Unit1AdvertisingSectionⅤProject語(yǔ)言點(diǎn)一語(yǔ)言點(diǎn)二語(yǔ)言點(diǎn)三識(shí)記掌握理解拓展應(yīng)用落實(shí)識(shí)記掌握識(shí)記掌握理解拓展理解拓展應(yīng)用落實(shí)應(yīng)用落實(shí)課時(shí)跟蹤檢測(cè)語(yǔ)篇理解Unit1AdvertisingSection牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件Ⅰ.ChoosethebestanswersaccordingtoHowdoyoubuildanadcampaign.1．Whatshouldbedonefirsttodeterminethetargetaudience?A．Doalittleresearch.B．Createthemessagefortherightpeople.C．Knowwhattheaudiencealreadythink.D．Gettoknowtheaudience.Ⅰ.Choosethebestanswersacco2．Howcanaresearcherknowthewaytheaudiencewillreact?A．Planningsomequestions.B．Talkingwiththeaudience.C．Gatheringinformationfromtheresearch.D．Guessinghowtheaudiencewillreact.2．Howcanaresearcherknowth3．WhichofthefollowingisNOTthestepofbuildinganadcampaign?A．Doingresearchonthetopic.B．Determiningthetargetaudience.C．Choosingtheformsofmedia.D．Caringabouttheissue.3．WhichofthefollowingisNO4．Thehandoutisto________.A．teachushowtobuildanadcampaignB．telluswhatanadcampaignisC．showuswherewecanputanadD．explaintouswhyweshouldbuildanadcampaign答案：1.A

2.C

3.D

4.A4．Thehandoutisto________.Ⅱ.ReadthesecondadAnti-smokingadcampaignanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F)．1．Anti-smoking

ad

campaignismainlydesignedforhigh-schoolstudents.(

)2．Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.(

)3．Ifwecanconvinceyoungpeoplenottostarttosmoke,theirparentsmustgiveupsmoking.()4．Weusethissloganandpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.(

)TT

TFⅡ.ReadthesecondadAnti-smokⅢ.FillintheformaccordingtoHowdoyoubuildanadcampaign.Howdoyoubuildanadcampaign？ParagraphMainIdeaSupportingDetailsOneThedefinitionofanadcampaignAnadcampaignisa1.

programofadsusingvarioustypesofadstoreacha2.

audience.plannedcertainⅢ.FillintheformaccordingtParagraphMainIdeaSupportingDetailsTwoWhoyourtargetaudienceisTo3.

youraudience,youwillneedtodoalittle4.

andexplorewhattheaudiencealreadythinks.ThreeWhatanadcampaignsaysIt'stimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Youshouldtryto5.

totheaudienceinordertogetthemto6.

inacertainway.determineresearchappealreactParagraphMainIdeaSupportingDParagraphMainIdeaSupportingDetailsFourHowto7．

thetargetaudienceThe8.

youwanttouseshouldmainly9.

onyourtargetaudienceandthe10．

ofadswhichreachthegroupbest.approachesdependkinds/typesreachParagraphMainIdeaSupportingD牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件(一)根據(jù)所給詞性和漢語(yǔ)意思寫(xiě)出單詞1．

n.

大眾傳播媒介，大眾傳播工具2．

n. 海報(bào)3．

n. 小包，小盒4．

n. 煙草，煙葉5．

n. 論說(shuō)文，小品文6．

vi.有吸引力；呼吁，懇求n．吸引力；呼吁，懇求7．

n．分析，分析結(jié)果→

vt.分析8．

adv.個(gè)別地；就本人而言；本人，親自→

adj.個(gè)人的，私人的→

n.人9．

adj.有毒的→

n．有毒物；毒藥mediaposterpackettobaccoessayappealanalysisanalysepersonallypersonalpersonpoisonouspoison(一)根據(jù)所給詞性和漢語(yǔ)意思寫(xiě)出單詞mediaposterp(二)情境填詞：下列句子分別說(shuō)明了某個(gè)生詞的含義或使用情境，請(qǐng)?zhí)钊朐搯卧~補(bǔ)全句子1．A(n)

isaresultthatyouaretryingtoachieve.2．Ifyou

todosomething,youmakeadecisiontodoit.3．Ifyou

someonetodosomething,youtryhardtopersuadehimtodoit.4．Whenyou

tosomethingthathashappenedtoyou,youbehaveinaparticularwaybecauseofit.5．Ifsomething

