英語四級閱讀理解訓(xùn)練大學(xué)英語四級閱讀理解訓(xùn)練大學(xué)英語四級閱讀理解訓(xùn)練V:1.0精細(xì)整理，僅供參考大學(xué)英語四級閱讀理解訓(xùn)練日期：20xx年X月大學(xué)英語四級閱讀理解訓(xùn)練Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaconveniencetothereaderandasavingtotheadvertiser.Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassifiedadvertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’sattention.Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceusedandtheadditionofheadlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising1.AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat____.A)classifiedadvertisementchargeslessmoneyB)itiseasiertoattracttheattentionofthetargetconsumersC)itprovidesmoreinformationforthereadersD)itdoesnothavetorelytoomuchondisplaytype2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis____A)housesforsaleB)peoplewhoareaskingforhelpC)peoplewhoarelostD)jobvacancies3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement,accordingtothewriterA)Theyareintheframeofmindtobuyanything.B)Theyarelookingforsomethingtheyneed.C)Theyfeellostbecausetherearesomanyadvertisements.D)Theyfeelthesameaswhentheylookatdisplayadvertisements.4．Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadaysA)Theydependmoreondisplaytype.B)Moremoneyischargedforthem.C)Theyaredividedintomoregroups.D)Theyarelessformal.5．WhyhaveclassifiedadvertisementschangedinappearanceA)Becausepeoplenolongerwantheadlinesandpictures.B)Becauserealestateadvertisingisparticularlytruthfulnow.C)Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyhavetobesmallnow.D)Becausetherearemoreadvertisementsnowandmorecompetitionamongadvertisers.答案與解析：1.C分類廣告的優(yōu)越性不包括為讀者提供更多的信息。事實辨析題。從文中可看出，分類廣告的優(yōu)越性在于收費低、無需很多的展現(xiàn)形式，以及更易吸引對某類廣告感興趣的讀者的注意力，因此A，B，D都正確。文中唯獨沒有提到C。2.A房地產(chǎn)業(yè)就是分類廣告的其中一塊。細(xì)節(jié)題。本題考察對“RealEstate”的理解，它的意思是“房地產(chǎn)”，故選項A正確。3.B當(dāng)讀者看分類廣告時，他們會搜索自己需要的信息。事實辨析題。從文中可知，讀者在看分類廣告時和看展示廣告的注意力的模式是不一樣的，他們會去瀏覽自己感興趣的類別，查找所需信息。故選項B正確。4.A根據(jù)文章，分類廣告更多地依賴展現(xiàn)形式。推斷題。文章最后指出，由于競爭的加劇，分類廣告商們不得不用大標(biāo)題和圖片來吸引讀者的注意力。故選項A正確。5.D因為現(xiàn)在更多廣告的投入和廣告商之間的競爭日益加劇，所以分類廣告不斷變化形式。事實辨析題。文中指出，分類廣告的變化是