商務(wù)英語BEC高級(jí)閱讀翻譯材料inrecentyears,chineseexportershaveseentheireffortsincreasinglyundercutbytheimpactofthespreadingfinancialcrisisinasia.thelifelesseconomiesofmanycountriesintheregionhavecausedtheirconsumermarketstoshrink.theirteeteringcurrencyrateshavecausedtheirpurchasingpowertobeweakened.insomecasespoliticalinstability,changingeconomiccircumstances,mountingprojectionistbarriersordiplomaticrowshavemakeitdifficultforustoexporttothosecountries.wemustfindwaystobeattheexportslump.近年來，中國出口廠商受到了亞洲金融危機(jī)的沖擊。該地區(qū)許多國家的經(jīng)濟(jì)不景氣引起消費(fèi)市場萎縮，貨幣疲軟使購買力下降。有的國家政局不定、經(jīng)濟(jì)不穩(wěn)，貿(mào)易保護(hù)主義升級(jí)，外交磨擦抬頭。這些使得對(duì)該地區(qū)的出口十分困難。我們必須采取有效措施來對(duì)付這種局面。wemustpressforwardwiththereforminthemanagementsystemofforeigntrade.conglomeration-formingallieswithfarming,manufacturing,orscientificresearchwithforeigntradeasthelocomotive-pointsthewayaheadtostrengthenedcompetitiveness.outmodedstateenterprises,largeandmedium-sized,shouldberevampedtobecomemoreviable.thoseenterprisesbetterpositionedshouldbegrantedthelicensetomoveintoexportingfield.theorientationofindustrytowardstheexportmarketisamajorstepinthereformofchina’sforeigntraderegime.我們要大力推進(jìn)外貿(mào)體制改革，走集團(tuán)化的道路，組建以外貿(mào)為龍頭的工貿(mào)、農(nóng)貿(mào)、技貿(mào)相結(jié)合的企業(yè)集團(tuán)，以增強(qiáng)企業(yè)的.競爭力。老的大中型國有企業(yè)必須進(jìn)行技術(shù)改造以增強(qiáng)活力，對(duì)有條件的大中型企業(yè)應(yīng)授予其進(jìn)出口經(jīng)營權(quán)。工業(yè)企業(yè)自營出口這是我國外貿(mào)體制改革的一個(gè)重大步驟。thetraditionalpatternofexportproductsneedstobeoptimized.gonearethedayswhenmerchandisegearedtopricecompetitiononmassmarkethaditsway.now,inthehighlycompetitiveworldtheconceptsof"finequalityorelsenoexport"and"goodservicebeforeandaftersales"shouldbetheorderoftheday.methodsoffineorintricateprocessingshouldbeusedtoincreasetheaddedvalueonexportcommodities.andeffortsmustbemadetoturnoutpremiumandnovelproductsortheso-called"hard-punch"itemsthatcanedgeintoforeignmarkets.withthemarketchangingsoquickly,exportcompaniesshouldkeepmovingup-market--gowhereotherscannotgoordowhatevertheyhaveacompetitiveedgeovertheirrivals.必須優(yōu)化傳統(tǒng)的出口商品結(jié)構(gòu)，靠價(jià)格和數(shù)量競爭的時(shí)代已一去不復(fù)返通過精加工和深加工提高出口商品的附加值;要努力生產(chǎn)適銷對(duì)路的名特優(yōu)新產(chǎn)品換代，做到你無我有，你有我優(yōu)，勝人一籌。itisimportanttotapthemarketpotentialextensivelyaroundtheworld.andgeographicaldiversificationisthekeytosurvivetheunsteadyworldmarket.itisnogoodto"putalloureggsinonebasket,"asthesayinggoes.theselectionofnewmarketsshouldbebyevaluatingboththeirrisksandopportunities-simultaneouslyandquickly.monitorallmarketsconstantlysothatwecanexporttotherightcountriesorregionsandattherighttime.onlyadynamic,forward-lookingandviableexportcompanyiscapableofweatheringoverthebadtimesandmakingagoodkillingingoodtimes.whensomeslump,therearealwaysothermarketsremainingbuoyant.therefore,wecangainontheswingwhatwaslostontheroundabout.要全方位地開拓國際市場，市場多元化是立于不敗之地的關(guān)鍵。俗話說：“不能在一棵樹上吊死?！痹谶x擇新辟市場時(shí)要權(quán)衡其風(fēng)險(xiǎn)與機(jī)會(huì)，并且要反應(yīng)迅速;要隨時(shí)跟蹤市場變化情況，以便選擇有利時(shí)機(jī)和地點(diǎn)抓緊出口。只有那些富有活力、洞察力和應(yīng)變力的企業(yè)才能在市場景氣時(shí)大顯身手，而在市場蕭條時(shí)也能站穩(wěn)腳根。當(dāng)某些市場疲軟時(shí)，總還有另一些市場堅(jiān)挺，所以能夠做到“東方不亮西方亮”。ourexportproductsmusthavefirstclassquality,design,stylingandpresentation.buteffectivepublicity,advertisingandpromotionarealsoessential.developmentofexpertiseinadvertisinginforeignlanguagestargetedatforeignmarketsisparticularlyimportant.discoveryofprofitableoutletsandconnectionsisalsoofgreatsignificance.participationintradefairsabroad,foreignbysalesforcesandthesettingupofproductionfacilitiesorsalesoutletsoverseasmustensurethattheyareresult-ended.finally,theinjectionofnewknow-howandnewcapitalresultingfromtheattractionofforeignfirmsintooureconomywillhelpincreasetheproductivityandqualityofourexportproducts.itisalsoimportanttoreducethroughimprovedmanagement,andtoraisethecaliberofpersonnelthroughenhancedtraining.withtheseriesofpreferentialpoliciesimplementedtotheletterandwithinfrastructureservicesprovidedsatisfactorily,wearesurelyhopefulofsteppingupanewupsurgeinattractingforeigndirectinve