you,itmakesyouverysurprised,becauseyoudidnotexpectit.targetdetermineurgereactshocks(二)情境填詞：下列句子分別說(shuō)明了某個(gè)生詞的含義或使用情境，牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件determinevt.確定，查明；決定；裁決(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.為了確定你的目標(biāo)受眾，你需要事先做點(diǎn)兒調(diào)查和分析。(鮮活例句)Theyhavedeterminedwherethenewschoolwillbebuilt.他們已決定在何處建新校。1．determinevt.確定，查明；決定；裁決1．(二)歸納拓展全析考點(diǎn)(1)determinetodosth.決定做某事determinewh-/that... 決定……determinesb.todosth. 使某人下定決心做某事(2)determinedadj. 有決心的，堅(jiān)決的bedeterminedtodosth.下定決心做某事(二)歸納拓展全析考點(diǎn)(1)determinetodo①Wedeterminedtogototherailwaystationatonce.我們決定立刻去火車(chē)站。②Theteacher'sencouragingwordsdeterminedhimtostudyhard.老師鼓勵(lì)的話語(yǔ)使他下定決心努力學(xué)習(xí)。③Ihavebeenofferedalargesumofmoneytogoaway,butIam

here.雖然給我提供了一大筆搬遷費(fèi)，可我還是決心留在這個(gè)地方。[點(diǎn)津]

bedeterminedtodo表示“決心做某事”的狀態(tài)；determinetodo表示“決心做某事”的動(dòng)作。determinedtostay①Wedeterminedtogototheraappealvi.有吸引力；呼吁，懇求n.吸引力；呼吁，懇求(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.為了讓受眾作出預(yù)期的反應(yīng)，努力去吸引他們是很重要的。(鮮活例句)TheBeatleshaveneverreallylosttheirappeal.披頭士樂(lè)隊(duì)的感染力經(jīng)久不衰。2．a(chǎn)ppealvi.有吸引力；呼吁，懇求n.吸引力；呼吁，懇(1)appealto吸引；引起興趣；呼吁appeal(tosb.)forsth.為某事(向某人)呼吁appealtosb.todosth.懇請(qǐng)/呼吁某人做某事(2)makeanappealfor懇求……(二)歸納拓展全析考點(diǎn)(1)appealto吸引；引起興趣；呼吁(①Theideaofcampinghasneverappealedtome.對(duì)露營(yíng)這種想法我從來(lái)就不感興趣。②She

herformerhusbandtoreturntheirbabyson.她懇請(qǐng)前夫把他們的嬰兒還回來(lái)。③Theymadeanappealtothelocalpeopleformoneytobuildthebridge.為建造這座橋，他們呼吁當(dāng)?shù)厝司杩?。appealedto①Theideaofcampinghasneverreactvi.做出反應(yīng)，回應(yīng)(一)背誦佳句培養(yǎng)語(yǔ)感(鮮活例句)Iwanttoknowhowtheyreactedtoyoursuggestion.我想知道他們對(duì)你的建議有什么反應(yīng)。(二)歸納拓展全析考點(diǎn)reactto對(duì)……做出反應(yīng)reactwith 與……發(fā)生化學(xué)反應(yīng)reactagainst 反對(duì)；反抗3．reactvi.做出反應(yīng)，回應(yīng)reactto①I(mǎi)ronreactswithwaterandairtoproducerust.鐵和水及空氣發(fā)生反應(yīng)產(chǎn)生鐵銹。②Thefactwasthatthepeoplesoonreacted

hisrule.事實(shí)是人們很快起來(lái)反抗他的統(tǒng)治。against①I(mǎi)ronreactswithwaterandaiurgevt.敦促，力勸；竭力主張n.強(qiáng)烈的欲望，沖動(dòng)(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Ifwecanconvinceyoungpeoplenottostart,theymightthenurgetheirparentsandotherpeopletogiveupsmoking,too.如果我們能夠說(shuō)服年輕人不要吸煙，那么他們可能會(huì)敦促自己的父母及其他人戒煙。(鮮活例句)Thecoachurgedustostayinshapeoversummervacation.教練敦促我們?cè)谑罴俦３至己玫纳眢w狀態(tài)。4．urgevt.敦促，力勸；竭力主張n.強(qiáng)烈的欲望，沖動(dòng)4．(二)歸納拓展全析考點(diǎn)(1)urgesb.todosth.

