CommercialTeamHowdowepromote?我們?nèi)绾未黉N？1CommercialTeam

Howdowepromote?

MarketingRole市場角色

MarketingStrategy營銷戰(zhàn)略

EDLP,EasyBuy,etc.

天天低價(jià)，“省更多”等TabSelection/Production海報(bào)選擇/制作

Printingcost

印刷成本

Promotionalplan促銷計(jì)劃

MerchandiseCalendar商品月歷

Signage/Banner廣告牌/旗幟

PR公共關(guān)系

Promote促銷2CommercialTeam

Howdowepromote?MarketingStrategy營銷策略:天天低價(jià)天天低價(jià)是易初蓮花定價(jià)的宗旨，天天低價(jià)的價(jià)格低而穩(wěn)定，顧客不需等待促銷大減價(jià)，在任何時(shí)候來易初蓮花都可享受到低價(jià)給你帶來的實(shí)惠。特價(jià)商品除了在貨架有陳列的日常商品之外，我們還一次性采購一些特別的商品，以很低的價(jià)格出售，增添你的購物樂趣。讓利商品除天天低價(jià)商品外，易初蓮花還對(duì)特定商品在特定時(shí)間內(nèi)降價(jià)促銷，給顧客帶來意外的收獲。WOW

這是易初蓮花精心準(zhǔn)備的品牌商品，以難以置信的低價(jià)來激發(fā)你的購買欲望。好品牌、好質(zhì)量、好價(jià)格，令人驚嘆:“Wow!!”Promote促銷3CommercialTeam

Howdoweoperate?PromotionPlan促銷計(jì)劃:1.MerchandisingCalendar采購日歷-YearlyPlan/Quarterlyreview年度計(jì)劃/季度回顧

PromoteItisthewholeyearplanactivities全年計(jì)劃活動(dòng)1.Lotuslastyearactivity易初蓮花去年活動(dòng) -TabInformation海報(bào)信息:NormalTabandspecialtab常規(guī)海報(bào)和特別海報(bào) -Company’sactivities公司活動(dòng):

-Allthesalespromotionsintheyear

該年度所有促銷活動(dòng) -Allanniversaryandgrandopeningprogram

所有周年慶和新店開張活動(dòng)安排 -Instorepromotionandoutdoorpromotion

店內(nèi)促銷和戶外促銷5CommercialTeam

Howdoweoperate?PromotionPlan促銷計(jì)劃:1.MerchandisingCalendar采購日歷-YearlyPlan/Quarterlyreview年度計(jì)劃/季度回顧

Promote2.Market&Competitor市場和競爭對(duì)手

-Competitor’sTabandtheiractivity競爭對(duì)手的海報(bào)和他們的活動(dòng) -Marketnewline

市場動(dòng)態(tài)

3.VendorCo-promotion供應(yīng)商聯(lián)合促銷6CommercialTeam

Howdoweoperate?PromotionPlan促銷計(jì)劃:1.MerchandisingCalendar采購日歷-YearlyPlan/Quarterlyreview年度計(jì)劃/季度回顧

PromoteEvent:Sample-BacktoSchool,BeddingFair,etc

主題活動(dòng)：范例-開學(xué)，床上用品展銷會(huì)，等Holiday:Sample–ChineseNewYear,LaborDay假日：范例-春節(jié)，勞動(dòng)節(jié)Seasonal:Sample-Summer,Winter,NewYear季節(jié)：范例-夏，冬，新年VendorCo-Promotion供應(yīng)商聯(lián)合促銷:

Sample-P&GPromotionweek,KodakFair

范例-寶潔促銷周，柯達(dá)展銷會(huì)

InStorePromotion店內(nèi)促銷:Anniversary周年:

CompanyAnniversary公司周年慶GrandOpening新店開張:

TianShanG/O,KingHillG/O天山店，正大廣場店7CommercialTeam

Howdoweoperate?TABEffectiveness海報(bào)作用TobetheeffectivetooltoemphasizeourEDLPconcept,buildupLOTUSimage.強(qiáng)化天天低價(jià)概念的有效工具，樹立易初蓮花形象Tobethemosteffectivetoolforvendorstopromotetheirmerchandise.成為供應(yīng)商推廣他們商品的最有效工具TobethetoolthatcansupportourMerchandisingteamtoachieveitsgoals.成為支持我們采購隊(duì)伍實(shí)現(xiàn)目標(biāo)的工具Promote9CommercialTeam

Howdoweoperate?Howtomake“TABEffectiveness”如何發(fā)揮“海報(bào)效應(yīng)”ImproveTabcontent/program

改進(jìn)海報(bào)內(nèi)容/活動(dòng)

EmphasizeonTabselectionprocess

強(qiáng)化海報(bào)選擇過程UseanddevelopBIRprograminitemselectionmeeting.在商品選擇會(huì)議上使用和發(fā)展BIR程序Experiencedcommitteeinselectionmeetingie.President,SEVP在選擇會(huì)議上出席有經(jīng)驗(yàn)的委員，如總裁，SEVPUsehistoricaldatatobesupportinformationforselectitems.使用歷史數(shù)據(jù)來作為商品選擇的支持信息

Developnewidea–specialtabtocreatedifferentiation開拓新思路-創(chuàng)造差異化的特別海報(bào)Promote10CommercialTeam

WorkFlowMarketing市場部CreatePromotionalCalendar創(chuàng)建促銷日歷Merchandise商品部Vendor供應(yīng)商PromotionPlan促銷計(jì)劃SupplyChain供應(yīng)鏈UpdateMaster/CreateNewitem更新主文檔/創(chuàng)建新商品PrepareDocument準(zhǔn)備文件-ItemListing商品列表Operation營運(yùn)Review復(fù)核Tab-Theme/Allocation海報(bào)主題/布置PrepareItem/Funding準(zhǔn)備商品/費(fèi)用ImplementPlan執(zhí)行計(jì)劃Downloaddatafor3.17*下載數(shù)據(jù)Track