電大1378〈〈管理英語3?開放大學(xué)期末考試題附答案-1supposethere'11bealotofarguments.Noproblem.1shouldimagineso.That'sagoodidea.-Sorry,1madeamistakeagain.Practicemoreandyou'11succeed.Nevermnd.Certanlynot.You'rewelcome.-Doyoumindif1smokehere?No,thanks.Yes,please.c.Yes,betternot.-Howddyoumissyourtran?iNevermindWhat'syourproposal?We11,1wascaughtinthetrafficjam.-GoodMatters,howcan1helpyou?morning,l'dliketofndoutihow1couldpayonlinehow1couldbecomeavolunteerhow1couldmakeanappointment11811t'stopointtoortalkaboutstrangersinpublic.notpolitepolitegoodJohn,aswellasMikehavejustbeenbackfromanimportantmeeting.hashad-Whendowehavetopaythebill?December30.ByTOC\o"1-5"\h\z1nDuring9.isknowntoall,toomuchfatcausesheartproblems.OfAsForHegaveuphisstudyincollegeinbundledespairdesperateYoucangoyoupromisetobebackbefore120'clock.sofarasaslongas1yourearlycoming.lookingforwardC.lookforwardtoasfaraslookingforwardto1didn'tfinishmyhomework.1182didhehediddidn'theLet'sdiscusstheseproblemsatthemeeting,?dowewillyoushallweIfyouneedfurtherinformation,pleaseoffice.A.contactconstantB.constructknowhowoftenthebusrunsduringrushhour.occurhappentakeplacel'musedearlynow.getgettingC.togetLet'sthereportsonthelatestwork.towithoveritisforkidstoimaginefreely!HowWhatWhatanThemanagerurgedhisstaffnottosplendidopportunity.getescapemissPassage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.15Herearethreestepsthathelptomakeagoodmarketingbudget.Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.Whatshouldthebudgetplanbebasedon?Thecompany'sreliableexpense.Thecompany'sreliableincome.c.Thecompany'sreliablecost.Whatdoes"disposableincome"meaninparagraph3?TotalincomeNetincome.Previousincome.Youhavetobeclearwhenorganizingfinancialinformation.theincomeandexpensesthebudgetmanagementthemarketingfundThethreemainfactorsthatdecidehowyouspendmarketingfundsA.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincomeKeepingthebudgetinmindwhenmakingmarketingdecisionswillavoidusinglessthanyouearnusingmorethanyouearnusingmoneyunnecessarilyPassage21thinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymothercalls,"Herbert!It'sseven0'clock!Getup!"Herbertanswers,"1'mcoming!"andgoesrightbacktosleep.l'mnotata11likemybrother.1don'tliketogotobedatnightbut1don'tmindgettingupinthemorning.1usual1ywakeupbeforemymothercallsme.1jumpoutofbedandgointothebathroomtotakeashower.1getdressed,brushmyteeth,combmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.ButnotHerbert.Hejustsleeps.Amilitarybandinourbedroomcouldnotwakehimup.1callhimandsay,"Getup!Mumwillbeupheretopullyououtofbedifyoudon'tgetupimmediately!"Buthejustsleeps.AftercallingafewmoretimesmymotherhastocomeupstairsandpullHerbertoutofbed.It'sthatwayeverydaywithmylittlebrother.Perhapssomedayhe'lllearntogetupontime,but1reallydon'tthinkso.Themostterriblethinginlifeformylittlebrotherisgoingtoschool.Whenmothercalls,Herbertdoesn'tanswerandremainsinbed.MymotheroftenhastopullHerbertoutofbedasherefusestogetup.29.Sometimeswehave