敦促某人做某事urgethat... 主張、敦促……(2)haveanurgetodosth. 有做某事的沖動(dòng)(二)歸納拓展全析考點(diǎn)(1)urgesb.todost①ChinaurgedIrantoreturntointernationaltalksaboutitsnuclearprogram.中國(guó)敦促伊朗重返國(guó)際核問(wèn)題談判桌。[點(diǎn)津]

urge后的賓語(yǔ)從句用虛擬語(yǔ)氣，即從句謂語(yǔ)用“(should＋)do”。②Theteacherurgedthatallchildren

awayfromthespot.老師主張把所有的兒童帶離現(xiàn)場(chǎng)。③Ihadasuddenurgetoseeafilm.我突然很想去看電影。(should)betaken①ChinaurgedIrantoreturntoshockvt.使震驚，使驚愕n.震驚，驚愕；令人震驚的事(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Wewanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseasesrelatedtosmoking.我們想要震撼人們的心靈，讓他們意識(shí)到許多吸煙者過(guò)早地死于與吸煙有關(guān)的疾病。5．shockvt.使震驚，使驚愕n.震驚，驚愕；令人震驚的事(鮮活例句)Thenewsshockedthepublic,leadingtogreatconcernaboutstudents'safetyatschool.這則新聞令公眾震驚，使人們更加關(guān)注在校學(xué)生的安全。(鮮活例句)Thenewsofhisdeathcameasashocktousall.他的死訊傳來(lái)，我們大家都感到震驚。(二)歸納拓展全析考點(diǎn)(鮮活例句)Thenewsshockedthepub①Gill'sschoolreportshockedhisparentsinto(taking)action.吉爾的學(xué)校報(bào)告單使他的父母大為震驚，不得不采取行動(dòng)。②We

thenewsthattherobberhadkilledsixpeoplebygun.聽(tīng)到該搶劫犯用槍殺了六個(gè)人的新聞，我們都感到震驚。③Weweretooshockedtotalkwhenwesawit.看到它時(shí)，我們震驚得說(shuō)不出話來(lái)。wereallshockedat/by①Gill'sschoolreportshocked牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件Ⅰ.完成句子1．這個(gè)節(jié)目小孩子很喜歡。(appeal)Theprogramme

youngchildren.2．我決心要弄清楚誰(shuí)該對(duì)此事負(fù)責(zé)。(determine)I'm

whoisresponsibleforthis.3．他們態(tài)度突然改變，使我感到震驚。(shock)I

thissuddenchangeintheirattitude.4．我不確定她對(duì)那起事故會(huì)做何反應(yīng)。(react)Iwasn'tsurehowshe

theaccident.5．假期快到了，我很想外出旅行。(urge)ThevacationiscomingandI

.appealstodeterminedtofindoutwasshockedatWouldreacttohaveanurgetotravelⅠ.完成句子appealstodeterminedtoⅡ.單項(xiàng)填空1．(2010·安徽高考)—HowdidyoulikeNick'sperformancelastnight?—Tobehonest,hissingingdidn't________tomemuch.A．a(chǎn)ppeal

B．belongC．referD．occur

解析：選

?？疾閯?dòng)詞辨析。答語(yǔ)句意：老實(shí)說(shuō)，他的歌唱

不太吸引我。appealto“吸引”，符合句意。belongto“屬于”；referto“暗指，提到，查閱”；occurto“被想起”。AⅡ.單項(xiàng)填空AHislecture________metogiveupdrinkingandsmoking.A．decidedB．determinedC．madeD．a(chǎn)ttracted解析：選

。句意：他的講座使我下定決心，戒掉煙酒。determinesb.todosth.“使某人下決心做某事”。decide后不接sb.todosth.;make接不帶to的不定式作賓補(bǔ)；attract常用于“attractsb.tosth.”結(jié)構(gòu)，意為“吸引”。2．BHislecture________metogiv3．Theyurgedthatthelibrary______duringthevacation.A．wouldbekeptopeningB．bekeptopenC．tobekeptopenedD．waskeptopen

解析：選

。句意：他們呼吁圖書(shū)館在假日期間照

常開(kāi)放。urge后是that引導(dǎo)的賓語(yǔ)從句，從句的謂

語(yǔ)要用“should＋動(dòng)詞原形”，should可省略。B3．Theyurgedthatthelibrary4．Nowadayschildrentendtoreact________theirparentsbygoingagainsttheirwishes.A．onB．toC．a(chǎn)gainstD．by

解析：選

。句意：現(xiàn)在孩子們以違背他們父母的意

愿來(lái)反抗他們。reactagainst“反抗，反對(duì)”；reacton/upon“對(duì)……起作用，對(duì)……有影響”；reactto“對(duì)

……做出回應(yīng)”，由句意可知選C。C4．NowadayschildrentendtoreItwasa________newsstory,andweallgot________.A．shocking;shocking B．shocked;shockedC．shocking;shocked D．shocked;shocking解析：選

。句意：這真是個(gè)令人震驚的新聞報(bào)道，我們都很吃驚。shocked“(人)震驚的”；shocking“(物)令人震驚的”。5．CItwasa________newsstory,牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件1．figure

弄清楚；計(jì)算出2．a(chǎn)ppeal

迎合，對(duì)……有吸引力3．beconcerned

對(duì)……關(guān)注4．getsth.

使……被理解5．putsth.

組織，匯集；組裝6．depend

依賴(lài)，依靠7．due

因?yàn)?．result

導(dǎo)致……結(jié)果9．discourage...

... 阻止……做……10．give

放棄11．die

死于12．berelated

與……有關(guān)outtowithacrosstogetherontoinfromupfromto1．figure弄清楚；計(jì)算出o牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件figureout弄清楚，弄懂；計(jì)算出；想出(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.重要的是，你得確切弄清楚想要告訴受眾什么，想讓他們做什么。(鮮活例句)Itdidn'ttakethechildrenlongtofigureoutthecorrectanswer.孩子們沒(méi)有花很多時(shí)間就算出了正確的答案。1．figureout弄清楚，弄懂；計(jì)算出；想出1．(鮮活例句)He'stryingtofigureoutawaytosolvetheproblem.他正在努力想辦法解決這個(gè)問(wèn)題。[點(diǎn)津]

figureout后常接連接代詞或連接副詞引導(dǎo)的賓語(yǔ)從句作賓語(yǔ)。(鮮活例句)Hewastryingtofigureoutwhythecamerawasn'tworking.他想弄懂這架照相機(jī)為什么失靈了。(鮮活例句)He'stryingtofigureou(二)歸納拓展全析考點(diǎn)figureonsth./doingsth.計(jì)劃、打算、預(yù)料到某事/做某事figureup合計(jì)，把……加起來(lái)；計(jì)算出figurein被計(jì)算進(jìn)，被考慮在；在……中出現(xiàn)①Hesaidhehadn'tfiguredongettinghomesolate.他說(shuō)他沒(méi)有估計(jì)到那么晚才回到家。②Itmaytakeseveralhours

theseexpenses.把這些費(fèi)用加起來(lái)也許要用好幾個(gè)小時(shí)的時(shí)間。tofigureup(二)歸納拓展全析考點(diǎn)figureonsth./doingetsth.across把……表達(dá)清楚；被理解；表達(dá)(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.當(dāng)你在組織廣告宣傳活動(dòng)時(shí)，有許多不同的方式讓你將信息傳達(dá)給目標(biāo)受眾。(鮮活例句)HesometimeshastroublegettinghismeaningacrossinEnglish.有時(shí)候他不知道如何用英語(yǔ)表達(dá)他的想法。(鮮活例句)Theteachertriedtoexplaintheproblem,buthisexplanationdidnotgetacrosstotheclass.老師設(shè)法講明白這個(gè)問(wèn)題，可他的解釋并沒(méi)有被全班同學(xué)理解。2．getsth.across把……表達(dá)清楚；被理解；表達(dá)2(二)歸納拓展全析考點(diǎn)getalong/onwith

進(jìn)展；相處getdownto(doing)sth. 開(kāi)始認(rèn)真對(duì)待某事，開(kāi)始認(rèn)

真做某事getin 進(jìn)入；上車(chē)；收割getover 從(疾病、失望)中恢復(fù)過(guò)來(lái)；

克服(困難)getthrough 完成；順利通過(guò)(考試等)； (電話)接通，打通(二)歸納拓展全析考點(diǎn)getalong/onwith①Hetoldusnottowasteanytimeagainandtogetdowntoourbusiness.他叫我們不要再浪費(fèi)時(shí)間了，趕緊干正事。②Howdidheever

hisdrivingtest?他到底是怎么通過(guò)駕駛考試的？getthrough①Hetoldusnottowasteanyt3．put...together組織；整理出；組裝(鮮活例句)Theexhibitionhasbeenputtogetherbyagroupofyoungartists.這次展覽是由一群年輕的藝術(shù)家組織的。(鮮活例句)Ittookallmorningtoputtheproposaltogether.整理出這個(gè)建議花了一整個(gè)早上的時(shí)間。(鮮活例句)Theboytookapartthetoycar,butcouldn'tputittogetheragain.男孩把玩具汽車(chē)拆開(kāi)了，可怎么也安不上了。3．put...together組織；整理出；組裝4．diefrom死于……，因……而死(原因多來(lái)自外部)(一)背誦佳句培養(yǎng)語(yǔ)感(鮮活例句)Thechancesarethatonesmokerinfourwilldiefromsmoking.幾率是每四個(gè)煙民中就有一個(gè)會(huì)因吸煙而死去。Inaseverewinter,wildanimalscandiefromlackoffood.在寒冷的冬天，野生動(dòng)物可能因?yàn)槭澄锶狈ΧI死。4．diefrom死于……，因……而死(原因多來(lái)自外部)dieof

因……而死(原因多來(lái)自?xún)?nèi)部)dieaway 逐漸減弱；逐漸消失diedown 逐漸減弱/降低；逐漸平息；逐漸暗淡dieoff 一一死去；先后死去dieout 滅絕，絕跡；(指習(xí)俗、做法等)消失；

過(guò)時(shí)(二)歸納拓展全析考點(diǎn)dieof 因……而死(原因多來(lái)自?xún)?nèi)部)(二)歸納①Nowadaysmoreandmorepeopledieofcancer.如今越來(lái)越多的人死于癌癥。②Thedeerintheforestareall

fromdisease.森林中的鹿一只接一只地病死了。③Manyoldcustomshavediedout.許多舊的風(fēng)俗已不復(fù)存在。dyingoff①Nowadaysmoreandmorepeople牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件Ⅰ.選詞填空dieof，resultin，figureout，puttogether，giveup，getacross1．Ican't

whyhequithisjob.2．Hisgrandfather

cancerattheageof86.3．Whatmessageareyoutryingto

totheconsumers?4．Thecrash

thedeathof14passengers.5．Hiswifefinallypersuadedhimto

smoking.6．Theexhibitionhasbeen

byagroupoffigureoutdiedofgetacrossresultedingiveupputtogetheryoungartists.Ⅰ.選詞填空dieof，resultin，figurⅡ.單項(xiàng)填空1．Thepresentsituationisverycomplex,soIthinkitwilltakemesometimeto________itsreality.A．makeup

B．figureoutC．lookthrough D．putoff

解析：選

。句意：目前的形勢(shì)很復(fù)雜，所以我想我要

花一些時(shí)間來(lái)弄清楚真實(shí)情況。makeup“編造，化妝”；figureout“理解，弄明白”；lookthrough“瀏覽”；putoff“推遲”。BⅡ.單項(xiàng)填空B2．Idon'tthinkthatyourspeech________tothecrowd,fortheyappearedquitepuzzled.A．gotover B．gotawayC．gotthrough D．gotacross

解析：選

。句意：我認(rèn)為你的演講并沒(méi)有讓觀眾理解,因?yàn)樗麄兯坪醴浅＠Щ蟆etacross“傳達(dá)；使……被理解”，符合語(yǔ)境。D2．Idon'tthinkthatyourspee3．Sorrytosaythathisfather________anaccidentlastmonth.A．diedfrom B．pulledthroughC．gotthrough D．ranawayfrom

解析：選

。句意：遺憾地告訴大家，上個(gè)月他

的父親因車(chē)禍去世了。diefrom“死于……”，符合

語(yǔ)境。A3．Sorrytosaythathisfather4．Ateamofexpertshasbeen________toexaminetheeffectsofglobalwarming.A．putforward B．putawayC．puttogether D．putoff

解析：選

。句意：組織了一支專(zhuān)家隊(duì)伍來(lái)研究全球

變暖的影響。puttogether意為“組織(隊(duì)伍或團(tuán)體)”，

符合句意。putforward“提出”；putaway“將……收

起”；putoff“推遲”。C4．Ateamofexpertshasbeen_牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件[句型展示]

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.與單個(gè)廣告不同，廣告宣傳活動(dòng)是有計(jì)劃的廣告活動(dòng)，它使用各種各樣的廣告形式以引起某一受眾的注意。[典例背誦]

TherewerealargenumberofvolunteershelpingguestsduringtheLondonOlympicGames.在倫敦奧運(yùn)會(huì)期間，有許多幫助賓客的志愿者。1.[句型展示]Unlikeasingleadverti[句型展示]

Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...在設(shè)計(jì)公益廣告宣傳活動(dòng)時(shí)，你可能需要問(wèn)自己以下幾個(gè)問(wèn)題……[典例背誦]

Workhardwhenyoung,oryou'llregret.年輕時(shí)你要努力工作，否則你會(huì)后悔。2．[句型展示]Whenplanningapublic牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.與單個(gè)廣告不同，廣告宣傳活動(dòng)是有計(jì)劃的廣告活動(dòng)，它使用各種各樣的廣告形式以引起某一受眾的注意。句子結(jié)構(gòu)分析：介詞短語(yǔ)unlikeasingleadvertisement在句中作狀語(yǔ)；現(xiàn)在分詞短語(yǔ)usingvariouskindsofads...在句中作定語(yǔ)，相當(dāng)于一個(gè)定語(yǔ)從句：whichusesvariouskindsofadstoreachacertainaudience。1．Unlikeasingleadvertisement,現(xiàn)在分詞或現(xiàn)在分詞短語(yǔ)作定語(yǔ)修飾名詞，從邏輯關(guān)系上講，被修飾名詞與該動(dòng)詞之間存在主動(dòng)關(guān)系；從語(yǔ)法功能上講，相當(dāng)于一個(gè)定語(yǔ)從句。①Therearemanychildrenplaying(＝whoareplaying)ontheplayground.操場(chǎng)上有很多孩子在玩。②Thoseofyouwishing(＝whowish)tojoinus,pleasestayforafewminutes.你們中想?yún)⒓游覀兓顒?dòng)的人請(qǐng)留一下?，F(xiàn)在分詞或現(xiàn)在分詞短語(yǔ)作定語(yǔ)修飾名詞，從邏輯關(guān)系上講，被修飾Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...在設(shè)計(jì)公益廣告宣傳活動(dòng)時(shí)，你可能需要問(wèn)自己以下幾個(gè)問(wèn)題……Whenplanningapublicwelfarecampaign是狀語(yǔ)從句的省略，完整形式是Whenyouareplanningapublicwelfarecampaign。時(shí)間、條件、讓步、地點(diǎn)等狀語(yǔ)從句的省略有兩種情況：(1)從句的主語(yǔ)和主句的主語(yǔ)一致，且從句謂語(yǔ)中含be動(dòng)詞，從句中的主語(yǔ)和be動(dòng)詞可一起省略；2．Whenplanningapublicwelfare①Becarefulwhen(youare)crossingthestreet!過(guò)街時(shí)，你得當(dāng)心?、贖isclothes,though(theywere)old,lookedclean.他的衣服雖然很舊，但看上去干干凈凈的。③

,Iwon'tgototheparty.除非被邀請(qǐng)，否則我不會(huì)去參加聚會(huì)。④

,Ishouldliketohavetwocopiesofit.可能的話，我希望有兩本。[助記](méi)狀語(yǔ)從句省略口訣：時(shí)、條、讓、方、地；主語(yǔ)同，謂語(yǔ)be；二者省去不可惜，從句主語(yǔ)是it，省去it's也可以。Unless(Iam)invitedIf(itis)possible①Becarefulwhen(youare)cro牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件Ⅰ.句型轉(zhuǎn)換A．將下列句子中省略的部分補(bǔ)全1．Theexhibitionismoreinterestingthanexpected.→

.2．Whilewalkingalongthestreet,Iheardmynamecalled.→

TheexhibitionismoreinterestingthanitwasexpectedWhileIwaswalkingalongthestreet,Iheardmynamecalled.Ⅰ.句型轉(zhuǎn)換TheexhibitionismoreiB．將下列句子改為含有定語(yǔ)從句的復(fù)合句3．Themanlivinginthathouseismyuncle.→

.4．Thenumberofpeoplecomingtovisitthiscityriseseachyear.→

ThemanwholivesinthathouseismyuncleThenumberofpeoplewhocometovisitthiscityriseseachyear.B．將下列句子改為含有定語(yǔ)從句的復(fù)合句ThemanwhoⅡ.單項(xiàng)填空(2010·全國(guó)卷Ⅱ)Though________toseeus,theprofessorgaveusawarmwelcome.A．surprising

B．wassurprisedC．surprised D．beingsurprised

解析：選

?？疾槭÷?。前半句是“Thoughhewassurprisedtoseeus”的省略形式。一般情況下，如果狀

語(yǔ)從句的主語(yǔ)與主句的主語(yǔ)一致，并且從句的謂語(yǔ)含

有be動(dòng)詞，通常省略狀語(yǔ)從句中的主語(yǔ)和be動(dòng)詞。CⅡ.單項(xiàng)填空C2．While________alongtheroad,MrSmithmetanoldfriendofhis.A．walked B．heiswalkingC．walking D．iswalking

解析：選

?？疾椤皐hile＋現(xiàn)在分詞”結(jié)構(gòu)。句意：當(dāng)

沿著街走時(shí)，史密斯先生遇到了他的一個(gè)老朋友。whilewalking是whilehewaswalking的省略，故正確答

案為C。C2．While________alongtheroa3．—Whogaveyouthismessage?—Agirl________herselfLiPing.A．calling B．callsC．called D．tocall

解析：選

。考查現(xiàn)在分詞作后置定語(yǔ)。此題的答語(yǔ)采用

了省略句結(jié)構(gòu)，只保留了主語(yǔ)部分，意為“一個(gè)自稱(chēng)李萍

的女孩”；若題干中沒(méi)有出現(xiàn)herself，則選C。A3．—Whogaveyouthismessage?A點(diǎn)此進(jìn)入點(diǎn)此進(jìn)入U(xiǎn)nit1AdvertisingSectionⅤProject語(yǔ)言點(diǎn)一語(yǔ)言點(diǎn)二語(yǔ)言點(diǎn)三識(shí)記掌握理解拓展應(yīng)用落實(shí)識(shí)記掌握識(shí)記掌握理解拓展理解拓展應(yīng)用落實(shí)應(yīng)用落實(shí)課時(shí)跟蹤檢測(cè)語(yǔ)篇理解Unit1AdvertisingSection牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件Ⅰ.ChoosethebestanswersaccordingtoHowdoyoubuildanadcampaign.1．Whatshouldbedonefirsttodeterminethetargetaudience?A．Doalittleresearch.B．Createthemessagefortherightpeople.C．Knowwhattheaudiencealreadythink.D．Gettoknowtheaudience.Ⅰ.Choosethebestanswersacco2．Howcanaresearcherknowthewaytheaudiencewillreact?A．Planningsomequestions.B．Talkingwiththeaudience.C．Gatheringinformationfromtheresearch.D．Guessinghowtheaudiencewillreact.2．Howcanaresearcherknowth3．WhichofthefollowingisNOTthestepofbuildinganadcampaign?A．Doingresearchonthetopic.B．Determiningthetargetaudience.C．Choosingtheformsofmedia.D．Caringabouttheissue.3．WhichofthefollowingisNO4．Thehandoutisto________.A．teachushowtobuildanadcampaignB．telluswhatanadcampaignisC．showuswherewecanputanadD．explaintouswhyweshouldbuildanadcampaign答案：1.A

2.C

3.D

4.A4．Thehandoutisto________.Ⅱ.ReadthesecondadAnti-smokingadcampaignanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F)．1．Anti-smoking

ad

campaignismainlydesignedforhigh-schoolstudents.(

)2．Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.(

)3．Ifwecanconvinceyoungpeoplenottostarttosmoke,theirparentsmustgiveupsmoking.()4．Weusethissloganandpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.(

)TT

TFⅡ.ReadthesecondadAnti-smokⅢ.FillintheformaccordingtoHowdoyoubuildanadcampaign.Howdoyoubuildanadcampaign？ParagraphMainIdeaSupportingDetailsOneThedefinitionofanadcampaignAnadcampaignisa1.

programofadsusingvarioustypesofadstoreacha2.

audience.plannedcertainⅢ.FillintheformaccordingtParagraphMainIdeaSupportingDetailsTwoWhoyourtargetaudienceisTo3.

youraudience,youwillneedtodoalittle4.

andexplorewhattheaudiencealreadythinks.ThreeWhatanadcampaignsaysIt'stimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Youshouldtryto5.

totheaudienceinordertogetthemto6.

inacertainway.determineresearchappealreactParagraphMainIdeaSupportingDParagraphMainIdeaSupportingDetailsFourHowto7．

thetargetaudienceThe8.

youwanttouseshouldmainly9.

onyourtargetaudienceandthe10．

ofadswhichreachthegroupbest.approachesdependkinds/typesreachParagraphMainIdeaSupportingD牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件(一)根據(jù)所給詞性和漢語(yǔ)意思寫(xiě)出單詞1．

n.

大眾傳播媒介，大眾傳播工具2．

n. 海報(bào)3．

n. 小包，小盒4．

n. 煙草，煙葉5．

n. 論說(shuō)文，小品文6．

vi.有吸引力；呼吁，懇求n．吸引力；呼吁，懇求7．

n．分析，分析結(jié)果→

vt.分析8．

adv.個(gè)別地；就本人而言；本人，親自→

adj.個(gè)人的，私人的→

n.人9．

adj.有毒的→

n．有毒物；毒藥mediaposterpackettobaccoessayappealanalysisanalysepersonallypersonalpersonpoisonouspoison(一)根據(jù)所給詞性和漢語(yǔ)意思寫(xiě)出單詞mediaposterp(二)情境填詞：下列句子分別說(shuō)明了某個(gè)生詞的含義或使用情境，請(qǐng)?zhí)钊朐搯卧~補(bǔ)全句子1．A(n)

isaresultthatyouaretryingtoachieve.2．Ifyou

todosomething,youmakeadecisiontodoit.3．Ifyou

someonetodosomething,youtryhardtopersuadehimtodoit.4．Whenyou

tosomethingthathashappenedtoyou,youbehaveinaparticularwaybecauseofit.5．Ifsomething

you,itmakesyouverysurprised,becauseyoudidnotexpectit.targetdetermineurgereactshocks(二)情境填詞：下列句子分別說(shuō)明了某個(gè)生詞的含義或使用情境，牛津譯林版高中英語(yǔ)必修四Unit-1《Adver課件determinevt.確定，查明；決定；裁決(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.為了確定你的目標(biāo)受眾，你需要事先做點(diǎn)兒調(diào)查和分析。(鮮活例句)Theyhavedeterminedwherethenewschoolwillbebuilt.他們已決定在何處建新校。1．determinevt.確定，查明；決定；裁決1．(二)歸納拓展全析考點(diǎn)(1)determinetodosth.決定做某事determinewh-/that... 決定……determinesb.todosth. 使某人下定決心做某事(2)determinedadj. 有決心的，堅(jiān)決的bedeterminedtodosth.下定決心做某事(二)歸納拓展全析考點(diǎn)(1)determinetodo①Wedeterminedtogototherailwaystationatonce.我們決定立刻去火車(chē)站。②Theteacher'sencouragingwordsdeterminedhimtostudyhard.老師鼓勵(lì)的話語(yǔ)使他下定決心努力學(xué)習(xí)。③Ihavebeenofferedalargesumofmoneytogoaway,butIam

here.雖然給我提供了一大筆搬遷費(fèi)，可我還是決心留在這個(gè)地方。[點(diǎn)津]

bedeterminedtodo表示“決心做某事”的狀態(tài)；determinetodo表示“決心做某事”的動(dòng)作。determinedtostay①Wedeterminedtogototheraappealvi.有吸引力；呼吁，懇求n.吸引力；呼吁，懇求(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.為了讓受眾作出預(yù)期的反應(yīng)，努力去吸引他們是很重要的。(鮮活例句)TheBeatleshaveneverreallylosttheirappeal.披頭士樂(lè)隊(duì)的感染力經(jīng)久不衰。2．a(chǎn)ppealvi.有吸引力；呼吁，懇求n.吸引力；呼吁，懇(1)appealto吸引；引起興趣；呼吁appeal(tosb.)forsth.為某事(向某人)呼吁appealtosb.todosth.懇請(qǐng)/呼吁某人做某事(2)makeanappealfor懇求……(二)歸納拓展全析考點(diǎn)(1)appealto吸引；引起興趣；呼吁(①Theideaofcampinghasneverappealedtome.對(duì)露營(yíng)這種想法我從來(lái)就不感興趣。②She

herformerhusbandtoreturntheirbabyson.她懇請(qǐng)前夫把他們的嬰兒還回來(lái)。③Theymadeanappealtothelocalpeopleformoneytobuildthebridge.為建造這座橋，他們呼吁當(dāng)?shù)厝司杩?。appealedto①Theideaofcampinghasneverreactvi.做出反應(yīng)，回應(yīng)(一)背誦佳句培養(yǎng)語(yǔ)感(鮮活例句)Iwanttoknowhowtheyreactedtoyoursuggestion.我想知道他們對(duì)你的建議有什么反應(yīng)。(二)歸納拓展全析考點(diǎn)reactto對(duì)……做出反應(yīng)reactwith 與……發(fā)生化學(xué)反應(yīng)reactagainst 反對(duì)；反抗3．reactvi.做出反應(yīng)，回應(yīng)reactto①I(mǎi)ronreactswithwaterandairtoproducerust.鐵和水及空氣發(fā)生反應(yīng)產(chǎn)生鐵銹。②Thefactwasthatthepeoplesoonreacted

hisrule.事實(shí)是人們很快起來(lái)反抗他的統(tǒng)治。against①I(mǎi)ronreactswithwaterandaiurgevt.敦促，力勸；竭力主張n.強(qiáng)烈的欲望，沖動(dòng)(一)背誦佳句培養(yǎng)語(yǔ)感(教材原句)Ifwecanconvinceyoungpeoplenottostart,theymightthenurgetheirparentsandotherpeopletogiveupsmoking,too.如果我們能夠說(shuō)服年輕人不要吸煙，那么他們可能